social media is dead - the first wave of introducing the new social objects based marketing at...
DESCRIPTION
Janne Saarikko presented about how social media dynamics has become marketing dynamics. Brief introduction also to new Social Objects Based Marketing thinking. More to follow soon...TRANSCRIPT
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SOCIAL MEDIAIS
Janne Saarikko@saarikko
DEAD
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BUTFACEBOOK
IS NOT DEAD YET.
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ANDGOOGLE+
IS NOT ALIVE YET.
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FACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAMYOUTUBEVINEWHATSAPPOKHELLOKIK
STILL ALIVEALIVE, GROWING STEADILYALMOST ALIVEALIVE. BUSINESS PEOPLE ARE THERE.ALIVE. PHOTOS & EVEN VIDEOS.SOON THE BIGGEST SEARCH ENGINE.ALIVE. ALIVE. ALIVE.ALIVE.
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AND ALL THIS IS TOTALLY
IRRELEVANT.
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BUT STILL, SOCIAL MEDIA IS
DEAD.
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LET’S LOOK AT THECHANGES
AROUND US.
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PEOPLE ARE CHANGING.
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WE TRUST PEOPLE MORE THAN BRANDS.WE RESEARCH BEFORE WE DECIDE.
WE RESENT PUSH ADVERTISING.WE SHARE OUR FEELINGS.
WE ARE ALL UNIQUE.WE WANT VALUE.
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WE ALSO CREATE.AND WE COMMUNICATE.
THEN WE RATE AND REVIEW.WE LOVE THINGS THAT OUR FRIENDS LOVE.
BECAUSE WE SHARE A COMMON VIEW.BUT ONLY WITH OUR FRIENDS.
WITH. OUR. FRIENDS.
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YOU ARE THE MEDIA!
PEOPLE ARE MORE INTERESTING THAN
STRUCTURES!
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ANYONE CAN AND WILL PUBLISH CONTENT WITHOUT
CHANNEL RESTRICTIONS.BLOGS. VIDEOS. MOBILE. MESSENGERS.
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ORGANIZATIONS NEED TO SERVE AND BRING VALUE
TO YOU AND ME.
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ORGANIZATIONS MUST CHANGE.
AGILE. AGILE.AGILE.
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NO MORE SILOS OR DISCIPLINES.
FOCUS ON THE OUTSIDE.
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MARKETING MUST CHANGE.
BROADCAST. GATEKEEPING.
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SELLING MUST CHANGE.
PERMISSION TO SELL?
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CHANNELS DO NOT EXIST.
TRUSTED CONTENT IN POPULAR PLATFORMS.
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HOW THEFUTURE WINNERSWILL SUCCEED?
BOTH CONSUMER OR ORGANIZATION.
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THEY GO FROM PRODUCT-CENTRIC
TOWARDSCUSTOMER-DRIVEN
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THEY CHANGE THE WAY THEY GO ABOUT DOING
THEIR BUSINESS.
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Permission to sell
Awareness - Inbound Sales - Outbound
Category
Brand
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OUTBOUND GOES MORE FOCUSED.
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INBOUND MUST BE STRONGER.
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THEY CHANGE THE CULTURE OF THEIR ORGANIZATION.
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THEY CHANGE THE ORGANIZATION.
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DIRECTORS MUST CHANGE
YESTERDAY.
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B2B SALESPEOPLEWILL RULE OVER B2C MARKETERS
IN UNDERSTANDING.
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CONTENT.PEOPLE.
CONNECTIONS.
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BRINGING MEANINGFUL VALUE
IS THE WAY TO SUCCESS.
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AND ALL THIS REALITY STARTED FROMSOCIAL MEDIA.
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SOCIAL MEDIA DYNAMICS ARE BECOMING
EVERYTHING DYNAMICS.
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DEEPER LOOK INTO.CONTENT.PEOPLE.
CONNECTIONS.
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INTRODUCING A NEW WAY TO THINK ABOUT
MARKETING.
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SOCIAL OBJECTS:
Objects around which communities form.
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SOCIAL OBJECTS:Social communities do not form only around people
but also around objects of interest such as cars, photos, cities, news pieces, future of mankind...
The concept was put forward by Jyri Engeström in 2005 as part of the explanation of why some social networks succeed and some fail.
Communities formed around social objects can be very passionate and active.
They can not be owned or controlled.
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MORE ONSOCIAL OBJECT BASED
MARKETING COMING SOON...
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