software for search: compendium, seomoz, & distilled
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TRANSCRIPT
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SEO Roundtable DiscussionSoftware for Search
@ChrisBaggott @RandFish @WillCritchlow
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Lessons from 2010
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Personalization → Localization
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Google Places Rankings
http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
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Twitter + Facebook Directly Influence Rankings
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
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SEO Trends in 2011
2011!!
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No “Canonical” SERPs
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More Influence from Social
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Growing Vertical Opportunities
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(When) Will the Webspam Hammer Fall?
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Software for Social & Search
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© 2010 Compendium, All Rights Reserved
The Search Demand Curve
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Blog Reality: What Percentage of Visitors are Brand New?
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Volume / Traffic Correlation
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© 2010 Compendium, All Rights Reserved
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Add on Bonus: Customers also posted on Trip Advisor
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Total Campaign Traffic So Far
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© 2010 Compendium, All Rights Reserved
16%
9%
12%
18%
15%
16%
11%
16%
29%
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SEOmoz PRO Features
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SEOmoz PRO
http://pro.seomoz.org
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Campaign Management
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Crawl Diagnostics
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Rank Tracking
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On-Page Recommendations
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Self + Competitive Link Data
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mozBar
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Open Site Explorer
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The Primary Benefits of PRO
• Scale Your SEO Efforts (spend less time doing more)
• Keep Your SEO Safe (moz checks your site every week)
• One Source for all your SEO Metrics
• Installation or Dev Time Not Required
• Recommendations are Research-Backed
• We’re Constantly Upgrading Based on Your Feedback
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Limits of AutomationWill Critchlow
Head of R&D, Distilled
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“Every time I learn something new, it pushes something out of my brain”
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Want:
“smart and gets things done”
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(Some people) are good at hard problems
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Examples - consulting“Welcome visitor, please find out selection of
[insert product] below, we have [number of products] items. We think you’ll like them!”
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Examples - execution
Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural
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People are needed• To draw meaning from data(*)
• To build strategies• To research complex problems• To write great content(*)• To debug• For design(*)
(*) at the time of writing
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The “Affiliate” PenaltyWhen do we build software?
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Questions?
@ChrisBaggottBlog: blogging.compendiumblog.comEmail: [email protected]
@RandFishBlog: www.seomoz.org/blogEmail: [email protected]
@WillCritchlowBlog: www.distilled.co.uk/blogEmail: [email protected]