SOCIAL MEDIA OVERVIEW

PHILADELPHIA PGA SECTION

www.BadRhinoInc.com

www.BadRhinoRumblings.com

WHO IS BAD RHINO?

• Bad Rhino was founded in 2011

• Office in Wayne, PA

• Team of 15 Social Media Marketers

• Clients locally and nationally

• Complete Social Media Management, Consulting &

training

• Website: www.BadRhinoInc.com

• Blog: www.BadRhinoRumblings.com

www.BadRhinoInc.com/Clients

WHY AM I HERE

• First off Thank you to Geoff Surrette and Jeff Kiddie

• 2nd Thank you goes to John Dunigan for helping me out with

some Golf Industry ideas

• I am a Passionate Golfer… IN Fact, pretty much all I want to

do… However my swing just left me in July… Need to find it

• Golf as a whole does a poor job embracing Social Media and

well I know We can help

• I truly feel that the Golf Industry has a tremendous

opportunity to capitalize on Social Media to grow the game.

• I am NOT someone who wants to see Giant Holes and people

running around Playing Foot Golf on my former Favorite

course.

CAVEAT

• Not everything I talk about today will apply to each and

Everyone of your Golf Clubs or Businesses

• However the concepts can be applied to every Business

that is looking to Market and Communicate on Social

Media

• Doesn’t Matter Public, Private, PGA Pro’s looking connect

with more students, Practice Facilities, Equipment etc…

Social Media can be used for all of it.

TRADITIONAL MEDIA VS. SOCIAL MEDIA

• Traditional Media:• One-way Conversation

• Newspaper, TV, Radio, Billboards

• Does not allow for instant interaction between the business and community

• Limited analytics

• Social Media:• Two-way Conversation

• Facebook, Twitter, YouTube, Linkedin, Blogs, Pinterest, Instagram, Google+, Vine

• Allows for instant interaction and engagement for the business, customers, and community

• Advanced analytics and real-time tracking

SOCIAL MEDIA STATISTICS

Your Customers Rely on Social Media

• Over 1 Billion Users on Facebook (23% check their

account 5X or more per day)

• 97% of consumers use social media when researching

local products and services

• 53% of people recommend products, people, and

places in their tweets

• 56% of customer tweets to businesses are ignored (this

is very bad!)

• 90% of people trust online recommendations (only 14%

trust traditional advertising)

• More than 5 million photos are uploaded to Instagram

every 24 hours

7 BUSINESS DRIVERS OF

SOCIAL MEDIA

1. Enhance Branding & Local Awareness

2. Protect and Manage Reputation

3. Enhance Public Relations

4. Builds a Targeted and Loyal Community

5. Enhance Customer Service – 24/7 Constant

Monitoring

6. Facilitate Customer Research

7. Drives Traffic/Sales

CAN WE AGREE ON ONE THING?

Golf is a Social Game

THE CELL PHONE DILEMMA

• Back in 2000-2001… Me and all my Golfing Buddies would

tear you a new one if you brought your phone on to the

course unless there was family situation going on.

• Since 2009, most of us have Apps to track our game on

our Phones

• Things have Changed, let me show you with one Social

Media Channel

4,520,453 ON INSTAGRAM

ALONE TAGGED WITH #GOLF…

YEAH BUT….

We hear this about once a day…. From potential

Clients

• “I don’t understand social media,”

• “Social media is a fun thing to do, but it doesn’t

benefit our golf course in a substantial way,”

• “We’re doing social media, but it’s not working”

PLAYERS DOING IT RIGHT

PLAYERS DOING IT RIGHT

AND THEN THERE WAS TED…

AND THEN THERE WAS TED…

A few thoughts

• Not whether you agree or not on Ian Poulter

• Reputation Management

• Your Club, Course, Reputation online, Customer

Experience

• PGA has made it evident they have been trying to Attract

more Women to the Game

• Foot in Mouth… Kills you in Seconds

• Think about this… One tweet or picture #GOLF “XYZ

Course charged me full price and half their greens were in

Horrible Shape see Pictures.”

BASIC EXAMPLES

MARCH 2014

GOLF CHEAPSKATE-

BAD RHINO BRAND

GOLFING FANATICS-

BAD RHINO BRAND

Built from Scratch and $100 to over 27,000 Fans in less than one year

GOLFING FANATICS

FACEBOOK CONTENT EXAMPLES

FACEBOOK CONTENT EXAMPLES

FACEBOOK CONTENT EXAMPLES

FACEBOOK CONTENT EXAMPLES

FACEBOOK CONTENT EXAMPLES

TWITTER TARGETING EXAMPLES

LAST THOUGHTS ON

SOCIAL MEDIA

I know that’s a lot of information

If nothing else we hope we could shed some light on this

topic

Three Takeaways that you need to know

1. Social Media is constantly changing and evolving… its

hard to keep up for businesses

2. Its not an overnight “silver bullet” or a “set it and forget

it” type of Marketing.

3. You need to use paid strategies, it’s a pay to play game

across the board… Organic doesn’t work on Social…

This is a good thing too.

ARE GOLFERS ON THE INTERNET?

3,781,664

DAILY impressions available from

1 Traffic Network Source

QUESTIONS?

For a Copy of this presentation Email Marty at:

Marty@BadRhinoInc.com

610-329-9759

http://badrhinoinc.com

http://badrhinorumblings.com

THANK YOU!