social media is dead. long live social media
TRANSCRIPT
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Social Media is Dead.Long Live Social
Media!David Parmet
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Everything has changedBut you knew that
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Pre-Internet• Bad products sulked
away quietly into the night
• Word of mount limited and slow
• Slow news cycle
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Today• Rapid word of
mouth through social networks like Twitter and Facebook
• Everyone is a content creator, you know know where it’s coming from.
• News cycle is minutes
We call this a dumpster fire
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Even Social Media Is Changing
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SnapchatNot just for embarrassing your kids
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Success Stories
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University of Wisconsin Green Bay
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Always on. Always Connected. Always Sharing.
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Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
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A smarter way to share• Blogs and podcasts
• eBooks and white papers
• News releases
• Infographics
• Website
• Social media
• Speaking
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Tools• A strategy in place
• Decide who you are going to reach and where they are
• SEO – find keywords
• Identifying existing content
• Start writing
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Growth Hacking A hacker – someone who sees the solution but doesn’t follow the manual to get there.
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It Starts with Product / Market Fit Early Growth Hacking
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Virality is Built-In
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Growth hacking is a set of tools• Define goals
• Define metrics to test the goals
• Product / market fit
• Constant experimentation
• Analytics
• Intuition
• Latch on to other peoples traffic
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• 10 of the Best Brands on Snapchat Right Now
• While We Weren’t Looking, Snapchat Revolutionized Social Networks
• What is Content Marketing
• How to Write for Medium
• The Definitive Guide to Growth Hacking
• Finding a Growth Hacker for your Startup
• Here’s How 10 Startups Exploded Using Creative Marketing
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