social media marketing compliance
TRANSCRIPT
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Social media
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Social media
Legal and business challenges informing a social media policy
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“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and
getting smarter faster than most companies.”
The Cluetrain Manifesto (2000) @ cluetrain.com
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The Web has changed
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Its about being social ...
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... in the digital age ...
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... and increasingly in realtime.
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The social Web is not just about being shiny happy people ...
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Your clients are having conversations about you and the things that should matter to you
Are you even part of that
conversation?
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customers have new tools and a
longer reachThursday 04 March 2010
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customers have new tools and a
longer reachThursday 04 March 2010
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... and so on ...
the network effect in social media
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Google joins the social Web in a big way
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You suck!
?!
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Social media = expression
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Freedom of expression can be
liberating
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Do you have control over the conversation?
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09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
http://bit.ly/diggcodestory
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Getting the community involved
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... it can be a gamble ...Thursday 04 March 2010
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Are your employees using ...
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Are your employees using ...
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You have to understand social
media
Sensitive information being disclosed?
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New(ish) buzzwords
brandsquatting
typosquatting
Cybersquatting (domain names)
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Manage your content licensing process
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The problem is that © ≠ sharing
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There are a couple options
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Existing law
• Bill of Rights (Chapter 32)
• Consumer Protection Act
• PAIA
• ECT Act
• RICA
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“POPIA”Thursday 04 March 2010
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Informed consent!
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Categories of “personal
information”
Ordinary personal information versus special personal
information.
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Data Protection
• Ensure the personal information collected is “complete, not misleading, up to date and accurate”;
• Secure integrity of personal information against risk of loss or damage;
• Protect against unlawful or unauthorised access or processing;
• Identify reasonably foreseeable internal and external risks;
• Generally accepted infosec practices and procedures
* Principle 6: draft POPIA
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Privacy policyThursday 04 March 2010
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When employees go astray
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Building on your success ...
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or building their own platforms with your tools
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Potential impact?Thursday 04 March 2010
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Harness their passion
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Stay in the loop
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Remember its all about relationships
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Build better legal frameworks
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Terms of use
Don’t forget details like jurisdiction, choice of law and
ECT Act compliance
webtechlaw.com/anatomy-website-terms-use
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Ongoing review to ensure terms address
new developments
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Social media policy: framework
and structure?
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Why?
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You can’t afford to shy away from the
social Web
anymore
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The little people are having a profound impact
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Wide range of tools and services
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Perspective
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Give your people direction
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Case study
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The Coca-Cola Company
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Suggestions ...
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Principles or guidelines
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Issue escalation
How is policy governance handled?
What are the communication channels?
Where do you look for guidance?
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Keep it simple
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Consider all roles
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Co-ordinated approach
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http://www.saidwot.com/
what-we-say/
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Paul JacobsonWeb and digital media lawyer
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