SOCIAL MEDIA

SERIES

MIKE HOY, MORTGAGE CONSULTANT

• Mike Hoy is your Dedicated Mortgage Consultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

WHY Google+ ???

• ITS GOOGLE• #1 Search Engine… BY FAR

•SEO

•Authorship

•KW has gone Google

•And…..

Why Google+

Google+ “Project”

WHY Realtors should Go Google

• You get more Visibility, Faster when Blogging• Posting on Blog without vs With Google Plus is months vs seconds

• You Rank Higher• This makes Google+ MORE Than just a social media platform

• Your credibility and authorship and SEO is something you can directly influence for the first time!

• You will show up higher in search results for people you are connected with

• Google Places

G+ & SEO

• Google+ Posts are indexed…. IMMEDIATELY• It can take up to 6 months for a website to be indexed by Google

• When you share posts on G+ from your website and Blog it causes the website to get indexed… IMMEDIATELY!

• There are cases where Google+ posts will rank higher than other websites on certain subjects due to G+ affiliation

NOT A SOCIAL NETWORK???

• GOOGLE says Google+ is not a Social Network• Social Layer - Networking• Authorship Tool

• Google has made recent moves to position Google+ less as a social networking “stream,” and more as a means of establishing a unified “user identity” system to improve Google’s various Web properties.

• Google wants to verify and identify the content providers of the websites they are ranking• This is the primary Goal and function of Google+ as it stands currently

• Could always change…

GOOGLE AUTHORSHIP

• Google is looking for content created by Authorities

• Need to make yourself a Real Estate authority in the eyes of Google• How will this change your business?

• In a market of over 6,000 realtors with client base from mostly outside our area

• MUST Have Google+ profile to have Google Authorship

Why did Google Release Authorship??

• To eliminate duplicated content, reduce spam, and force quality content.

• Penguin, Google’s Search Algorithm is becoming more and more social media oriented.• Have you seen Facebook pages show up in Google Search results??

• To strengthen search results instead of relying on the bots to make all the ranking.

• Connecting actual author to content helps improve search results

Why did Google Release Authorship??

Google Authorship

Google Places for Business

• Appear in Maps• Must use Brokerage Address and Name in Listing

• Allows your listing to come up when consumers are searching for you• Allows instant background check for consumer when vetting Realtor

• Becomes linked to you Google+ presence

• You become verified on Google and all pages associated with your Google Plus page

SO WHY GO GOOGLE???

• This is a huge help you can to assist your exposure

• Use your Gmail email login to setup Google+ Page

• Plus.google.com

• Name your page – include Realtor &/or Premiere Plus Properties

• Add a profile picture and a cover photo

• People will decide whether you’re worth following by the appearance and info on your profile. Use your main keywords throughout your profile, as those will make your profile more likely to be ranked for those things in both Google Plus search and Google search.

SEARCH FOR CONTACTS

• Use the powerful search in Google+ to find people, pages, and communities talking about your specialties.

• Use the drop down filter after you initiate a keyword search. Google+ allows you to add anyone to your circles, whether or not they follow you back.

• Begin to enter into conversations where you can contribute. This will start to get your name recognized as a helpful authority, and people will start to follow you.

• Use gplusdata.com to find influential, engaging people in your area and target demographics. in Author Rank it is likely Google will judge you by how influential the people who engage with you are in your topic areas, so you want to try to build relationships with key people of influence.

Homework

Setup Google+ Profile

Setup Google Authorship

Set it and Leave it – Make Sure you Blog and Be an “author”

Next Time?!

Same place, same time