social on us webinar: f8 & the facebook of the future
TRANSCRIPT
F8 2016 The Lowdown
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/
• Facebook Messenger
• Live videos
• Oculus Rift
Bonus: the Facebook Innovation Mindset
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
Family of Apps
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/david-marcus-at-f8-2016/
Source: Facebook Newsroom
http://newsroom.fb.com/news/2016/04/f8-2016-day-1/
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
• Instant
• Persistent Identity
• In Context
• Canonical
Introducing Bots To Messenger
Source: Wired
http://www.wired.co.uk/magazine/archive/2015/11/features/inside-facebook-messenger
• Messenger is the fastest growing app in the US with over 900 million active users (source: Nielsen)
Introducing Bots To Messenger
What it means…
• Facebook Messenger may displace many other apps
• Facebook is looking to global competitors like WeChat for innovation inspiration
• Brands need a bot strategy: how will you engage on Messenger? How do you integrate social media into customer service?
Live Videos
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
Live Videos
70% of all mobile traffic will be video by 2021 (source: Ericsson Mobility Report. November 2015)
Live Videos
3.4 hours a day watching video (source: Millward Brown’s AdReaction Video Study)
1969
What it means…
• The Live API tool will allow publishers and advertisers to experiment with Live content (including streaming live video from any device like drones!)
• No monetization opportunities for brands yet, but it’s a great time to create new ways to interact with viewers
Source: Road To VR
http://www.roadtovr.com/facebook-unveils-surround-360-an-open-3d-360-camera-and-video-stitching-pipeline/
Oculus Rift / VR
Source: Oculus
www.oculus.com
Oculus Rift / VR
• “VR has the potential to be the most social platform, because you feel you're right there with another person." Mark Zuckerberg (source: The Telegraph)
What it means…
• VR really is Facebook’s biggest gamble
• It’s all about shared experiences; exactly how brands will tap into it to exploit its full potential is a challenge
Other Platform Updates
• New Ad Units: according to Jehan Damji, Facebook Product Manager, 87% of time spent on mobile is in apps
• Facebook Payments: a report by The Information pointed that code found inside Messenger suggests Facebook plans to turn on a feature to make digital transactions or even pay for physical goods in stores.
Thank you!
Questions?
Thomas Crampton Global Managing Director
Social@Ogilvy @ThomasCrampton
Peter Fasano Global Consulting Principal, Digital Strategy, OgilvyRED
@PFasano