south carolina pecan festival sponsor guide

SOUTH CAROLINA PECAN FESTIVAL | 2015 SPONSORSHIP GUIDE | PAGE 2 SOUTH CAROLINA PECAN FESTIVAL | 2015 SPONSORSHIP GUIDE | PAGE 1

12th Annual South Carolina Pecan Festival Event Overview

The Florence Downtown Development Corporation and the City of Florence are proud to, once again, co-host this signature event which brings thousands of people from across the Southeast, to the streets of Downtown Florence. We invite you to be a partner to this ever-popular major attraction. What began as a vision to bring people from all over the region to Downtown Florence to enjoy the beauty and history of our community, has turned into an event larger and faster growing than its founding members ever expected; rapidly growing from 4,000 attendees in its 2003 in-augural year to over 50,000 residents and visitors in attendance. Imagine strolling along streets brimming with a sea of smiling faces, classic cars and antique tractors glistening in the bright sun-shine, stages of pulsing music from every corner, and children dancing, jumping, and squealing in delight as balloons and grills season the cool fall air. This is an event you won't want to miss! We invite you to review our sponsorship package for the 2015 South Carolina Pecan Festival. Sponsors will have exclusive on-site presence supported by event promotional materials, event day exposure, media coverage, and publicity to targeted audiences as listed in the following pag-es. 2015 will be the twelfth year for this Saturday street festival, featuring the annual Classic Car Show, Run Like A Nut, Bike Like A Nut, Act Like A Nut Talent Show, Toss Like A Nut Cornhole Tournament and Pecan Cook-off competitions. In response to overwhelming popularity, the event has expanded over the past few years, allowing larger vendor spaces and adding more stages and attractions than ever before. This year will feature eight total stages of free live en-tertainment with over 50 bands and entertainers, as well as a Farmers Market selling fresh, local-ly grown products. As always a wide array of arts and crafts will also be a vibrant part of the fes-tival. In addition, we will offer free Park and Ride Shuttle Service to and from the event. With the support of sponsors like you the South Carolina Pecan Festival continues to bring inno-vative new programs as it generates capital into the local economy. Visitors invigorate Historic Downtown Florence, attracting the interest of people and families from various demographics, generations and ethnic backgrounds. Become a partner in making the 12th Annual South Caroli-na Pecan Festival the most fun-filled weekend event yet!

THE SOUTH CAROLINA PECAN FESTIVAL IS HOSTED BY:

Thank You 2014 Festival Sponsors & Welcome

While preserving history and tradition, the South Carolina Pecan Festival strives to

stimulate the local economy, entertain, and involve the community and visitors in a fun-filled

atmosphere.

As a business in the Pee Dee region of South Carolina we invite you to come be a part of our

12th annual event in downtown Florence!


Join Us A Look Back at The Past 2003—2014


South Carolina Pecan Festival Event Gallery South Carolina Pecan Festival Event Gallery

PHOTO PLACE HOLDER


2014 Pecan Festival Event Attendance 2014 Festival Events

2014 50,000+ 2013 50,000+

2012 50,000+ 2011 50,000+ 2010 50,000+

2009 50,000+

2008 45,000+

2007 35,000

2006 25,000

2005 10,000

2004 4,500

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2nd Annual SC Pecan Festival Act Like a Nut Vocal Competition


More Sponsorship Opportunities Sponsorship Opportunities

Presenting Sponsor $10,000 The presenting sponsor is the Flagship of sponsors. The presenting sponsorship is used to promote the festival and keep the at-tractions and activities free to the public. It is an opportunity to bring something very special to the area and make lasting impres-sions in the minds and hearts of attendees.

Entertainment Sponsor $10,000 Your sponsorship dollars are used to help obtain large national and regional bands that will help increase and diversify fest ival attendance.

Sustaining Sponsor $10,000 This sponsorship is imperative to the life of the festival. Sustaining sponsors support festival growth and diversity and ensure that new attractions can be added and that returning attractions cost are kept free or low cost.

Kids Zone Sponsor $5,000 Totally free area for kids to enjoy face painting, a circus, bounce houses, Plant A Seed program, FSD1 Robotics demonstration, Cheerleading competitions, ScienceSouth demonstration and live entertainment.

Aplha Stage Sponsor $5,000 This stage sponsor is a unique opportunity to reach a huge audience. The main stage entertainment line up always features a national headliner and several regional performers who also command large audiences. The audience at he main stage always includes regular attendees and those who made a special trip downtown just to see the headliner.

Hope Harvest Event Sponsor $3,500 The Hope Harvest is our annual Friday Night event to kick off festival weekend. Proceeds from this benefit go to Harvest Hope Food Bank of the Pee Dee. The event features dinner, cocktails and live music in a beautiful indoor venue in historic Downtown Florence. The event also feature the Pecan Party Pass which is available for purchase as part of the event where couples can get event tickets, hotel stay and breakfast at a 50% discount.

ScienceSouthTM on Wheels Sponsor $3,000 As part of the kids fun zone Science South offers children an opportunity to view and participate in scientific experiments. Sci-enceSouth’s participation in the Pecan Festival is a fun and interactive way to foster children’s interest in science.

Omega Stage $3,000 This stage feature some of the hottest acts around. The stage always features a secondary headliner act who performs just be-fore the Alpha stage headliners. It will also feature big name regional band with great name recognition and large followings.

Stage Sponsor (6) $2,500 Stage sponsors are imperative to our ability to continue to offer a wide range of diverse entertainment. We offer an opportunity for regional and local performers to reach massive audiences. Our stages feature all genres of music. There are six stage sponsor-ship opportunities.

Park & Ride Sponsor $2,500 The festival offers free park and ride service from 4 areas near the festival grounds where parking is readily available. The park and ride service has a 10 minute turn around and helps keep traffic surrounding the festival manageable.

Amusement Ride Sponsor $2,000 The amusements area is big part of going to the festival. Children and teens flock to the amusement rides each year. The festival offers a Ferris wheel, strawberry short cake, Octopus, Pony Rides, Bungee Trampoline and Topsy Turvy rides

Antique Tractor Show Sponsor $2,000 The show includes show tractors that date back to 1900. The show is free to the public and helps promote local agriculture.

Art Trail on Evans Sponsor $2,000 This show features visual arts from Pee Dee area artists guilds. Participating artist will display demonstrate and sell their original works. Artist participating in this area will include; Pottery, painting, wood burning, glass blowing, basket weaving and clay carv-ing. Artists are provide with tables and tents to provide uniformity.

Beer & Wine Garden Sponsor $2,000 The festival features five beer stations and three wine stations, which includes a large beer garden area where festival goers can

relax and have a beer along with their meal. The beer gardens are spread strategically throughout the festival closest to high traf-

fic areas.

Bike Like a Nut Sponsor $2,000 This ride features a half metric and metric ride around downtown Florence and the Timrod Park area. Riders are provided with a t-shirt and snacks.

Run Like a Nut Sponsor $2,000 This race features a 5k, 10k and half marathon option. The race begins and ends at the Fitness Forum. Runners are provided with a race t-shirt, number and snacks. Official timing is recorded by Carolina Running Company.

Classic Car Show Sponsor $2,000 The classic car show and competition is a great attraction at the festival. Local car clubs and enthusiasts can compete for best in show, most authentic and other areas. This phenomenal vehicle display is second to none and an awesome part of the festival.

Farmers Market Sponsor $2,000 Offers space to local farmers and SC Certified specialty product vendors to promo farm to table. This area is offered free to ven-dors who participate in our weekly farmers market. Tents and tables are provided for vendors in this area to create uniformity.

Host Hotel Sponsor $2,000 The festival hosts over 250 vendors most of which come from outside Florence. The host hotel is a great place for vendors, visi-tors and festival performers to stay during the festival weekend.

Hospitality Sponsor $2,000 Each year more than 35 businesses come together to sponsor this great event. The hospitality area is offered to sponsors to net-work and socialize during the festival. It is a great opportunity to make connections with decision makers and marketing personal.

Pecan Classic Cornhole Tournament Sponsor $2000 The American Cornhole Association hosts this annual qualifying tournament as part of the Pecan Festival. The tournament is open to 100 teams from the region and winners receive over $1500 in cash prizes in additional to qualification in the national tourna-ment

Pecan Cook Off Sponsor $2,000 This annual competition bring out the best cooks in the Pee Dee. Bakers and Cooks compete for best in category and best over pecan dishes. This completion also includes a celebrity chef completion and is MC’d by a regional TV personality.

Pecan Sponsor $1,000 Pecan sponsors help support a variety of festival equipment and functions, like tents, restrooms, supplies and sound equipment.

Nut Sponsor $500 Nut sponsors help support a variety of festival equipment and functions, like tents, restrooms, supplies and sound equipment.

The Florence Downtown Development Corporation (FDDC) is a 501c3 non-profit organization devoted to revitalizing and restoring civic pride in Downtown Florence. All sponsorships are tax

deductible as allowed by law. Contact FDDC office 843-665-2047 for 501c3 Documentation.


Sponsorships at a Glance Sponsorships at a Glance

SOUTH CAROLINA PECAN FESTIVAL | 2015 SPONSORSHIP GUIDE | PAGE 11

YOUR SPONSORSHIP LEVEL LARGE TENT AREA BEER TICKETS BOOTH SPACE T-SHIRT LISTING DAY OF FLYER WATER BILL INSERT T-SHIRT LOGO BANNER RADIO ADS TV ADS PRINT ADS SOCIAL MEDIA WEBSITE

$10,000.00 x x x x x x x x x

$7,500.00 x x x x x x x x x

$5,000.00 x x x x x x x

$3,500.00 x x x x x x x

$3,000.00 x x x x x x

$2500.00 x x x x x x

$2,000.00 x x x x x x

$1,500.00 x

$1,000.00 x

$500.00

$250.00

$100.00

Television - 30 second spot run on local network/s in available slots as negotiated annually. Spot features sponsor logo

collage as well as Presenting sponsor logo highlight T-shirt -

Named sponsors will receive logo placement on t-shirt back and all sponsors above $1000 will receive name listing on t-shirt back.

Social Media – Promotion begins June 1st 1 ad per month outlining named sponsors and festival attractions from June 1st to September 30th 1 boosted ad weekly outlining named sponsors for individual areas and festival attractions from October

1st through festival day. Water Bill Insert

All named sponsors will have their logos placed in water bill insert sent to over 40,000 residents of Flor-ence and Timmonsville sent out in City of Florence water bill issued closest to festival day.

Website All sponsors will be listed in various areas of the SC Pecan Festival Site, Fitness Forum Site and other pro-

motional sites as contracted by the SC Pecan Festival Committee. These listing remain up from

Banner - All named sponsors will receive a table or attraction sized banner dependent upon the sponsorship.

Beer Tickets Sponsors at $7500 level or above will receive 200 beer / wine tickets for use at the any FDDC event.

Booth Space - All named sponsors will receive a 10 x 10 tents & an 8ft table on sponsor row, near sponsored stage or

sponsored attraction area. Day of Flyer -

All named sponsors will be listed with the attraction / stage details in this flyer handed out to the public on the day of the festival. 8.5 x 11

Print Ads- Attractions flyer with named sponsor for each w/attraction - Week of - ½ page full color Bike & Run – One in Mid September, & mid October 1 ad per week for 3 weeks – 3”x 7” B/W Kid Zone Flyer – Week of Friday or Saturday - ½ page full color Entertainment Line Up Flyer – Wednesday & Saturday - 1 page full color Cook Off Registration Form – Mid August - ¼ page 1 per week for 2 weeks Car & Tractor – Week of ¼ page B/W Day of Flyer or Insert – 1 page full color

Radio - 15 second and 30 second spots run continuously for two weeks preceding festival on a variety of local sta-

tions and live remotes from the entertainment stages on festival day. Presenting sponsor & headliner 30 sec Entertainment Line up – 15 sec Attractions – 30 sec Competitions – 15 sec


2014 Festival Promotional Materials 2014 Festival Promotional Materials


2014 Festival Promotional Materials BILLBOARD

NEWS PAPER AD


2014 Festival Media Sponsors 2014 Festival Media Materials

Pecan Festival returns with a new musical lineup and even more to see BY SHAMIRA McCRAY Morning News [email protected] | Posted: Wednesday, October 22, 2014 8:41 pm FLORENCE, S.C. – The 11th-annual South Carolina Pecan Festival is right around the corner, and this year festival attendees can expect to find a few more attractions. On Halloween night, before all of the festivities begin, a Hope Harvest fundraiser will take place from 6 to 10 p.m. at Victors. The event will include a live auction, heavy hors d’oeuvres, cocktails and music by A New Creation Band. Tickets are $35 in advance and $50 at the door. “We’ll auction off (empty) bowls,” said Nicole Echols with the Harvest Hope Food Bank. “We hope that people will take those home, look at them and remem-ber all of the people who go hungry throughout the year.” This is the third year for the Hope Harvest event, and Echols said this year may be the most successful yet. “This event is the night before (the SC Pecan Festival), and we hope that people will come out and start celebrating with our event,” Ech-ols said. “We’ve had some generous sponsors in the past, and it allows Harvest Hope to keep doing what we do.” The Pecan Festival presented a a check for $7,500 to the harvest Hope Food Bank on Tuesday. The festival will begin on Nov. 1 and will feature eight stages of live entertainment, vendors, a free kid’s fun zone, a vocal competition and an Art Trail on Evans Street exhibit, among other activities. The headliner is The Average White Band. They will take the stage at 5 p.m. A host of other bands will perform between 10 a.m. and 5 p.m. A new feature this year is the Celebrity Chef Cook-Off. The competition will begin at 11 a.m. and will feature chefs from Carolina Hospital Culinary Division, Percy and Willy’s Restaurant, Sweet Cupcake Company and Victor’s Bistro. “All of the recipes have to be pecan-themed,” Downtown Development Coordinator Allene Glapion-Tellis said. Celebrity judges for the competition include City Manager Drew Griffin, Florence City Council member Octavia Williams-Blake and WMBF report-er Ken Baker. Glapion-Tellis said the celebrity chefs will compete for a trophy. In addition to the celebrity cook-off, there will also be a community cook-off at 12:30 p.m. in which community chefs will compete for best over-all dish. The first place winner will receive $100. Winners also will receive free aprons. The American Cornhole Organization will host the inaugural Pecan Classic at this year’s festival. “People will be competing for an entry in the national cornhole tournament,” Glapion-Tellis said. “This is a qualifier, and you can register by going to americancornhole.org.” There is a 100-team maximum, and the entry fee is $40 per team. Check-in for open play, and pay-as-you-play game challenges will be from 10 a.m. to noon. The ACO Pecan Classic Doubles Tournament will be from noon to 5 p.m., and the open play and pay as you play game challenges will be from 6 p.m. to 8 p.m. Winners will receive a one-night hotel stay at the Holiday Inn World’s Fair in Knoxville, Tenn., between July 8 and July 11. The first-place winner also will receive one team entry into the Worlds Qualifier in Tennessee, $250 and two customized Pecan Classic jerseys. The second-place winner will receive one team entry into the Worlds Qualifier and $150. The third-place winner will receive $100 in prize money. The fourth-place winner will win the hotel stay. A full listing of festival events and activities can be found at www.florencedowntown.com/pecan-festival.

http://americancornhole.org/

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2014 Festival Social Media 2014 Festival Social Media

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2014 Facebook Statistics


Thank You

INTERACTIVE MEDIA + MARKETING DESIGN

For more information about the 12th Annual

South Carolina Pecan Festival please visit

WWW.SCPECANFESTIVAL.COM

The South Carolina Pecan Festival is an annual event that brings together Florence businesses and residents while allowing us to showcase our city to visitors from across the Southeast. As we continue to improve Downtown Florence we invite you to be a part of an event important to revitalization and economic develop-ment…rich in history, culture, art, diversity, and fantastic people! Song, dance, food, entertainment, shopping and fun for the whole family; it all comes together once a year for an exciting weekend of festivities and celebration! Our 12th annual festival will become a moment for citizens to share and learn, while acting as an economic engine for organizations to grow, network and pros-per. On behalf of the South Carolina Pecan Festival, we would like to thank you for your consideration as a sponsor. Through increased attendance and sponsorship this event will not only flourish but also inscribe a memorable experience for eve-ryone that visits. 2015 will certainly surpass expectations and be the largest and most anticipated annual event to date, we look forward to including you as a part-ner for our 2015 event.

~The South Carolina Pecan Festival Committee~

Contact us about your sponsorship: George Jebaily [email protected] 843.319.9900 Allene Glapion-Tellis [email protected] 843.773.0478

south carolina pecan festival sponsor guide

Documents

annual event

street festival

event larger

signature event

weekend event

festival sponsors welcome

sponsorship guide page

streets of downtown