social media srategy and audit
TRANSCRIPT
Social Media Strategy
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Social Media Sites URL Followers Last Activity Date Action
FacebookTwitterLinkedInInstagramYouTubeGoogle+
Audit of PresenceData Curated 8/9/16
Know Your CompetitionCompetitor Social Profiles Strengths Weaknesses Content That
Resonates
Social Audit Learnings(1 of 2)1. We will consider consolidating the following
accounts to simplify our social presence2. The gaps in our social presence based on
competitive analysis are:
Social Audit Learnings(2 of 2)
Business Goals
Brand Awareness
Thought Leadership
Word of Mouth
Leads
Sales
Social Goals
Reach
Consumption
Shares, Likes, Retweets
Actions
Conversion
Aligning Social Goals to Business Goals
Smart Dog Social Media GoalsMy social media goals are: Goal #1: Goal #2:Goal #3:
Market Placement GoalsThe Top 3 Services We Provide Are: Service #1
Service #2:
Service #3:
Market Placement GoalsWhat are some small steps we can offer to engage our audience?(ex. newsletter sign up, webinar registration, requesting a sample or an assessment):
1.
2.
3.
Content StrategyUse the social media content rule of thirds:
○ ⅓ of content promotes business and converts audience
○ ⅓ of content shares ideas and stories from thought leaders
○ ⅓ is original brand content
Top 3 Audiences
1.
2.
3.
1. The type of original content that we will create and post is: images, videos, Original Tips
2. The type of content we will share is:
Content Strategy
Posting Schedule
Sun Mon Tue Wed Thur Fri SatFacebook
1 1 1 1 1 1 1
Twitter 1 1 1 1 1 1 1Instagram
1 1 1 1
YouTube 1Google+ 1 1 1 1 1 1 1Monday-All original content that you would like used in the following weeks posts are due to Melissa.
Wednesday-All content will be submitted to you for approval by 12:00 p.m.
Friday-All edits are due back to Melissa by 12:00 p.m. If there are not any changes or edits received by this time, all content will be scheduled via HootSuite for the following week.
Strategy Next Steps and Action Points(yellow highlighted items require your action)
Social Content Progress-Month 1Social Media
ChannelTop Performing
ContentLowest Performing
Content
Action Required
You Tube
Social Content Progress-Month 2Social Media
ChannelTop Performing
ContentLowest Performing
Content
Action Required
YouTube
Social Content Progress-Month 3Social Media
ChannelTop Performing
ContentLowest Performing
Content
Action Required
InstagramYou Tube
Post-Strategy Audit (1 of 3)
1. What worked well? Tuesday Tips had the most overall engagement. Also
2. What didn’t work well?
Post-Strategy Audit (2 of 3)
3. Our new goals for the next period/quarter are:
Goal #1:
Goal #2:
Goal #2:
4. Changes we will make to our strategy based on learnings are:
Post-Strategy Audit (2 of 3)
General Notes