social media marketing for malls
TRANSCRIPT
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Amberly RundellDigital Marketing Strategist
Digital Marketing Strategist
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Today’s Agenda
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What will you learn?
1. Why use Instagram, Facebook and Twitter?2. How to optimize your profiles3. How to spy on your competitors4. Content – Examples, Good vs. Better5. How to get more followers6. How to increase engagement7. My favorite tools, tips and more!
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Petrafisher.com
Why Use Instagram, Facebook and Twitter?
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400 million users49% male / 51% female53% of US adults 18-29 49% of US adults use it daily
Source: expandedramblings.com
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Source: businessinsider.com
1.5 BILLION people on FB84% of people ages 18-2979% of peoples ages 30-4960% of people ages 50-64
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500+ million users37% of people ages 18-2912% of people ages 50-64
Source: businessinsider.com
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Optimize Your Profile2
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Add a Feature Video
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Update Your Cover Photo with links to More Information on your website
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Add Instagram to your Navigation
http://facebook.about.com/od/PagesGroups/fr/How-To-Add-An-Instagram-Tab-To-Your-Facebook-Page.htm
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Optimize Your Photo Albums
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Add Apps www.woobox.com
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Gift Cards App
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Encourage & Monitor Reviews
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Add CTA in cover photo
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Optimize Your Profile
• Add your location• Add your USP in your bio• Add your website link• Add a hashtag
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Optimize Your Profile
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Get Inspired!
Study Your Competitors
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Use the Search Bar to Get Inspired!
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Mall of AmericaAventura Mall King of Prussia Mall South Coast Plaza Millcreek Mall
Get Inspired!
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Study Your Competitors
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Use the Twitter Search Bar
#malls#MOA#malls#Crossgates
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TagboardFavorite Tools!
http://www.mallofamerica.com/
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Favorite Tools!
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Get Inspired!
Share Great Content4
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Have you won any awards?
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Promote Sales at Retail Stores
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Promote Your Retail Stores
Better: Tag the stores name in your post if they have a Facebook page
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Promote Eventsand use a bit.ly link
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Promote Events
Better: Add a link to more information. Hours, location, etc. Share with your friends!
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Boost Your Event
Better: Boost this event to your fans and their friends
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Sneak Peek / Behind the Scenes
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FAQ’s
Keep an ongoing list of FAQ’s that you receive on a regular basis. Create a blog post with the answers, and post the link on your social media accounts.
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Canva Favorite Tools
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Use Real People in your Photos“Shopper of the day!”
User Generated Content - Include REAL human faces they receive 38% more likes on average, and 32% more comments.
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Behind the Scenes
Show the Visual Journey of your Business
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Add link to your description
Better: 1. Add a link in the description area with more information including hours, location, etc.2. Ask a question. Will you be attending? Who are you bringing to see Santa?
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Wordswag
Favorite Tools!
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ContestsWooboxWishpond
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Favorite Products#FoodFriday
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Videos
https://www.facebook.com/AventuraMall/videos/vb.108845629225/1424464211102606/?type=3&theater
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Video “Top 10 Things You Didn’t Know About Crossgates Mall!
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Video Tools
• Flipagram • Videolicious• Videohance• Hyperlapse
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Community Involvement - Fundraisers
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Blog Posts
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Blog Posts
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Happy Customers#DailyFinds
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Win a Shopping Spree Contest! Take a picture in front of your favorite store for your chance to earn a
$500 shopping spree!
http://agencyentourage.com/
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#ThrowbackThursdays
Who remembers when Caldor’s used to be in Crossgates mall?
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Promote Other Channels
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Storytelling
Source: SusanChavez.com
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Get Inspired!
Tag Your Location5
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Tag Your Location
Source: Wishpond.com
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Tag Your Location
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Get Inspired!
Get More Fans6
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Video Contest
• Offer a mall-wide gift card for whoever makes the best 30-second video about why they love to shop at your mall. Let your shoppers create your content for you.
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Use Hashtags
#Mall#Albany#Crossgates#SantaatCrossgates#destinyUSA#hipsterSanta
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Interactive Boards
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• Follow stores and businesses• News Channels and Local Guides (events)• Competitors• Follow your competitors followers• Follow the Followers of Influential people
Follow Others
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Add Social Media Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
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Add Social Share Buttons
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Add Icons to Your Website
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Share on other channels
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Reach out to Influencers (Stylists, Brand Ambassadors, Experts, Local Guides, etc.)
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On Site Marketing at Events
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Influencer Marketing
http://www.socialmediaexaminer.com/influencer-marketing-with-doug-karr/
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Instagram Advertising
Ads will have CTA’s for direct response actions that open in an in-app web browser.
Source: Twenty20.com
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Source: Twenty20.com
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Instagram Advertising
www.socialmediaexaminer.com/how-to-advertise-on-instagram-a-complete-instagram-ads-guide/
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Get Inspired!
Increase Engagement7
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Ask Questions
Key takeaway: Be genuinely interested in your audience!
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Boost Posts
Target females 15 – 35 who live in a 30 mile radius of Kingston Collection who also like The Charlotte Russe page.
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Advertise
Boost this post to parents that live in a 30 mile radius of Kingston Collection
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Social Media Scavenger Hunt
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Custom Audiences
How to Retarget Content to Facebook Custom Audiences
Target People that Visit your Website – Website Custom AudiencesTarget Email List – Look alike lists
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Website Retargeting
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Comment Back To Followers
Source: Dina Rodriguez – Hand Lettering Artist
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“ ” to Win Contest
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Source: Wishpond
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Get Inspired!
My Favorite Tools & Tips
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ScheduGram
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Photo source: blog.onprenduncafe.com
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www.canva.com Favorite Tools!
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Easily Design Images
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Facebook Grid Tool
www.facebook.com/ads/tools/text_overlay
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Muzy
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Flipagram
www.flipagram.com
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HootsuiteFavorite Tool!
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Hashtagify
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Click to Tweet
“Tweetables”
Favorite Tools!
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Success Stories https://business.twitter.com/success-stories
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Key Takeaways
• Social Media is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Study others who are doing it right• Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
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Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
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Need help?
• Training and workshops• 1:1 Consulting• Social Media Strategy • Management
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Let’s Connect!
@AmberlyOnline www.facebook.com/mannixmarketing
www.mannixmarketing.com
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Redfairyproject.com