business expansion planning srategy
TRANSCRIPT
www.engineerplus.in
SOLUTION FOR CONSTRUCTIONwww.engineerplus.in
SOLUTION FOR CONSTRUCTION
Expanding the Business
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Growth Formula(Expanding the business)
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What's in for you ?
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What’s in for you…?
1. About ICO Ltd.2. Our Business3. Our goals4. Our technology and R&D5. Our Credentials6. Our business for Professionals7. Our business for Consumers8. To start with..9. Sales & Marketing10. Business Development11. Brand Management12. Customer relationship13. Operational Management14. Concluding…
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About - ICO INDIA LTD.
ICO is a market leader in manufacturing of world class Paint, Construction Waterproofing, Heat proofing and Cleaning chemicals. ICO is a well-equipped and well-experienced, ISO 9001:2008 certified company, involved expediently and successfully in the wide-range of Constructional Solutions. Our product WPC-99 has revolutionised the water proofing scenario in markets of central India and has become synonymous to water proofing to a large number of customer base. Through technology and innovation we enable our customers to meet their current and future needs. Our products and solutions contribute to better life style and maintenance free house keeping. The company has attained its current stature due to the continuous endeavour of our team to maintain customer relationship and product quality.
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Our Business
Partnering the growth of India`s construction industry for more than 22 years, ICO Technologies has reached a benchmark position in delivering innovative construction products and solutions. We produce and market groundbreaking, intelligent and reliable construction chemicals that make construction projects not only safer, but also stronger and environmentally viable.
More Figures about our company :-• We supply domain specific chemicals in bulk to the wholesalers which in turn supply
these to the end-customers and buyers• We enter into project partnership wherein we get into strategic collaboration with
organizations and assist them in their construction endeavour with our products and services
• We also venture into contracts where we take on the complete task: whether it is an altogether new construction project or refurbishment of an existing structure. We ensure that the quality and the timelines are affirmed right from the initiation to completion of the work
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Our Goals…Our Mission• To be the preeminent provider of superior construction material by consistently improving the
quality of our product; to add value for clients through innovation, foresight and integrity.Our Vision• Guided by our core operational values we aim to become a leader in the world of construction
chemicals.Our Values• Continuous improvement/Kaizen: ICO is committed to getting better every day in all it does, as
individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes.
• Service & Stewardship: Service before self signifies the proper ordering of priorities. The welfare of the customer comes before us. While the focus is on service to our customers, the idea also incorporates the concept of stewardship, of holding something of value for others.
• Accountability: We hold ourselves accountable for upholding the highest standard of work and for continuously improving our products and services. Our staff understands the importance of maintaining the highest of standards for all our clients.
• Integrity: Our success depends upon building relationships based on trust and respect. ICO insists that our actions, services and products reflect our highest values and principles setting an example of ethical conduct.
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Our Technology and R&D
• At ICO we believe in continuous improvement and our Research &Development plays a vital role in achieving it. Our company has continuously invested in R&D and we boast to have established a fully equipped, centrally air conditioned totally computerized laboratory in the heart of Indore city.
• ICO lab uses the best in class equipment and processes to develop reliable and economic products for you. Our Dedicated and highly qualified team is in continuous pursuit of excellence in updating knowledge, Skills and Technical Capabilities. The best practices followed at ICO lab have helped us over the years has helped us to set new milestones for ourselves.
The main pillars of our performance at ICO lab are:• Customer Oriented Approach.• Dedicated Technical Team.• Accurate and Reliable Results.• Timely Output Realised Over the years.• ICO lab continues its venture to create and improve our products to help us serve our customers
better.
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Our Credentials
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Our Solutions for Professionals
• Concrete Admixtures• Waterproofing • Flooring & Coatings• Repair & Rehabilitation• Grouts• Adhesives & Sealants• Other Products
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Our Solutions for Consumers
• Terrace / Roof Waterproofing• Base to top course• External Walls and Wall Joints• Bathroom & Sunken Portion• Heat proofing• Roof Garden• Painting Solutions• Other Areas
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To Start with…
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To Start With…
1. Setting up the Goals of the business2. Setting up Business Developments Activities 3. Analysing Market Trends4. Strategy to establish and maintain healthy business relationship with customers5. Planning of developing & increasing the market share (brand name/sales volume)6. Designing business operations
a. Developing process and systems b. Service standards for business excellence.
7. Planning and developing problem solving and trouble shooting skills8. Identifying and maintaing organizational
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Sales & Marketing
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Sales & Marketing
1. Increasing and Supervising the Sales structure2. Planning and Executing Marketing and Operations3. Achieving the growth targets4. Defining the budgets for every different modules and monitoring the same5. Planning the sales forecast6. Planning the sales Incentives7. Appointing the front line sales team8. Appointing the front line channel partners9. Planning and preparing of training programs with guidance and support assistance10. Setting up the targets and reviewing the same at every interval.11. Identifying & developing the potential clients in the target markets / industries12. Maximise customer satisfaction.13. Planning the Referral sales schemes14. Appointing the best channel partners for better sales15. Planning of incentivising the sales channel.
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Business Development
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Business Development
1. Identifying & developing the potential clients in the target markets / industries2. Maximise customer satisfaction through…
a. Maintaining the quality of the productb. Mapping customer requirements c. Fulfilling customer expectationsd. Structuring the pricing structure to satisfy the customer requirements.e. Structuring the discount structures for better sales.f. Planning the credit structure to satisfy the channel partners and end users.g. Planning the marketing mixh. Maintaining timely delivery schedules.i. Customer feedback management.
3. Exploring new markets4. Developing key entry strategies by collating & preparing market intelligence reports.5. Managing the receivables.
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Business Development
6. Team Management• Training • Guidance and Support• Assistance• Motivation • Performance Enhancement through…
• Targets Achievements• Incentives• Appreciations• Promotions• Referral Management Scheme
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Brand Management
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Brand Development1. Planning the brand strategies2. Positioning of the brand.3. Planning the communication strategies4. Planning the communication mix through different mediums like.
a. BTL Activities like..I. Leaflets II. Live demos workshopsIII. Training workshopsIV. EventsV. ExhibitionsVI. Point of Purchase materials
b. BTL Activities like..I. TVII. RadioIII. HoardingsIV. Print MediaV. Online Media
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Customer Relationship management
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Customer Relationship Management1. Planning the incentives structures for customers2. Planning the target oriented approach for repetitive sales.3. Planning the appreciation mediums like …
a. Certificatesb. Giftsc. Discount structures on referral sales.d. Planning the Promotions for the end users.
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Operational Management
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Operational Management1. Planning and managing the budgets2. Controlling the budgets3. Planning and managing the inventory4. Planning of improvement in performance at every stage.5. Planning of visual merchandise6. Planning of marketing campaigns7. Planning and setting up the internal departments8. Planning and managing the workflow of internal departments i.e.
a. Procuring – Production – Packaging – Distribution – Accounts.b. Marketing / Branding – Sales
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Concluding…
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Concluding…
1. Business tie-ups for increase in footfalls2. Competition Mapping on regular interval3. Audits for Compliance4. Managing the space 5. Managing the stock ratio.
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THANK YOU