social media & medical education

Integration of Medical Education with Social Media

http://www.axuedu.com/

Why me?

• I am NOT a medical educator

• I am NOT a researcher

I am however passionate about the topic and personally use social media in all aspects of my professional and personal life.


What is Social Media?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).


What is Social Media?

• It’s having conversations • It’s making connections • It’s building relationships • It’s sharing resources and information • It’s networking • It’s collaborating

“Social media is the platform where

connection, conversation and collaboration take place.”


Social Media as it Relates to Medical Education

To narrow the discussion:

• Facebook

• Twitter

• Linkedin

• Ning

• Delicious

• Google Wave



How are these tools being used?

• Tools for communication

• Tools for sharing of information

• Tools for collaborating on projects

• Tools for connecting

• Tools for saving time



Who’s Participating?

• Institutions with faculty and students

• Institutions with the communities they serve

• Faculty with fellow colleagues

• Faculty with students

• Students with fellow peers

“Everyone!”


Facebook in Medical Education

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

Additionally, users can join networks organized

by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.



Personal Profile

• Must be a Friend first

• Share as much or as little as you choose

• Limited profile controls

• As a user you also control what you see!



Join a Group

• Tend to be short-term

• Less participant interaction

• Not open to public viewing

• Less formal

Become a Fan

• Long Term relationship

• Greater methods for communication

• Seen on Public Profile

• Scheduled Events

• More formal



Keyword Search:

“Medical School” 9,800 Groups / 76 Fan Pages “Medical Education” 7,500 Groups / 63 Fan Pages “Medical Association” 4,600 Groups / 237 Fan Pages “E-Learning” 1,500 Groups / 127 Fan Pages “Curriculum Development” 1,200 Groups / 4 Fan Pages



Is Facebook a waste of time?

It depends on how you use it!


Twitter in Medical Education

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.



Who is using Twitter? • Medical Schools

• Medical Libraries

• Medical School Departments

• Medical Organizations

• Medical Journals

• Faculty

• Students



How can Twitter be used? • Announcements

• Helping Students to Study

• Gathering Resources

• Sharing Resources

• Promoting Activities

• Sharing Employment Opportunities

• Networking



By Medical Schools



Helping Students Study



Gathering Resources



Sharing of Resources



Is Twitter a waste of time?

It depends on how you use it and who you follow!


Linkedin in Medical Education

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide.


Linked in in Medical Education


Linkedin In Medical Education

Keyword Search of Groups:

Medical Education: 213 Groups

Medical Technology: 217 Groups

E-learning: 208 Groups

Instructional Design: 61 Groups

Curriculum Development: 45 Groups


Linkedin in Medical Education


Nings in Medical Education


Delicious in Medical Education

Delicious (formerly del.icio.us, pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has more than five million users and 150 million bookmarked URLs.


Delicious in Medical Education


Google Wave in Medical Education

Google Wave is a self-described "personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009.

It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.


Google Wave in Medical Education


Final Thoughts

Facebook – Social, personal interactions; become Friends and Fans

Twitter – Quick interactions with Followers

LinkedIn – Professional Networking, SIGs, Online CV

Nings – Specialized social networks, public or private

Googlewave – Too soon to tell!


Let’s Connect!

AXUEDU

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