1. SOCIAL MEDIAAn Overview

2. FRAMING UP SM ITS RELEVANCY Videos Social Media Revolution A Day In the Life Of Social Media 3. TRENDS Online and Offline worlds colliding There is no diet version of ones self that can sustainably exist inSM All or Nothing What Happens In Vegas Stays On SM Digital Manifestation of Personal & Professional CultureValues Alignment, & Congruency Use Of SM in Employment Recruiting and ScreeningFinding and Accessing Appropriate Talent PoolsBackground Checks In Employment Screening Lack Of Internal Training Large Quantities Of Time To Successfully Capture, Assess, &Execute On Data 4. TRENDS Expectations of Online Privacy Attitudes Towards Privacy Societal Shifts Different between X,Y, & Boomers Prevalence of Online CommunitiesBuild communities, Not CrowdsTransparency of Personal Brands & Corporate BrandsTalent Pools vs. Talent Communities Demographics of SM UsersWho Shows Up & Where? 5. WHO SHOWS UP & WHERE?Facebook Of the 845 Million users: 57% are Female 46% are 45+ 57% have a college or graduate degree 47% live in households making $50-000-99,999 http://mashable.com/2012/03/09/social-media-demographics/ 6. FACEBOOK TREND Senior citizens (50+) are the fastest growing segment ofFacebook users in the U.S., and could number 55 million by 2020- Pew Internet and American Life Project http://allfacebook.com/facebook-seniors_b61114 7. WHO SHOWS UP & WHERE? Twitter Of the 127 Million users: 59% are Female 33% are 45+ 59% have a college or graduate degree 38% live in households making $25,000-49,999 ://mashable.com/2012/03/09/social-media-demographics/ 8. WHO SHOWS UP & WHERE?Google+ Of the 90 Million unique visitors: 71% are Male 50% are 0-24 57% have a college or graduate degree 47% live in households making $50-000-99,999 http://mashable.com/2012/03/09/social-media-demographics/ 9. WHO SHOWS UP & WHERE?LinkedIn Of the 150 Million registered users (58.8 M in US): 50/50 split 49% are 45+ 50% have a college or graduate degree 50% live in households making $50,999-99,999 http://mashable.com/2012/03/09/social-media-demographics/ 10. WHO SHOWS UP & WHERE?LinkedIn The industries with the highest concentration world wide are High Tech(14.3%), Finance(12.4%) Manufacturing(10.1%) http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 11. WHO SHOWS UP & WHERE? LinkedIn The job functions with the highest concentration worldwide are: Entrepreneurship (10.8%) Sales (9.5%) Operations (8.3%) http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 12. WHO SHOWS UP & WHERE?LinkedIn 39% of the members are Manager Director Owner Chief Officer Vice President http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 13. TREND DRIVING SOCIALBUSINESS Customers who engage with companies over social media areloyal and they spend up to 40% more with those companies thanother customers. (Bain & Company, January 2011) 14. TREND IN SOCIAL BUSINESS Online Communities Exist In:Facebook GroupsTwitter Lists & Tweet Ups W/ of Hash Tags (#)LinkedIn GroupsNing- online platform, create custom social networks Can Be Centric Around:Professional or trade associationA consumer brandInterest or HobbyAffinity/Alumni GroupLearning 15. TRENDS IN SOCIAL BUSINESS Online Communities Allow ForExchange Of IdeasNetworkingQ&A Corporate Community Groups Are Significant Because:Allow the entity to be flatterKnowledge/Best practice repositoryAspirationally, Facilitate corporate learningHR functionsSoftware troubleshootingCoaching 16. TRENDS IN SOCIAL BUSINESS Talent Pools vs. Talent Communities in Recruiting Context: Moving beyond Post-&-Pray MentalityTalent Pools Tend to be passive in nature Communication is one-sided Transactional Based on need fulfillment (e.g., finding a job)Talent Communities Conversational in nature Relationship driven Environment where people collaborate & share resources http://blog.yoh.com/2012/01/talent-pools-and-talent-communities-whats-the-difference.html 17. QUICK NOTE ON PRIVACY Facebooks Privacy Settings Dont Protect You FromWebsites Using The Plugins Dont Accept All Application Requests Some applications are built just for the purpose of accessing your personal data, and they hold this data even after you have deleted the application. Always read through the permissions being requested to see the extent of whats being asked for. Photos Of You Are Visible Even When Youre Not Tagged http://allfacebook.com/facebook-privacy-mistakes_b84926 18. NO PRIVACY SETTINGS FORSTUPID 19. WHAT DOES "PROFESSIONAL" LOOKLIKE TODAY? A new definition of professional behavior is developing in thissocial world. Allison Fine Social medias threat to professional behavior for oldergenerations is often expressed like this: Well be off message if our organization doesnt speak with one institutional voice. I will be attacked out there by the wingnuts/trolls/nuts. We cannot have blog posts and Tweets go up and out with typos in it We cannot share plans and ideas in public before theyre fully vetted internally. 20. HERE IS THE TRANSITION:http://blogs.hbr.org/cs/2012/05/the_new_professional.html?cm_mmc=email-_-newsletter-_-weekly_hotlist-_-hotlist051412&referral=00202&utm_source=newsletter_weekly_hotlist&utm_medium=email&utm_campaign=hotlist051412 21. SOCIAL RECRUITING IN 2011 89% of U.S. Companies will use Social Networks for Recruiting 64% Have Successfully Hired Through SM 55% Plan Investing More In Social Recruiting In 2012 80% use LinkedIn For Recruiting 64% use two or more social channels to recruithttp://recruiting.jobvite.com/resources/social-recruiting-infographic.php 22. JOB SCREENING WITH SOCIALNETWORKS 91% of Employers use social networking sites to screen Where do they look? During the hiring process: Facebook is used 76% of the time Twitter is used 53% of the time LinkedIn is used 48% of the time When do they look? With regard to the hiring process, 47% of employers look at applicants SM sitesupon receiving the application, compared to 4% who do so right before making anofferhttp://9.mshcdn.com/wp-content/uploads/2011/10/How-Recruiters-Screen-Candiates-Using-Social-Media.jpg Random sample of 300 individuals involved in hiring process 23. JOB SCREENING WITH SOCIALNETWORKS 69% of employers rejected a candidate because of content on asocial networking site, with the leading reason being the applicantlied about their qualifications Other top reasons included:Inappropriate comments or picturesDemonstrated poor communications skillsPosted negative comments about a previous employer http://9.mshcdn.com/wp-content/uploads/2011/10/How-Recruiters-Screen-Candiates-Using-Social-Media.jpg 24. JOB SCREENING WITH SOCIALNETWORKS 68% of employers have hired a candidate because of what theysaw on the applicants social networking site, with the leadingreason being the applicant gave a positive impression of theirpersonality & organizational fit Other top reasons included:Profile supported their professional qualificationsProfile showed the candidate was creativeCandidate had good references posted by others http://9.mshcdn.com/wp-content/uploads/2011/10/How-Recruiters-Screen-Candiates-Using-Social-Media.jpg 25. PERSONAL BRAND MANAGEMENT Its All About Who You Know, Right.? 26. PERSONAL BRAND MANAGEMENT Its All About Who Knows You! Question to ask yourself: Have you managed & promoted your personal brand, so others identify you with opportunities? Social Media can be used as a tool to manage, promote your brand Maintain top of mind awareness 27. PERSONAL BRAND MANAGEMENTTools Klout & PeerIndex - Measures capacity to influence Reppler manages online image across different social networks SocialMention Like Google Alerts, for SM Hoot Suite Multi-Platform Publishing with URL shortening &analytics 28. EXAMPLES OF SOCIAL MEDIA GONEAWRY Lack of employee/employer values congruence Specific Policy Violation Examples in public, private, & religious institutions 29. DONT TWEET BAD THINGS ABOUTYOUR POTENTIAL EMPLOYER Connor Riley had a job offer from Cisco on the table. Shetweeted: Cisco just offered me a job! Now I have to weigh theutility of a fatty paycheck against the daily commute to San Joseand hating the work. Shortly after that, there was a reply from Cisco employee TimLevad: Who is the hiring manager? Im sure they would love toknow that you will hate the work. We here at Cisco are versed inthe Web.Read more: http://www.businessinsider.com/twitter-fired-2011-5#dont-tweet-bad-things-about-your-potential-employer-1#ixzz1vXSZj2o8 30. SEXUAL ASSAULT IS NEVERFUNNY Nir Rosen was a Law Fellow at New York University until hetweeted some astonishing remarks about Lara Logans sexualassault. The string of insensitive tweeting began with "Lara Logan had tooutdo Anderson. Where was her buddy McCrystal." He was soonapologizing profusely and resigned from his fellowship the nextday Read more: http://www.businessinsider.com/twitter-fired-2011-5#sexual-assault-is-never-funny-2#ixzz1vXSluoqM 31. SOME JOKES JUST ARE NOTFUNNY Comedian Gilbert Gottfried, voice of the Aflac duck, made somejokes about the Japanese tsunami over Twitter. He said, "Japan isreally advanced. They dont go to the beach. The beach comes tothem." Aflac is the largest insurance company in Japan. Gottfried wasfired.Read more: http://www.businessinsider.com/twitter-fired-2011-5#fired-for-insensitive-jokes-about-japan-3#ixzz1vXStEWqi 32. HE THOUGHT HE WAS TWEETINGFROM HIS PERSONAL ACCOUNT Scott Bartosiewicz was a social media strategist for New MediaStrategies. Thinking he was signed into his own account, he accidentallytweeted the following from the corporate Twitter account forChrysler: "I find it ironic that Detroit is known as the #motorcityand yet no one here knows how to f*cking drive." Bartosiewicz was fired and Chrysler didnt renew its contract withNew Media Strategies. Read more: http://www.businessinsider.com/twitter-fired-2011-5#he-thought-he-was-tweeting-from-his-personal-account-5#ixzz1vXT2Cxba 33. KEEP YOUR OPINIONS ON HOTTOPICS TO YOURSELF Toronto-based sportscaster Damian Goddard was fired fortweeting his opinion on same-sex marriage. Hockey agent ToddReynolds had criticized Rangers forward Sean Avery for publiclysupporting the cause. Tweeted Goddard, "I completely and wholeheartedly support ToddReynolds and his support for the traditional and TRUE meaning ofmarriage." Fired. Read more: http://www.businessinsider.com/twitter-fired-2011-5#keep-your-opinions-on-hot-topics-to-yourself-6#ixzz1vXT9Cflv 34. DONT EMPATHIZE WITHBOMBERS CNN fired its senior editor Octavia Nasr over her tweetproclaiming respect for the deceased Grand AyatollahMohammad Hussein Fadlallah. This is especially troublesomeconsidering that the AP called Fadlallah "staunchly anti-Americanand linked to bombings that killed more than 260 Americans." She apologized, but it didnt matter. Read more: http://www.businessinsider.com/twitter-fired-2011-5#dont-empathize-with-bombers-10#ixzz1vXTUYV9W 35. RACIST TWEETS ARE ALWAYSOFFENSIVE Former MLB pitcher Mike Bacsik lost his gig as a radio producerafter getting drunk and tweeting some racially-loaded commentsduring a Mavericks-Spurs game. The game didnt exactly go his way and he had some prettyunpopular things to say afterward. Read more: http://www.businessinsider.com/twitter-fired-2011-5#racist-tweets-are-always-offensive-13#ixzz1vXTgUb2D 36. A WAITRESS CANT DEAL WITH A BADTIP 22-year-old North Carolina waitress Ashley Johnson blasted twocustomers over Facebook for stiffing her on the tip and keepingher late. She also took the time to mention her workplace byname. She was fired for breaking a rule about disparaging customers. Read more: http://www.businessinsider.com/facebook-fired-2011-5#a-waitress-cant-deal-with-a-bad-tip-1#ixzz1vXTwHam9 37. THIS FOOTBALL PLAYER WANTED TOHEAR "THE OTHER SIDE" OF THE STORYOF BIN LADENS DEATH Heres what Steelers running back Rashard Mendenhall had tosay about Osama bin Ladens death on his Twitter account: Whatkind of person celebrates death? Its amazing how people canHATE a man they have never even heard speak. Weve onlyheard one side... The Steelers are distancing themselves from his remarks andfiguring out how to proceed Outcome is still pending Read more: http://www.businessinsider.com/twitter-fired-2011-5#this-football-player-wanted-to-hear-the-other-side-of-the-story-of-bin-ladens-death-9#ixzz1vXTLIBTX 38. THIS FOOTBALL CHEERLEADERMIGHT HAVE DRAWN A SWASTIKA ONA GUY Caitlin Davis was fired from her job cheerleading for the NewEngland Patriots when a photo of her surfaced on Facebook. She appears next to a passed-out partygoer whos been coveredin phallic symbols, swastikas, and the phrase "Im a Jew." She also has a Sharpie in her hand. Read more: http://www.businessinsider.com/facebook-fired-2011-5#this-football-cheerleader-might-have-drawn-a-swastika-on-a-guy-3#ixzz1vXU8THsp 39. THIS GUY DOESNT GET TO BE THEMASCOT FOR THE PIRATES ANYMORE Andrew Kurtz was a pierogi mascot for the Pittsburgh Pirates untilone of his Facebook posts, aimed at the teams owner andmanagers, got some negative attention: "Coonelly extended the contracts of Russell and Huntingtonthrough the 2011 season. That means a 19-straight losing streak.Way to go Pirates." He was fired the next day. Read more: http://www.businessinsider.com/facebook-fired-2011-5#this-guy-doesnt-get-to-be-the-mascot-for-the-pirates-anymore-6#ixzz1vXUHDfwx 40. THESE FLIGHT ATTENDANTS HATEDON THEIR AIRLINE CARRIER 13 Virgin Airlines crew members were fired after publiclydiscussing aspects of their job on Facebook They shared the number of times that certain airplane engineshad been replaced and that the cabins were infested withcockroaches. They also took the time to insult the passengers who ultimatelypay their salaries. Read more: http://www.businessinsider.com/facebook-fired-2011-5#these-flight-attendants-hated-on-their-airline-carrier-7#ixzz1vXUMoXqj 41. THIS TEACHER WAS FIRED FROM"THE MOST GHETTO SCHOOL INCHARLOTTE" A Charlotte, NC, teacher was recommended for firing by thesuperintendent after making some remarks that thesuperintendent perceived as racially insensitive. The teacher listed "teaching chitlins in the ghetto of Charlotte" inher "Interests" section and "I am teaching in the most ghettoschool in Charlotte" in her "About Me" section. Read more: http://www.businessinsider.com/facebook-fired-2011-5#this-teacher-was-fired-from-the-most-ghetto-school-in-charlotte-8#ixzz1vXUSyl3U 42. SHE WAS DEPRESSED, BUTFACEBOOK SHOWED HER HAVINGFUN ON VACATION Nathalie Blanchard had been living off of disability insurance fordepression since 2008. But when Manulife, the Canadian insurance company making thepayments, got into her Facebook page, they saw her "relaxing atthe beach, hanging out at a Chippendales-style club, andgenerally having a lot of fun." She immediately lost her insurance benefits. Read more: http://www.businessinsider.com/facebook-fired-2011-5#she-was-depressed-but-facebook-showed-her-having-fun-on-vacation-12#ixzz1vXUhx0ta 43. THIS NUN WAS ASKED TO LEAVE HERCONVENT SIMPLY FOR USINGFACEBOOK Sister Maria Jesus Galan was asked to leave the Santo Domingoel Real convent in Toledo, Spain, because she was spending toomuch time on Facebook. Fellow nuns said that her Facebookactivity made life impossible. This all after she used the computer to digitize the conventsarchives and help handle banking over the Internet. Read more: http://www.businessinsider.com/facebook-fired-2011-5#this-nun-was-asked-to-leave-her-convent-simply-for-using-facebook-15#ixzz1vXUrHpKh 44. CONCLUSION SM has fundamentally changed the way we communicate There opportunities to build up or detract from your personalbrand ( No Privacy Setting For Stupid) Using SM as a recruiting & screening tool has value, but comeswith risks Build Communities, Not Crowds Key themes for successful communities: Transparency &Authenticity 45. THANK YOU! Scott Thomas, Engagement Strategist @ScottMThomas LinkedIn.com/SMThomas