south korea b2c e-commerce market 2017 - … · mobile shopping applications from 11street and...
TRANSCRIPT
SOUTH KOREA B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: JUNE 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
South Korea B2C E-Commerce Market 2017
Report
B2C E-Commerce
N/A
South Korea
English
PDF & PowerPoint
54
PRICES* Single User License:
Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1,125 (exc. VAT)
€ 1,500 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
What are the market size and the growth rate of B2C E-Commerce in South Korea?
How large are the M-Commerce sales in this country?
What are the key trends in South Korean E-Commerce?
How do online retail sales in South Korea break down by product categories?
Who are the market leaders and the fast growing players in South Korea’s E-Commerce?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SOUTH KOREA B2C E-COMMERCE MARKET 2017
MOBILE COMMERCE SPURS GROWTH OF THE ADVANCED
B2C E-COMMERCE MARKET IN SOUTH KOREA
South Korea is the third largest online retail market in Asia. It is also one of the most
advanced both in this region and worldwide, with B2C E-Commerce’s share of total retail
sales approaching the 20% threshold in 2016, according to sources cited in this report by
yStats.com. South Korea has a well-developed Internet infrastructure; its Internet
penetration is the highest in the region. More than 50% of Internet users make purchases
online and among them, two-thirds do so at least once a month.
Travel, clothes and electronics were the largest product categories in terms of 2016
B2C E-Commerce sales, in line with the global trend. The purchase of groceries is where
online shoppers in South Korea stand out, as yStats.com’s report reveals. A double-digit
share of retail sales of FMCG was made online in 2016, while in other advanced markets
such as the USA, the UK and France this share is still in single-digits. Moreover, above one-
half of online sales of groceries was transacted via mobile devices.
M-Commerce is another area where online shoppers in South Korea reached
remarkable heights, according the findings of yStats.com. More than 50% of B2C E-
Commerce sales in this country stem from mobile. Driven by convenience of mobile
shopping, consumers in South Korea increasingly turn to mobile devices for making
purchases online. As of early 2017, smartphone stands as the favorite device of South
Korean online shoppers, with the share of Internet users buying on mobile exceeding the
share of those using computers to shop.
As mobile commerce is growing at double the rates of overall online retail sales, the
competition between major market players is increasingly shifting to the mobile field.
Mobile shopping applications from 11Street and Coupang record the highest number of
users, each in seven-digit figures, while eBay Korea, with its marketplaces Gmarket and
Auction, remains the leader by overall B2C E-Commerce market share.
SOUTH KOREA B2C E-COMMERCE MARKET 2017
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview of B2C E-Commerce Market and International Comparisons, May 2017
B2C E-Commerce Sales in South Korea, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in
%, Compared to Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
Retail E-Commerce Sales in South Korea, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-
Pacific, 2016 & 2021f
Internet Penetration in South Korea, in % of individuals, Compared to Selected Countries in Asia-Pacific, 2014-2020f
Average Internet Connection Speed in South Korea, in MBPS, Compared to Selected Countries in Asia-Pacific, Q4
2016
TRENDS
Overview of B2C E-Commerce Market Trends, May 2017
Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
M-Commerce Share of B2C E-Commerce Sales, in %, 2016
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each
Category, in %, 2016
Awareness and Usage of Online-to-Offline Services, in % of Internet Users, Q3 2016
Cross-Border E-Commerce Imports, in KRW billion, 2014 – 2016
Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2016
Breakdown of Cross-Border E-Commerce Exports and Imports by Product Category, in KRW billion, and Year-on-Year
Change, in %, 2015 & 2016
SALES & SHARES
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2016
E-Commerce Share of Total Retail Sales, in %, February 2016 & February 2017
Retail E-Commerce Sales Forecast, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2016 & 2021f
INTERNET USERS & ONLINE SHOPPERS
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2016
Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
Breakdown of Online Shopping Frequency, in % of Online Shoppers, Q3 2016
Breakdown of Online Shoppers into Groups by Average Number of Online Purchases Per Month, by PC and Mobile
Shoppers, in %, January 2017
3
2
SOUTH KOREA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
4
1
4
5
5
5
PRODUCTS
E-Commerce Sales by Product Category, in KRW billion, 2015 & 2016, and Year-on-Year Change, in %, 2016
Top 10 Product Categories Most Purchased Online, in % of Online Shoppers, Q3 2016
PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, Q3 2016
Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015
DELIVERY
Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017
PLAYERS
Overview of B2C E-Commerce Players, May 2017
Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, April 2017
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2017
SOUTH KOREA B2C E-COMMERCE MARKET 2017 TABLE OF CONTENTS (2 OF 2)
8
7
9
6
6
6
SOUTH KOREA B2C E-COMMERCE MARKET 2017 REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR SOUTH KOREA B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the retail E-Commerce market in South
Korea. A broad definition of retail E-Commerce used by some original
sources cited in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the E-Commerce market
and international comparisons, where the relevant country is compared
to other countries in the region in terms of criteria relevant to retail E-
Commerce, such as sales, Internet and online shopper penetration.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border online shopping.
The section “Sales & Shares” covers the development of retail E-
Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in online shopping.
Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by website visits.
SOUTH KOREA B2C E-COMMERCE MARKET 2017
7
India B2C E-Commerce Market 2017
China B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Vietnam B2C E-Commerce Market 2017
Malaysia B2C E-Commerce Market 2017
Singapore B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2C E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
May 2017
May 2017
May 2017
May 2017
April 2017
April 2017
April 2017
April 2017
November 2016
December 2016
November 2016
March 2017
February 2017
July 2016
November 2016
€ 950
€ 950
€ 1,950
€ 750
€ 750
€ 750
€ 750
€ 750
€ 450
€ 450
€ 1,950
€ 1,950
€ 1,950
€ 450
€ 750
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
February 2017
March 2017
March 2017
July 2016
June 2016
June 2016
€ 2,950
€ 2,950
€ 1,950
€ 1,450
€ 3,950
€ 2,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
March 2016
February 2016
€ 1,450
€ 2,450
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific B2C E-Commerce Market 2017
Asia-Pacific M-Commerce 2017
June 2017
June 2017
€ 2,950
€ 950
SOUTH KOREA B2C E-COMMERCE MARKET 2017
8
9
10
11
12
13