Don’t do an apphow mobile should transform your business

Hampus Jakobsson,@hajak

Let me tell you a story

An app is not an ad

Why mobile?

sharedidentity

“everyware”

laptop tablet tvphonewatchglassesimplant billboard

billboard

mobile+

watch

glasses

“implants”

mobilequalities

context identity

forced focus

immediate

context

immediate

identity

forced focus

Perfection is achieved, not when there is nothing more to add, but when

there is nothing left to take away- Antoine de Saint-Exupery

“

The Pareto principle

example

example

sharedidentity

“everyware”

laptop tablet tvphonewatchglassesimplant billboard

mobile should transform your business, not be

bolted on

hampus.jakobsson gmail.com@@hajak

Thanks!