social media guide : youtube & video for higher/further education colleges
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Youtube & video guide for higher/further education colleges& training providers in the UK.TRANSCRIPT
Social media guide for further education colleges & training providers to use social media effectively.
VideoVideo offers amazing opportunities to market your college. It is now relatively cheap and easy to produce your own content. Video SEO (also known as video search engine optimization) is an important way to boost rankings for companies trying to rank higher on search engines like Google, Yahoo and Bing. In fact, video SEO is becoming more important as more and more Internet users are watching online video.
What is YouTube?YouTube is an online video sharing website launched back in 2005, is one of the greatest success stories of the digital age. As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. YouTube is the leader in online video, and the main destination to watch and share original videos worldwide on the Web.
Did you know you can view the “YouTube Charts” at any time to see continually updated info about what’s popular? Sign up for an account at http://www.youtube.com. You can…
Upload & share videos globally Share video clips across the Internet through Web sites, mobile
devices, blogs and e-mail.
Express creativity
Benefits
It’s free & user friendly View any video tutorial on any
subject Don’t need expensive equipment
Things to consider
Hard to control what other people post without strong moderation
Need some video editing expertise e.g. Windows Movie Maker
Make sure you tag & upload a video sitemap so you are indexed in Google
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How can further education colleges use YouTube?Colleges can widen interest in services by uploading videos to YouTube to give prospective students a view of the college. You can use it to:
Recruit students Promote college life – online video prospectus Humanize stories of students and alumni which can create loyalty, earn future
business (students) their respect Publicise academic research
YoutubeEdu
YouTube EDU was made public in the first quarter of 2009. It’s a facility which allows educational institutions to build a business presence on YouTube by sharing educational videos of a longer length than usually allowed for upload. TeacherTube provide educational lectures and instructional videos that teaches new information to learners or reinforces material that has already been learned.
Video streamingLUTube is the new service at Leeds that allows staff and students to share and watch online videos. Another example is Worcester College in the UK. http://www.mylearningtube.co.uk/ which uses Open Source Software Ostube (now Vimp) which has similar functionality to YouTube.
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How are FE Colleges using YouTube?YouTube EDU - http://www.youtube.com/education?b=400
Macalester College Presidents Day Promotion Video – a funny video!
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Leeds College of music students express themselves on Youtube
Monitoring & Measurement
YouTube provides various metrics for channels, including information on the numbers of views of the video clips and numbers of subscribers. You can track referring visits from YouTube through Google Analytics.
Similar tools: Blip.tv Dailymotion Google Video Met cafe Vimeo
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ResourcesYoutube handbookThe PR Pro’s guide to YouTubeReel SEO – the online marketing video guide
Any Questions?Ready to improve your online marketing? Start now contact [email protected]. Feel free to get in touch! We offer in-house training & consultancy for social media projects.
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