Social Media’s Role in the World of Public Relations

Presented to Slippery Rock University Students by Deanna Ferrari

March 29, 2010

About me Graduate of Slippery Rock University (B.S., Public

Relations) Board member of PRSA Pittsburgh Former Assistant Account Executive at MARC USA Account Executive at WordWrite Communications Award-winning social media specialist - NOT an

expert

I get paid to tweet.

How do YOU use social media?Let’s back up…

That’s me!

That’s Twitter!

How social media has changed PR

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are needed to see this picture.

Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8

Miracle on the Hudson

Michael Jackson’s death

Haiti Earthquake

Fun with trending topics

Image: http://imaletyoufinish.com

Print is changing…

Journalists are on these networks

Journalists ask YOU

for story ideas

A real social media pitch!

Who I’ve Worked With In The Social Space

WordWrite Communications Pittsburgh Business Group on Health Public Relations Society of America, Pittsburgh chapter Regency Global Transportation Group Culver’s restaurants Prestogeorge Coffee Redstone Highlands Senior Living Communities QuickLift The Skin Center KIT Solutions Giant Eagle Market District

Best. Burgers. Ever. (And I don’t eat meat)

My first experience with social media at work

Award Winner

Taking over social at WordWrite

Become a fan! Facebook.com/wordwritepr

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are needed to see this picture.

Client examples: Redstone Highlands Senior Living Communities Regency Transportation

Award Winner

Social Media FAIL

Image: atomiksoapbox.com

Motrin & Burger King: Doing it Wrong

Whatever you do - DON’T piss off mommy bloggers

Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com

Don’t forget the PR fundamentals

Engage Be a great communicator -- on and offline Grammar, punctuation, spelling Develop relationships with journalists Social media is simply a tool to facilitate

communication PR pros wear many hats Social media only comes full circle when it “comes

to life”

Tips

Mashable.com = all you ever need to know Be a pro at Facebook fan pages and Twitter, BUT… Learn other social networks - it’s not just Facebook and Twitter Know apps like Foursquare - it’s all about location and mobile Think about social from a business standpoint - not just how

awesome your Friday night was

You are here

Images: Mashable.com and FastCompany.com

Once you have the tools and the skills, you will have great success

Image: evilmilk.com

Questions? Additional Comments?

Twitter:@dferrari / @wordwritepr

Online:deannaferrari.com / wordwritepr.com

Thank You!