social media workshop notes
Post on 17-Sep-2014
5 views
DESCRIPTION
Combined slides on social media for educators and small business from workshop conducted in Miramichi, March 2010.TRANSCRIPT
![Page 1: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/1.jpg)
social media (notes)for small business
for educators
Harold Jarchejarche.com
1Friday, 26March, 2010
![Page 2: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/2.jpg)
2Friday, 26March, 2010
![Page 3: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/3.jpg)
“Work is learning,learning work” -
that is all Ye know on earth,and all ye need to know
3Friday, 26March, 2010
![Page 4: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/4.jpg)
4Friday, 26March, 2010
![Page 5: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/5.jpg)
PT Barnum was right5Friday, 26March, 2010
![Page 6: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/6.jpg)
Oral - Written (1,000 BCE)
6Friday, 26March, 2010
![Page 7: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/7.jpg)
Written - Print1455
7Friday, 26March, 2010
![Page 8: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/8.jpg)
Print - Electric1844
8Friday, 26March, 2010
![Page 9: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/9.jpg)
300 years passesbefore nobody
remembers anybody who
remembers the old ways
9Friday, 26March, 2010
![Page 10: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/10.jpg)
@150 yearschange accelerates and we lament the old ways
•Plato decries demise of wisdom
•Peak of religious wars in Europe
http://individual.utoronto.ca/markfederman/WhyJohnnyandJaneyCantRead.pdf
10Friday, 26March, 2010
![Page 11: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/11.jpg)
1844 1994 2144
Tel wwwTV
Phone
~150 years into electric age:
“Literacy is under attack!”
Web 2.0Web 3.0
11Friday, 26March, 2010
![Page 12: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/12.jpg)
Alvin Toffler
The illiterate of the 21st century will not be those
who cannot read and write, but those who cannot learn,
unlearn, and relearn
12Friday, 26March, 2010
![Page 13: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/13.jpg)
Obsolescence of Plato
Retrieval of Socrates
13Friday, 26March, 2010
![Page 14: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/14.jpg)
Plato vs Socrates
• The Academy
• Teaching
• One to Many
• Knowledge
• Certification
• Discourse
• Learning
• One to One
• Practice
• Mentoring
14Friday, 26March, 2010
![Page 15: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/15.jpg)
A Network
of Networks
15Friday, 26March, 2010
![Page 16: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/16.jpg)
Simple
Complex
Complicated
More ConnectionsMore Complexity
16Friday, 26March, 2010
![Page 17: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/17.jpg)
Bands-
Local Business-
Apprenticeship
Kingdoms-
Corporations-
Training
Democracy-
Value Networks-
Collaboration
17Friday, 26March, 2010
![Page 18: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/18.jpg)
H.L. Mencken
“For every complex problem there is an answer that is
clear, simple
and wrong.”18Friday, 26March, 2010
![Page 19: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/19.jpg)
Complexity: 21st Century Norm
19Friday, 26March, 2010
![Page 20: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/20.jpg)
Outsourced
Automated
Dave Snowden’s Cynefin Framework
Increasingly Complex Work
20Friday, 26March, 2010
![Page 21: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/21.jpg)
Training &Schooling
21Friday, 26March, 2010
![Page 22: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/22.jpg)
22Friday, 26March, 2010
![Page 23: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/23.jpg)
23Friday, 26March, 2010
![Page 24: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/24.jpg)
Detail: Trends & Technology Timeline 2010+ Richard Watson Nowandnext.com
24Friday, 26March, 2010
![Page 25: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/25.jpg)
Learning as we go25Friday, 26March, 2010
![Page 26: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/26.jpg)
Inside Organizations
we need to Collaborate & Share our Know-How
- this is Social
26Friday, 26March, 2010
![Page 27: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/27.jpg)
Organizations, customers & co-workers need to understand
each other - this too is social
?
!
27Friday, 26March, 2010
![Page 28: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/28.jpg)
Social Learning
getting things done
in Networks28Friday, 26March, 2010
![Page 29: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/29.jpg)
Source: upsidelearning.com
29Friday, 26March, 2010
![Page 30: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/30.jpg)
tacitknowledge
explicitknowledge
emergentpractices
bestpractices
Application
Complexity
30Friday, 26March, 2010
![Page 31: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/31.jpg)
tacitknowledge
explicitknowledge
emergentpractices
bestpractices
documentation
conversation
training
collaboration
Application
Complexity
31Friday, 26March, 2010
![Page 32: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/32.jpg)
Learning Working
32Friday, 26March, 2010
![Page 33: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/33.jpg)
too much information33Friday, 26March, 2010
![Page 34: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/34.jpg)
150exabytes
1,200exabytes
2005
2010
dataExabyte = 1 Billion Gigabytes
34Friday, 26March, 2010
![Page 35: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/35.jpg)
Artisans - Hierarchies - Networks
~19th C +/- 20th C 21st C
35Friday, 26March, 2010
![Page 36: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/36.jpg)
Enterprise 1.0F.W. Taylor: Principles of Scientific Management
(1911)
Functional ManagementStandard MethodsEnforced Adoption
36Friday, 26March, 2010
![Page 37: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/37.jpg)
S&P Stock Index +80% Intangible Value
37Friday, 26March, 2010
![Page 38: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/38.jpg)
Enterprise 2.0
social software platforms within & between companies
& their partners or customers
38Friday, 26March, 2010
![Page 39: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/39.jpg)
Org 1.0
Self-publishingDistributed
Work
UnlimitedInformation
Internet
Hyperlinks subvert Hierarchies
39Friday, 26March, 2010
![Page 40: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/40.jpg)
Changing Workplace
Tele-commuting
Part-time
Freelance
Job for Life
40Friday, 26March, 2010
![Page 41: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/41.jpg)
Velocity
Life in perpetual -
41Friday, 26March, 2010
![Page 42: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/42.jpg)
In East Germany, bureaucratic boundaries meant nobody
could get anything done, so every organization did everything itself.
The East Berlin post office had its own auto repair shop!
Artificial Boundaries
42Friday, 26March, 2010
![Page 43: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/43.jpg)
The Internet Changed
Everything
43Friday, 26March, 2010
![Page 44: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/44.jpg)
Volume
http://www.flickr.com/photos/josephrobertson/127758523/44Friday, 26March, 2010
![Page 45: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/45.jpg)
Velocity
Life in perpetual -
45Friday, 26March, 2010
![Page 46: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/46.jpg)
Virtualization
Work
School
Home?
46Friday, 26March, 2010
![Page 47: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/47.jpg)
multiple roles
little standardized work
Variability
47Friday, 26March, 2010
![Page 48: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/48.jpg)
http://wirearchy.com
Wirearchy is ...
48Friday, 26March, 2010
![Page 49: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/49.jpg)
a 2-way flow of power & authority ...
49Friday, 26March, 2010
![Page 50: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/50.jpg)
based on knowledge, trust & credibility ...
50Friday, 26March, 2010
![Page 51: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/51.jpg)
with a focus on results ...
51Friday, 26March, 2010
![Page 52: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/52.jpg)
enabled by interconnected
people & technology
52Friday, 26March, 2010
![Page 53: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/53.jpg)
In order to survive
disruptive change in your industry,
you must first know how you add value for your customers.
53Friday, 26March, 2010
![Page 54: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/54.jpg)
Where is your Market?
Source: Craig Chelius
54Friday, 26March, 2010
![Page 55: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/55.jpg)
55Friday, 26March, 2010
![Page 56: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/56.jpg)
56Friday, 26March, 2010
![Page 57: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/57.jpg)
University of Maryland - Dec 2009 phone survey of 500 small business owners (1 in 5 use SM)
57Friday, 26March, 2010
![Page 58: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/58.jpg)
58Friday, 26March, 2010
![Page 59: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/59.jpg)
Connecting Ideas with Communities
59Friday, 26March, 2010
![Page 60: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/60.jpg)
1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. find Salespeople to influence the Early Majority
e.g. The Shy Connector
60Friday, 26March, 2010
![Page 61: Social Media Workshop Notes](https://reader038.vdocument.in/reader038/viewer/2022103013/5418b5117bef0a48248b5455/html5/thumbnails/61.jpg)
61Friday, 26March, 2010