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    Distilled Water Unit

    Presented by:

    Dr.Namrata SharmaMr. Jayasankar M.

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    INTRODUCTION

    Growing number of cases of- water borne

    diseases, increasing water pollution,

    increasing urbanization, increasing scarcity of

    pure and safe water etc.- bottled water

    became important

    international and national brands water

    bottles are available in Indian market

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    per capita consumption of mineral water in

    India 0.5-liter -111 liter in Europe and 45-liter

    in USA

    UN study conducted in 122 countries, in

    connection with water quality, India's number

    was dismal 120 India's bottled water segment is largely

    unregulated

    Industry worth nearly 10000 crore rupees

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    Bottled Water Industry in IndiaBottled Water Industry in India

    about Rs 1,000 Crore

    growing at whopping rate of 40 per cent

    more than 200 bottled water brands in India and

    among them nearly 80 per cent are local brands

    India ranks in the top 10 largest bottled water

    consumers in the world

    per capita per annum consumption of bottled

    water is estimated to be five litres which is

    comparatively lower than the global average of

    24 litres

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    Bottled water top players in India major international giants like Coca cola, Pepsi,

    Nestle and noticeable presence of nationalplayers like Mount Everest, Manikchand,Kingfisher, Mohan Meakins, SKN Breweries ,Indian Railways

    western region accounts for 40 per cent of themarket and the eastern region just 10

    1,200 bottling water plants in India, 600 are inTamil Nadu

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    Bisleri continues to hold 40 per cent of the

    market share

    Kinley and Aquafina are fast catching up, with

    Kinley holding 20-25 per cent of the market

    and Aquafina approximately 10 per cent

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    Variety of packages pouches and glasses, 330 ml bottles, 500 ml

    bottles, one- litre bottles and even 20- to 50-litrebulk water packs

    formal bottled water business in India:

    premium natural mineral water, natural mineralwater and packaged drinking water

    Premium natural mineral water - Evian, SanPelligrino and Perrier, which are imported andpriced between Rs.80 and Rs.110 a litre

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    Natural mineral water, with brands such as

    Himalayan and Catch, is priced around Rs.20 a

    litre

    brands such as Parle, Bisleri, Coca-Cola's

    Kinley and PepsiCo's Aquafina- range of Rs.10-

    12 a litre. Artesian well water Water from a well that

    taps an aquifer--layers of porous rock, sand

    and earth that contain water--which is underpressure from surrounding upper layers of

    rock or clay

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    Mineral water Water from an undergroundsource that contains at least 250 parts per

    million total dissolved solids Spring water Derived from an underground

    formation from which water flows naturally tothe earth's surface. Spring water must becollected only at the spring or through aborehole tapping the underground formationfeeding the spring

    Well water. Water from a hole bored ordrilled into the ground, which taps into anaquifer

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    Tap Water Some bottled water also comes

    from municipal sources--in other words--the

    tap. Municipal water is usually treated beforeit is bottled

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    Raw Water

    fromSource

    Raw

    WaterStorage

    Raw

    Water

    Lifting

    Pump

    Sand

    Filter

    Activated

    CarbonFilter

    De

    Salting

    High

    Pressure

    Pump

    System

    Micro

    Filteration

    System

    Ultra Violet

    Disinfection

    Base

    Exchange

    Softener

    Mixing

    Storage

    of

    TreatedWater

    Polishing

    Filteration

    UV

    Disinfectionsystem

    Filling ,

    Sealing andCapping

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    Production CapacityProduction Capacity

    Quantity Produced per Annum : 45 lakh Litre /

    Annum Quantity Produced per day : 15,000 Litre / day

    No: of Working Days : 300/ annum ( 3 shifts )

    Installed Capacity : 20,000 litre Capacity Utilisation : 70% first year , 75% second year

    , 80% Third year

    Man Power : 18

    Utilities

    Motive power : 40 KW / Day

    Water Utilised per day : 25KL

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    Financial AspectFinancial Aspect

    SL Component Cost in Lakhs

    1. Land and Building 32.00

    2. Plant & Machinery 26.1

    3. Other fixed assets 9.8

    Total 67.9

    TOTAL FIXED COST

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    Calculation of Working Capital per

    Month

    RAW MATERIALS

    SL Materials Total (Rs

    in lakhs)

    1. PET/PVC bottle including cap

    labels etc. 1 lit. size @ 4.0

    (3.75 lakh bottles)

    15

    2. Chemicals and Reagents etc. (L.S.) 0.80

    3. Corrugated boxes, strip, tap etc. 3.10

    Total 18.9

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    Salary and wages Non technical

    Sl

    No.

    Designation No .. Salary Amount

    (In Rs.)

    1. Factory Manager 1 15000 15000

    2. Clerk-cum Typist 1 5000 50003. Store cum-Purchase

    Officer

    1 10000 10000

    4. Accountant-cum-

    Cashier

    1 7000 7000

    5. Sweeper (part time) 1 3000 3000

    Total 5 40,000

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    Salary - Technical staff

    Sl.

    No.

    Designation No. Salary Amount

    (In Rs.)

    1. Production Manager-

    cum-Chief Chemist

    1 9000 9,000

    2. Lab. Assistant 1 5000 5,000

    3. Production Supervisor 3 6000 18,000

    4. Skilled Workers, including

    Electricians

    and Mechanic Driver

    9 4000 36,000

    5. Un-skilled Workers 3 3000 9,000

    6. Chowkidar 3 3000 9,000

    Total 20 86,000

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    Salary and wages per Month

    Total Salary and Wages

    ( Rs. 86,000 + Rs. 40,000 )

    1,26,000

    Perks and benefits @ 8.5% of

    salary and wages

    11,000

    Total 1,37,000

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    Utilities per Month

    Total (Rs in lakhs)

    i)Electricity

    40 0.746 20 25 4.4 (

    Industrail Unit medium Cost

    in Kerala )

    0.65

    ii)Fuels and other 0.04

    Total 0.69

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    Contingent Expenses per month

    SL Other Contingent expenses Amount

    (In Rs.)

    1) Postage and Stationery 500

    2) Telephone/Fax Charges 1000

    3) Consumable Stores 1000

    4) Repairing and Maintenance 2000

    5) Transport Charges 4000

    6) Advertisement and Publicity 500

    7) Insurance and Taxes 10008) Sales Expenses 5000

    9) Licence and other Fees 500

    10) Miscellaneous Expenses 1000

    Total 16500

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    Working Capital for three Months

    SL Components Total (Rs in lakhs

    1) Raw Materials/Packaging

    Materials

    18.9

    2) Salary and Wages 1.37

    3) Utilities 0.69

    4) Recurring Expenses 0.16

    Total 21.12

    Working capital for 3 months

    21.12

    3 =

    Rs 63.36 lakh

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    Total Capital Investment

    SL Particulars Total (Rs in

    lakhs)

    i) Fixed Assets 67.9

    ii) Working Capital (for 3

    months)

    63.36

    Total 1,31,26,000

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    Cost of Production per Annum

    SL Particulars Total (Rs in lakhs)

    i) Working Capital for One year 253.44

    ii) Depreciation on Building @ 5% p.a. 1.45

    iii) Depreciation on Plant and Machineryand Miscellaneous @ 10% p.a.

    2.61

    iv) Interest on Total Capital

    Investment @ 15%

    19.69

    Total 277.19

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    TURN OVER

    PARTICULARS Total

    (Rs in lakhs)

    By sale of 45 lakh bottles

    (3.75 lakh crates of 12 bottles

    @ Rs 90 per crate

    (Factory premises

    337.5

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    Profit (per annum)

    Profit (per annum)

    Profit = Turnover Cost of Production= 337.5 277.19

    = Rs 60.3 lakh

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    Net Profit Ratio

    = (Profit/ Sales Turn over) 100

    = (60.31/337.5) 100

    = 17.8%

    Rate ofReturn

    = (Profit/ Total Investment) 100

    = 60.31/131.26

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    Break-even Point

    Total variable Cost for one year = 253.44 lakh

    No: of Units produced per year = 45,00,000

    Sale price of one unit = Rs 7.5

    Contribution = Unit Sale Price Variable cost / unit

    = 7.5 5.63 = Rs 1.87

    Break Even Point in terms ofUnits

    = Fixed Cost / Contribution = 67,90,000/1.87 = 36,31,016 Units

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    THANK YOU