1. Social Media Why and why not?LTC Jonathan Pettit Public Affairs Officer Joint Force Headquarters

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For recreationaluse only. For office use only. For entertainment purposes only.Only 1 winner per household. Do not disturb. All models are over18 years of age. Apply only to infected areas. If condition 3. TheaverageFacebookusers Source:spends 20 Infographiminutes onc Labsthe site pervisit. Fifty-threepercent ofusers arefemale, 43percentmale. Thereare 2.7billion likesevery day. 4. Why social media? Immediate vehicle for viral information Instant communication Immediate response Direct engagement with followers Very inexpensive advertising Customer service and interaction Drive them to the website Its expected! 5. TXMF How do wecommunicate? The Dispatch monthly Websites Various social media Do we Facebook or tweet about posted stories? Cross fertilization with other units Coordinated effort We want to drive people to our stories How should we communicate? 6. Basic Guidance Good news story for your unit unit commander Public information release authority is still at StatePAO Agency story leave to the agency Stay focused on your lane Retweets or reposts are acceptable (and good) If theres a question about a release, ask forapproval 7. Social Media Explained 8. The Big Ones Facebook Twitter Linked In You Tube Flickr Who has each of these? Personal or unit? 9. The Plan Have a social media plan Many social media sites often fade away withdisuse Think about Audience Messaging Frequency Organizations Needs 10. Audience Potential recruits Current soldiers & airmen Retirees Families of soldiers & airmen Media Legislative / governors office / local leaders Emergency response personnel (first responders) 11. Messaging Crisis / emergency SITREPs communications Recruiting PR / PA for events, such as American HeroesCelebration, Octoberfest, Veterans Day Run, BlueSanta, etc. The Dispatch notification and where its posted Traditional media story notification any articlepublished by local, regional, or national media shouldbe posted ESGR stories about companies that support theNational Guard FRG information notifications, seems like there area couple of these a week (family programs, sportstickets, deals, etc.) Command Information current messaging, publicstatements 12. Frequency Responsive though much of the response willbe by the audience via comments, other NGstates say that support requirements has beenminimal Drive to the website or other applicable site wewant messaging to make fans go and check outthe website (or YouTube, etc.) Minimum of once / day 2-3 is probablybetter, but other organizations count Message relating to a NG family once / week 13. Organizations - References PAO Recruiting ESGR FRG JOC (OPSEC monitoring) Texas Military Forces Museum NGB Other state agencies Who else needs to know? 14. Details Need a contact list for escalation Need a list maintained who has admin access toaccount (limit to 2-4) Q&A / FAQs If you know the answer, answer the question; ifyou are not sure, then contact someone from thePOC list Get the truth out faster 15. Needs Opt- in (the audience chooses you) they willdrop you if you are not meaningful Interesting Relevant Topical Responsive To the point Fun / Entertaining 16. Writing Keep it short and to the point Its not a press release Keep it fun, but professional Connect with your audience Avoid social media (texting) slang Dont be too promotional Edit and proofreadFrom Social Media Roundup, www.us.army.mil, 7 Tips for Better Social Media Writing 17. Crisis Communication Twitter / Facebook Expect websites to go down due to overload Get the truth out there first Be quick, be helpful, be open Rules of thumb Acknowledge the problem Talk about what you are doing Tell the public what they should be doing Tell them what you are doing next Bad news doesnt get better over time 18. Best Practices Message Mix Family story Soldiers story Anniversary stories (this time in history) Command messages Military deals / specials Whats another message type? 19. Rules of Engagement Be transparent Be judicious Write what you know Perception is reality Its a conversation Are you adding value Your responsibility Create some excitement Be a leader Be professional regardless of the medium Did you screw up? Apologize If it gives you pause, pause 20. Risks Associated with SocialMedia Permanence Social media comments and conversations areofficial Perception is reality Some mistakes give credibility You are never off duty Select your administrators carefully 21. Public Posting Rules Poster expectations / rules to the public Terms of useDRAFT 22. Resources Manpower 1 FTE? Best with 2-4 administrators Cost Equipment Policies & procedures Care and feeding of social media 23. Conclusion Start brain before mouth (tweet) Is it something you would tell your mother orsister Read what you wrote before you post Timeliness is key Listen to the audience Balance fun with mediocre 24. Where can you find us? www.txmf.us/ twitter.com/#!/TXMilitaryForce www.facebook.com/TexasMilitaryForces www.flickr.com/photos/texasmilitaryforces/ www.youtube.com/TexasMilitaryForces