social video for business
DESCRIPTION
Social user-created video has exploded. With more than a dozen apps like Viddy, SocialCam, Keek, Klip and Vine along with video messaging products like Skype, Tango and Facetime, everyone is getting very comfortable very quickly with talking into a camera. But how do brands, businesses and retailers tap into this huge new communication wave? There's plenty of data to show why brands want to be involved with social video. It's incredibly engaging for visitors, it drives conversion for eCommerce and it provides amazingly authentic feedback. Plus it is one of the best ways of all to be where your customers are: on their mobile devices. Smartphones in particular have become everyone's default video camera and they're not shy about using them. But there's a problem. UGC has traditionally been a dangerous thing for companies to play with due to its potential for negative shadings. No brand wants to worry about adult content, dirty language or copyright-protection claims. Buzztala has built a platform that solves these problems and makes user-created social video actionable for business. Buzztala CEO talks about social video and business and shares insights about what works and what doesn't in this webinar.TRANSCRIPT
© 2013, Buzztala LLC
How to Use Videoto
Boost Your Social & Mobile ROI
Presented by
Host: Jay DeDapperBuzztala CEO @jaydedapper
© 2013, Buzztala LLC
How to Use Videoto
Boost Your Social & Mobile ROI
Presented by
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROI
Social Video Platform for Business
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROI
• Cloud-based client & user generated video platform
• Reviews, recommendations, testimonials, contests, et al
• Drives increased engagement, conversion and loyalty
• Gives business way to tap social video trend (Vine, Viddy, Keek, etc)
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROI
Agenda
• Web Video Megatrends• Video in eCommerce• Video as an Engagement Tool• Mobile + Video = Big Opportunity• Your Questions
Web Video Megatrends
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROI
162,407,000
25,884,903,000
Unique Viewers
159
Total Video Streams
Streams per Viewer Total Web Video Viewing
6:48September 2012
Web Video Megatrends How to Use Video to Boost Your Social & Mobile ROI
20 Million ClubSites with 20M+ unique video views per month
comScore, Nielsen
© 2013, Buzztala LLC
Web Video Megatrends How to Use Video to Boost Your Social & Mobile ROI
People watch videowherever they already go
© 2013, Buzztala LLC
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROI
48 of the Top 50Internet Retail sites have video on product pages
Video in eCommerce
eMarketer.com
On-site video increases conversion
conversion increase w/video
30%
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo in eCommerce
User-generated video has a bigger impact
On-site video increases conversion
conversion increase w/video
30%
but...
46%product lift increase w/
user-created video
March 2012 study
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo in eCommerce
74% search reviews
before buying online
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo in eCommerce
74% search reviews
before buying online 80% worried text reviews
aren’t authentic
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo in eCommerce
Hotel Uber Buenos Aires
Geoff S.
Video Reviews
Hotel Information
Other Hotels
About Uber Hotels
© 2013, Buzztala LLC
Consumers trust user reviews 3X more than professional reviews
No “anonymous” postings
Viewers used to “reading” people in person
Viewers can quickly figure out whether or not to trust
Products can be demonstrated
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo in eCommerce
Weber Shandwick, Jan 2013
Video Solves the Authenticity Gap
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo as an Engagement Tool
Video
No Video
Distilled, Dec. 2012
Video Keeps ‘em Around
6:00
4:34
Time on Page
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIVideo as an Engagement Tool
Video
No Video
+33% +26% +29%
Video Drives More SharingBlog Posts Shared
Distilled, Dec. 2012
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIMobile + Video = Big Opportunity
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIMobile + Video = Big Opportunity
Social Video
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIMobile + Video = Big Opportunity
Social Video
© 2013, Buzztala LLC
How to Use Video to Boost Your Social & Mobile ROIMobile + Video = Big Opportunity
Social Video• Mobile devices are video devices• Give customers chance to create• Provide context (product, contest, brand)• Allow/encourage sharing to social graph
How Business Can Tap Into
© 2013, Buzztala LLC
Your Customers
Authentic Voices
Real Results
Presented by
Thanks!
@buzztala1
buzztala
Get a [email protected]