riverrun international film festival sponsor guide
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2014-2015
SPONSOR GUIDE
THE RIVERRUN INTERNATIONAL FILM FESTIVAL IS ONE OF THE COUNTRY’S PREMIER REGIONAL FILM FESTIVALS, WITH A GOAL OF UNITING PEOPLE THROUGH HIGH-QUALITY FILMS.
RiverRun International Film Festival, located in Winston-Salem, North
Carolina, is one of the region’s leading arts events and an important stop
on the film festival circuit for emerging films and filmmakers. RiverRun is
one of the country’s fastest-growing regional film festivals, with more than
18,000 tickets issued each year. The 17th Annual Festival, to be held April
16-26, 2015, will screen a wide variety of feature-length and short films
from all genres, and will present a broad range of special events, including
high-profile regional premieres of significant films, celebrity tributes,
family matinees and classic retrospectives as well as a full mixture of panel
discussions and parties. Be at the center of the Festival as our passionate
audiences gather and celebrate great films, meet filmmakers and explore the
world’s perspectives and cultures through cinema.
Gain powerful marketing exposure to enthusiastic, engaged and receptive audiences
Marketing impressions across widely-distributed Festival media, which may include print materials, social media, press releases, website visibility (www.riverrunfilm.com), banners and e-newsletters
Provide unique experiences to reward and entertain your employees and clients
Festival credentials, tickets (with Concierge service at some levels) and access to special events, receptions and parties that you can giveto employees and clients
Demonstrate your commitment to cultural arts and quality of lifein the region
Community recognition of your partnership with RiverRun, which may include advertising spots, verbal acknowledgement and your logo on Festival trailers and posters
As a sponsor of RiverRun, you can accomplish three goals: A standard sponsorship package includes:
We can also work with you to create a custom sponsorship based on your specific objectives.
WE’VE CRAFTED SPONSORSHIP PACKAGES THAT GIVE YOUR COMPANY A COMPELLING MIX OF BENEFITS AND ACCESS ACROSS THE FESTIVAL.
I love the creativity it brings to the city, the varied films I’d never see otherwise, and all the amazing filmmakers and actors who come to Winston.
Cyndi BriggsRiverRun Member since 2014
BY SPONSORING RIVERRUN, YOU ARE ALIGNING WITH A BELOVED, HIGH-ENERGY EVENT THAT IS HIGHLY-REGARDED AND RECOGNIZED.
BECOMING A RIVERRUN SPONSOR GIVES YOU POWERFUL MARKETING EXPOSURE TO IMPORTANT AUDIENCES
REWARD AND ENTERTAIN YOUR CLIENTS AND EMPLOYEES WITH UNIQUE EXPERIENCES
RiverRun annually provides a healthy selection
of family-friendly, independent, international and
celebrity driven films, so the Festival attracts
broad and diverse audiences, including local
film aficionados, young families, niche audiences
and cultural tourists. Sponsorship offers the
opportunity to draw positive attention to your
brand through media that our attendees choose
to view. Put simply, we can connect you, your
company and your brands to just about any
segment of our enthusiastic, engaged and
receptive audiences.
RiverRun sponsorship offers extraordinary
opportunities to cultivate, entertain and reward your
clients and employees. Be among the first to know
what will have everyone buzzing at the Festival with
your exclusive invitation to our Festival Preview and
Reception in March. Provide your valuable staff and
customers with hard-to-get tickets to a high profile
film - or sponsor a private screening and provide a
special exclusive event.
Bring a group to the Opening Night events. Offer
your constituents the opportunity to engage in
powerful discussions at panels and events scheduled
Our patrons have demonstrated time and time
again that they are passionate about supporting
the sponsors who support RiverRun. You can
gain exposure both during the Festival and year-
round with sponsorship packages that can be
affordably tailored to your budget and goals.
RiverRun sponsorship can provide you with tens
of thousands of media impressions and a wide
range of opportunities to strategically connect
your company with audiences that matter.
throughout the Festival, or sponsor one of our
cocktail receptions and invite your stakeholders to
mingle with filmmakers and other notable VIPs. As
always, we express our appreciation for our valuable
sponsors at the Sponsor Appreciation Party during
the Festival. And, we make it easy for Leadership
Sponsors to enjoy the Festival with our Festival
Concierge, private programming consultations and
parking passes among many other valuable benefits.
Let us know how you’d like to engage your people
and we will work with you to create a memorable
and inspiring experience.
DEMONSTRATE YOUR COMMITMENT TO CULTURAL ARTS AND QUALITY OF LIFE
By sponsoring RiverRun, you are aligning with a
beloved, high-energy event that is recognized for
artistic merit, generating economic impact and
enhancing quality of life. As a leading 501(c)(3)
non-profit, RiverRun inspires a better world and is
well regarded by festivalgoers, filmmakers and the
community. Your company can proudly promote
how your support helps maintain the quality and
growth of this important cultural touchstone.
SPONSORSHIPS TAILORED FOR YOU:CUSTOMIZED PACKAGES
A customized sponsorship package can be
created to fulfill your objectives and budget.
We look forward to learning more about your
business and how RiverRun can provide the best
sponsorship opportunity. Whether you want to
focus on a specific area - such as underwriting the
Festival’s volunteer program - or want to create a
multi-faceted sponsorship, we look forward to the
opportunity to discuss a tailored sponsorship that
meets your interests and goals.
If you want to reach diverse or specialized
audiences, we can connect you. If you want to
engage discerning consumers, we can help you
do that. We can help you associate your staff and
clients, as well as your company and your brands,
with one of the most highly-regarded cultural
events in the region.
Depending upon the level of investment and your marketing objectives, RiverRun sponsorship benefits may include:
Wells Fargo is a proud supporter of the RiverRun International Film Festival, specifically the Films with Class program. A picture is worth 1000 words, so imagine the impression that a well-crafted film can have on an inquiring mind. Education is a key priority of the Wells Fargo Foundation and reaching our students through the use of film is an innovative and creative way to teach them about the world.
Recognition as a Screening Sponsor
Logo on the RiverRun trailer preceding 100+ screenings
20-30 second advertisement spots prior to film screening(s)
Recognition on www.riverrunfilm.com with links to your business website
Complimentary vouchers and invites to films, panels and parties
Logo placement on t-shirts, Festival passes, lanyards or tickets
Prominent signage at RiverRun headquarters, hospitality suites, lounges and/or theatres
Presenting or Naming rights to a variety of events and programs, such as Opening Night, Saturday Morning Cartoons, Pitch Fest, parties, venues, or sections of programming
Branding of RiverRun’s Education, Community Cinema and/or Green Initiatives
Branded product sampling space(s)
Logo inclusion in RiverRun’s widely-distributed print materials such as brochures & the collectible Film Guide
Mentions on RiverRun social media
Sponsor spotlights in RiverRun’s e-newletters
Complimentary ad space in RiverRun’s widely-distributed print materials
Naming exclusivity
Some benefits subject to sponsorship confirmation by January 1, 2015.
Peggy S. Reingold, Community Affairs Officer, Wells Fargo
We’ve found that RiverRun gives us the opportunity to be associated with a dynamic event that has something for everyone’s tastes. As a company that’s seeking to expand our presence throughout the Triad, RiverRun allows us to connect with people of many different walks of life. We’ve enjoyed using RiverRun as a unique occasion to entertain existing customers, meet new prospects and reward employees. The whole event brings an energy to town that we enjoy being a part of.
Mark Found,Senior Vice President and Marketing Director,High Point Bank
LET US HELP YOU CONNECT
DEMOGRAPHICS
22% 64%
36%
52%
22%
26%
24%
22%
40%
44%
16%
14%
14%
13%
6%
4%
3%
40%
41%
25%
38%
COMMUNITY ENGAGEMENTEMPLOYMENTINCOME
AGE
40-59
Female Post-Graduate
$40K-$79K
Full Time
Part Time
Student
60+
Male Bachelor’s
$80K-119K
$120K $159K Retired
Homemaker
Unemployed
18*-39 Other
$160K +
Less than $40K
* We do not collect survey data from attendees under the age of 18.
GENDER EDUCATION
Travel to Greensborofor dining and shopping
84%OF SURVEY RESPONDENTS
Say They Are Likely To Support Local Businesses Because They Know They Are Sponsors
Travel to Charlotte for dining and shopping
SPONSORSHIP MAKES A DIFFERENCE
SPONSORSHIP STORIES
The 2015 Festival has a cash budget of $613,000, the bulk of which must be raised from corporations, cultural institutions, individuals and government sources to support the organization and underwrite a lower ticket price. Like other international film festivals, if RiverRun had to rely on ticket sales alone, the average ticket price would be considerably higher - in our case, each ticket would cost $57.60! Fortunately, because of the broad financial support the organization receives, the average ticket for 2015 will be priced at $12.
$57.60 $12
UNSPONSORED TICKET PRICE
TICKET PRICEWITH DONATIONS
VS
HIGH POINT BANK
WAKE FOREST UNIVERSITY
KILPATRICK, TOWNSEND,& STOCKTON, LLP
RiverRun has helped High Point Bank achieve their
community and marketing goals by customizing
a sponsorship package in 2014. High Point
Bank shows their deep commitment to the
local community by sponsoring the NC Shorts
programs, which showcase our state in narrative
and documentary formats and demonstrate
the wealth of exciting talent we have in our
own backyard. Prior to the Festival, a RiverRun
programmer provides a personal consultation at
High Point Bank about the NC Shorts programs,
In 2014, we entered into an exciting partnership
with Wake Forest University, and through their
sponsorship we were able to present our Master
of Cinema Award to Kartemquin Films in the
beautiful new Farrell Hall on the Wake Forest
campus. Our affiliation with universities and
student filmmakers is all part of a broader goal
As the sponsor of our Audience Awards, Kilpatrick, Townsend & Stockton, LLP is verbally
recognized before 50+ film screenings during the Festival and noted in all RiverRun materials,
publications and press releases. Following the Festival, the named award continues to receive
substantial media attention.
plus a preview of the Festival’s lineup.
This unique package is complemented by High
Point Bank’s sponsorship of one of RiverRun’s VIP
cocktail receptions. The VIP cocktail reception,
to which they have the opportunity to invite up
to 40 clients and staff, offers the opportunity to
mingle with Festival VIPs, community leaders and
filmmakers. High Point Bank has strong visibility
at the reception which is bookended by the NC
Shorts screenings.
to facilitate the learning and creative process
that results in great film from emerging talents.
This special event – which included a film
screening and reception – coupled with WFU
student participation in the third annual Pitch
Fest, showcased the Documentary Film Program
launched at Wake Forest in 2010.
TITLE SPONSORS
THERE’S A LEVEL OF SPONSORSHIP FOR EVERYONE.
We look forward to working with you to create an integrated sponsorship designed to meet your company’s unique marketing objectives.
Please contact Amy Clemmons:336-724-1502 x102 or [email protected] with questions or to receive detailed benefit information.
I love the diversity in films... I love the vibe of the festival. I love clearing my calendar for nine days just to attend films.
Julie Hutton, Patron Circle Member since 2014 and RiverRun attendee since 2010.
Movies, like novels, enrich our lives by helping us understand what’s going on, who we are. RiverRun chooses important films we might not otherwise see and gives us an early look at some of the most significant films of the year.
Jo Dawson,RiverRun supporter since 2010
305 West Fourth Street #1A, Winston-Salem NC 27101 www.riverrunfilm.com 336.724.1502 [email protected]