Marketing Team

July 2015

Social Media Marketing

and Optimization

Introduction

Social media is a vital element for an online

business

It is an art of generating traffic for business

through online social space.

Social Media Marketing is used as a branding tool

and can increase conversion, sales tracking,

page views and add exposure.

It is a simple and low cost way to bring more

traffic and increase sale

It increases the site popularity and bring in

potential customers.

SOCIAL MEDIA OPTIMIZATION

What is SMO?

Social media optimization (SMO) is a

set of methods for generating publicity

through social media, online

communities and community websites.

How to do Social Media

Optimization ?

Social Networking

Micro Blogging

Video Promotions

Slide Promotions / Case Study Promotions Blogging

Photo Sharing - Infographics

Group participation, Answer and comment posting

RSS Promotions

Micro Blogging

News

promotion,

Event

Promotion,

Company

promotions

and other

promotions via

Micro

Blogging Sites

like Twitter,

Pownce,

Blogging

Blog on niche

topics for

promotion

news, event,

video

Use blog for

cross platform

promotions,

networking

utilities

Getting visitors

from niche

Group participation,

Answer and comment

posting

Participation on

different related

groups at Yahoo &

Google Groups as

well as different social

networking sites.

Answer question at

Yahoo Answer and

other related sites

Post relevant

comments on vertical

specific blogs.

RSS(Rich Site Summary)

Promotions

Submit RSS to all

major readers,

promote through

Social Media

Cross promotion

of different RSS

feeds on blogs

Submit RSS to

different ping

sites

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Facebook• Facebook is a social utility tool that connects people with

friends and others who work, study and live around them

Twitter• Fastest growing social networking website

YouTube• Now is one of the leading search engine• Accounts for 25% of all Google searches

LinkedIn• Strongly business-oriented, $1 Billion+ valuation

Why Social Media Matters

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• More than 1.23 billion active users across globe

•Of the 112 million users in India, more than 99 million users are using the platform on their mobile phones at least once a day.

•About 45 million users in India are using their mobile phones every day to connect

•80% of users log on to Facebook everyday

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

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• As of the first quarter of 2015, the micro blogging service averaged at236 million monthly active users

• Japan will boast of the largest Twitter population in Asia Pacific at 26 million followed by India at 22.2 million users.

• 16% of all new users to Twitter start on mobile now.

• Twitter serves 80MB of updates per second.

One of the oldest and most established social networking sites

Conservative and Business-oriented

Good search engine visibility

At around 26 million users, India is the second largest user base for professional networking site LinkedIn.

An easy entry-point for business connections in your network

Recent changes have made it more useful & more powerful

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• More than 150 million active users

• Have more than 34 Languages

• People are watching 2 billion videos each day

• YouTube Crosses 55Mn Unique Users Per Month In India

Services that can be availed through Social Media

Profile Creation and complete information of a product

Video promotion

Logos and photos publicity

Making Friends

Group formation for the product

Publishing Events of the Product

Article and Blog submission

Publishing the updated information of a product

Creating Notes

BENEFITS

Increase in Sales and traffic

Encourage word of mouth

Understand and Engage your customers

Increase in ROI

Customers Feed back

Cost Effective

Targeting right Audience

Two way conversation

24X7 Advertising and Branding

QUESTIONS

??

Thank you