social media recap 2011 (singapore)
DESCRIPTION
Top trends in social media that happened in Singapore during 2011TRANSCRIPT
Social Media2011 (Singapore)
Recap
By Robin Low
Online Media
• Temasek Review is forced to close down by Government.
• The Online Citizen is Gazetted.
Relief 2.0
• Relief 2.0 is a new way to relook how Relief 2.0 should work.
• Using Social Media to create awareness and connect people to the survivors to the ground to get real time information.
• Uses Social Media to help connect businesses to other businesses that would lend them money to restart.
April Report (Singapore)
• Singapore Facebook StatisticsGeneral infoTotal Facebook Users: 2 498 300 Penetration of population: 53.14%Position in the list: 49. Penetration of online pop.: 68.29%Average CPC: $0.63 Average CPM: $0.35
Astroturf
Social Media in Politics
• Opposition uses Social Media to attract supporters and engage them in conversations.
• Opposition gets large turnout in Rallies.• Once politically apathetic youth are
participating and sharing information as well.
SG Elections
• PAP wins 81/87 seats even when she failed to engage with supporters online.
• PAP wins with slimmest victory, 60.1% of overall votes.
• Nicole Seah became one of the most popular politician after the elections, even though she lost.
Yam Ah Mee
• A Popular Singapore Meme
Google +
• Google+ for international users.
SG Presidential Elections
• All presidential candidates embrace social media, they have blogs, Twitter accounts and Youtube Channels.
the curry incident
Nikon Facebook Fail
facebook timeline
Google+ for Businesses
• Google+ allows businesses and brands to join.
SMRT Crisis
• MRT trains breakdown in tunnel for hours and people have to break window for ventilation and there is also PR crisis communications failure.
• Memes!!!
These are some of the interesting events in 2011 that happened in Singapore, if there are any other interesting events on social media that I missed, feel free to share them with me!
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