Sony Digital Cinema has unveiled the SRX-R515 new generation low cost 4Kprojection system designed for use in small ormedium sized screen theatres.

Customers who have already experiencedthe projector said they were impressed by thetrue-4K picture quality and user-friendlyfeatures. Oliver Pasch, Head of Sony DigitalCinema in Europe, says: “When we firstpreviewed the SRX-R515, both I and thosewho saw it were amazed by the quality. Quitesimply, they were the highest quality images I have ever seen on a cinema screen.”

The SRX-R515, which has a smaller bodythan the SRX-R320, is fully DCI compliantand boasts design features that make it morecost effective and simple-to-use. Theseinclude a lower cost of ownership light sourcesystem that allows easy and safe lampreplacement, a reusable air filter, a single 15-inch touch control panel and Android tabletand iPad support for remote operations.

The light technology incorporates six highpressure mercury lamps for high brightnessand improved durability. The system keepsoperating even if one lamp fails, making showinterruptions due to standard single lightsource projector failures a thing of the past.

Offering true 4K quality from the integratedmedia block to the lens, the projection systemfeatures an improved SXRD optical engine,never before seen contrast ratio of 5000:1,15,000 lumens brightness, easy-on-the-eyedual lens Sony 3D and high frame ratecapabilities up to 60 frames per second as astandard feature. The system also featureshigh-speed content ingest/transfer and highcapacity storage.

David McIntosh, Senior VP, Sony DigitalCinema, says: “We designed the SRX-R515

in close consultation with the industry andbelieve it offers the best feature-set forindependent exhibitors of any projector onthe market. Above all, we have designed thenew projector to be affordable, user-friendlyand with a low cost of ownership, whileoffering fantastic picture quality for 2D and 3Dcontent. And when you invest in a SonyDigital Cinema 4K projection system, you getmore than a projector, you get a full solution.”

Sony offers exhibitors a fully supportedpartnership in their move to digital cinema 4K,with tailored financing options, managedintegration and access to Sony DigitalEntertainment content, alongside the best 4Ktechnology on the market.

“ Imagine a projector witheverything you would expect a digital cinema projector tohave if released in 2012, withthe experience of more thanfive years in the market – that’sthe SRX-R515”Oliver Pasch, Sony Digital Cinema

insideSet-to-screen

Sony 4K workflow

Hollywood startsto shoot with F65 5

Amsterdaminvestment

Art house cinemamakes smooth

upgrade to Sony 4K 6

R e d e f i n i n g t h e c i n e m a e x p e r i e n c e

ISSUE 14 SUMMER 2012

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Sony launches nextgeneration 4K projector

SRX-R515 projector

Super high quality, low cost SRX-R515 4K projection system is idealfor any small and mid sized auditorium

Smaller exhibitors are as much in need of the benefits ofdigital cinema technology as the large circuits. They often donot have the cash in hand and support to move as quickly asthey would like. But with financial support from Hollywoodstudios due to run out by March 2013, Sony has stepped inwith a fantastic lower cost VPF operating lease program.As Gary Johns Senior Vice President at Sony Electronics

has noted, the digital conversion ishappening at full force, and theindustry wants the change to be assmooth as possible. “Flexible purchasing programs andVirtual Print Fee offerings with lower up-front costs andadded value beyond the ordinary are helping to ease theshift,” Johns says.

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Finance for independent theatresGary Johns

Macau Tower upgradesauditorium to Sony 4KMacau Tower, the internationalbusiness and entertainment centreon China's Macau peninsula, hasupgraded its auditorium using Sony's 4K DigitalCinema technology with 3D silver screen.

For the Macau Tower Digital Cinema, Sony hasprovided an end-to-end service, from sitemeasurement and design through to installation,commissioning and testing. The installation inNovember last year was given just 10 days tocomplete, but was finished in eight days, despite thechallenge of lifting the 6m long 3D silver screenpackage to the theatre on the fourth floor of the towervia the escalator.

Speaking at the launch of the upgraded theatre,Rutger Verschure, COO of the hospitality division ofShun Tak Holdings, which manages the Tower,described how his company's team of technicalexperts sent him “a seven page report with reasonswhy we should go with Sony, and it wasn't the price!”

Before showing the movie Avatar in 3D, Verschuresaid, “today we will enjoy the reasons why – Sony's 4Ktechnology which is the latest technology available,with 4K having four times sharper resolution than the2K technology.”

Procinal in Colombia invests in Sony VPFColombian cinema group Cinemas Procinal hassigned a letter of intent naming Sony as its integratorof choice to start Virtual Print Fee (VPF) negotiationswith major Hollywood studios,. Sony will also besupplying 4K Digital Cinema projection systems forProcinal's cinemas in the capital Bogota and othercities in Colombia.

The VPF deal is a way for exhibitors to have theirconversion to digital cinema subsidised by the sixmain Hollywood studios – Warner Bros., Paramount,Disney, Sony Pictures, 20th Century Fox andUniversal Pictures.

Cineteatro Macau, run by Macau's Diocesan Centre, has convertedits three auditorium to digital with 3D, choosing Sony's 4K DigitalCinema system.

The Cineteatro, in the heart of Macau city, has unusual church rootsand it differentiates itself from other cinemas in the province with filmselection criteria, which mean it will never show a movie with what itconsiders to be unnecessary sex or violence.

The movies shown in the Cineteatro Macau are all first-run moviesfrom international film distributors in neighbouring Hong Kong.

“We decided to use the Sony SRX-R320 because we have hadconfidence in Sony product since we started using the SonyBroadcasting video production equipment back in 1985,” saysFrancisco Lio, deputy director at the Cineteatro.

Since October last year all three auditoriums have been equippedwith the Sony 3D digital projection system, together with a Dolby 7.1digital sound system.

Cineteatro Macau

Men In Black 3 in 3D May 2012

The Amazing Spider-Man 3D July 2012

Total Recall August 2012

Premium Rush August 2012

Skyfall November 2012

UPCOMING SONY PICTURESRELEASES IN 4K AND 3D

Rick Stern and his daughter Alexa, owners of the Manor Theatre in Squirrel Hill

Copyright © Pittsburgh Post-Gazette, 2012, all rights reserved. Reprinted with permission

pro.sony.eu/dcinema 3

Red Wing Cinema 8, located near the MississippiRiver in Red Wing, Minnesota has installed Sony4K Digital Cinema projection systems in all eightof its auditoriums.

Since the cinema owner Chris Brown and hiswife Amber took over the theatre in 2010, theyhave made management changes, spruced thetheatre up and are bringing in the latesttechnology.

While they'll be sad to see the demise of filmprints, Brown sees the advantages of digital. “I think in the long run there are so manypositives – the presentation quality is beautifuland the experience for customers was ournumber one consideration, the possibilities with

alternative content are really interesting anddigital is an easier process for owners.”

Choosing which 4K system to go with was alsoa carefully researched decision. The Sony leaseprogram was “a huge consideration and it madethe deal,” says Brown. “My wife and I looked atseveral other programs, with advice from ourmoney guys, and this was definitely the best fit.”He also feels that the timing was right; waitingmuch longer might see the end of some of thebetter deals that are in the market at themoment.

The installation is due to be completed by theend of April. “It's been a great experience withSony,” says Brown, ”they make it so easy.”

Easy Sony 4K install for Red WingFamily-run cinema in Minnesota invests in latest technology

The Manor Theatre in Pittsburgh has been given amake-over at the same time as upgrading to digitaltechnology. “It all started with the necessity to lookat digital conversion,” says the Manor's owner RickStern, who manages the theatre with his daughterAlexa. “We realized that if we were going to makethat commitment, we wanted to take it a stepfurther and secure the theatre's future for the nextten years.”

By mid May the Manor's four screens are allscheduled to be upgraded to 4K, with one of themcapable of 3D. “If you want to make sure you'll bein business in the next ten years and compete withother theatres, you need to convert to digital,” saysStern. “In the long run it will be great for the theatre,the presentations will be great quality.”

There will also be a raft of other changes at the90-year old cinema, which is a landmark buildingfor the local community.

The cinema, originally built in the 1920s wasgiven its last revamp by Stern in 1992, with asmaller amount of updating seven years ago. “Ithad been 20 years and time for a change,” hesays.

The 2012 incarnation of the theatre will have anew bar and a new concession stand. Stern is alsolooking at serving tapas style food in addition to thetraditional popcorn offering.

The lobby will be refurbished and the plan is to

install new navy blue leather seats in theauditoriums. The new digital equipment will behoused discreetly upstairs.

Before deciding to install 4K, Stern looked at theoption of 2K in some detail. He was concernedthat 2K would soon be overtaken. There was alsothe math when considering the ten year leaseprogram. “You would have to spend extra to have2K projectors that were capable of beingupgraded…It didn't work for me,” says Stern.

Stern believes that it's good timing to convert in2012, with film companies and distributors offeringincentives. The Sony lease program made goodeconomic sense and the cutting-edge 4Ktechnology was a better guarantee for the future.

“ If you want tomake sure you'llbe in businessin the next tenyears andcompete withother theatres,you need toconvert todigital”Rick Stern,Manor

“ It’s been agreat experiencewith Sony, theymake it so easy”Chris Brown,Cinema 8

Embarking on 90th yearanniversary, Pittsburgh theatreupgrades to digital

Manor make-over

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Leading alternative content distributor More2Screen hasteamed up with Sony to bring a top stage production from NewYork to cinema audiences worldwide. In March, StephenSondheim's Company was shown in 158 cinemas across theUK and Ireland, plus additional sites in Malta, the Netherlandsand Spain. The show was followed by a live Q&A with producerEllen Krass.

Sondheim's Company, staged by the New York Philharmonicto critical acclaim, was recorded live from the Avery Fisher Hall atNew York's Lincoln Center in 2011. The high definition andsurround sound screening marked the first time that theproduction has been shown outside of the US. The cinemadistribution roll-out continues with screenings planned inAustralia, New Zealand, Germany and South Africa.

Dave Cowlishaw, Head of European Business Development,Digital Cinema, Sony Europe, says the partnership withMore2Screen has allowed Sony to complement its choice ofsports and music-based alternative content with a range of playsand operas and arts based content. “Expanding the choice ofalternative content that can now be made available to our cinemapartners allows them to maximize this lucrative new revenuestream and introduce a new demographic in to their cinemas,”Cowlishaw says.

The live Q&A for Sondheim's Company is the latest of 22 livebroadcasts that More2Screen has co-ordinated. It has alsodistributed more than 100 different recorded productions,including 3D content.

Christine Costello, Managing Director of More2Screen saysthat demand for alternative content has been steadily increasing,with the variety of content and genres expanding. “Alternativecontent is now forecast to be 3 per cent of global box office in2015, from its current one to two per cent, so doubling in revenueover the next four years,” says Costello.

The demand is as much from independents as cinema chains.“Financially, alternative content revenues can quickly become amuch higher percentage of box office for individual independentcinemas than for chains, particularly where their local catchmentarea offers older baby boomer cultured audiences.”

“Alternativecontent is nowforecast to be3 per cent ofglobal boxoffice in 2015”ChristineCostello,More2Screen

Sony teams up with distributor More2Screen to offermore alternative content to cinemas worldwide

Two’s Company

National Amusements Theatres haschosen Sony Digital Cinema Solutionsto provide digital signage for itsconcession stands, providing easier,more cost-effective management oftheatre signage while delivering a moreenjoyable customer experience.National Amusements will deploy a fullservice digital signage solution fromSony, comprised of displays, players,hardware and software. Sony will alsoinstall, maintain and service thesystems. Initially the new signagetechnology will be rolled out at 14 ofNational Amusements' 33 locations inthe United States.“National Amusements is committed toproviding moviegoers with the ultimateentertainment experience and thatstarts from the moment you arrive atour theatres. Updating our concessionareas with Sony's digital signage givesus new flexibility in catering to ourcustomers,” said Steve Horton, VicePresident, US Operations, NationalAmusements. “Sony digital signage solutions are anintegral part of the modern theatre, andwith National Amusements introducingSony displays, customers will enjoychanging promotions and more flexibleconcession options, while NationalAmusements benefits from ease-of-administration,” said Gary Johns,Senior Vice President at SonyElectronics.

Signage enhancestheatre experienceNational Amusementscaters to customers withdynamic digital signage

pro.sony.eu/dcinema 5

After Earth Director Shyamalan commented, “I couldn't be any happier with the F65, which isamazing since I'm a 'film guy' and I thought I'd diea 'film guy.' It's a digital media that's warm and hashumanity in it, which is obviously the mostimportant thing to me.”

“The F65 is like a great leap forward,” saidDirector of Photography, Peter Suschitzky. “Assoon as I did testing of the F65, I was immenselyimpressed by the amount of detail it captures, byits incredible flexibility, from low lights to high lights,and its great contrast range. It really is a camera forthe future and I'm going to use it again on anumber of films.”

In January 2012, Sony began worldwidedeliveries of the F65 camera to meet the incrediblyhigh demand, and several other high-profileproductions are also planned to be shot with theF65.

“This movie is the perfect first project for theF65,” says Alec Shapiro, Senior Vice President atSony Electronics. “The combination of aninnovative moviemaker and a script with incrediblyhigh production values will test the limits of thiscamera and its powerful feature set.”

“ I couldn’t beany happierwith the F65”M. NightShyamalan,After Earth

With world-renown directors such as Peter Jackson (TheHobbit) shooting at 48 frames per second (fps), the ability ofSony SXRD projectors to display movies at a High Frame Rate(HFR) is another great reason to invest in the market-leadingtechnology.

Although 24 fps has long been the industry standard forshowing movies, HFR helps deliver a smoother image,particularly for fast moving scenes and 3D.

All Sony SXRD projection systems can handle a large rangeof frame rates, from the current 24 fps to 48 fps, 60 fps or more.

The HFR software plug-in for Sony SXRD projectors enablescinema owners to switch between frame rates easily andsimply, with no additional investment in hardware or servers.

Oliver Pasch, Head of Sony D-Cinema in Europe, says: “HFR

offers directors and cinema owners more creative potential tomake and show movies. On the technical side, HFR can also tryand tackle the problems associated with competitors systemsin 3D. Projectors that use triple-flash technology create moreflicker effects because the left and right eye images arealternated up to 144 times a second. While Sony's superb 4Kimages have enough capacity to display two 2K imagessimultaneously, allowing the left and right eye images to beshown at the same time. This creates a more natural viewingexperience.”

Sony is leading the development of HFR technology, makingit as simple as possible for cinema owners to embrace newstandards as they develop and deliver a smoother viewingexperience for their customers.

Sony leads development of High Frame Rate technology

The first major motion picture shot with Sony's F65camera demonstrates the creative potential of thecomplete 4K cinema workflow from the shootthrough to the final projection in theatres.

Sony is the only company able to offer acomplete end-to-end 4K cinema workflowsolution, allowing audiences to appreciate adirector's original vision at the highest possiblequality.

Shooting with Sony's ground-breaking F65CineAlta digital production camera produces thewonderfully rich and detailed 4K digital images,which feed seamlessly into the 4K post productionworkflow, and on to a 4K master file that can beshown in the highest 4K resolution on a Sony 4KDigital Cinema projection system. The quality of theoriginal is maintained through to the final showing.

The latest film from the production companyOverbrook Entertainment and acclaimed directorM. Night Shyamalan, After Earth, scheduled forrelease next year by Sony Pictures Entertainment'sColumbia Pictures, is the first major motion pictureto be shot using Sony's F65 camera.

The science fiction epic, starring Will Smith (MenIn Black 3), will be shown in cinemas worldwide,benefiting hugely from the fantastic 4K imagery ofthe F65. The movie also marks the moment thatthe industry first takes a major project from start tofinish with Sony's game-changing 4K technology.

Sony's end-to-end 4K cinemasolution takes off with Will Smith'sAfter Earth

Complete 4K workflow

M.Night Shyamalan (left) and Peter Suschitzky on location with the F65

6 pro.sony.eu/dcinema

worried about the quality. “The benefit of 4K over 2Kis enormous, quality-wise and investment-wise,”says Timmermans. “It's better quality and a goodlong term investment, it's simple.”

Sony's 4K bridge program gave the theatre astraightforward plan to acquire the technology for thecinema's single screen.

The Lookout's regular presentations are mainlyEuropean art house films selected for its audiencesof movie enthusiasts; there are also regular festivalssuch as for French or Italian film.

There is also special programming on Friday latenight with 80s and 90s screenings such as Die Hard,Back to the Future, Alien and From Dusk till Dawn.“We are still hoping we can show a few 80s and 90sclassics in upgraded 4K, like Ghostbusters,” saysTimmermans.

The new technology has been an improvement forboth the cinema and for the audience. “For thecinema, the digital technology makes it easier toprogramme from a good back catalogue networkand it also delivers optimal quality projection,”explains Timmermans. For moviegoers, “theaudience receives an optimal cinematic experience”.

The oldest cinema in the Netherlands, the Uitkijk(Lookout) cinema in Amsterdam, has changed its35mm projector for a Sony 4K Digital Cinemaprojection system.

As well as being the oldest cinema in the city, it isalso the smallest, with just one screen and 86 seats.

The cinema is housed in a building in the city'shistoric canal district, once a warehouse. It wasoriginally built in 1912 for a small elite and then in1929 was renamed as the Lookout and opened tothe public by the city's Film Society, with renownedDutch film-maker Joris Ivens as one of thefounders.

The Lookout upgraded to a Sony 4K DigitalCinema projection system in March, with Sonyinstalling the equipment on the third floor of thetheatre building. While most presentations now usethe new system, it has reserved the 35mm projectorfor film screenings.

“Going digital was a must, because the 35mmsystem is disappearing and we had to keep up withour competitors,” explains the theatre's ChairmanWouter Timmermans.

The cinema looked initially at a 2K system, but was

“ The audiencereceives anoptimalcinematicexperience”WouterTimmermans,Uitkijk

Amsterdam art house cinema utilizes Sony’s 4K bridge program to install latest technology

Historic Dutch cinema converts to Sony 4K

“Early last year we signed an agreement with Sonyto install Sony 4K Digital Cinema ProjectionSystems across our portfolio and we have beendelighted with the results. As a result of thissuccess, we decided to install the new VueBirmingham Star City cinema with 23 Sony 4Kprojectors and one Barco projector, all connectedto a Sony Theatre Management System. Havingthis full suite of 4K projectors allows us toshowcase the very best possible cinematic bigscreen experience to our valued customers.”

Vue's state-of-the-art circuit has 68 cinemasand 657 screens covering the UK and Ireland.

“ Having this fullsuite of 4Kprojectorsallows us toshowcase thevery bestpossiblecinematicexperience”Tim Richards, Vue

Sony Digital Cinema has announced theinstallation of 23 Sony 4K cinema projectors in thenewly converted Vue Birmingham Star Citymultiplex, making it the largest installation of SonyDigital Cinema 4K cinema projectors in the world.

Cinema-goers at Birmingham's new multiplexcinema will be able to experience exceptionalpicture quality from every seat in the cinema.Transforming the film experience, Sony DigitalCinema 4K technology gives the consumer animmersive, engaging visual experience you simplycan't get at home.

Tim Richards, CEO, Vue Entertainment, said:

Huge multiplex upgrades with Sony 4KVue Entertainment installs 23 Sony 4K projectors in UK multiplex

Independent theatres are also taking advantage of VPFfinancing now with the lower upfront cost structure offeredby Sony.

“The Sony lower cost VPF operating lease program isdesigned to reduce the up-front cost of converting to digitalfor smaller exhibitors,” says Tim Smith, Vice President ofbusiness development, planning and operations at SonyDigital Cinema. “We are offering funding that involves a lowerdown-payment. It has reduced by two-thirds the amount ofup-front capital that they have to bring to the table.”

VPF deals backed by the Hollywood studios offersubsidized ways for first-run theatres to convert from film todigital projection, with a major proportion of the cost beingfinanced by the studios and Sony. But all VPF deals are timelimited and an installation offered under this deal must becompleted before the end of March 2013.

With over 12,000 Sony 4K Digital Cinema projectionsystems already installed worldwide, the Sony lower costVPF operating lease is the most efficient way to invest in thebest 4K Digital Cinema projection solutions on the market.

“There are several advantages for exhibitors,” Smithcontinues. “There are no balance sheet implications for theoperating lease. You pay sales tax only on the capitalcontribution, not the value of the entire system. Theoperating lease allows you to easily replace the equipmentdown the road for a technology refresh. Sony assumes theentire risk of the system recoupment and is paid by the filmdistributors.. The only obligation is to pay for the installationand the up-front capital cost.”

Several Sony customers that are currently leveraging theVPF program include Lincoln Square Cinemas in Bellevue,WA, Alamo Drafthouse in Texas, and Paragon Entertainmentin Miami and three other locations.

Sony is offering similar low cost financing deals toexhibitors outside the US, depending on the local market.Any theatre interested should contact their local Sony rep.

Lower cost VPFdeal makes iteasy to convertto digital

VPF aims atindependent theatres

“ The Sony lower cost VPFoperating leaseprogram isdesigned toreduce the up-front cost of converting to digital forsmallerexhibitors”Tim Smith, SonyDigital Cinema

Sony is providing the installation andmaintenance support for PirateEye’spiracy detection solution thatautomatically detects anyone using acamcorder or cellphone to pirate a filmin an auditorium.The PirateEye technology wasdeveloped with funding from MotionPicture Laboratories, Inc. (MovieLabs),a non-profit research organizationfunded by the major Hollywoodstudios. In 2010, FPSI, Inc. acquiredthe existing PirateEye technologyincluding the engineering team thatwas responsible for developing thecurrent PirateEye solution.Under the terms of the deal with Sony,the system's installation andmaintenance in North America will belooked after by Sony.Brian Dunn, Chief Executive Officer,PirateEye, says piracy is a worldwideproblem that costs the industry 100s ofmillions of dollars a year. “Every film ispirated within four days of its release,so it is a huge problem for the studios.They have about 10 per cent shrinkageon ticket sales because of internetpiracy,” Dunn says. “If you think that afilm earns 50 per cent of its box officein the first ten days, it can lose $30-40million in this time if it is pirated.”The proprietary, patent-protectedPirateEye solution automatically scansan audience looking for a camera lens.If one is detected, the precise locationof the device is communicated to thecinema owner and/or security staff onduty, who can take action asnecessary. The whole system iscontrolled remotely by PirateEye inCalifornia.As the system is automated, it meanscosts are dramatically reduced.

Combating the piratesSony provides back-up forPirateEye™ automatedpiracy detection solution

pro.sony.eu/dcinema 7

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WHERE TO FIND SONY DIGITAL CINEMACineEurope, Barcelona, Booth #223 Jun 18-21

Giornate Professionali Estive, Riccione Jun 25-27

Congrès de la FNCF, Deauville Oct 1-4

ShowEast, Miami Nov 5-8

Giornate Professional, Sorrento Nov 28-Dec 1

IDIFF, Paris Jan 22-23

Contents copyright 2012 Sony Corporation. Reproduction in whole or part is strictly prohibited. Permission may begranted by application to Sony Corporation. No responsibility for loss occasioned to any person acting or refrainingfrom action as a result of the material in this publication can be accepted by the authors or publishers. Whilstinformation given is true at the time of printing, small production changes in the course of our company’s policy ofimprovement through research and design might not be indicated in any specifications. Please check with Sony toensure that current specification and features match your requirements.

Sony Digital Cinema and Sony Digital Cinema 4K names and logos are trademarks of Sony Corporation. All othertrademarks are the property of their respective owners.

Regal Cinemas has chosen Sony's EntertainmentAccess Glasses with audio for all its theatrelocations across the US, providing anunsurpassed theatre experience and more flexibleoptions for hearing or visually impaired theatrepatrons.

The Sony technology consists of speciallydesigned eyewear and a receiver allowing hearingimpaired customers to view closed caption text onthe lenses of glasses for both 2D and 3D movies.For visually impaired customers, Sony'sEntertainment Access Glasses, paired withheadphones, provides descriptive audio tracks.The technology will be rolled out at Regal theatresthrough 2012.

“Regal strives to provide the best experience forall moviegoers,” said Amy Miles, Chief Executive

Regal Cinemas first with new captioning glasses forcustomers with hearing and visual impairments

Officer, Regal Entertainment Group. “Byincorporating this technology into the Regal theatreexperience, we're giving hearing or visuallyimpaired customers a more convenient and naturalway to enjoy the movies. We've worked closelywith Sony for the last year testing the technologywith audiences and the feedback has beenphenomenal.”

The glasses offer up to six different languageversions, giving the maximum possible flexibility. Inaddition, the system allows the connection of third-party headphones to the glasses' receiver box.

“We're givinghearing orvisually impairedcustomers a moreconvenient and natural way to enjoy the movies”Amy Miles, Regal

Regal deploysrevolutionary glasses

Sony Digital Cinemaon social media

Join us on TwitterPlease follow us@SonyDCinema4K – The OfficialGlobal Twitter of Sony DigitalCinema. Followed by exhibition

partners, industry professionals, and movieenthusiasts alike, @SonyDCinema4K is thedefinitive resource on Sony’s immersive digitalprojection technology, new and upcoming 4Kreleases, as well as industry news and events.

Join us on FacebookSony is engaging moviegoersdirectly through social media. TheSony Digital Cinema tab liveswithin the Sony Electronics

Facebook page with over 3 million Sony brandloyalists. The tab showcases what is Sony 4Kand where to find a theatre with Sony 4K.facebook.com/sonydigitalcinema

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Sony's closedcaptioningglasses –improvedsolutions forhearing orvisuallyimpairedpatrons