sons of anarchy
TRANSCRIPT
Sons of AnarchyDevin Bushweller
Fandom PresentationMedia Audiences
Background American crime drama
television series created by Kurt Sutter
Broadcasted by FX Premiered September 3, 2008
and currently airing seventh and final season.
Loosely based around Shakespeare’s Hamlet (Hedegaard)
Demographics 55% Male, 45 % Female
(Aurthur) More than two thirds of
viewers are between ages 18-49.
Gradual 10-15% increase in ratings each season (McNutt) Additionally, women’s ratings
for ages 18-49 and 18-34 went up 35% and 43% respectively in last two seasons.
The Kurt Sutter Success Story Writer, Director, and Producer of SOA
He was also an actor for four seasons.
“The Original Son of Anarchy” Rolling Stone Article Once a food and drug addict, he ends up
creating one of the decade’s biggest hits and FX’s biggest hit in network history (Hedegaard).
Appeals to people of similar nature or “outlaws”
Social Media
Jax and Tara
https://www.youtube.com/watch?v=shfg40WU0Q8
https://www.youtube.com/watch?v=2n5SKn-9Mn8
-Much of the plot of Sons of Anarchy surrounds the relationship of Jax and Tara, therefore shipping the two characters are a feeling or hope felt throughout SOA fans.
Target Marketing
Jargon SAMCRO
“Save Juice” –Juice’s “Stans”
R.I.P. Opie! Kurt Sutter received death
threats from “Stans” after Opie’s death.
Uses and Gratifications Why would audience members choose to view
Sons of Anarchy? Heavy appeal to values such as family and
loyalty Violent and cruel nature Social environment (Sullivan) Previous seasons available on Netflix
Pass time
Sources Aurthur, K. 11 October 2013. “How ‘Sons of Anarchy’ Became Huge.” Buzz
Feed. Retrieved from http://www.buzzfeed.com/kateaurthur/sons-of-anarchy-ratings-season-6-fx-kurt-sutter
Barnes, N. 11 September 2014. “Sons of Anarchy Season 7 Premieres with Massive Audience Figures.” Unreality TV. Retrieved from http://www.unrealitytv.co.uk/tv/sons- anarchy-season-7-premieres-massive-audience-figures-last-year/
Carter, B; Chozick, A. 26 March 2012. New York Times. Retrieved from http://www.nytimes.com/2012/03/27/business/media/fx-expands-influence-behind-unorthodox-programming.html?pagewanted=all&_r=0
Fratti, K.10 September 2014. “How Sons of Anarchy Rules with Social Media.”Lost Remote. Retrieved from http://lostremote.com/sons-of-anarchy-premiere_b46290
Hedegaard, E. 29 September 2014. “The Original Son of Anarchy.” Rolling Stone. Retrieved from http://www.rollingstone.com/tv/features/the-original-son-of-anarchy-kurt-sutter-20140929
Hibberd, J. 4 October 2012. “Sons of AnarchyRating Beat Broadcast Networks.” CNN. Retrieved from http://www.cnn.com/2012/10/04/showbiz/tv/sons-of-anarchy-ratings/
McNutt, M. 11 September 2013. “Demographics of Anarchy: Netflix, Afterword, and Gender. Cultural Learnings. Retrieved from http://cultural-learnings.com/2013/09/11/demographics-of-anarchy-netflix-afterword-and-gender/
Sullivan, J. Media Audiences: Effects, Uses, Institutions, and Power. 2013.