social media portfolio - savvy-writersavvy-writer.com/.../08/...social-media-portfolio.pdf ·...
TRANSCRIPT
Social Media Portfolio
Amandah Blackwell Twitter: @savvy_writer
Twitter: @amandahblackwel
LinkedIn: amandahblackwell
Facebook: Savvy-Writer
Google+: Amandah Blackwell
Career Experience
Social Media Experience 2008-present
O Created and maintained social networks for profit and non-profit organizations.
O Created in-depth social media strategies for profit and non-profit businesses.
O Created social media campaigns for profit and non-profit businesses.
O Recommended short term and long term social media strategies for profit and non-profit businesses.
O Created, implemented, and maintained company blogs.
O Consulted on social media for profit and non-profit organizations.
O Organized meetings to teach and involve staff in staff members and volunteers on the benefits of using social media and engaging customers and clients.
Career Experience
Parma Animal Shelter – Non-Profit – Feb. 2013 - present
O One Facebook page.
O One Twitter page.
O One LinkedIn Company page.
GuestQuest – Travel Publisher – 2012
O One Facebook page.
O One Twitter page.
Travel-Writers-Exchange dba Sunset Travel – Travel Company
2008-2010
O One Facebook page.
O One Twitter page
O One Blog.
Social Media-Non-Profit
Parma Animal Shelter – Volunteer, October 2012 -- Present
O Volunteer with the Parma Animal Shelter in Parma, Ohio. I started assisting the organization with their social media on February 27, 2013.
O I am an administrator for the shelter’s Facebook and Twitter accounts. I am responsible for content development, engagement, and management.
Social Media-Non-Profit
Parma Animal Shelter Testimonials
Social Media-Non-Profit
Parma Animal Shelter Testimonials
Social Media-Non-Profit
Parma Animal Shelter Testimonial
Social Media-Non-Profit
Parma Animal Shelter Statistics
Social Media-Non-Profit
Parma Animal Shelter –Engagement
Social Media-Non-Profit
Parma Animal Shelter Engagement
Social Media-Non-Profit
Parma Animal Shelter Engagement
Social Media-Non-Profit
Parma Animal Shelter – Adoption
O Trixie was adopted from the Parma Animal Shelter,
but got away from her new owners.
Social Media-Non-Profit
Parma Animal Shelter – Adoption
O Trixie was adopted from the Parma Animal Shelter,
but got away from her new owners. Thankfully, she
was found the same day.
Social Media-Non-Profit
Parma Animal Shelter-Adoption
O Tommy was the dog of the month for April
2013.
Social Media-Non-Profit
Parma Animal Shelter – Flea Market Event, April 6, 2013
O Thank you from Deborah Klotz-Kennedy – Flea Market Event Organizer
April 9, 2013 Amandah, the flea market was the biggest ever and probably more attendance than any year. I attribute a lot of it to advertising it on our fb page and what you have done with the wall. THANK YOU from the bottom of my heart. You helped me look like a hero! If you were there, I didn't get to meet you, but look forward to it soon. Deb *Thanks to this year’s social media efforts, the Parma Animal Shelter’s flea market saw a 28.57% increase over last year’s flea market.
Social Media-Non-Profit
Parma Animal Shelter – Flea Market Event,
April 6, 2013 – Facebook advertising
campaign – Flea Market, April 6, 2013
Social Media-Non-Profit Parma Animal Shelter – Flea Market Event,
April 6, 2013 – Facebook advertising
campaign – PetSmart Charities, May 4,
2013
Social Media-Non-Profit Parma Animal Shelter
O PSA (public service announcement) – Be
Kind to Animals post.
Social Media-Non-Profit
Parma Animal Shelter
O PAS Happy Ending post.
Social Media-Non-Profit Parma Animal Shelter – Facebook
advertising campaign – Be Kind to Animals
Week® coloring contest, May 1 – May 25.
O Organic = 409; Viral = 294
Social Media-Non-Profit
Parma Animal Shelter – Facebook
advertising campaign – 2013 Adoptathon,
June 1 and June 2
O Organic = 774; Viral = 560
Social Media-Non-Profit
Parma Animal Shelter-Facebook advertising
campaign – 2013 Adoptathon, June 1 and
June 2
O Organic = 603; Viral = 1,428
Social Media-Non-Profit
Parma Animal Shelter – Facebook
advertising campaign – 2013 Adoptathon
June 1 and June 2 Press Release
FOR IMMEDIATE RELEASE
Find a New Four-Legged Friend and More at the Purina Pro Plan Rally to Rescue Adoptathon
from the Parma Animal Shelter This June
PARMA, OHIO, May 14, 2013 — On June 1st and June 2nd 2013 from 10:00 a.m. to 5:00 p.m., animal
rescue groups from around Northeast Ohio are coming together in an effort to find loving forever
homes for as many animals as possible and to provide the public with an entertaining experience that
will help our shelter attract more visitors each year. At the same time the Parma Animal Shelter will be
raising money to cover the day-to-day operations and medical expenses for the animals.
Please visit http://savvy-writer.com/wp-content/uploads/2013/05/PAS-Rally-to-Rescue-Press-
Release.pdf for the full press release.
Social Media-Non-Profit
Parma Animal Shelter – Facebook
advertising campaign – 2013 Adoptathon
June 1 and June 2 Press Release
FOR IMMEDIATE RELEASE
Find a New Four-Legged Friend and More at the Purina Pro Plan
Rally to Rescue Adoptathon from the Parma Animal Shelter This
June
Published in the Sun Post on Thursday, May 30, 2013
Published in the Plain
Dealer, Friday May 24 ,
2013
Social Media-Non-Profit Parma Animal Shelter – Cat Promotion and
Facebook advertising campaign – 2013 Adoptathon
June 1 and June 2.
Social Media-Non-Profit Parma Animal Shelter – Cat Promotion and
Facebook advertising campaign – 2013 Adoptathon
June 1 and June 2 – Thank You note.
Email: Adoptathon Flyer
Shirley Palumbo
7:22 AM
to bcc: me
To all volunteers:
Please help spread the word about the adoptathon by
printing out the attached flyer and sharing it with friends,
family, businesses, etc.
Thanks Amandah for the beautiful flyer!
Social Media-Non-Profit Parma Animal Shelter – Cat Promotion and
Facebook advertising campaign – 2013 Adoptathon
June 1 and June 2 – Thank You note.
Email: Adoptathon Flyer
Ron & Lori
8:22 AM (1 hour ago)
Amandah,
This is SO PERFECT!!! Thanks so much for your work
on this!
Lori Hilfer
Volunteer Coordinator!
Social Media-Non-Profit
Parma Animal Shelter-Newsletter
advertising – Constant Contact Facebook
app
Social Media-Travel
GuestQuest.com – Feb. 2012 to July 2012
A Cleveland, Ohio travel publishing company specializing in family travel and travel advertising.
O • Amplified GuestQuest’s online presence through social media management by writing and posting ‘tweets’ on Twitter and posting Facebook status updates. Followers and likes increased by 50%.
Social Media-Travel
Travel-Writers-Exchange.com – Jan. 2008 to July 2010
Scottsdale, Arizona based travel company.
O The website earned a page rank of 4 in less than two years and
was listed on Blogs.com as one of the Top 10 Travel Writing
Blogs.
O Social media included ‘tweeting’ on Twitter and posting on
Facebook. Connected with fans and the community by
engaging in conversations; answered questions and provided
guidance to aspiring and experienced writers.
O Moderated TWE’s forum by engaging and interacting with
readers; answered questions and held discussions on travel
writing, writing and editing, publishing and other ‘writing’ related
topics.