social media trends: should you jump on the bandwagon?
TRANSCRIPT
Social Media Trends:Should You Jump On The Bandwagon?
So who’s Sherry?And why should we listen to her?
Doesn’t like to waste time or moneyDoes like to planDoesn’t mind adopting new thingsDoes like to think things through before jumping
Today…We’ll look at a few of the newer sitesLook at some general social media demographic trends
Figure out a “decision process”
Jump or not to jump?
What’s Hot?
Google+
13% of US adult Internet users have signed up for Google+, with 9% planning to do so in the next year.
Over 60% of Google+ users are male, 43% are 18-29, 59% have a college degree, and 48% are single.
There has also been some early desertion of the platform: 31% of Google+ users reported that they haven’t posted any content or have abandoned their accounts altogether.
Stats from today.yougov.com
Google+
55% of users are from the US, followed by 18% from India and 5% in Brazil and 5% the UK.
Data from www.ignitesocialmedia.com
Who’s pinning?“The majority of people who use Pinterest are interested in finding interesting things on the internet, and also sharing those little known gems with others.” –billhartzer.com
PinterestAccording to ComScore, Pinterest has over 4 million users and is rapidly growing. Data from Google Ad Planner shows nearly 1.5 million unique users are visiting Pinterest daily, and spending an astounding 14+ minutes on the site.
Why? It’s fun!
InstagramPhoto sharing – but better!You can follow, find friends, like other photos, and all from your iPhone or AndroidGet creative and fix up your photos any way you likeUpload to Facebook, Twitter, Tumblr, Foursquare
as of May 25, 2012 from Appdata.com
Who’s Using Instagram?
By Country53.5% United States6.9% Brazil6.0% Thailand4.0% United Kingdom3.5% Australia26.3% Other
68.2
31.8
By Gender
FemaleMale
23.5
34.4
30.7
8.2 2.1 1
By Age
Under 1818 to 2526 to 3536 to 4546 to 55Over 55
Bebo
Very popular in UK/Ireland, and may be the next hot network in the U.S. Like other sites, you can personalize your profile, add apps, set privacy settings and join groups.Security! Automatically defaults to private, searches are very limited, and Bebo’s security is seriously locked down; the chance of receiving unsolicited email from creepy people around the world is cut to almost nothing.
CinchRecord and share audio on the web!iPhone and Android apps for your phone; you can also call from a landline
Post on Cinch, follow others, create albums to organize your Cinches and also share on Facebook or Twitter
Cinch
Who’s using Cinch?
http://cinch.fm
data from www.amzini.com
Mirror
You create your “frame” and others can fill in the stories, or “takes”http://mirror.co
“Your story, as shared by those who know you best”
Youmitter“Transmit. The Universe is listening.”
Anonymously post what you can’t say on Facebook, affirm what others say, even get your wishes granted.
Post is free for one day, buy credits for it to stay in the universe longer!
www.youmitter.com
So.clBrand new launch from MicrosoftSign up with Facebook or Windows Live IDCombines social networking and search to help people find and share interesting web pages Has a ‘video party’ mode similar to Google+’s hangout feature
Special interests!Salamworld—social for Muslims
God’s Faithbook, HeavenUp…and many others
DeadSocial—use it to maintain your social media after your death
Songdew—network for artists and listeners to share and discover new music
Invite for a bite— “The safe, friendly place for women to meet and eat. At home and away.”
How to Decide?• People• Assess your customer’s social activitiesP• Objectives• Decide what you want to accomplishO• Strategy• Plan for how relationships with customers will
changeS• Technology• Decide which social technologies to useT
from Forrester Research
Let’s look at the P…People!
Surprising demographics?
from stephenslighthouse.com
Gender breakdown
Annual Income
Ethnic Breakdown
Education Level
How much time do you have?It’s a fact – you can’t keep up with every social network.
Choose the winners and stick with them…
Pick your social media “battles”
“The low external costs of doing social media can lull business owners into creating their own solutions. However, taking into account the time spent debating, formulating, managing and executing social media campaigns – not to mention creating content – makes it clear that money is at stake and a well-thought-out plan is necessary.”
webstrategiesinc.com
It starts with the
goal
Then define your audience
And then, choose your
media.
So let’s answer the question “Should you jump on the bandwagon?”
And the answer is… Maybe!
Define your goal
Define your audience
See if it matches up with the bandwagon
If so, hop on!
Sherry GalbreathACME Solutions LLC
advertising | communications | marketing | events
(309) [email protected]
Contact me anytime!