socialwall engagement solution for reed expositions
TRANSCRIPT
#SocialWall Engagement Solution
June the 30th, 2016
www.dialogfeed.comDialog Solutions S.A.
for
What we do? Social Walls !> To republish contents to amplify them on & off line
• Select & optimize contents=> Storage=> Moderation=> Curation=> Promotion
• Collect=> Social contents=> # hashtags=> RSS=> brand content=> Customeropinion/products=> SMS
• Republish• Amplify• On all screens=> Web sites, blogs=> mobiles=> TV connected=> Terminals, …
> To sell our SaaS solution, we also provide services
> Strategic advices, Community Management (producing quality
content & moderation, # Contest & Selfies, Social Ad, …
Why all brands need a social wall?> Companies often seat on a big social assets most of the time under used > The active minority of clients & fans must be highlighted by republishing & amplifying UGC to inspire the passive majority
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Massive non engaged people75 %
20-25 %
1 %Top influencers
Highly engaged
Journaliststop bloggerspoliticians
Passive followers
Proactivesparticipate to surveys
early adoptersOnline content creators
> Use relevant contents coming from social media to communicate to a larger target
Social Walls>The best quick win with Social Media>The link between on & off line communication
#Collect #Stock #Moderate #Curate #Republish#Amplify #Engage #Inspire #Seo #Conversion #AnyWhere #Roi
Mobile
SocialCommunicatio
n& Business
ON line OFF line
5 usages types
1. Corporate Communication: brandcontent to reflect the social presence ofthe brand on its website> inform, animate, engage and retain audienceeBusiness / Retail: on & off line socialcustomer reviews to get a better trafic & conversion + leads/fans acquisition #contest, selfiesInternal communication: halls, cafeteriascreens, intranet, ... quick win to inform,engage, show the digital transformationEvent: public screens to inform, animate,inspire, engage, boost social participationMedia: inform, interaction, enhance, new revenues …
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+3 000 users + 25 pays> Many fields> 5 main uses: Com corporate, eBusiness, Media, Internal Communication, Events
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7 Reed Expositions: #Medpi 2016 use case
• Reed Exposition is the world leading exhibitions organisers
• 50 exhibitions in France: Nautic, Midem, Batimat, ..• Medpi is the French leading exhibition for B2C high
tech products manufacturers which invite 800 buyers from dealers
• Medpi had no social media presence at all 15 days before the event in May
• Introduce by the PR agency to set a quick win to show their digital transformation, using up to date social communication
8 #Medpi 2016 > quick wins to show new social strategy
Consulting to define a short term efficient action plan
Community Managemento Relevant content creation: posts, photos,
videos, interviews, …o Moderation of the content coming from the #
Selfie contest to post the nicest picture of an exhibitor with a buyer
Short Facebook & Twitter ads campaigns
9 Social Wall on a giant screen at the key place + on web site
10 Why web version of a Social Wall is needed?
The TV Social Wall TV inspire & engage visitors on site during the event
The web Social Wall allow to: Before the event: engage the conversation with
the audience, and tease the dedicated # with news & announce the #contest
During the event: to inform, animate the audience, and highlight posts of exhibitors, sponsors, speakers, and engaged visitors
After the event: to continue the conversation with the audience and allow to find back good moments & posts
Boost the traffic of the web site / SEO
11 Results ?> Improved ROI & better image of the exhibition
1st objective reached: the exhibition exists on social media: younger, stronger, faster & better awareness of the show Happiness of the organizer Visibilty on the market / social media
Improved ROI > KPIo + 15% on line tickets saleso Exhibitors & visitors satisfaction > they saw the
digital transformation
Figures: Facebook less quantities but relevant posts
13 Figures: Twitter better than Facebook on b2b
Contacts
•••••••
Laurent MayerCEO & VP bus dev / salesParis+33(0)6 67 49 65 [email protected]: @lma64LinkedIn: /in/laurentmayer
www.dialogfeed.com
Thanks for your attention !
To find back all good posts of this 2016 editionCheck our new quick win social wall mini web site
http://socialmediasummit.social-wall.org/
NB: agencies, services providers, special conditions available