standing together. moving forward.

SOCIAL MEDIA STAFFING &POLICIES

Presented by Lisa Colton

President, Darim Online

May 17, 20111

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Tools to Do Your Job

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Tools to Do Your Job

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Social Norms

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Employees

• Today it’s about a work/life BLEND not a work/life balance.

• This can work in your favor!

• Need to be clear about shared assumptions.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

What & Why?

Flickr user: Matthew Piper

Flickr user: EUSKALANATO

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=Barriers to contributing online are low. Help people understand your norms, and further, be mindful. Teach them.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Who Should a Policy Address?

• The Organization• Employees • Volunteers/Board

Members• “Free Agents”• Public participation

Flickr User: Janey Kay

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Organizational Commitments

Bread For the World Principles:

As an organization,…we will establish a Bread presence wherever target audiences or

constituencies already congregate online. …we will be flexible as we encourage experimentation and testing of new

social media tools …we will provide training and resources to Bread staff and as appropriate, for

key Bread activists. …we will adhere to Bread’s policies, including those covering privacy and

confidential information.…we will identify ourselves clearly in what we write and what we post. …we will respect copyright rules.

More here: http://www.socialmedia.biz/social-media-policies/bread-for-the-worlds-social-media-policy/

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Purpose, Intention and Tone

AVI CHAI encourages staff and Trustees to be champions on behalf of the Foundation, LRP, day schools and overnight summer camps. The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy.

AVI CHAI encourages (but does not require) staff and Trustees to use the Internet to blog and talk about our work and our grant making and therefore wants staff and Trustees to understand the responsibilities in discussing AVI CHAI in the public square known as the World Wide Web.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Freedom within Boundaries

Flickr user: mscaprikell

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

For Employees

Bread For the World Principles:

As individuals,…we will not use our identity as Bread employees, including our Bread email

accounts, in association with personal sites that are outside the scope of Bread’s mission.…we will be responsible for what we write and what we post.…we will ensure that our blogging and social networking activities will not

interfere with our work commitments.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Red Cross Policy – Staff, Volunteers

• Handbook and guidelines as well as a policy• http://sites.google.com/site/wharman/social-media-strategy-handbo

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Use DisclaimersBe AccurateBe TransparentBe ConsiderateRespect Copyright LawsBe GenerousUphold the Fundamental Principles

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Personal and Professional Boundaries

“JFS Staff, Trustees and volunteers are ambassadors for the agency, and are viewed as such by the public.”

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Public / Community Members

• Set an intention for the online space, and model it.

• “Reserve your right…” to delete postings, etc.

• Provide appropriate channels for private discussions for problems, and invite them.

• Engage in discussion. Not all negative things are bad.

Flickr User: Jonesrocio

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Different b/t Policy vs. Guidelines

• The Living Room “Policy” (Shel Israel):

If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view, I will ask you to be more polite. If you ignore the request, I will ban you from further comments. I call this the Living Room rule and I will enforce it subjectively.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Integration of Jewish Values

Hachnasat Orchim – Welcoming Guests“Engage more people with JFS to better serve those

in need and provide opportunities for others to serve.”

Klal Yisrael – Unity in the Community“Promote community dialogue and education to

enhance partnerships”

Lashon Hara – Gossip & Negative Speech“Social media shall not be used in a way that

promotes gossip or the discussion of individuals over issues. Privacy and confidentiality must be preserved in all

social media interactions.”

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Creating a Policy

Step 1. Involve your Staff in thinking about the values of the organization, how you need to evolve your culture, and the context for developing a policy. It’s about establishing and working in alignment with social norms.

Step 2. Establish the scope of the policy: Determine the purpose and what you want to accomplish with a policy or guideline. Step 3. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education.

Step 4. Implement: Less about policing than making it come alive. Ongoing education, and educating new employees/volunteers is important too. Be open to revisions over time.

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Examples of Other Policies

100+ sample policies from for- and non-profits:http://socialmediagovernance.com/policies.php

Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/See many links within her posts on this topic for examples.

10 Must Haves for your Social Media Policy, from Mashable:http://mashable.com/2009/06/02/social-media-policy-musts/

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DOING BEING

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

The Networked Nonprofit Book Club:

http://on.fb.me/netnonbookclub