I have a Facebook Page and I work hard to follow best practices but I don't think I am getting any or enough leads for my efforts......

● You know the difference between a Facebook Profile and Page

● You share industry specific and relevant updates

● Your updates are consistent

● You share a mixture of nice quotes, funny pictures, cool videos

● You are quick to respond to your customers when they have a concern or complaint

● You post your company events to social media , letting clients know what specials you have and what's going on internally

● You share your company's culture by posting photos of company meetings and funny things happening around the office

● You following your clients on social media

● You monitor what's being said about your brand or industry through social media listening tools

● You use keyword rich words when tweeting and posting to help with SEO

● You link back to your website

● Your social media accounts are streamlined (working together)

Why haven't I seen a return on investment? What can I do to improve my current ROI?

Best Practices Regular updates

Branding Commenting (Networking) Responding Fan Building

Showing Company Culture/personality Customer Service

Social Media Strategy Unique content created by you delivered on specific medium(s),at a specific time for the purpose of capturing leads.

ROI

Big brands don't need a lot of social strategy. They can get away with talking about themselves all the time.

A lot of us live here forever.

What is a Social Media Strategy?

And how does it

differ from the day

to day work I am

already doing?

Creative, sharable content will help pull you to the ROI side faster!

The content for your strategy needs to showcase your authority in your industry and should be used to teach and help people. The purpose is to create content people will willing download, bookmark and share.

How do you know what to say/create? ●Find out what your target market wants/needs by: - Asking clients directly - Join Industry Groups on LinkedIn - Talk to your sales team - Follow your customers on social media (LISTEN to them) - Follow industry news sources ( Google alerts) - Listen for prospective customers (addictomatic.com)

But don't forget to stay organized!