social media in the classroom [kl sept 2010]
DESCRIPTION
Sunway University College, Tan Sri Jeffrey Cheah Distinguished Lecture Series delivered on September 28, 2010.TRANSCRIPT
Potentials and Pitfalls of Graduating Skilled Knowledge Workers
Michael Netzley, PhD
Social Media in the Classroom
How are social technologies impacting university pedagogy?
Sociology, Not Technology
Social Media refers to not only the technology but the cultural and behavioral traits of people communicating and sharing with one another. Through social networks, people are listening, sharing, creating, judging, and innovating in ways that reshape relationships (e.g., government to constituents or friend to friend), power bases, financial models, and knowledge.
First Media Age: Greece
Greek alphabet and writing led to one of the most productive cultures in all of history
Second Media Age: Print
Chinese moveable type in 11th century, and Gutenberg's Press in the 15th
century, brought books to the non-elites of society
Third Media Age: Broadcast
20th century broadcasting brought media into homes, and at a low cost, thus increasing demand while decreasing the supply of media channels.
Fourth Media Age: Internet
Everyone becomes their own media company because of infrastructure, Internet, digital technology, and interactive easy-to-use sites.
We Live in Networks
“Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.”
Marshall McLuhan
Twittamentary
Weak Ties: Defined
weak ties (acquaintances, not close friends) enable reaching populations and audiences that are not accessible via strong ties.
Crowdsourcing
Solv
e
Pro
ble
ms
Tech Lowers Cost of Making Weak Ties
Exp
and
s Yo
ur
Re
sou
rce
Bas
e
Messages from Peers more Influential
Why Social Media in Education?
I assert that social media’s strengths canalign beautifully with the aims of higher education, and that as educators we should appropriately leverage upon these strengths in pursuit of participant-centered learning.
A Time for Universities to Lead
Asia Leads the Charge
22% 21% 19% 18% 17% 16% 16% 15%
29% 29% 28% 27% 26% 26% 25% 25%
34% 35% 38% 39% 40% 41% 42% 43%
9% 9% 9% 9% 10% 10% 10% 10%
5% 6% 6% 6% 7% 7% 7% 7%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
North America Europe
Asia, Asia Pacific, and Oceania Latin America and Carribean
Middle East and Africa
Pe
rce
nta
ge o
f W
orl
dw
ide
On
line
Po
pu
lati
on
Source: JupiterResearch Worldwide Internet Population Model (3/08) Steven Noble, Senior Analyst, Forrester Research. Presented Ad-Tech, SG
ICT Development Index (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 1 7.50 1 6.05
Korea (Rep.) 2 7.26 3 5.83
Denmark 3 7.22 4 5.78
Hong Kong, China
11 6.70 12 5.10
Japan 12 6.64 18 4.82
Australia 14 6.58 13 5.02
Singapore 15 6.57 16 4.83
Malaysia 52 3.79 50 2.74
Thailand 63 3.44 70 2.17
China 90 3.11 73 1.95
ICT Access Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 1 8.67 1 7.68
Korea (Rep.) 14 7.48 9 6.82
Denmark 8 8.33 2 7.47
Hong Kong, China
3 8.53 7 6.86
Japan 27 6.89 20 5.93
Australia 19 7.24 19 5.97
Singapore 11 8.06 13 6.54
Malaysia 60 4.14 52 2.73
Thailand 63 3.99 81 1.74
China 64 3.87 71 1.95
ICT Use Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 3 5.48 3 2.89
Korea (Rep.) 1 5.85 1 3.21
Denmark 7 5.10 6 2.60
Hong Kong, China
13 4.64 7 2.45
Japan 4 5.41 18 1.96
Australia 12 4.68 15 2.00
Singapore 10 4.83 14 2.01
Malaysia 40 2.26 27 1.09
Thailand 73 0.78 63 0.26
China 71 0.81 74 0.17
ICT Skills Subindex (2002-07)
Economy Rank 2007 IDI 2007 Rank 2002 IDI 2007
Sweden 9 9.17 3 9.14
Korea (Rep.) 3 9.63 6 9.07
Denmark 5 9.26 9 8.74
Hong Kong, China
62 7.16 65 6.85
Japan 26 8.60 28 8.31
Australia 13 9.05 2 9.17
Singapore 66 7.07 56 7.02
Malaysia 96 6.15 86 6.07
Thailand 50 7.65 67 6.83
China 94 6.21 99 5.53
Supply & Demand Reversed
Democratizes Media
Relatively More Diffused Channels
User-Generated Content
Prosumer
Transfer of Power
Changing Stakeholder Expectations
• Transparency
• No corporate speak
• Listen, respond, and engage
• Your statements must be checked and tested
Used for Good or Ill
Traditional v. Digital Literacy
UncertaintyInsufficient or
missing information
OverloadMasses of data at
the push of a button
Four Stories
Innovation
Twitter in the Classroom
Incr
eas
ed
P
arti
cip
atio
n
Memory
Fee
db
ack to
Faculty
Peer to Peer Support
Harvard MBAs on Classroom Tech
Multi-tasking
Problem
Distractions
Responsibility Rests with
Learners
Sometimes We Excel!
Wikitext
Learning within Public
Network
Opportunity of Strong and Weak Ties
Where is the Safe Space to
Learn?
``If you don't like change, you're going to like irrelevance even less'‘
- Gen.Eric Shinseki
Hat tip to Mitch Joel
Leverage and Efficiency
Twitter & Queenstown
“The most valuable asset of a 21st century institution, whether business or nonbusiness, will be its knowledge workers and productivity.”
- Peter Drucker
Lenovo’s Mary Ma on Education
Regarding the acquisition and integration of IBM, Mary Ma noted how education socialized employees in ways that impacted their job performance for decades. Passive education translated into passive workplace tendencies, and opportunities to improve the M&A process were missed when initiative was not taken.
McKinsey Interview Here
Social Media in Education!
Social media’s strengths can advance the educational interests of various stakeholders. As educators we should appropriately leverage upon these media in pursuit of participant-centered learning and more productive knowledge workers.
My Business Card