SOCIAL

MEDIA

OVERVIEW OF SOCIAL MEDIA USE AT

MALMÖ UNIVERSITY

SOCIAL

MEDIA

MARKETING

REACH

10 000 likes

REACH

5 060 followers

THOUGHT

LEADERSHIP

REACH +

LEADERSHIP =

INFLUENCE

In the last week, 2 921 people

have seen content

But the potential is a

total reach of 613 401 people

1 948 likes

This page is the most active university Facebook page in Sweden1

1Ref: http://bit.ly/uumqFu

Reference: http://bit.ly/uV5LIr (for an analysis of this conversation)

Create a plan and targets for our social media marketing activities

Coordinate with other channels and marketing

Can manage expectations with strategic, internal, advocacy

NC-SA 2.0 Brentdanley, Flickr

WHERE CAN WE BE

TOMMOROW?

What are our organisation’s goals?

• Social media can help deliver them, if we get focused

We can be more proactive

• Engage with ’old’ media using social media, start influencing the influencers

Sharing our research and education with the world

• Researcher blogs, teaching videos

Offering service, and transparancy, to our future students and staff

• Defending and strengthening our brand

Coordinate social media activities with other marketing, education and communication

Activities – identify staff and responsibility-

WE CAN MEASURE

SUCCESS (OR FAILURE)

(Realistic) community growth

Visits to our website from social media sources

Number, nature and tone of comments

Mentions of our brand on the web

Sharing of our content

Conversion