Powerful EngagementHIGHLIGHTS

• Content publication: post to Facebook, LinkedIn, and/or Twitter from a central console • Content moderation: ensure authenticity of voice while remaining compliant • Accountdelegation: delegate access rights to social media accounts to others • Analytics:assess how content is resonating and identify key influencers • Salesforceintegration: populate Salesforce contacts with Socialite activities

Easycontentpublication

With Socialite, Marketing can quickly and easily upload articles, blogs, etc., to the firm’s content library, from which distributed teams (e.g., sales reps) can pick and choose which pieces of content they would like to send on to their respective networks. In this way, they can better engage with their networks, building a rapport with their clients or scouring for new opportunities.

Authenticityofvoice

Socialite ensures that free-form content can be pre-reviewed prior to release. Moderation can be automated by cross-referencing against a lexicon library or routed through a pre-approval workflow for Compliance to review. As social media is all about uniqueness, Socialite enables the best of both worlds: authenticity of voice and compliance with applicable guidelines.

Businessintelligenceandinsights

Being able to identify life-changing events (e.g., job switch, marriage) and key influencers in the socialsphere can pay off in the long run. Reps can leverage the key influencers to either expand their own networks or foster closer business ties. Similarly, tracking and measuring the impact of distributed content enables reps to refine their marketing campaigns.

Holisticviewofsalesactivities

In addition to content publication and analytics, Socialite integrates with Salesforce, facilitating sales contact activity management and forecasting. Through Actiance’s Salesforce Connector, Socialite maps Socialite connections to Salesforce contacts and feeds social media activities into Salesforce, giving salespeople the ability to view all of their sales activity, no matter the source, within their Salesforce accounts.

Socialite MAKING SOCIAL MEDIA PAY DIVIDENDS FOR YOU

KeyBenefits• Buildandmaintainabook of business

• Acquirenewcustomers

• Strengthencustomerrelationships

• Enhanceindividualand corporate brands

• Meetcorporategovernance, legal, and regulatory compliance requirements

Areyougrapplingwithhowsocial mediacanaddtoyourbottomline?

Many organizations believe that social media is fast becoming an effective platform for business communications for several reasons: it’s viral, it’s cost-effective, and it’s popular.

Firms in many industries want to empower distributed teams like sales and customer services to use social media securely, productively, and compliantly to expand personal and corporate brands, deepen customer relationships, and build a book of business.

AT A GLANCEMaximizes the value of social media by empowering distributed teams to share pre-approved content, interact with clients and prospects, and analyze the impact of published content – all without compromising your compliance requirements.

© 2012 Actiance, Inc. All rights reserved.

SeamlessEnablementHIGHLIGHTS

• Content monitoring: send alerts for potential policy violations • Content moderation: pre-approve content • Activitycontrol:manage access to over 200 different features • Content remediation: automatically delete inappropriate content • Contextualtranscripts:capture all posts, messages, and comments in context

Powerful monitoring

Organizations have the option to monitor all LinkedIn, Twitter, and Facebook pages to ensure brand integrity and to prevent the leakage of confidential information. Lexicons can be set up to trigger the system to catch and hold those messages that contain pre-defined keyword, phrase, or regular expression. Once a message is held, an alert is sent to the compliance team to let them know that a policy violation may have occurred, based on the lexicon match.

Another powerful monitoring tool is the ability to automatically remove inappropriate content from a Facebook Fan or Group page. Content could be in violation of a corporate policy or perhaps an industry or government regulation. Socialite can be configured to automatically remove inappropriate content, if a lexicon keyword or phrase is detected.

Stress-freecompliance

Socialite ensures that all of a firm’s social media activities are carried out in accordance with all applicable corporate governance, legal, and regulatory requirements. For instance, if you are subject to regulatory requirements that prohibit Facebook Likes or LinkedIn Recommendations, Socialite can be configured to block only these features and only access to the other features within that site.

Finally, Socialite is able to log and archive all of a user’s activities and content posted to Facebook, LinkedIn, and Twitter, regardless of the location or device used. Moreover, Socialite’s TrueComplianceTM ensures that everything captured can be exported to the customer’s archiving system for information governance or eDiscovery purposes.

Actiance,Inc. (888) 349-3223 toll free (650) 598-2820 fax

WorldwideHeadquarters1301 Shoreway, Suite 275 Belmont, CA 94002 USA (650) 631-6300 phone sales@actiance.com

EMEAHeadquarters 400 Thames Valley Park Reading, Berkshire, RG6 1PT +44 (0) 118 963 7469 phone emea@actiance.com

Insightful analytics

Contextual transcripts

Consolidated newsfeed