Media coverage report

For internal use

Information and Brand Management Division

•Customer Design and Innovation Center

•Opening Event, March 14, 2011

Information and Brand

Management Division

For Internal Use Only 2

Customer Design and Innovation Center

Opening Event

•. Objectives and Goals

•Leverage the opening of the Customer Design and Innovation Center to highlight

how Avery Dennison, through its Retail Branding and Information Services (RBIS)

group, drives solutions that accelerate performance and elevate brands within the

retail apparel industry

•Secure media attendance of event onsite and coverage highlighting the opening and

the solutions provided to customers by the Customer Design Innovation Center

•Seed interest for future coverage of Avery Dennison from a variety of media targets

and audiences, including local Dusseldorf media, trade and business focused outlets

in the European Union and beyond

•Convey larger corporate messages that position Avery Dennison as a company

focused on inspiring brands and making the world more intelligent through its myriad

information and packaging solutions

Information and Brand

Management Division

For Internal Use Only 3

Customer Design and Innovation Center

Opening Event

Event Detail and Flow

Journalists representing EU- and US-based media outlets had

the opportunity to mingle with Avery Dennison executives and

to tour the CDIC. The March 14 event was launched with a

ribbon scanning presentation and brief introductions by Graham

Diamond, Shawn Neville and the Mayor of Sprockhoevel. This

was followed by a short film, a presentation by Shawn, and a

presentation by Deon Stander in the Creative Room.

Media On site

• Leonie Barrie (Just-Style.com)

• Haydn Davis (EcoTextile News)

• Frauke Fechner (Westdeutsche Zeitung)

• Carol Houghton (Labels and Labeling)

• Judith Russel (Apparel Strategist)

• Josep Lluis Silva (Pinker Moda)

• Tana-Maria Schächtele (TM Fashion)

• Stefanie Vollmann (WAZ, der Westen)

• Rhea Wessel (RFID Journal)

“I personally loved the organization

of the event. Although I have a very

specific focus it was very interesting

to follow the whole supply chain.”

- Rhea Wessel, RFID Journal

“This has been an extremely helpful event

for me. I do now have a very good

understanding of what Avery Dennison

does and what happens along the supply

chain. It’s definitely more than just labeling.

The event has been perfectly organized,

the presentations have been fantastic and I

had great opportunities to get in touch for

Q&A sessions with the different experts.”

- Tana-Maria Schächtele, TM Fashion

Information and Brand

Management Division

For Internal Use Only

Just-style.com

just-style.com

just-style.com is a leading online

resource for the apparel and

textile industries.

Published: March 15, 2011,

March 16, 2011

Readership:100,000 unique

visitors per month (online)

Information and Brand

Management Division

For Internal Use Only

Pinker Moda

Pinker Moda

Magazine containing information concerning

the fashion industry in Spain.

Published: March 17, 2011

Readership: 5,506 (print)

Information and Brand

Management Division

For Internal Use Only

EcoTextileNews

EcoTextileNews

Ecotextile News magazine is the

environmental magazine for the global textile

and clothing supply chain and is published 10

times per year.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

RFID Journal

RFID Journal

International magazine written for radio

frequency identification decision-makers and

influencers which includes senior executives

from areas such as IT, logistics,

manufacturing, operations, retail and supply

management. Focuses on strategy, analysis,

case studies, coverage of technology,

business and industry issues.

Published: March 14, 2011

Readership: 6,000 (print)

Information and Brand

Management Division

For Internal Use Only

EcoTextile News

EcoTextile News

Business-to-business magazine dedicated

to the production of sustainable and ethical

textiles and apparel.

Published: March 15, 2011

Readership:

3,000 (print)

22,000 unique visitors per month (online)

Information and Brand

Management Division

For Internal Use Only

The Street

The Street

Offers the latest on what’s happening on Wall

Street and in the financial industry.

Published: March 14, 2011

Readership: 2,220,191 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

The Apparel Strategist

The Apparel Strategist

Apparel industry publication that serves

professionals including strategic planners,

marketers, company librarians, industry

lenders, and institutional investors of the

apparel and textile industries, ranging from

boardrooms to Wall Street to the Far East.

Provides timely, pertinent information to help

run businesses more effectively and

profitably. Designed to reveal all the current

trends in the industry at a glance.

Published: April 2011

Readership: 1,000 (print)

Information and Brand

Management Division

For Internal Use Only

WAZ Newspaper

WAZ Newspaper

N/A

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

World Textile Information Network

World Textile Information

Network

Online service that provides news and

analysis from and for the entire global textile

industry.

Published: March 15, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

RFID Journal

RFID Journal

A key resource for early adopters

providing information on the latest

business case for RFID, deployment

strategies and adoption trends.

Published: March 15, 2011

Readership:

12,000 (print)

200,000 unique visitors per month

(online)

Information and Brand

Management Division

For Internal Use Only 14

Reactive Press Release Pick-Up

Pending Media Opportunities

Outlet Readership

RFID im Blick 6,000 (print)

Der Westen 8,316,034 unique visitors per month (online)

Westdeutsche Zeitung 117,771 (print)

Bloomberg Businessweek 4,078,540 unique visitors per month (online)

Breitbart 1,211,780 unique visitors per month (online)

ConsumerElectronicsNet 14,996 unique visitors per month (online)

Generation-NT N/A

HazMat Management 753

iStockAnalyst 209,917

TM Fashion 36,300 (print)

MorningStar N/A

MRO Magazine N/A

News Blaze 224,712 unique visitors per month (online)

Presse Box N/A

RISI N/A

Information and Brand

Management Division

For Internal Use Only 15

Reactive Press Release Pick-Up

Pending Media Opportunities

Outlet Readership

Solid Waste Magazine 10,000 unique visitors per month (online)

SunHerald.com 127,718 unique visitors per month (online)

Maschinen Markt/MM Logistik N/A

Trading Markets 282,547 unique visitors per month (online)

WBP Online N/A

Welt Online N/A

4-Traders N/A

WhatTheyThink? 16,232 unique visitors per month (online)

World Market Media 22,564 unique visitors per month (online)

Yahoo! News 40,365,541 unique visitors per month (online)

Popsop.com 150,000 unique visitors each month (online)

Retail Focus N/A

Labels & Labeling 25,000 (print)

TOTAL CIRCULATION 55,216,405

Information and Brand

Management Division

For Internal Use Only

RFID im Blick

RFID im Blick

The only German monthly trade

publication covering exclusively and

comprehensively all RFID topics,

serving the German trade industry.

Published: March 15, 2011

Readership: 6,000 (print)

Information and Brand

Management Division

For Internal Use Only

Der Westen

Der Westen

Online network of Westdeutsche

Allgemeine Zeitung, the largest

regional daily outlet in Germany.

Published: March 15, 2011

Readership:

8,316,034 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

Westdeutsche Zeitung

Westdeutsche Zeitung

Regional, daily subscription

newspaper with quarters in

Dusseldorf and the second largest

daily news publication in the

Dusseldorf area.

Published: March 15, 2011

Readership: 117,771 (print)

Information and Brand

Management Division

For Internal Use Only

Bloomberg Businessweek

Bloomberg Businessweek

Online magazine website designed to keep

readers informed of important news that

affects the business community in the U.S.

and abroad.

Published: March 14, 2011

Readership:

4,078,540 unique visitors per month (online)

Information and Brand

Management Division

For Internal Use Only

Breitbart

Breitbart

Offers aggregated content from top news and

analysis sources. Features feeds from wires,

newspapers, networks, key blogs and more.

Channels include Politics, Business, Sports,

Entertainment, Sci/Tech and Health. The site

can be reached via the online contact form.

Published: March 14, 2011

Readership:

1,211,780 unique visitors per month (online)

Information and Brand

Management Division

For Internal Use Only

ConsumerElectronicsNet

ConsumerElectronicsNet

National online publications written for

consumer electronics enthusiasts and offers

product reviews and tutorials on a variety of

consumer electronics.

Published: March 14, 2011

Readership:

14,996 unique visitors per month (online)

Information and Brand

Management Division

For Internal Use Only

Generation-NT

Generation-NT

Generation-NT, standing for Generation New

Technologies (GNT) is an information site

dedicated to the world of information

technology, taking into account software,

hardware, mobile devices, enterprise aspects

and video games.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

HazMat Management

HazMat Management

Online national site geared toward those

interested and involved in Canadian

environmental science and engineering and

for corporations with a continuing need to

monitor developments in hazardous

materials management.

Published: March 14, 2011

Readership: 753

Information and Brand

Management Division

For Internal Use Only

iStockAnalyst

iStockAnalyst

National social networking site offeings

United States stock market investing options,

investment articles, stock ranking and market

news. Enables members to join a blogger

network that addresses the aforementioned

topics.

Published: March 14, 2011

Readership: 209,917

Information and Brand

Management Division

For Internal Use Only

TM Fashion

TM Fashion

Publication targeting

wholesalers and retailers in

fashion and clothing, industry

and producers, sales agents

and other sectors in Dusseldorf.

Published: March 15, 2011

Readership: 36,300 (print)

Information and Brand

Management Division

For Internal Use Only

MorningStar

MorningStar

Online site that provides stock market

analysis; equity, mutual fund, and ETF

research, ratings, and picks; portfolio tools;

and option, hedge fund, IRA, 401k, and 529

plan research.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

MRO Magazine

MRO Magazine

Online magazine created to provide

engaging content that helps readers to be

more knowledgeable, informed and

productive. It’s the only magazine in Canada

that concentrates specifically on machinery

and equipment MRO topics.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

MRO Magazine

News Blaze

An online site dedicated to national and

international news. Topics covered include

world news, politics, business, technology,

sports, health, entertainment, home and

garden, environment and more.

Published: March 14, 2011

Readership: 224,712 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

Presse Box

Presse Box

N/A

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

RISI

RISI

RISI's mission is to create the highest quality

information for and about the global forest

products industry and deliver it to customers

as part of value-added solutions.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

Solid Waste Magazine

Solid Waste Magazine

This trade publication provides information to

the waste collection, hauling, processing and

disposal industries.

Published: March 14, 2011

Readership: 10,000 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

SunHerald.com

SunHerald.com

Online publication focusing on local and

regional news for Southeastern Mississippi.

Published: March 14, 2011

Readership: 127,718 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

Maschinen Markt/MM Logistik

Maschinen Markt/MM

Logistik

Magazines for management in

industry and the entire

production.

Published: March 15, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

Trading Markets

Trading Markets

Serves as an information source on stock,

option and futures trading.

Published: March 14, 2011

Readership: 282,547 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

WBP online

WBP online

WBP online is a global provider of data, news

and analytics. The WBP online is a modern

information medium based on an

independent news agency. The WBP online

is concentrating on the business and

financial related news, data and analytics.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

Welt Online

Welt Online

N/A

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

4-Traders

4-Traders

Online website with stock trade information.

Published: March 14, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

WhatTheyThink?

WhatTheyThink?

Provides news and market intelligence

information to the graphic arts community in

the print publishing industry.

Published: March 15, 2011

Readership: 16,232 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

World Market Media

World Market Media

Focuses on financial markets and investing.

Published: March 15, 2011

Readership: 22,564 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

Yahoo! News

Yahoo! News

Focuses on national news, current affairs,

government, politics and entertainment.

Published: March 15, 2011

Readership: 40,365,541 unique visitors per

month (online)

Information and Brand

Management Division

For Internal Use Only

Popsop.com

Popsop.com

Founded in 2008, Popsop.com is an online

news site covering brands and design news.

Published: March 16, 2011

Readership: 150,000 unique visitors each

month (online)

Information and Brand

Management Division

For Internal Use Only

Retail Focus

Retail Focus

Magazine covering retail design aimed at

retailers, brands, services and design

agencies.

Published: March 15, 2011

Readership: N/A

Information and Brand

Management Division

For Internal Use Only

Labels & Labeling

Labels & Labeling

Outlet is the world’s leading bi-monthly

journal for the label industry and distributes

to over 100 countries.

Published: March 21, 2011

Readership: 25,000 (print)

Information and Brand

Management Division

For Internal Use Only 44

Customer Design and Innovation Center

Opening Publicity Report

Follow Up

• Distributed “thank you” e-mails to reporters with direction on who to contact for follow-up

information on the event

• Provided follow-up background and materials to targeted media

• Coordinated additional tour and interviews for media unable to attend event onsite on the 14 th

o Scheduled interview with RFID im Blick on March 16

o Arranged interview and tour with TextilWirtschaft for March 25

• Monitored and shared coverage resulting from event and outreach

Next Steps

• Coordinate interviews and follow-up for media unable to attend the event onsite

• Monitor for additional pending media coverage on the event and CDIC

Information and Brand

Management Division

For Internal Use Only 45

Customer Design and Innovation Center

Opening, Media Coverage Report

Pending Media Opportunities

Outlet/Reporter Update

Apparel/Jordan Speer Team following up to schedule interview with S. Neville following his return

from traveling.

California Apparel News/Andrew Asch Outlet plans on covering the launch in coming weeks. Team following up for

definite timing.

TextilWirtschaft/Christoph Lippok CDIC tour and interview scheduled for March 25.

Women’s Wear Daily/Melissa Drier Team provided additional materials to reporter and monitoring for piece.

Information and Brand

Management Division

For Internal Use Only

English Press Release