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gdc.net.09.2003

Society of Graphic Designers of CanadaNational Secretariat

Société des graphistes du CanadaSecrétariat national

Fall 2003

Welcome to gdc.net

The Voice of the Society of

Graphic Designers of Canada

G

In This Issue

> Graphex’03 Winners

> President’s Message & 2003 AGM Report

> National News

> ATypI: Between Text & Reader

> GDC/VI Rock Awards Winners

> Cross-Country Check Up

> New Sales Agreements

> Apple’s New G5

Society of Graphic Designers of Canada

Société des graphistes du Canada

2

> Graphex’03 Winners: The Best of Visual Communication in Canada

The BC Chapter is pleased to announce the Graphex’03 National

Design Award winners. Judged over the weekend of 11–13 April

2003, five guest designers, writers and design directors cast

their discerning eyes over 397 entries from 87 firms across

Canada. A biennial event, organized by the BC Chapter of the

Society of Graphic Designers of Canada since 1977, its scope

was broadened to include all of Canada this year to coincide

with the AIGA Power of Design Conference being held in

Vancouver.

In total, 119 pieces representing the work of 46 firms were

selected by the judges as meeting or exceeding their criteria for

effective communication design. The judging procedure

focussed not only the visual aspects of the entries, but also the

problem-solving capabilities of the design firms as a Criteria

and Rationale had to be submitted with each piece.

The judges were Terry Irwin (designer/educator, San Francisco,

California), George Fok (designer, Époxy, Montréal, Québec),

Delphine Hirasuna (writer/editor, San Francisco, California),

Robert L. Peters FGDC (designer, Circle, Winnipeg, Manitoba) and

Paul Tew (design director, Nike, Portland Oregon).

Awards were announced in Excellence and Merit categories,

as well as five Judges’ Choices which will receive custom CNC-

machined trophies to acknowledge their achievements. There is

also the best of show piece which receives the National Design

Award. The winning work will be on display from 13 October to

2 November 2003 in the Pendulum Gallery of the HSBC Building,

885 West Georgia Street, Vancouver.

A 128-page catalogue of the winners designed by Brian Morgan

MGDC and Kirstyen Gavkin MGDC, has been produced by a team of

generous sponsors and will be sent out later this fall. A recep-

tion and official opening of the exhibit will take place on the

evening of 17 October 2003.

The Graphex’03 Catalogue Team:

Metropolitan Fine Printers Creo

Hemlock Printers Mohawk Paper

Nathen Printing Services Coast Imaging Arts

Teldon Print Media Albert Normandin Photography

Generation Printing Mark Mushet Photography

Pacific Bindery Getty Images

Delphine Hirasuna’s Choice & Award of Excellence

Title: NFB 2002 Annual ReportClient: National Film Board of CanadaDesign Firm: Paprika, Montréal, QCDesigner: René ClémentCreative Director: Louis Gagnon



3

George Fok’s Choice & Award of Excellence

Title: Montréal Jazz Big Band PosterClient: Montréal Jazz Big BandDesign Firm: Paprika, Montréal, QCDesigner: Sébastien BissonCreative Director: Louise Gagnon

Paul Tew’s Choice & Award of Excellence

Title: Baronet Showroom Fall 2002Client: BaronetDesign Firm: Paprika, Montréal, QCDesigner: François LeclercCreative Director: Louis Gagnon

Terry Irwin’s Choice & Award of Merit

Title: Saytk’ilhl Wo’osihl BookletClient: Nisga’a Lisims GovernmentDesign Firm: Herrainco SkippHerrainco, Vancouver, BCDesigners: Ray Hrynkow, Jim SkippCreative Directors: Eric Grandison,Casey HrynkowPhotographer: Gary FiegehenPrinter: Blanchette Press

For more information and visuals ofthe winning work please check outwww.gdc.net

Best of Show & Award of Excellence

Title: Swiss Army Annual Reports2000 & 2001Client: Swiss Army Brands Inc.Design Firm: SamataMason,Vancouver, BCDesigners: Dave Mason, Pamela LeePhotographers: Victor John Penner,James LaBountyCopywriters: Dave Mason, Swiss ArmyBrandsPrinter: Blanchette Press

Robert L. Peter’s Choice & Award of Excellence

Title: Whales of Canada StampsClient: Canada Post CorporationDesign Firm: two(2) cats working inc.,Vancouver, BCDesigner: Keith MartinIllustrator: Keith MartinPrinter: Ashton-Potter



4

> President’s Message

> 2003 AGM Report

The following is a synopsis of the report I presented at this

year’s Annual General Meeting held in Ottawa 2–3 May 2003 with

follow-up notes added to reflect activity since then.

2002/03 was a year of many successes, and unfortunately one

major disappointment in my opinion. Our successes were many:

3 national sponsors on board; a National Scholarship initiated;

accreditation getting closer in Manitoba; a major membership

drive campaign launched; consolidation of membership proce-

dures; the long-awaited Journal No.5 finally produced; a national

directory and newsletter printed; dialogue initiated with other

design organizations across Canada and the US, plus much,

much more. The disappointment was the non-presence of RGD

Ontario at the AGM, the first time in over 25 years that members

in Ontario had not been represented at a national meeting.

It appears that any of the gains we made at the 2002 AGM were

for naught as the promise of continued dialogue and collabora-

tion quickly disintegrated. Acceptance of the RGD Ontario pro-

posal presented at the 2002 AGM (which was not accepted by the

National Council), requiring that all of the RGD Ontario members’

National Dues go into an accreditation fund managed by an

accreditation committee chaired by three people—the GDC

National President , the RGD Ontario Executive Director, and

Albert Ng—became a stipulation of Ontario’s presence at the

2003 AGM. This was in contradiction to the tone of our conver-

sations immediately following the 2002 AGM, and then again

in October 2002 where we were assured by the RGD Ontario

president at the time, Tony Jurgilas, that this restriction had

been presented under false assumptions and was open to

modification. The GDC National Executive and the National

Accreditation Committee had responded in writing to the RGD

Ontario board and the Examination Board for Registered

Graphic Designers, reminding them of how these conditions

conflict with the 1998 Fort Garry Agreement, but it seems

that complete cooperation with their demands is all they will

accept. Conversations with Mr. Jurgilas were cut short earlier

this year despite repeated attempts to connect with him.

Since the RGD Ontario AGM on 26 April 2003, past-president

Jean-Pierre Lacroix has been made president again and

expressed a desire for us to meet with his Board after our AGM.

We were optimistic that an equitable solution could be found so

Peggy Cady and I had a conference call meeting with Mr. Lacroix

and Jack Mlyneck where we listened to their issues. A follow-up

meeting for the GDC to review its issues with RGD Ontario was

delayed due to conflicting schedules over the summer, and as of

this date they have asked to put off talks until 2004. They have

not paid National Dues for

2003 at this time, we have

therefore been forced

to cancel their status as a

Member Association of

the GDC. The situation has

required huge amounts

of the National Council

and Executive’s time and

focus and we are very

disappointed about this

outcome, having done

everything in our power

to avoid it.

The tone of these con-

versations were in sharp

contrast to the meetings

we had with Ric Grefe,

AIGA Executive Director in

September 2002 to discuss

our commonalities, and

how the GDC could assist

with the AIGA “Power of

Design” Conference to be

held in Vancouver this fall.

Mr. Grefe shares my belief

that our associations should be inclusive to all designers, not

just our members, which led to some interesting discussions.

We were able to arrange the AIGA member rate for GDC mem-

bers, and so far it seems that many are taking advantage of this

deal. We are continuing to help them promote the conference

through our website, the eNews, and upcoming mailings as well.

Conference Chairperson Terry Irwin was at that meeting and

has been extremely receptive to our suggestions. Terry also

participated as a Graphex’03 judge earlier in April 2003.

I had a fruitful meeting in October 2002 with Pierre Léonard and

Hélène L’Heureux, which allowed us to follow-up on conversa-

tions that had been initiated years ago regarding formalizing the

relationship between SDGQ and the GDC. A letter from their

board was brought for discussion at the AGM. The fact that they

were there at the AGM meant a lot to me personally, as it under-

scored our mutual commitment to the betterment of the design

community across all of Canada, in both official languages.

Since the AGM we have sent a bilingual letter to SDGQ reaffirm-

ing our desire to formalize the relationship, and they have

responded with a memorandum of understanding outlining how

they would like to work together which is being signed this

month by both associations.

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5

Dialogue had been initiated with Industry Canada in the hope

that we can attract some support from the federal government

for such activities as guaranteeing our representation at

Icograda meetings to promote Canadian design around the

world, and ensuring that Canadian designers have a voice at the

international level. Having Robert Peters FGDC as the current

president of Icograda has attracted a lot of attention to Canadian

designers and we hope to build on Robert’s efforts and hard

work. Working with SDGQ will make us more eligible for federal

funding as it reinforces our scope as a national body.

International awareness of the materials that the GDC has

been producing led to us sending samples of our membership

binders/kits to the design association in Lebanon who are

interested in upgrading the services they offer to their members.

Samples have also been sent to the Icograda secretariat.

National awareness of the GDC is growing as we were consulted

by the Canadian Information Centre for International Credentials

(www.cicic.ca/professions/5241en.asp) regarding their infor-

mation on Canadian graphic designers, and the professional

designations graphic designers can use in Canada.

I had a good meeting with Arlene Gould of the Design Exchange

(DX) in Toronto. I had been attending a number of meetings

in Vancouver regarding the idea of creating a west coast design

centre, so I was able to discuss this initiative with Arlene, as

well as how the GDC could work with DX on its Design Effective-

ness Awards. DX also works with post-secondary educational

institutions and their business programs, specifically offering

courses on how to use design in business and manufacturing.

This is an area that is of great interest to the GDC as it benefits

the design community by creating clients who will understand

and utilize our services more efficiently. We’ll also be looking

into continuing education for working designers, and internship

guidelines for students and graduates.

Some more headway was made this year gathering biographies

on the GDC Fellows, and as well I had some discussions recently

with Brian Donnelly on his History of Design in Canada project

that the GDC gave seed money to a few years ago. He was

in British Columbia this past April interviewing retired (and

non-retired) designers and photographing their work. The plan

is to have a book published in 2006 to coincide with the 50th

anniversary of the GDC (founded in 1956 as the Society of

Typographic Designers of Canada). A letter has been sent to

Canada Post requesting a commemorative stamp be issued

to celebrate this anniversary and the achievements and contri-

butions of Canadian graphic designers to Canadian culture.

Designers are encouraged to send in similar requests to Canada

Post supporting the issuing of this stamp.

There have been many other achievements over the past year

that are covered in the meeting minutes which can be down-

loaded from the Members’ Only section of the website, but I

must acknowledge the huge amount of time and effort each of

my fellow executives has put in this year. We have been having

conference calls fairly regularly, which in addition to the

constant flow of emails has made all of us accomplish more than

I believe was possible in the past. Having Sheryl MacDonald at

the National Secretariat making sure things get done allows us

to focus on creating and implementing programs that benefit not

only our members, but the entire Canadian design community.

How the GDC functioned before there were even fax machines

is beyond comprehension!

> Looking Ahead

I’ve touched on a few things that have happened since the

AGM, but in spite of the RGD Ontario situation, we’ve actually

been rather productive. The 2002 audit has been completed,

and it comments favourably that we have addressed most

of the concerns that were noted in the 2001 audit. The only

remaining minor items will be addressed with the update

to the website/database which is taking place this fall.

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6

And to ensure our fiscal accountability, the National Treasurer is

now distributing regular reports to the National Council to keep

everyone abreast of our status.

We have also been very busy with housekeeping of past

initiatives, specifically registering with the federal government

the Constitutional Amendments that were duly sanctioned

by the National Council at our 1994, 1998, 1999 and 2003 AGMs.

We documented all the changes and subsequently received

ministerial approval on 17 July 2003. This lays the groundwork

for the next series of amendments which will be presented

to the National Council at the 2004 AGM in Victoria by the com-

mittee which was formed at the 2003 AGM.

Our VP Membership Peggy Cady has been diligently reinforcing

and standardizing membership procedures across the country,

specifically the portfolio reviews. Working with GDC/VI and

the National Scholarship Committee, she has drafted a set of

guidelines to help reviewers evaluate portolios. This will help

Chapter Portfolio Review Committees feel more confident in

measuring the proficiency of potential members and to apply an

equal standard to all applicants as committees change over

time. These augment the guidelines developed originally by the

Atlantic Chapter which have been in use for the past 10 years.

The Executive portion of the GDC Organizational Manual has

been getting the bulk of our attention lately. Talking to other pro-

fessional associations across Canada, and around the world has

led the National Accreditation Committee to work on creating

a Chapter Affiliation Agreement or Charter. This will more clearly

define the roles and responsibilities of Chapters and National.

Work had begun on a document entitled the Member Association

Agreement over the past few years, but this version will address

some immediate requirements, and better reflect the changing

needs of Chapters, and the capabilities of the National

Secretariat. Another section which was developed this summer

was the How to Form a Chapter guidelines, which were request-

ed by a group of designers in Yellowknife, NWT, led by Greg

Spronken. The happy result is that we are now looking forward

to welcoming the GDC Arctic Chapter at the 2004 AGM.

GDC Manitoba is moving forward with its discussions regarding

accreditation with their provincial government and a full report

will be posted at www.gdc.net in the next few months. The

Saskatchewan Chapter is restructuring itself. A complete review

of the Secretariat is in the works. New national sponsors are

being pursued. The 2004 Scholarship materials will be out soon.

And plans are moving forward on the GDC@50 celebrations...

There’s so much going on—so stay tuned.

> Matt Warburton FGDC

GDC National President

> National Dues Increase for 2004

At the 2003 AGM in Ottawa this past May, a motion was passed

that the National portion of membership dues for Professional

Members (FGDC and MGDC) be raised $75 to $175 for the coming

year, and that the dues for Licentiate Members (LGDC) be raised

$45 to $135 (AGM03-M10). This is the first increase in National

dues since 1994. The Chapters receive the additional amount

billed (which appears on each member’s invoice) plus 100%

of their Student members’ dues (none of which is retained by

National). Changes in individual Chapter’s dues were not

confirmed when this newsletter went to press.

The reasons we are increasing national membership dues are

quite simple:

1. Operating costs have increased in the ten years since

our last dues increase: mailings, telephone, website/database

maintenance, legal fees, audit and bookkeeping, etc.;

2. Costs of National initiatives which benefit the society have

increased: membership kits, the Journal, website, advertising

campaigns, mailings, Icograda dues, etc.;

3. Our Administrative Director has not received a raise in 10

years and could not be replaced for what we currently pay her;

4. Costs for AGMs and national executive conference calls vary

from year to year depending on location of representatives;

5. National income can vary widely from year to year due to

fluctuations in membership fees received because of shifts in

the economy, loss of Ontario membership dues, as well as

the changing nature of sponsorship funds;

6. Need to build a contingency fund to ensure the fiscal stability

of the Society.

We need to look forward to and envision a more dynamic and

functional national secretariat which offers even more services

to the Chapters, thereby relieving them of many tasks, particular-

ly in membership tracking and database maintenance, that are

being duplicated by their local administrations.

The 1994 Elgin/O’Connor Report set the stage for our last dues

increase and the creation of the national secretariat in Ottawa.

While many of the goals outlined in that report have become

commonplace in the eyes of current executives, there are many

key components that have not come to fruition due to insuffi-

cient funding. This increase in revenues will allow us to more

easily focus on providing the services that fulfill the mandate of

the GDC and creating more opportunities for our members

across Canada.

> Innaugural National Scholarship Awards Support Canadian DesignStudents’ Education

On 4 May 2003 judging of the entries for the GDC Scholarship

Awards program took place. The aim of the scholarships are to

encourage and support students in taking their design education

to a level that will better prepare them for professional practice.

Talented individuals have been selected from across Canada

who are full-time students enrolled in their second year of a two,

three or four year graphic design program, and are also Student

members of the GDC. The evaluation panel was composed of

representatives from the GDC National Council. All Scholarships

go directly towards the recipient’s tuition.

Congratulations to the 2003/04 Scholarship recipients:

> $1,000 Corel Scholarship (bottom)

Todd Chapman, Capilano College, North Vancouver, BC

> $1,000 Adobe Scholarship (top)

Amber Olson, Red River College, Winnipeg, MB

> $500 Apple Canada Scholarship (middle) Jackie Kai, Capilano

College, North Vancouver, BC

Thank you to Corel, Adobe and Apple Canada who generously

sponsored the innaugural awards. Watch www.gdc.net for details

on the 2004 GDC National Scholarship Awards or ask your

instructor.



7



8

> National President Honoured as a Fellow

53 individuals have received this accolade since 1960 and we

are pleased to reprint the nomination remarks on our national

president who was accepted as a Fellow at this year’s AGM.

> Matthew Warburton Matt was born in 1961 in

Peterborough, Ontario. His father Eric Thomas

Warburton was a Birmingham-born design engi-

neer draftsman who emigrated to Canada with his

Canadian wife Ruth Joyce (nee. Trendell) in 1960. Matt’s interest

in design was sparked by his father’s and grandfather’s stamp

collections, a hobby which he also enjoys. Matt graduated

from Durham College in Oshawa, Ontario in 1983. Upon gradu-

ation he began his formative training at Typsettra in Toronto

doing typositor headline setting, handlettering, ad layouts and

assembly. In November 1986 he acquired a position as a junior

designer/production artist at Gottschalk + Ash’s Toronto office

where he quickly became acquainted with the new Macintosh

computers brought in by American Robert Jensen who was

working at G+A. Feeling the pull of the mountains, Matt moved to

Vancouver in 1989 with his then girlfriend Lynn, where he spent

seven years with Herrainco Design Associates before striking

out on his own as Emdoubleyu Design in 1997. Matt and Lynn

were married in 1993 and have two children, Moira born in 1993

and Evan born in 1996.

Matt is known as a strong advocate for design in Canada

and beyond. He has been actively involved with the GDC since

joining the BC Chapter in 1990, (is currently President on the

GDC National Executive and Chair of the Graphex’03 National

Design Awards), and was President of the BC Chapter from 1997

to 2000 and VP Communications from 1993 to 1997. He was also

VP Communications on the National Executive 1998–2002 and

was instrumental in developing the gdc.net newsletters, the GDC

membership binder contents in 2001 and various award-winning

promotional materials and ads for the GDC—especially the large

AGM commemorative posters. Matt has also co-chaired the

Environs Conferences in Vancouver 2000 and 2002 and was

actively involved with the Vancouver Icograda Regional Meeting

in March 2002. Matt coordinated a series of profiles on the

GDC Fellows with Applied Arts magazine which were published

in 2002–2003. His work with the GDC has enabled him to promote

the economic benefits of a strong community of graphic

designers.

Matt’s outspoken and direct nature has led him to participate on

a number of design-related committees such as the Alliance of

Professional Design Associations (APDA) which was formed in

BC in 1997; the Canadian Craft & Design Museum Advisory

Committee from 2001–2002; the editorial advisory board of the

GDC Journal from 1996 onwards; and the Canada Post Stamp

Advisory Committee from August 2001 to the present.

In his spare time Matt is an avid motorcyclist, mountainbiker and

snowboarder, as well as a born-again hockey player. He hopes to

learn Canada’s other official language before senility sets in.

> GDC Fellow Passes Away

Ernst Roch 1928–2003 Ernst passed away

on February 21, 2003. With his passing,

Canada, and our profession in general,

loses one of its finest graphic designers.

He was born in the former Yugoslavia and

received his education as a designer in

Graz/Austria at the Masterschool for Applied Arts (Meisterschule

fuer Angewandte Kunst). He emigrated to Canada in 1953 and

later became a Canadian citizen. Always in pursuit of and totally

committed to excellence, Ernst deservedly received many

national and international awards and honours.

Ernst was one of the pioneers of Canadian “International Style”

graphic design. He was exceptionally gifted: his craftsmanship

was superb, as was his imagination, controlled by a highly disci-

plined and analytical mind. Widely read, his interests ranged well

beyond the parameters of graphic design. His searching mind

led him into subjects such as history, literature, music, the visu-

al arts and, of course, the history of graphic design. He collected

all things beautiful and historically significant: books on a multi-

tude of themes, artifacts of many kinds and origins, toys, as well

as documents related to the history of our profession. Due to his

widespread interests, his visual repertory was extraordinary. His

dream during the past few years to form an International Centre

for Graphic Design, based on his extensive private collection,

unfortunately remained unfulfilled.

Ernst was the first designer I befriended when I arrived in

Canada in 1955. He became my partner in Design Collaborative

in 1965; our fruitful, rewarding and close partnership lasted

13 years, our friendship almost 48 years. Ernst was a serious

person, yet with a knack for dry jokes and an appreciation

of good-humoured teasing. All of us who were close to him will

be poorer for the loss. He will be sadly missed.

> Rolf Harder FGDC

> Ernst had been made a Fellow of the GDC in 1985. Most recently a profile

on his achievements and work had appeared in the Sept/Oct 2002 issue of

Applied Arts magazine. The GDC offers its condolences to his friends and family.

He will be fondly remembered.

> Fellowship is the highest honour that the GDC can bestow, and is awarded to a

designer or individual who by influence and/or accomplishment has made a major

contribution to graphic design in Canada.



9

> ATypI: Between Text & Reader

Have you ever arrived at a party where it

seemed everyone knew each other, where you

seemed to fit right in even though you didn’t

know anyone, and that the whole scene seemed

to be the continuation of a party that had been

taking place the previous weekend, in another city, in another

country? Welcome to the 2003 ATypI Conference held 25–28

September in Vancouver in conjunction with ECIAD.

From the official opening on

Thursday night through to the

winding down of activities on

Sunday afternoon, this was

a love-in-fest of type, type

design, readability issues, tech-

nology, and more type for the

260+ delegates and presenters. Robert Bringhurst’s opening

soliloquy may have been a tad dramatic for some, but it belied

the underlying passion that this tightly-knit group of type

aficionados hold for their profession and craft.

Friday morning had everyone thrown into the deep-end with

the creative juxtaposition of Roger Black’s analysis of the idio-

syncrasies of newspaper typography, followed by the new

wild and crazy Dutch type guys—Underware—who delivered a

witty and engaging repartee

of lifestyle, Dutch culture, and

typographic witticisms (when’s

the last time you had a client

who requested readability in a

sauna!?). These two are worthy

successors to the throne

previously held by Erik van Blokland and Just van Rossum of

Lettererror. Erik Speikermann then took the stage and proceeded

to demonstrate why he is the demi-god of information design.

Erik was followed by another figurehead of type, Gerard Unger

who revealed the link between national foods and a country’s

predominant typeface characteristics.

The following 3 days were a blur of history, technology, crafts-

manship and inspiration. The highlights for me were learning

about blackletter typographer Rudolph Koch; reliving a series

of intense discussions between “Dwig & Grif” regarding the

letterspacing of type (mechanical or intuitive?); Kevin Larson’s

academic review of the research into how we recognize words

(shapes vs. letters); Donna Braggin’s and Rod McDonald’s

insights into the redesign of Maclean’s magazine (the new

masthead pays tribute to the look created by then-art director

Allan Fleming FGDC in the early 60s); Nick Shinn’s rant against

Helvetica; Joe Clark’s exposé on the lack of development in TV

closed-captioning typography; and John Hudson’s presentation

of the Hebrew typefaces he has been working on which benefit

from the Open Type format.

The intimacy afforded by the number of delegates allowed those

who made the effort to actually get to know these icons of type,

most of them are so down to earth its hard to fathom. Being able

to socialize and drink beers with Speikermann, Unger, Craig, etc.

is an intangible that rarely appears in the promotional literature!

Combine the wonderful variety

of speakers with the blend of

dinners, informal gatherings, and

an auction and you have a

perfect conference for typofiles

and designers alike. The GDC is

proud to have been able to help

promote this conference, and arrange the ATypI member rate

for our members. I highly recommend the 2004 conference which

will take place next September in Prague. The party will be in

full swing when you arrive! Watch their website at www.atypi.org

for details, and for more stories on the Vancouver event.

> Matt Warburton FGDC

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10

> And The Show Drag’d On!GDC/VI 2003 Rock Awards

Extravagant drag queens,

original comedy, and classic

rock n’ roll were the theme at the

7th Almost Annual Rock Awards

Gala, for the GDC Vancouver

Island Chapter, held Friday,

May 9th, in the majestic ballroom

of the Victoria Delta Ocean Pointe Resort and Spa.

The mood was light as over 200 guests gathered after a

two-year hiatus, in anticipation of the evening’s Rock Awards.

The evening began with a succulent wild salmon dinner,

accompanied by the jazzy, gypsy rhythms of local ensemble,

Sunyata. The topic of discussion around many of the tables

focussed on the whimsical centerpieces, consisting of silver

stilettos adorned with rocks, a foreshadowing of the main event.

As the show began, the house lights went down, and The

Lipschticks, two professional drag queens two professional drag

queens dressed in flamboyant gowns and headpieces reminis-

cent of a scene from “Priscilla, Queen of the Desert,” emerged

from the back of the room. They opened the show with a parody

song done to the popular Gloria Gaynor hit, titled “The Rocks

Will Survive.” The Lipschticks, also presented the Rock Awards

to recipients.

The show’s emcee for the

evening was Edmonton

comedienne, Lisa Austin. Her

no-holds-barred style and

quick-witted interaction with

The Lipschticks was a huge

hit with the audience, and kept

the evening’s proceedings moving along at an enjoyable pace.

Along with the awards presentations, the evening was interject-

ed with Lisa’s comedy, and additional performances by the

Lipschticks. They performed the Weather Girls song “It’s Raining

Men,, and Barbra Streisand’s “Enough is Enough.”

The concept for the show’s theme came about from the small

group of volunteers who made up the Rock Awards show team.

Laurie Darrah MGDC, President of GDC/VI, explains, “Many months

had gone by since our last Rock Awards Gala, and we wanted to

do something big and fun, to show the local members of the

GDC, that our awards show was indeed alive and well.” Katarina

Meglic took on the enormous task of facilitating all of the entries,

arranging the judging, and organizing the certificates and

trophies for the winners.

The rest of the awards show team included Shellene McConnell

as Creative Director and Writer, Paulina Grainger as Producer,

Kirk Wilson as Flash Designer, and Carol Hyland as Art Director.

Trapeze Communications developed the initial creative design

concept for the call for entries. “I am ecstatic about the outcome

of this year’s awards show,” says Darrah. “It’s amazing how

much you can accomplish when you pull together a team of

individuals with such dedication and creativity.”

The 2003 Rock Awards brought

in an unprecedented number of

entries from graphic designers,

advertising agencies, photogra-

phers, print shops, and radio sta-

tions all over Vancouver Island.

Some of the most impressive

entries came from Vancouver Island’s smaller communities,

including Nanaimo and Cobble Hill. Judges for the Rock Awards

included Ian Fitzgerald of Calgary, Tan Le of Grip in Seattle,

Mary Ann Maruska R.G.D., FGDC of Toronto, and David Wharton,

a designer for Nintendo in Seattle.

This year’s event also marked the 10th anniversary for the

Vancouver Island Chapter. Partial proceeds from the event were

donated to the Rock Solid Foundation, a Victoria-based

foundation, which provides youths with positive alternatives

to violence and anger.

Of course, the event would not have been possible without the

support of the GDC/VI and Rock Awards sponsors:

> Gold Sponsors: Benwell-Atkins, Coast Paper, Digital Direct Printing, Fleming Group of Companies, Fotoprint, Hemlock Printers, Island Blue Print, Manning Press, SOHO Computer Services, Udo Printing

> Silver Sponsors: Pacific Design Academy, Signs of the Times

> Bronze Sponsors: Cascades Resources, Computer Master Training Centre,Domtar, Hillside Printing and Copy Centre, Quill Services Ltd., Tudor Printing & StampShop, Unisource

> Venue Sponsor: Victoria Delta Ocean Pointe Resort

> Rock Award Sponsors: Domtar, Fraser Paper, Innova Envelopes, MeadWestvaco,Weyerhauser Canada

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11

> Cross Country Checkup

> BC Chapter Salazar Student Awards

On June 5, 2003 the BC Chapter announced the winners of the

GDC/BC Salazar Student Award winners for the graduating year

2003. Winning students received prizes of $500 each, a certificate

and a Graduate membership in the GDC for 2004. Honourable

mentions received a certificate. A certificate is also given to the

head of each winning student’s school design department.

The Salazar Student Award was

established by the BC Chapter in

February 1985 in honour of

Enrique Salazar, one of the

founding members of the BC

Chapter and the national repre-

sentative for the Chapter for two

years. He was a partner in Salazar Graphics and taught graphic

design at Capilano College until his death in June of 1985. The

Salazar Student Award honours and recognizes the outstanding

work of each years’ design graduates —and promotes them to

the design community.

Metropolitan Fine Printers is the

major sponsor of the awards

which include cash scholarship

awards created in support of

graphic design development in

BC. We would also like to thank

Creo, UBC Robson Square, and Cascades Resources for their

generosity and commitment to this year’s event.

Open to graduating students of two, three, and four-year design

programmes, the criteria demands that written rationales accom-

pany the work—be it finished pieces, rough concepts, or strate-

gic briefs. If it involves the development of skills related to

design and communication, it

will be judged—no matter what

the medium. Applicants must be

a Student Member of the GDC.

GDC/BC Salazar Student Award 2003 Winners are:

> 4-Year Programme Graduate:

Jumin Lee, Emily Carr Institute of Art and Design


Rupinder Kainth, Kwantlen University College


Mica Stewart, Malaspina University College

> 4-Year Honorable Mention:

Nerissa Goco, Emily Carr Institute of Art and Design


Stephen Currivan, Kwantlen University College


Angelsea Saby, Malaspina University College

The judges were Professional members of the GDC/BC and

included: Catherine Worrall MGDC, Casey Hrynkow MGDC and

Kathy Kebarle MGDC. Thank you to our judges for their dedication

and professionalism.

> Ontario: The 2003 RGD

Ontario Aquent National Survey

of Graphic Design Salaries

& Billing Practices has been

completed with the support of

the GDC and SDGQ. PDFs of

the survey can be downloaded

from www.gdc.net and copies

will be sent out to GDC members

in the new year.

RG

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Conducted by the Association of Registered Graphic Designers of Ontario (RGD Ontario)

Sponsored by Aquent – The Official Career Development Partner of RGD Ontario

Supported by the Society of Graphic Designers of Canada (GDC) and the Société des designers graphiques du Québec (SDGQ)



12

> Cross Country Checkup cont’d

> More BC News: In September the BC Chapter helped to

promote the ATypI conference which was held at ECIAD. GDC

members were eligible for the reduced member rate to the

conference (see story on page 9). The Graphex’03 Awards

exhibit will be officially launched on October 17, the week before

the AIGA Power of Design Conference comes to town. There

will be gathering at the Steamworks Pub event during the AIGA

conference focusing on internationalism (organized with AIGA,

GDC/BC and Icograda). The BC Chapter has launched its new

newsletter format, entitled The Point, a 16-page newsletter that

will be published three times a year.

> Alberta North: The Alberta North Chapter will be continuing

their series of breakfast sessions. In October Kim Duke from the

Sales Divas will be the speaker. In November the Annual General

Meeting will be held, and we are hoping to host Zeitgeist and

Typography, an exhibition and lecture by Carole Charette.

December will bring the second annual Christmas party along

with MADE (Media, Art and Design Exposed). Last year’s theme

was “Inverse Christmas” and invitees were asked to design and

produce either a Christmas card, gingerbread house or a

Christmas ornament that could be hung from the trees that were

hung inverted from he ceiling. In January we plan to have an

informal discussion on entering design awards shows.

> Design A to Z: A good time was had by all at the Design A to

Z Silent Auction and Dinner hosted by GDC Alberta North, MADE

and the Works. 155 people attended and had a fine time enjoying

a superb meal prepared by the Petroleum Club.

Attendees were treated to opera singing by Eva Bostrand and

Wei Yew, a well known Edmonton designer and great Latin

American music by Flavio Rojas (another Edmonton designer)

and his friends. Everyone enjoyed the auction, a few bidding

wars happened and we have all decided to make this a yearly

function!

> Manitoba: The Manitoba Chapter is planning a Business

Skills Development seminar. In September there will be a day

long seminar on “Hiring, firing, landing a job—before the portfo-

lio review.” During lunch there will be a session on Time

Management. The next day long seminar will be in October

“Production A to Z” and consists of three sessions, one on PDF,

one on production workflow and one on he future of printing. In

November a speaker will come to talk about type. The sessions

for December and January will deal with reb related issues.

The Manitoba Chapter is actively speaking to the government

regarding accreditation.

> Stora Enso North America, Announces the Winners of the

What Teams Can Do: 2002–2003 Competition

What Teams Can Do is recognized as the only annual competi-

tion that celebrates the best examples of design and printing

excellence achieved through teamwork. Printed communications

produced using Stora Enso’s Centura or Productolith were eligi-

ble for entry. The Grand Prize Winner was the Allergan 2002

Annual Report designed by Luis Alvarado and Jason Chatterly of

Luis Alvarado Design, Newport Beach, CA. Second place winner

was Sitag’s Statement of Line product brochure, designed by

Claudia Neri R.G.D. and Brian Kroeker of Teikna Design Inc.,

Toronto. Third place winner was Adidas BRAND brochure

designed by Toni Smith of Glow Design, Portland, OR. To receive

an entry form for the What Teams Can Do 2003–2004

Competition, please contact your rep from Cascades Resources

or Debbie Redgers at [email protected].

> New Agreements Benefit Membersand the Society

We are pleased to present new discounts that save money for

members of GDC, RGD Ontario and SDGQ, and to announce that

our new buying partners are making financial contributions to

the national Society, supporting design in Canada. New discount

partners include stock image companies: istock pro and Design

Pics; and, promotional products company, Coast Advertising

Specialties. Other special offers have been made by FunctionFox

and Quill Services/CanadaRam. For discount codes, log on to

www.gdc.net and see “Insiders What’s New.” RGD Ontario and

SDGQ members can email [email protected].

> With istockpro, members receive a 10% discount on stock

images while GDC receives a 10% rebate. You can find istockpro

at www.istockpro.com. Order online and you will be prompted

to enter a code which will take 10% off your purchase. You can

also order toll free at 1-866-istock1 (866-478-6251) or email

[email protected]. Istockpro will track sales, and at the end of

each year, send the GDC the equivalent of 10% of paid purchases

made by members using the discount code.

> Design Pics offers members 100 stock images for $1,000 and

will also provide GDC with a one-time $75 rebate directly back

to the Society for each new member who signs up under the

program. Look for DesignPics at www.designpics.com. You can

download 100 royalty-free stock images over a one year period

for the $1,000 fee. This is a 100% bonus over the regular 50 image

membership package and equates to only $10.00 per image for

what will normally sell for over US$200.00 per image. If there is

something that you need that you don’t see, let Design Pics

know and they will do a search for you. Membership fees are



payable in advance and members may download as many

images as they choose on a monthly basis up to the 100 image

total over a one year period. (In subsequent years, regular rates

and quantities would apply). Email: [email protected],

phone toll free 1-877-448-1970. Use the code: GDC. See their card

in this mailing.

> Coast Advertising Specialties at www.coastadvertising.com

offers members access to a database of over 600,000 promo-

tional products they can purchase at wholesale prices. Your

purchase benefits the GDC by way of a 2% rebate to the Society

of the net cost of your items. Look for their post card in this

mailing.

Order unique, high quality merchandise and apparel with a

logo applied—for your business or for your clients to use for

promotion. Use for marketing, PR, advertising, conferences, con-

ventions, trade shows. Coast Advertising is a great source for

golf shirts, headgear, jackets, fleece vests, travel mugs, writing

instruments, portfolios, leather business accessories, luggage,

and much more. Deliveries are made anywhere in Canada.

Make your selection on the web, and you will be contacted by

the company and asked for the buying code, or, you can use the

code when you order by phone, toll free: 1-888-783-0728 #3,

fax: 250-381-3799, email: [email protected],

post: 266–2950 Douglas St, Victoria BC V8T 4N4, or in person.

> Quill Services/CanadaRAM.com offers GDC members (plus

RGD Ontario and SDGQ) specials on computer memory, software,

monitors, scanners, printers and cameras. Visit Quill’s GDC web

page for GDC-only specials including their national GDC 5%

memory discount at www.canadaram.com/gdc.

> Look for a special time-limited offer from FunctionFox in

this mailing. Try out FunctionFox for two weeks at no charge to

see how better time-tracking can improve your business. When

you register for your FREE demo, you’ll be automatically entered

for the chance to win a one year subscription to HOW, Print or

I.D. magazine. FunctionFox contributes 5% of your purchase to

the GDC Benevolent Fund.

> And finally, a special gift for GDC members only. Blitz

Magazine has offered a free one-year subscription—a $28 value.

They will be sending the subscription to all current members in

our database. Blitz is a marketing and communications issues

magazine that is published in BC and distributed across Canada

and part of the US in 6 issues a year.

If you have a supplier who would be interested in connecting to

the GDC, let us know. We are very grateful to these suppliers

who generously provide offers that help our members improve

their businesses and save money, and at the same time, support

the Society.

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14

> Apple’s OS X and PowerMac G5: The Time for Payback is Now

> Lee Rickwood

So how much do you charge an hour? How many hours do you

have in a week? Want more?

By reducing the wait times associated with complex computer

tasks, your daily workflow can be streamlined and your billable

hours can increase.

That’s where Apple Computer’s new PowerMac G5 comes in. It’s

the world’s fastest personal computer. Driven by the industry’s

most advanced microprocessor. Offering the highest-bandwidth

in the business.

But the powerful combination of Apple’s solid new operating

system and blazing new hardware also promises a return on

investment cycle that’s measured not in years, but months,

maybe weeks.

Whether using QuarkXPress 6 or Adobe InDesign, professional

digital media artists who have made the move up to G5 and OS X

are already taking advantage of innovative features and func-

tions never before available in a PC. They’re benefiting from sig-

nificantly better workflow and productivity, memory management

and multitasking performance.

The investment in a new Apple brings a return almost as soon as

it’s first used, they’ll say, and that will only continue as more and

more applications emerge to take full advantage of the native 64-

bit processing power and speed found in a G5.

You can check the amazing technical specifications and system

performance benchmarks for yourself, but in the real world, all

the numbers add up to a terrific ROI.

It’s not unusual for digital content creators to have several docu-

ments open at one time, and from a variety of applications. Still

and dynamic image manipulation, graphic design, print and elec-

tronic document publishing, original illustration and text creation

can put a big load on a PC.

And the work needs to be saved, of course. Maybe archived for

long-term storage, too. Perhaps it needs to be easily transported

to other work environments, so file transfers and disc burns are

crucial.

With other systems, these kind of tasks means walking away—

for a coffee break! Designers know from experience on older

systems that the burn will probably run out of data, or the net-

work will choke on large files, so they avoid multitasking.

But with OS X and the new G5, the activity is in the background

—probably even as iTunes is running, and while Photoshop is

doing an action script on the next project! The system can actu-

ally do multiple burns simultaneously, copying the same files to

different discs, saving time, cutting costs, and eliminating work-

flow interruptions.

Your return on investment depends on your own work environ-

ment and process, of course. Some designers have realized a

gain of ten hours a week or more with faster computing capabili-

ties, and of course they bill for each and every one.

So, if you bill $100 dollars an hour, and gain ten hours a week,

how long will it take to pay for a new PowerMac Dual G5, run-

ning OS X, priced around $4,200?

There’s an extra month for you, right there—at no charge!

> Lee Rickwood is an independent media producer, based in Toronto. He

reports on developments in digital media content creation for print and online

industry outlets

> Tiny type on gdc.net

gdc.net is published semi-annually by the GDC National Executive.

We welcome your comments, feedback and contributions of any kind.

If you have seen any design news items, websites, cool projects, or just

want to voice your opinion, email it to [email protected] and we’ll

try and include it in an upcoming issue. Although we reserve the right to

edit any material, we will strive to present all opinions presented without

judgement. We cannot be held responsible for any errors in contact

numbers or submission deadlines.

Credits:

Typefaces: Helvetica and Meta Plus, 7.5/12 (7 for caps and numerals)

Produced using Quark XPress 4.11

Proofed by Mr. Jake

Coffee: Starbucks Panama La Florentina

Ambient Music: Tom Waits, Tom Waits and more Tom Waits

C e n t u r aGLOSS

SILKDULL

MATTE

P r o d u c t l i t hGLOSS

DULLMATTE

The finest coated papers in North America.

www.storaenso.com/na

Distributed across Canada by Cascades Resources.

GDC National Executive

2002/04

PresidentMatt Warburton FGDC

4253 West Tenth AvenueVancouver, BC V6R 2H5T 604.224.3124F 604.224.3125E [email protected]

Past President & Sponsorship Committee ChairCynthia Hoffos MGDC

283 Ferndale AvenueOttawa, ON K1Z 6P9T 613.761.1167F 613.728.2867E [email protected]

TreasurerDale Simonson MGDC

5753 Mayview CircleBurnaby, BC V5E 4B7T 604.520.6509F 604.520.6101E [email protected]

Corporate SecretaryKaren Brown MGDC

2506 Kline StreetHalifax, NS B3L 2X5T 902.423.2442F 902.423.0870E [email protected]

VP MembershipPeggy Cady MGDC

40 Bushby StreetVictoria, BC V8S 1B2T 250.386.6215F 250.386.9559E [email protected]

VP EducationCraig Medwyduk MGDC

460–112 Market AvenueWinnipeg, MB R3B 0P4T 204.942.4986F 204.942.5034E [email protected]

VP CommunicationsSylvia Rigakis MGDC

9828 - 84 Avenue NWEdmonton, AB T6E 2G2T 780.439.4658F 780.437.4415E [email protected]

National Committees

Accreditation Committee ChairPaul-Michael Brunelle FGDC

6044 Compton AvenueHalifax, NS B3K 1E7T 902.423.1845E [email protected]

Website Committee ChairPaul Nishikawa MGDC

1507–750 5th Street SE Calgary, AB T2G 5B4T 403.289.6863F 403.263.0509E [email protected]

Ethics Committee ChairDavid Berman R.G.D. FGDC

283 Ferndale AvenueOttawa, ON K1Z 6P9T 613.728.6777F 801.751.2535E [email protected]

Journal EditorRobert L. Peters FGDC

200 –72 Princess StreetWinnipeg, MB R3B 1K2T 204.943.3693F 204.943.9483E [email protected]

Icograda RepresentativeLaurie Darrah MGDC

Suite 302, 455 Sitkum RoadVictoria, BC V9A 7N9T 250.388.4720F 250.388.6549E [email protected]

The Society of Graphic Designers of Canada is a national association

promoting professional standards of conduct and practice within

the Canadian design industry. Since its founding in 1956, the GDC has

consistently advocated excellence in graphic design through sponsorship

of regional and national design shows, professional development

seminars, educational initiatives, production of design-related publica-

tions, and continued lobbying with the federal government regarding

such issues as taxation, education, and design advocacy.

These activities are of significant importance not only to practitioners,

educators and design managers, but increasingly to Canadian business

and industry leaders who are recognizing the value of graphic design

in the marketing of products and services in a global economy.

The GDC welcomes the membership and active participation of designers,

design educators, students, associates, and sponsors who share our

concerns and commitment to graphic design as a cultural and economic

force in Canada.

2003 GDC National Sponsor

2003 GDC National Scholarship Sponsors

Additional thanks to StoraEnso

who supplied the paper for this newsletter

(80 lb. Centura Matte)

Printing of this issue donated by

Speedfast Colour Press, Inc, Edmonton, Alberta

GDC website hosting and content management

software furnished by:

You can learn more about these

firms by following the links at

www.gdc.net

Society of Graphic Designers of CanadaNational Secretariat

Cover image: 2003 AGM Poster

Société des graphistes du CanadaSecrétariat national

Arts Court, 2 Daly AvenueOttawa, ON K1N 6E2, Canadawww.gdc.net

Infoline: 1.877.496.4453 or

613.567.5400

E-mail: [email protected]

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