sourav debnath ie q3 ppt
DESCRIPTION
IE Application Essay_Sourav_DebnathTRANSCRIPT
Social interaction in 2023
The impact of technology on human relationships
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
Social interaction has come a long way in the history
of human civilization since the stone age…..
Basic writing and symbols
Basic communication – the
first form of expression and
social interaction – first came
into fore in the stone age
2 million yrs ago 100,000 years ago The 1800s The early 1900s The late 1900s The 21st century
Organized spoken language
Social communication,
through speaking, came into
existence about 500,000
years ago, and was the first
organized form of social
interaction
Remote social interaction
Although the telegraph had
existed earlier, it was not used
extensively for social
communication. The telephone
first came to the fore in the
1800s. For the first time, social
interaction could be done
outside a face-to-face context
Interaction on the move
The telephone was further
developed into a mobile
version, which revolutionized
social interaction on the
move
Text based communication
The advent of the internet and
the world-wide-web initiated the
growth of websites and email –
the first form of interactive
communication which could be
done completely through text
Sky(pe) is the limit
Internet-based social
media technologies of
today allow seamless
remote communication in
various forms using
different devices
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
…and yet it has changed more over the last 20
years than the last 2 million
2 million yrs ago 100,000 years ago The 1800s The early 1900s The late 1900s The 21st century
Two million+ years Last twenty years
Establishing the basis for communication and social interaction
It took us close to two million years to establish language, writing,
speaking, and remote communication devices such as the telephone.
Even at the end of this period (till about 50 years back), social
interaction was still a one-on-one affair
Interaction everywhere
Our social interaction over just
the last 20 years has become
real-time, multi-person, multi-
medium, and essentially free
WHY?? Technology
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
Communication, information processing, and social
interaction needs are evolving from past models
Communication earlier
• Always one-to-one except in the case of
public speeches
• Required the live presence of both parties
Communication today
Information processing earlier Information processing today
Social interaction earlier Social interaction today
• Is conducted more often as part of
communities, teams, and groups than alone
• Does not necessarily require the live
presence of both parties – only of one
• Information was created by one party and
consumed by the other at a time
• The parties involved in creating information
were only the ones directly concerned
• Information creation is a joint, participative
effort where people exchange views
• Information creation and processing is done
in a community setting
• Always limited to co-located people, or at
least to people who had a fixed location
• Was done sporadically at well-designated
times and intervals (i.e. during daytimes, and
when people were free and had time)
• Does not depend on the communicating
parties being co-located or in a fixed position
• Is done constantly, 24x7, at a searing pace,
and across multiple mediums. Social
interaction today is both regular and frequent
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
Different social technologies have risen to address
different social interaction needs over time
Mobile
messaging
Personal
social
interaction
Professional
social
interaction
While there is a plethora of social media technologies being used today, none of them is
at the level of adoption or utility to be able to fulfilll all social interaction needs together
Social need Examples
Interacting with peers, friends, and
families through sharing text and
multimedia (photos and videos)
Interacting with colleagues and one’s
social circle to advance professional
conversations and one’s professional
community
Communication on the move
Constant communication (access to a
phone is always available)
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
However, the social media technologies and models
of today still suffer from many shortcomings
Social
Media
platforms
LinkedIn Pinterest
Viadeo
Flickr Laptops
Mobiles Tablets
Hardware devices
for social interaction
using technology
Too many social media platforms Too many hardware access devices
Today’s social media fails to fulfill esteem
and self-actualization goals (Maslow)
Unmet by social
media
Met by social
media
Today’s social media does not supplement
natural, face-to-face interaction
Social
interaction Done using
social media
Live, natural
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
For these reasons, technology driven social
interaction 10 years later will be very different
• Software/Hardware independent, anytime/anywhere communication
• The technologies of tomorrow will be hardware and software agnostic,
including all communication technology needed for immediate and long
distance social communication in one handy, wearable device. Already, such
devices (Google Glasses) are starting to make their first appearance
1
• From social interaction to social participation and group solutions
• In the future, social interaction will move beyond being merely a medium of
belonging to being a unique platform for addressing issues, participating in
special interests, and realizing one’s aims and objectives in life. Crowd-
sourcing and group problem solving will increase as group interaction itself
increases and teamwork becomes a critical component of success in
education, work, and even life
2
• From information to ideas to morality to spirituality
• As technology makes information collection, retrieval, and storage almost
effortless, social interaction will be more about ideas than information. This
creativity, really, is what makes us human. As people’s need for belonging
and social interaction is met easily through improving technology, there will
be a stronger social movement towards self-actualization. This will result in
lower prejudice, higher creativity, and higher respect in society
3
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
This will also involve a deep change in the
technology we use for social interaction…..
1 2
From computer software to holograms From phones/laptops to gesture controlled devices
3
From information-oriented data to a sharing of ideas and creativity
…..as well as in the data we use the technology for
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
We are moving to a future where social interaction
using technology will not be an acquired trait…..
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
…but something we are born with
Prepared by Sourav Debnath as part of the application for the International MBA at IE Business School commencing 2014
Conclusion and Appendix
• All the images used in this presentation have been taken from various websites on the internet. While care
has been taken to ensure that these are free for personal use, I apologize forthwith if I have unknowingly
used commercial content without a license
• All the ideas expressed in this presentation are completely original and all expressions have been created
solely for the application to the IE MBA program commencing 2014
• This presentation is a part of Sourav Debnath’s application materials to the IE MBA program (2014 intake)
and may not be distributed or copied without my permission or used to represent me for any purpose other
than that stated here
• For any queries or concerns, please email me at [email protected]
THANK YOU
APPENDIX