social media: how district leaders can build community
DESCRIPTION
Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and the community.TRANSCRIPT
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BCSSA Summer Academy 2011
Social Media: How District Leaders Can Build Community
CHRIS KENNEDYSuperintendent, West Vancouver School District
AUGUST 19, 2011
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“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
—Seth Godin
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“Tribes need leadership. People want connection and growth and something new.”
—Seth Godin
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Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well.
—Seth Godin
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Why?
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•Tell our
story in our
own words
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“Tell real stories from your own life in a way that is relevant and engaging to your audience.”
—Garr Reynolds
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•Tell our
story in our
own words •Find new ways to connect
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Newspaper
Radio TV
Internet
Web 2.0
Mobile
The evolution of mass communications
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•Tell our
story in our
own words •Find new ways to connect
•Model continuous learning . . .
. . . for staff
and students
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What?
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• Blog• Twitter• Supporting
Tools
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• Home baseBlog
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• Amplify the messageTwitter
• Your home baseBlog
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• Slideshare• Linkedin• Facebook• YouTube
Supporting Tools
• Amplify the messageTwitter
• Your home baseBlog
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Blog Options
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News storie
s
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Educational
Issues
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Journal
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The Risks
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Twitter is a loaded gun . . .
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Overpromise
Under deliver
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1 x week
3 x day
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Personal
vs. Corporate
vs. Professional
Individual
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Be personable without being too personal (bffs 4eva)
Define what you will cover and what you won’t
Relationship
betweenyour
presence
the District
presence
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More on Blogs...
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•Build it inside or outside your system?
•Create a manageable expectation
•Determine what it replaces . . .
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More on Twitter...
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Partner Groups
ColleaguesReporter
s News Outlets
ListsHashta
gsColleagu
es
Colleagues
Who to follow?
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Best professional learning available
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More on the rest...
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Slidesharepost PowerPoints to share publicly or embed
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YouTubepost videos
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Facebookeveryone is on it
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Linkedina professional Facebook
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Google+Google’s answer to FB allows targeted sharing
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More advice
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Leaders lead – we need to model the way
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For anyone, on any device, from anywhere
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Conclusions
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#1
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“You have to be the leaders—the storytellers beyond these walls”
—Kevin Carroll
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“Don’t talk about it...BE
about it”
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Where you can find me:
604-202-4379
@chrkennedy
Chris Kennedy
cultureofyes.ca
www.sd45.bc.ca