social media seriesjohnmurdockmarketing.weebly.com/uploads/2/9/5/0/... · •use woobox custom tab...
TRANSCRIPT
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SOCIAL MEDIA
SERIES
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MIKE HOY, MORTGAGE CONSULTANT
• Mike Hoy is your Dedicated Mortgage Consultant from Marketplace Home Mortgage
• We have many great mortgage solutions available!
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Financing Choices & Solutions
• Purchase & Refinance Loans
• • Low-to-No Down Payment Programs
• • Interest Only Programs
• • New Construction
• • Debt Consolidation
• • Second Mortgage Loans up to $1,200,000
• • Reverse Mortgage Purchase
• • VA Loans
• • FHA down to 580 Credit Score
• 203(lk) Rehab Program
• Jumbo Financing: 90% LTV, No MI, 680 Credit Score
• Foreign National Loans up to $5,000,000
• First and Second Mortgage Combo to Avoid MI Max CLTV 90% Primary and 2nd Home
• 95% Primary Home Single Family Residence & Condo
• 90% LTV 2nd Home
• Recently out of Bankruptcy, Foreclosure, Short Sale
• • Unwarrantable Condos
• • Investor Loan Product Take Title in LLC
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Training Web Portal
Premiereplus.johnmurdockmarketing.com
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Here are a few stats you should know…
•94% of Homebuyers are starting their search online•84% of agents and brokers are using social media for
business purposes•24% of agents and brokers believe social networking
sites were very important in generating leads•69% of real estate agents received recommendations
on Facebook•42% received sales leads on Facebook
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Why Social Media is Important
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Why Social Media is Important
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Why Social Media is Important
•BECAUSE EVERYONE IS THERE – 80% of active internet users
• Its free!
•Brings you exposure
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FL Home Buyer Stats
•41% - buyers looked online for properties as a first step
•93% - buyers used the Internet in their home search
•1 in 3 found their agent online
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Why Facebook?
•1.5 BILLION users•700 million are active everyday (3 out of 4)•4.5 billion likes and comments everyday
– 67% more than 2012•240 billion photos and counting
– 350 million per day• Largest demographic: 27-34 year olds
• WHY is this group so important?
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How to Engage
BUILD RELATIONSHIPS!!!!!
THESE ARE REAL RELATIONSHIPS
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Ways to Win Business on FB
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Ways to Win Business on FB
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Ways to Win Business on FB
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Who Cares About those Green Dots
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HOW AM I GRADED?
•A - ARE The Activity
•B – “Engage” the Activity
•C – “Add” the Activity
•D – “Like” the Activity
•F – “Look” at the Activity
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BUT FIRST……
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What is your Big Idea?????
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What is your Big Idea?????
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Does this Sound Like You?
• I put posts out there on Social Media but I am not seeing any response?
• I am not getting anyone to like my page?
• I don’t know if my Online Presence is even working?
• I am running ads but not getting any leads.
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The Remedy….
• If we put our focus on Relevance and Creativity other than simply just leads and traffic we will have to think about a couple things…• WHO are we reaching
• HOW are they affected
• WHAT are they needing
• WHEN do they need it?
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Business Page!
• Need a personal page to create a business page• But different content on each
• Click “Create a Page”
• Categorize yourself as “Real Estate”
• Name your page – include Realtor &/or Premiere Plus
• Add a profile picture and a cover photo
• Type in “About” details• 146 character sales pitch/elevator speech
• Include your website URL in this 146 characters
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Business Page – Cover Photo
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Business Page – Cover Photo
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Business Page!
• Rotate around your cover photo
• Share your page in your personal timeline
• Invite your FB friends and email contacts to it
• After someone likes your page they will only see what you postin their newsfeed afterwards
• Add a (neighborhood) page or group!• Get people involved to post on the page as well – friends, other realtors,
lenders, me!
• Page = control; Group = conversation with a certain, select group of people
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Business Page
• MUST HAVE A BUSINESS PAGE
• Facebook Rules
• Or you can’t post about your business
• Share your business posts onto your personal page
• BUT mix in you are a MVP Agent
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Apps & Lists
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Add Apps
•Use “woobox custom tab”
•Mobile App, Website
VS.
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Why Lists?
• Gives you control
• Allows you to communicate more effectively
• See what your certain group of friends are doing and post accordingly
• People do not know they are on your “list”
• Examples: Buyers, sellers, alumni, friends from college, hobbies, agents, political, family, people you golf with , MVP
• Now go put people on a list!
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LISTS!
1. Click on “Friends”
2. Create List
3. Title your list
4. Add friends!
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So now that you have a Business page…
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Help People Find You
• Create a social media email signature – I can help you!
• Put social media icons on website
• Join a Real Estate industry group
• Go out and find some friends yourself • Wayzata Roster
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How Else to Engage?
•Post everyday
•Post between 7-8 PM or 7-8 AM
•Postings need to be Interesting, Inspiring, provide Information
•Post photos & VIDEOS!
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How NOT to Engage
•Post strictly business•Post 5+ times a day•Don’t post at all / don’t check in •Don’t like every page just because you are asked
and don’t accept every friend either•Don’t say it on FB if you wouldn’t say it in the car
with a client or wouldn’t want your kids, spouse or mother to see
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But how should I post?!
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Using FB as a Business
•The BEST thing about Marketplace Home Mortgage is ____________?• 4x as many comments
• All about building engagement
• Sparingly!
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Using FB as a Business
•Caption this photo!• Something really unique
• Uses a photo
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Using FB as a Business
•Emojis! • 52% more engagement
• BUT don’t do it if its not you
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Using FB as Business
• HELP your audience
• Post your professional opinion
• Give them resources to get more expert advice
• Follow: Premiere Plus, Realtor Tips, REALTORS, Forbes
• Let them know to ask you questions
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Using FB as a Business
•Likes, comments and shares• People see you on their news feed – create a larger sphere
• Be upfront and ask them to like/share in specific instances
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SAVE Feature
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Using FB as a Business
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Create an Event
•Have an amazing open house coming up?• Use FB to create an event!
• Don’t over do it
•Premiere Christmas Breakfast? Volunteering/Charity Events?• Create an event!
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Facebook Ads
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4 Best Practices
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1. Use FB to Connect with Potential Clients
•Make fast and personal connections
•Remember name and connect with them on FB
• Soft way to connect
•Upload email database ‘quarterly’ and invite themto like your page
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2. Maintain a Consistent Flow of Communication
• A monthly newsletter/ campaign is NOT enough
• Post: • Listing
• Link to blog
• Link to interesting article
• Open house
• So they ALWAYS know you are doing business
• Like and share your audiences posts
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3. Integrate FB into Your Existing Marketing
• If you blog – have it ‘automatically’ post each new article on FB
•Post link to your monthly newsletter
• Show different pictures of a property
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4. Create and Maintain a Professional Image
•Be careful what you post!
• EVERYONE on FB is a potential client
•Keep posts positive and informative
•Nothing smart to say? Don’t say it at all
•What to lose fans/likes? Be repetitive
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Remember!
• 98% of all engagement happens in the news feed
• 73% would easily unlike your page if you are posting too often
• More than 50% of people say your FB is more important than your website
• It’s NOT about you, it’s about your AUDIENCE
• Wear your Agent “name tag” online
• And lastly….
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Avoid overselling… rather focus on building RELATIONSHIPS!
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Homework
• 1. Create/edit your business page• Update cover photo
• Update “About” section
• 2. Share your page with friends and on your personal page
• 3. Create at least 2 Lists • Add friends
• 4. Create a “social” email signature & add them to your website
• 5. Join an industry group