social media means business
DESCRIPTION
Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - http://www.ladyumbrella.com on June 8th 2011TRANSCRIPT
Tactics to attract customers and
boost sales using TwitterWith Rob Ryan of
LadyUmbrella
Agenda
• Hi..I’m Rob• Why Use Twitter• Content Plan• Why Multiple Accounts• Top Tips to Find Followers• Developing a following• Twitter Tools• Twitter Benefits• Twitter Promotions• Twitter in the Grand Scheme of Things• Who is Twitter for?• 3 Tips to Start Today
Hi, I’m Rob
• LadyUmbrella “spreadsheet
guy”• Social media maniac• 46,556 tweets• 8,667 followers• Using social media since
August 2009• Likes your questions..
Why Use Twitter
• Curious - lots of hype about it• Necessity – needed to get some
customers• Free• Success stories (@RizzoTees,
@IWearYourShirt)• New challenge• Millions of Users• Digital door knocking
Content Plan
• Be different, creative –
purple cow• No right/wrong• Create daily “news”• Cross Promotion on
different networks• “Link Baited” tweets• ...but remember 90/10 “rule”
Why Multiple Accounts?
• I operate 4 accounts• @ladyumbrellaltd – primary account• @ladyumbrella2 – 2nd account• @tshirtstrategy – social media blog• @teesinapod - Podcast• Why?• Key to success - Tweetdeck
Top Tips to Find Followers
• Target niche leaders followers• Twellow.com• #FF recommendations• Tweetdeck Searches• “Social Circles”• #Hashtag (#rtept, #vinb, #rtefl,
#latelate - #SMMB2011)
Developing A Following
• You have some followers..now what? • Interact with them• Be genuine• Add your Followers to Lists• What do you want them to do?
– Where is Twitter in your sales funnel?
Twitter Tools
• Tweetdeck (Hootsuite)
- New Followers
- @Mentions
- Real time searches
- DMs
- Multiple Accounts
- Link Shortening• Tweepi.com
- Flush unfollowers
- Follow Back• Lists!• Twitpic
Twitter Benefits
• I’m here! • Visibility
– mentioned in hundreds of blogs
– 8,000 + followers• Brand Awareness• Customer Support• Sales• ...free!• ...fun• ...like minded people• Don’t need to be technical
Twitter Promotions
• Use of #hashtags• Piggy back on Trending
Topics• Compelling, captivating
language - “pls RT”• Drive traffic to somewhere –
promotion not just housed
on Twitter• Be different – purple cow
Twitter in The Grand Scheme of Things
• Front and centre for us!• All promo is online• Facebook & Twitter working in tandem - “The Social
Media Symphony”• Promotes blog content• Promotes Facebook content
Who is Twitter For?
• ..or who is it not for?• Medics, food suppliers, coffee
suppliers, builders, plumbers, social media experts, accountants, car racing experiences, sports channels, news channels, dog minders etc..
• If you want to be on Twitter you can be on Twitter
• More uses than just business
3 Tips to Start Today
• Make sure you fill in bio, picture, link, and be human..Create and upload a background image
• Follow those you’re interested in
• Use lists• Bonus Tip
- Follow us at @ladyumbrellaltd
And that’s a wrap..
• Thank you for listening..• Any questions?