social tv for brands
DESCRIPTION
Presented at ad:tech NYC in November 2011 by Bluefin Labs VP of Sales, Jack Flanagan. This is the winning presentation in the Startup Spotlight competition in the Social Media category.This presentation details how brands can leverage Social TV data, and specifically, Bluefin's audience segmenting capabilities to reach relevant audience targets.TRANSCRIPT
Bluefin Labs
Know Your Brand’s Audience:Not All Social TV is Created Equal
Jack FlanaganVP, SalesBluefin [email protected]
TV and Conversation
People have always talked about TV
Now: More Measurement
8,868 Tweets per second
20M
About Bluefin Labs
Video fingerprinting
Closed captioning for TV programs
Electronic Programming Guide (EPG) data feed
TV
dat
a in
puts
Soc
ial m
edia
dat
a in
puts
TVGenome
Data
Connect paid and earned
media strategies
Consumer insights about
TV
Engagement metrics for TV
ad sales
Introducing Bluefin Signals
Social TV analytics platform•Comprehensive
•Built for TV advertising industry
•Ready out of the box
•The power of audience segmentation
Putting the Data To Use
General Social TV data is interesting, but not detailed enough to inform business decisions for TV advertising
E.g., Glee and Jersey Shore are always top shows, but not relevant to all TV advertisers
Audience segmentation of Social TV data helps arrive at actionable and brand-specific insights
Android Users B’cast Segment
Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast networks
Grimm175 Index
1
In The Flow w/ Affion Crockett155 Index
2
3 Prime Suspect153 Index
5
Allen Gregory152 Index
4
Harry’s Law152 Index
Android Users (Cable) Segment
Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on cablenetworks
Star Trek: TNG 183 Index
1
Sweet Genius175 Index
2
Celebrity Rehab w/ Dr. Drew171 Index
3
Lockup: Raw168 Index
5 Police POV167 Index
4
Verizon Brand Segment
1
Boss161 Index
2
Murder, She Wrote152 Index
4
5
I Married A Mobster160 Index
3
Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast and cable networks
American Restoration146 Index
Lockup: Raw161 Index
Samsung Brand Segment
Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast networks
Grimm277 Index
1
Prime Suspects202 Index
5
House248 Index
2
Kitchen Nightmares223 Index
3
4
CSI229 Index
Client Cases and Wrap-Up