social media primer - non-geek guide to sharing your club online
TRANSCRIPT
Social Media PrimerA non-geek guide to sharing your club online
What is Social Media?
“Forms of electronic communication (as Web sites for social networking and microblogging) through which users
create online communities to share information, ideas, personal messages, and other content (as videos)”
--Merriam Webster
What is Social Media?
“Places people interact online”
--Me
Key Sites
• Meetup.com
Key Components
• Audience
• Presence
• Tools
Facebook - Audience
• Personal Use
• Driven by personal connections
• Loves photos and videos
Facebook - Presence
• Facebook Pages (separate from users)
• Used very much like an individual account
• Connected to users by “likes”
Facebook - Tools
• Posts
• Events
LinkedIn - Audience
• Professional Use
• Driven by professional connections
• Resumes and Professional Articles
LinkedIn - Presence
• Companies
• Groups
• Mostly driven by individual users
LinkedIn - Tools
• Shared Articles
• Resume
Twitter - Audience
• Driven by interest connections
• Content: Anything and everything
• Very free-flowing communication
Twitter - Presence
• Profile (same as user)
• Connected to users by ‘follows’
Twitter - Tools
• Posts (can contain links)
• @reply and #hashtags
Meetup.com
Meetup.com - Audience
• Looking for Events
• Location-specific and aware
Meetup.com - Presence
• Group
• Connected to users by ‘members’
Meetup.com - Tools
• Events
• Announcements
• Search
Review
• Meetup.com
Questions
Wrapup
• No Magic Bullet
• Go where your members are
Thank You!Kevin Ball
KevinMBall.com