Pure EssentialsC O L L E C T I O N

HAIR CARE FOR THE NATURAL DIVA.

Hydrating ShampooMoisturizing Conditioner

Moisturizing Hair OilCoconut Oil Hair ButterCoconut Oil Hair Gloss

Hydrating Shampoo:

Paraben and toxic free shampoo for normal to course hair types. Infused with nutrient-rich organic ingredients that will

make all hair types & textures smooth, vibrant, and refreshed.

Enriched with sweet almond and coconut oils and herbal infusion gives your hair what it needs to be strong,

manageable, and shiny. Silk amino acids aid in reinforcing the hair strand and fortifying the cuticles of the hair. Pure

Essentials was also designed for colored or chemically processed hair and is nourishing enough for daily use without

leaving a heavy feel to the hair. This conditioning shampoo will gently cleanse and enhance the porosity and elasticity by

imparting the hair with organic ingredients which includes natural oils and herbs to pamper your hair.

How to use:

After wetting hair apply a small amount of Pure Essentials Nourishing Shampoo to the palms of hands, emulsify and

apply directly to the wet hair. After shampooing the hair rinse and repeat as needed or until the hair and scalp have

become clear of dirt and debris.

Moisturizing Conditioner:

Repair, restore and rejuvenate your dry and over worked hair. This nourishing conditioner makes it smooth and

manageable as it nourishes each strand with high quality ingredients. Amino conditioner and wheat protein nourishes and

strengthens the hair shaft while silk amino acids restructure and fortify the hair. Hydrating active ingredients and herbal

infusions give this conditioner superior comb ability and transform your hair into bouncy, shiny, full of body hair. Treat

yourself to the silky elegance of our organic conditioning formula. Gently restores shine, body, and texture.

the details

Collection Features:

• Sweet Almond oil

• Coconut oil

• Silk amino acids

• Organic aloe vera

• Herbal infusions

• Paraben free

• Color protectors

• UV protector

• Exclusive SP anti-breakage technology • Exclusive SP moisture infusion technology

How to use:

After cleansing the hair using Pure Essentials Nourishing Shampoo, towel blot

the hair 60-70% dry. Place a small amount of the nourishing conditioner to the

palms of your hand, emulsify and proceed to apply to the hair strands, working

your way up to the scalp. ( If you have fine hair do not add conditioner to the

scalp.) Using a large tooth comb, begin to detangle the hair making sure that the

conditioner is applied to all of the hair. Keep on hair for 5-10 minutes to allow

conditioning agents to nourish and feed.

Pure Moisturizing oil:

The name says it all. More than just oil that absorbs into the hair; this essential oil

adds moisture without leaving a heavy feel or weighing down your finish! This pure

oil may be used to add shine, and make dull dry hair become vibrant. It will also act

as a humidity block as it feeds the hair adding significant amounts of moisture.

How to use:

Place a small amount of product into palms of hands, emulsify and place onto

strands. Use sparingly as this product is very concentrated.

COMING SOON

Pure Moisturizing oil as a

Treatment:

A deep, intensive treatment for dry over

worked hair, May be used on all hair

types.

How to use:

Cleanse hair using Pure Essentials

Nourishing Shampoo, then towel blot

the hair 75% dry. Apply a sufficient

amount of Pure moisturizing oil to the

shaft and work up to scalp. Use a large

tooth comb to distribute product evenly

through hair. Then place a plastic cap

over hair and allow to process under

a dryer for 15 minutes. Rinse hair free

from oil and shampoo lightly once

more. Follow with Pure Essentials

conditioner, rinse and complete styling.

This treatment works well on relaxed,

natural, or chemical curled hair.

Coconut Oil Hair Gloss:

All natural ingredients, for your styling and molding hair needs. This gloss will give a satin finish to all hair types with a

soft hold. Add definition and direction to your style with Pure Styling gel.

How to use:

Place a small amount of gloss into the palm of your hands, emulsify and apply an even coat onto clean dry hair. This

gloss may also be used to define curls, when using curling or flat irons. As a finish, you tame fly away hairs or define

short hair styles in place of firm hold gels.

Coconut Oil Hair & Scalp Balm

Infused with our nutrient rich organic ingredients, sweet almond and coconut oils this hair gloss was developed to feed the

hair and add a soft supple feel. For use when your hair needs that extra shine and finish. This gloss is light enough for daily

use has a UV protectant and will also protect the hair from splitting.

How to use:

Place a small amount of pure hair gloss into the palm of your hands and emulsify, apply directly to your hair may be

used before your thermal styling as a hair shield against heat damage.

COMING SOON

Benefits of Coconut Oil Boosts hair and scalp health for all hair types including natural and processed hair.Vitamins E and K found in coconut oil nourishes the hair and boosts health and shineRepairs damaged hair follicles and restores processed hairPenetrates, thickens and protectsBoosts shine and seals in moistureMakes hair stronger and silkierDeeply conditions and moisturizers scalp and hairPerfect and effective for all hair types and textures

Our botanically based salon quality hair care formulated with Moroccan Argan oil and now... enriched with coconut oil.

With all of the new research regarding the benefits of nutrient

rich coconut oil for a healthier hair and scalp, Arthur Harris

suggested we add it to our existing formula. Coconut oil deeply

conditions the hair during both the cleansing and conditioning

phase, while promoting a healthy scalp, adding moisture and

imparting a beautiful shine to the hair. We also decided to take

this opportunity to upgrade our packaging for this line as well.

The Pure Essentials line are our same wonderful products with

the same delicious vanilla and fig fragrance, but with the addition

of coconut oil to make a great product even more amazing.

new!

BOTANICALLY BASED,salon quality hair care formulated

with Coconut oil.

Pure Essentials ShampooOur Hydrating Shampoo is fortified with

antioxidants, green tea extract, Acai Berry, Sugar

Cane, Argan oil and silk amino acids.

A hydrating shampoo which provides defense to color-

treated hair, filters harmful UV rays and is rich in

antioxidants to protect hair. All natural, sulfate and

paraben free. Adds moisture to dry chemically treated

hair. Helps minimize breakage, detangles, enriches hair

and evens porosity.

Convenient 12oz size for the entire family; suitable for all

hair types. $22.00 | 12oz. | [SP380]

Pure Essentials ConditionerOur Moisturizing Conditioner is fortified with

antioxidants, Argan oil, tea tree oil, green tea and

silk amino acids.

Detangles hair, repairs surface porosity, hydrates hair

helping to prevent dry brittleness and breaking of hair.

Eliminates static charge and protects hair from harmful

UV rays.

Convenient 12oz size for the entire family; suitable for all

hair types. $24.00 | 12oz. | [SP381]

Pure Essentials Hair GlossPromotes a healthy shine for all hair types. Prevents

frizzy, dry and fly away hair. Nutrient rich oils, butters

and vitamin E. Enriched with olive oil, shea butter &

avocado butter. Promotes a healthy scalp and hair. A

beautiful, healthy gloss for all hair types.

15.00 | .5oz. | [SP385]

M O R O C C A NA M B E R

VA N I L L A

Hair ButterA moisturizing and conditioning emollient for the hair. The same

moisturizing blend as our Shea Butter Balm, with the essential

addition of Tea-Tree Oil to cleanse and moisturize your scalp. The

ideal conditioning pomade for ethnic hair, and for anyone with

curly, strong-willed hair. Never greasy.

$20.00 | 4oz. | [SP339] M O R O C C A NA M B E R

VA N I L L A

NOW ON SALE! ONLY $15.00

A Beautiful CollaborationNadine Thompson has been in the practice of creating beautiful products for the past 15 years. She is a master product developer and formulator and a lover of all things beautiful and luxurious. In her efforts to create a high quality, all natural and eco-friendly hair care line for Soul Purpose, she has collaborated with world renown hair care stylist and educator Arthur Harris. Arthur Harris is the owner of the Salon Red Salon and Spa on Newbury Street in Boston. Together they have created both the Salon Red and Pure Essentials hair care line.

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