southern automotive journal april 2012 issue

The 2012 Collision Industry Repairer Forum

"Day of Opportunity”

I-CAR Launches New Course on High-strength

Steel Repairs

Smarter Cars That Could Prevent or Minimize Up to

80 Percent of Crashes

Florida Total Loss Legislation Passes House,

Heads to State Senate

NADA Chairman Urges Dealers, OEMs to Resolve

Differences

Volkswagen Chattanooga Achieves First Significant

Milestone

Southern Automotive JournalP.O. Box 67�097Marietta, Ga 30006-0009(770) 321-9920

April 2012

NS� Please Turn to Page �

COLLISION NEWS

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KIA Optima Hybrid

DEALER NEWS

Mazda2

Toyota Motor Sales, U.S.A., Inc. (TMS) revealed the NS� advanced plug-in hybrid concept vehicle in January at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS� signifies Toyota’s vision for future mobility with a focus on connec-tivity and the human interface.

Toyota engineers were challenged to design a new mid-sized concept for poten-tial global market introduction by 201�. The NS� concept is a dedicated plug-in hybrid,

separate from the Prius family, designed with future mobility requirements in mind.

“In this digital age, cars are becom-ing another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating offi-cer. “NS� demonstrates Toyota’s take on

Toyota Reveals NS4 - ‘Vision of the Future’

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Southern Automotive Journal April 2012� www.IneedOEMparts.com

NS� From Front Cover

the human connection to the car with technology that considers both emo-tional and rational relationships, person-to-car and car-to-society.”

NS�’s advanced powertrain tar-gets a next-generation Hybrid Synergy Drive plug-in system featuring reduc-tions in component size and weight with improved overall fuel economy, better acceleration and longer all-elec-tric range, while maintaining a short charge time.

Sleek, Futuristic StylingThe NS� concept signals a new

styling direction for the Toyota brand aimed at creating an emotional con-nection with consumers. NS� styling lines reflect a new take on the aerodynamics of the modi-fied triangle, with a low height and cabin-for-ward tilt. The distinc-tive open trapezoid grille is accented by a floating lower spoiler and wing-like day-time running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.

The A-pillars are ultra thin for improved driver visibility while main-taining roof crush integrity. The roof line profile, lift back design and powered

swan-wing doors cre-ate greater accessibil-ity and efficient func-tionality.

I n c r e a s e d Connectivity

T r a d i t i o n a l vehicle development cycles average four years, but this is rapid-ly changing in the dig-ital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the lat-est technolo-

gies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehi-cle interfaces with emerg-ing technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.

The NS� concept’s Human-Machine Interface (HMI) provides a user inter-face built around a multi-

touch screen with the look and feel of a smartphone. The simple, intuitive oper-ation conveys information quickly while

minimizing distractions and maxi-mizing driv-er aware-ness. The

multimedia and vehicle-con-trols enhancement also will

direct air conditioning, audio, battery-charge

and navigation func-tions. The HMI sys-tem is even capable of “learning” driver preferences and hab-its to anticipate driver

responses in specific environments and situa-

tions. This concept repre-sents a truly connected vehi-

cle, offering the latest technol-ogy in a responsible and convenient

package.

State-of-the-Art Safety FeaturesThe NS� introduces a next gen-

eration Pre-Collision System (PCS) with lane departure, rear-end and pedes-trian collision avoidance technologies designed to predict collisions under cer-tain circumstances and help avoid them. This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assis-tance feature helps to avoid collisions with other vehicles, road-side obstruc-tions, and pedestrians by applying the

NS� styling lines reflect a new take on the aero-dynamics of the modified triangle, with a low height and cabin-forward tilt.

NS� Continued on Next Page

Southern Automotive JournalApril 2012 �www.IneedOEMparts.com

brakes and manipulating steering.The current generation PCS, avail-

able in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS deter-mines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and p e d e s t r i a n s . Using a camera mounted behind the front grille and par-tial shielding inside the headlights, this feature allows driv-ers to maintain near-high beam illu-mination to improve nighttime visibility.

The pop-up hood structure auto-matically raises the rear of the hood to increase the space underneath, helping to reduce pedestr ian head inju-ries caused by a colli-sion with the front of the vehicle, within cer-tain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota’s Total Human Model for Safety (THUMS) vir-tual model.

Using sub-millimeter wave radar,

the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are inte-grated into the wind-shield and front tri-angle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

• H y d r o p h o b i c coating – Fluorine

c o a t e d g l a s s

causes rain drops to form into semi-s p h e r i c a l shapes for improved vis-ibility and rain drop elimina-tion (also used on the roof solar panel)

• A n t i -fog film – High performance resin material with anti-fogging characteris-tics and increased durability

•High ultraviolet (UV) absorbing inner-layer – Removes 99 percent of

harmful UVA and UVB rays•Anti-solar film with radio-wave

transparency – Reduces the internal

vehicle temperature and improves elec-tronic device functionality

•Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedi-cated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view work-ing in combination with the Blind Spot Monitoring (BSM) system enhances driving vis-

ibility.“ T h e

c o n t i n u e d success of our conven-tional hybrid vehicles has laid strong groundwork for market a c c e p t a n c e of future a d v a n c e d t e c h n o l o -gies,” said Lentz. “NS� demonstrates T o y o t a ’ s

ongoing commitment to enhanc-ing the safety, efficiency, and conve-nience of future mobility for people everywhere.”n

The NS� concept’s Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone.

NS� From Previous Page

Southern Automotive Journal April 20126 www.IneedOEMparts.com




Allan Vigil Ford(770) 960-1208(800) 324-3814(770) 960-6268

6790 Mt. Zion BlvdMorrow GA 30260

FAX

Gwinnett Place Ford(770) 813-6825(866) 665-9318 (770) 662-6156

3230 Satellite Blvd.Duluth GA 30096

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Allan Vigil Ford(770) 960-1208(800) 324-3814(770) 960-6268

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An ambitious new safety system that is being developed by government, universities and automakers is featured in Consumer Reports’ Annual Auto Issue. Instead of protecting against the aftermath of a vehicle crash, the system is designed to prevent vehicle crashes from occurring in the first place. And the magazine--a staunch advocate of stronger safety features for drivers for eight decades, from seat belts to air bags to electronic stability control--is impressed by this technology.

Here’s one way the sys-tem can help drivers: Imagine that you’re approaching an intersection at 30 mph with a green traffic light ahead. What you can’t see is that another vehicle coming in on the cross street is about to run a red light. In a typi-cal car, you would enter the intersection and most likely be slammed in the side by the other vehicle, which could seriously injure or even kill you. But in this car, a prominent red warn-ing light flashes on the dash and an alarm blares, giving you time to hit the brakes before entering the danger zone.

That is one of several crash scenarios that can be prevented by this system. It allows cars in the same area to communicate with one another over a wireless network, exchanging data about each vehicle’s speed, location, and direction of travel. With that informa-tion, the system can deter-mine whether a crash is like-ly and warn drivers to brake. In more advanced designs, it can even brake the car if a driver doesn’t respond quickly enough.

According to the National Highway Traffic Safety Administration, such a system has the potential

Smarter Cars That Could Prevent or Minimize Up to 80 Percent of Crashesto help drivers avoid or minimize up to about 80 percent of crashes involving unimpaired drivers.

In addition to vehicle-to-vehicle (V2V) communication, systems are also being developed that allow cars to communicate with roadside infrastruc-ture, such as traffic lights, and work and school zones. Taken together the tech-nology is now often referred to as V2X.

Two of CR’s staffers got to experi-

ence V2X technology firsthand. One drove eight V2X-equipped vehicles from different automakers at one of NHTSA’s driver clinics in Alameda, Calif. to see how the technology helps in scenarios such as passing on a road when there’s an oncoming car, detecting vehicles in a car’s blind spot, and avoiding a driv-er who’s running a red light. Another

Consumer Reports Please Turn to Page 3�


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Parts Managers - We Buy Obsolete NISSAN Parts - Call Jon

The U.S. Department of Transportation (DOT) proposed recenlty, in the Federal Register, guidelines for vehicle manufacturers to help reduce the distraction of in-vehicle electronic devices. The proposed guidelines are designed for electronic devices that do not take part in safely operating the vehi-cle. For example, devices used for com-munications, entertainment, information gathering and navigation. The National Highway Traffic Safety Administration's (NHTSA) guidelines are recommenda-tions for electronic devices installed in vehicles that require visual or manual operation.

According to DOT Secretary Ray LaHood, "Distracted driving is a dan-gerous and deadly habit on America's roadways - that's why I've made it a prior-ity to encourage people to stay focused

NHTSA Announces Proposed Driver Distraction Guidelines for In-Vehicle Electronic Devices

behind the wheel ... These guidelines are a major step forward in identifying real solutions to tackle the issue of distracted driving for drivers of all ages."

The guidelines are geared toward vehicles not weighing more than 10,000 lbs, and are a first in a series of guid-ance documents NHTSA plans to release regarding distracted driving.

The proposed Phase I distraction guidelines include recommendations to:

Reduce complexity and task length required by the device;

Limit device operation to one hand only (leaving the other hand to remain on the steering wheel to control the vehi-cle);

Limit individual off-road glances required for device operation to no more than two seconds in duration;

Limit unnecessary visual informa-

tion in the driver's field of view; Limit the amount of manual inputs

required for device operation. NHTSA is currently considering

Phase II guidelines for the future that would include devices or systems not built into the vehicle. This would include aftermarket and portable personal elec-tronic devices such as navigation systems, smart phones, electronic tablets and pads, among other mobile communica-tions devices. More proposed guidelines (Phase III) could address voice-activated controls to further minimize distraction in factory-installed, aftermarket and por-table devices.

To view the Federal Register's publi-cation of the NHTSA Driver Distraction for In-Vehicles Electronic Devices Guidelines, visit ASA's legislative website at www.TakingTheHill.com.n


The 2012 Collision Industry Repairer Forum, which took place Feb. 2�-2� at the IP Casino Resort in Biloxi, MS, brought together more than one hundred repre-sentatives of the collision repair industry from across the Southeast. The purpose of the forum, said event organizer Steve Plier of Consumer Auto Repair Excellence Inc., was to create a dialogue among ven-dors and technicians about the problems facing the industry.

Feb. 2�th's “Day of Opportunity” saw speakers present on behalf of vari-ous groups affiliated with the collision repair industry. Later in the evening, a vendor exhibition took place in a second ballroom, giving attendees the opportu-nity to network. A lively hour-and-a-half roundtable discussion, where matters concerning the future of the industry were discussed, closed out the forum. By highlighting the contentious issues in the industry throughout the day, Plier sought to empower attendees to return home with solutions to avoid repeating those same mistakes in the future.

Efficiency and sound business prac-tices is key, said certified public accoun-tant I. H. "Howey" McNeill, III. The stream-lining process should begin with ensur-ing your financial statement contains accurate information, which can be done by using software like Creative Solutions or QuickBooks. Not waiting until the last minute to put a statement together leaves enough time to learn from it for next year. While waste and database inaccuracies may always remain, with the right tools, they can be drastically reduced.

Industry veteran Tony Nethery pro-posed implementing a system of sched-uling, blueprinting, parts procedures, paint shop procedures, and quality con-trol to eliminate waste. No longer will “I’ll catch you on the next one” be an option. By simply writing down operat-ing procedures for every job, rather than acting from memory, it is effectively blue-printed; guesswork is taken off the table, increasing productivity and, in turn, prof-itability.

A common sense return proce-

dure is no less important in order to realize maximum profitability. Allowing unreturned parts to collect dust in the back of a shop somewhere, for instance, serves no purpose other than preventing recouped costs from credit that can then be recycled back into the business. To learn the process, it helps to have a desire for change, said Nethery, quoting Henry Ford: “If you think you can do a thing, or think you can't do a thing, you're right.”

Aaron Schulenburg, executive director of the Society of Collision Repair Specialists described the industry as being in survival mode, citing an epi-demic of carelessness and the inability to take responsibility as the main con-tributors to its problems. But by coming together with strength in numbers and knowing the rules of the game, owners and technicians can realize the change they want to see. And if no one is will-ing to work together towards a com-mon goal of problem-solving, things will remain the same. “Being a competitor is one thing,” said Schulenburg. “Being a colleague gets you a whole lot more.”

Maximizing profitability should be one of the main areas of concern to busi-

The 2012 Collision Industry Repairer Forum "Day of Opportunity”

Tony Nethery Colormatch

"By simply writing down operat-

ing procedures ... it is effectively

blueprinted; guesswork is taken

off the table, increasing produc-

tivity and, in turn, profitability."

"An investment in the younger generation is imperative to secure the older generation’s future."

Willie MyersMyers Auto Collision Repair, Inc.

Day of Opportunity Turn to Page 11

by: Michael Winters

See More Photos of the Forum at:www.sajonline.net

O E M • M E C H A N I C A L • CO L L I S I O N

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800.467.0699 205.443.7656

David Bonnett(205) 443-7655

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ness owners. This can be achieved by eliminating carelessness and assuming a hands-on role in all areas of business. Database issues can likewise be avoided by utilizing the Database Enhancement Gateway; parts will be accounted for and in their correct place, making life easier for everyone involved. In addition, cut-ting out jobs and expenses that do not contribute to the health of the company will not only increase the profitability of your operation but being able to fulfill the your customers’ expectations.

Maintaining relationships with the right people—those who are trustwor-thy, loyal, and hard-working—is vital to maintaining a successful operation. To make sure that everyone is on the same page, McNeill suggested holding an annual meeting with your team—owners,

Aaron SchulenburgExecutive Director

The Society of Collision Repair Specialists

"By coming together with

strength in numbers and knowing

the rules of the game, owners and

technicians can realize the change

they want to see."

accountant, attorney, insurant agent—to attack any problems. Reinforcing the forum’s theme of “we’re all in this togeth-er,” McNeill said that whatever can be fixed at the smaller level will indeed influ-ence the overall health and profitability of the industry.

Looking towards the industry’s future, a general agreement emerged from the round table discussion that the next generation of talent should be actively vetted from technical schools and skills competitions. Willie Myers of Myers Auto Collision Repair, Inc. stat-ed that an investment in the younger generation is imperative to secure the older generation’s future—including his own. By further generating interest in the industry and discussing the possibil-ity of a local SCRS affiliate chapter, Plier reiterated that strength in numbers is the necessary means to bring about the

change the industry needs. “We can do everything within

our power to make the jobs that are in our shop today as profitable and accu-rate as possible,” said Schulenburg in the last moments of his speech. “Or we can sit back and say it’s somebody else’s problem.” In short, he said, if you are not happy, change something.■

Day of Opportunity From Page 9


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SSOE Group , an international engineering, procurement, and con-struction management (EPCM) firm, along with Vertegy, announce their involvement in the success of first and only LEED® Platinum automo-tive manufacturing plant in the world. Volkswagen’s Chattanooga manufac-turing plant was recently awarded a Platinum certification, the highest des-ignation possible from the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) green building certification pro-gram.

SSOE has successfully performed design work for more than �0% of all automotive assembly plants built in the United States over the last 10 years. Based on that experience, Volkswagen

Volkswagen Chattanooga Becomes World’s First LEED Platinum Automotive Manufacturing Plant with Design and Construction Management from SSOE Group

called upon SSOE to oversee the archi-tecture, engineering, and construc-tion management for this $1 billion+ production facility which produces the all-new 2012 Passat. Once it was deter-mined to pursue LEED, SSOE performed the role of Project Team Administrator (PTA) and Design Lead for all LEED cred-its with Vertegy provided commission-ing and third-party verification.

“Think Blue is Volkswagen’s com-mitment to reach the highest level of environmental protection and cor-porate social responsibility in every-thing we do. It was this commitment that drove the team to strive toward designing, constructing, and applying for LEED accreditation. Being the first automotive plant worldwide to receive a Platinum certification is an enormous

accomplishment and wouldn’t have been possible without the innovative design and construction management of SSOE. Their LEED knowledge and expertise supported us in moving for-ward with the certification process and achieving the Platinum certification suc-cessfully,” said Dr. Jan Spies, Head of Factory Planning, Volkswagen AG.

The Volkswagen manufacturing plant earned �2 points out of the 69 possible to earn the Platinum title in October. Sustainable highlights of the plant include:

• Certification of the paint shop facility. Previous assembly plants have-excluded their paint shop in the LEED certification process due to the com-

LEED Please Turn to Page 3�


Optima Hybrid Please Turn to Page 33

Kia Motors America is one of the automotive industry's current fuel economy leaders, and that posi-tion was strengthened with the launch of the 2011 Optima Hybrid, the brand's first hybrid vehicle in the U.S. Designed to appeal to consumers looking for a stylish and well-appointed sedan that does not sacrifice style, comfort, performance or value for fuel effi-ciency, the Optima Hybrid offers the same combination of head-turning design and modern ame-nities that earned critical and consum-er acclaim for the Optima following its debut, and adds a more fuel-efficient drivetrain and state-of-the-art lithium-polymer battery pack to deliver up to 3� miles per gallon (mpg) in the city and a class-leading �0 mpg2 on the highway.

State-of-the-art Hybrid PowertrainAll 2012 Optima Hybrid models fea-

ture a fuel-efficient hybrid powertrain with a 2.�-liter four-cylinder Atkinson cycle gas engine that produces 166 horsepower connected by a wet clutch to an Interior Permanent Magnet (IPM) synchronous electric motor producing �0 horsepower and 1�1 lb-ft of torque up to 1,�00 rpm (in full-electric mode only). The advanced powertrain, mated to an efficient six-speed automatic trans-mission, delivers 3� miles per gallon in the city and up to a class-leading �0 miles per gallon on the highway. The full parallel hybrid system can be driven in zero emission, full-electric drive mode at speeds up to 62 miles per hour or in blended gas-electric mode at any speed. When the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel con-sumption and emissions.

To power the electric motor, the Optima Hybrid leverages a state-of-the-art, air-cooled 270V lithium-polymer (Li-

2012 KIA Optima HybridClass-Leading1 Fuel Efficiency, Advanced Technology And Eye-catching Style

PB) battery. Developed in partnership with LG Chem, Li-PB chemistry offers an optimum bal-ance of power delivery, energy density, reliabil-ity and thermal stability. Compared to commonly used nickel metal hydride systems, Kia's Li-PB system is 20-30 percent lighter, occupies �0 percent less volume, is 10 percent more efficient, offers two times the power density, and holds a charge 2� percent longer than many comparable competitor systems. At only 9� pounds, the battery system is extremely durable with warranty coverage for up to 10 years or 1�0,000 miles.

Sleek and Aerodynamic ExteriorMaintaining the performance-ori-

ented yet refined aesthetic of its non-hybrid siblings, the Optima Hybrid's world-class design combines a sleek silhouette and aggressive stance with sculpted elements that evoke passion and communicate the Kia Motors' phi-losophy of creating stylish and fun-to-drive vehicles. In keeping with Kia's visual motif, the Optima Hybrid proudly fea-tures a unique hybrid-specific black gloss and chrome version of the brand's signa-ture tabbed front grille. Five millimeters lower than the non-hybrid Optima, the vehicle's coupe-like profile is accentu-

ated by a sweeping chrome arc that flows seamlessly from the A through the C pillars, a distinctive design element that visually lowers the car while enhancing its propor-tions. Optima Hybrid's roofline connects with its pronounced shoul-der line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a grace-

ful and muscular stance.Every Optima Hybrid offers several

enhancements to its exterior to improve aerodynamics, including a unique head-lamp design that helps to channel air around the vehicle, rear spoiler, smooth underfloor panels that provide improved airflow under the vehicle, and smoother rear fascias (sides). The use of an active air flap system in the front grille helps to reduce drag by automatically open-ing or closing based on vehicle speed, engine temperature, and airflow in the front of the car. A lower ride height (five mm lower) and unique side mirror design also contribute to the Optima Hybrid's improved aerodynamic profile. Combined, all aerodynamic updates help the hybrid model achieve a 0.26 drag coefficient – a 10-percent improvement

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Southern Automotive JournalApril 2012 1�www.IneedOEMparts.com

When it comes to factory-man-dated image programs that require new-car dealers to invest billions of dollars to remodel their showrooms, Stephen W. Wade, outgoing chairman of the National Automobile Dealers Association, expressed hope that a new study released today would help restore reason and common sense.

“The goal of the study is to move the facilities investment decision onto a more rational, informed and fact-driven footing,” Wade said in remarks today at the NADA Convention and Expo in Las Vegas, which runs through Monday, Feb. 6.

Responding to dealer concerns, NADA commissioned the study last August that looked at the various factors - both positive and negative - that drive the return on investment in dealership facility upgrade programs.

The study was conducted by Glenn Mercer, a former McKinsey and Company partner and industry consultant who focused on objective analysis, rather than on advocating the position of one party over another. Mercer interviewed

NADA Chairman Urges Dealers, OEMs to Resolve Differences on Remodeling Programsa broad range of industry participants.

The study uncovered three types of store upgrades:

(1) Expansion - adding a show-room or service bays to support growth in UIO, for example.

(2) Modernization - upgrading facilities to contemporary standards in tile, furniture and fixtures, etc.

(3) Standardization - designing the interior and exterior look to ensure that every store selling a given brand looks as much like the other stores as possible.

“In terms of dealership expansion, the study found that unreasonably high and frequently changing OEM volume forecasts, as well as outdated capacity formulas can lead to overbuilding and waste,” Wade said. “So better, more rea-sonable forecasting should make expan-sion investments easier for dealers to support.”

Concerning modernization, Wade said the study revealed that many dealers

are skeptical of the need to invest such large sums of money because there is an absence of clear, quantified return on investment data.

“The study asks OEMs for more competition among vendors and more flexibility in OEM design standards, which would benefit auto makers and dealers alike,” Wade said.

The most contentious issue is standardization, which requires deal-ers to go “beyond common signage and colors, to requirements for virtu-ally identical facades, greeting areas and more,” he said.

Wade said that NADA has shared the study’s findings with many manu-facturers and all have been receptive.

“In the long run we must all remember that it’s how we treat our customers,” he said. “Providing a world class purchase and service experience is what counts.”n

The Automotive Service Association (ASA) and ContactPoint announced a new partnership today, giving all primary ASA member-shops a free LogMyCalls.com subscrip-tion for one year. This free account allows ASA members to improve their marketing and optimize their sales. LogMyCalls.com was designed with the automotive industry in mind. This specific account is normally $29 per month.

The ASA free subscription allows members to track which marketing methods are generating phone calls and which are wasting money, listen to each call on LogMyCalls.com, gather real-time customer feedback and improve their ability to sell and book appointments on the phone. To sign up for your free account, visit www.logmycalls.com/ASA.

"We are really excited about this partnership with ASA. The primary location of every ASA shop member will receive a free local or toll-free number and a free LogMyCalls account; all they have to do is sign up," said Jason Wells, CEO of ContactPoint.

"We are pleased to offer this free one-year subscription to ASA member-shops," B.J. Johnson, ASA's vice president of mem-bership services. "ASA members are getting free access to a tool that normally costs about $3�0 a year. That's significant. In many cases, this benefit alone covers the cost of an annual shop mem-bership. This tool will save our members money, allow them to measure their marketing effectiveness and improve their ability to book appointments and sell on the phone. We encourage every ASA shop member to sign up for this free account."n

ASA Members Eligible for Free LogMyCalls.com Account


Auto repair shops are playing a key role in protecting the environment with 96 percent reporting they recycle the scrap metal from automotive com-ponents, according to a study done by the Automotive Aftermarket Industry Association (AAIA).

Shops are recycling the scrap metal from many auto parts, including alterna-tors, brakes, engines and transmissions. The volume of material recycled annual-ly in the United States includes 7� million metric tons of iron and steel, �.7 million metric tons of aluminum and 1.8 million metric tons of copper, according to the Institute of Scrap Recycling Industries (ISRI).

“Scrap metal recycling has an

96 Percent of Auto Repair Shops Recycle Scrap Metalextremely positive impact on our envi-ronment,” said Rich White, senior vice president, AAIA. “It conserves natural resources, reduces greenhouse gas emis-sions and air pollution, saves energy and minimizes the amount of waste sent to landfills.”

According to ISRI, recycling one ton of steel conserves 2,�00 lbs. of iron ore, 1,�00 lbs. of coal and 120 lbs. of limestone, and the energy saved using recycled materials versus virgin materials is up to �8 percent for iron and steel, 92 percent for aluminum and 90 percent for copper. If the ferrous scrap that is recy-cled in the United States were put into rail cars, the train would stretch 11,3�9 miles, nearly halfway around the world.

In addition to recycling scrap metal, automotive aftermarket companies, including auto repair shops, manufactur-ers, distributors, retailers and jobbers, routinely recycle tires, batteries, used oil and oil filters, parts cleaning solvents, plastics, cardboard and paper, a/c refrig-erant, dunnage and wood pallets.

The study is part of AAIA’s initiative to illustrate the automotive aftermarket industry’s widespread efforts on behalf of the environment. The information is presented in AAIA’s “Driving Toward a Cleaner Environment: The Automotive Aftermarket’s Green Story,” in the short video, AAIA Green, and in a Green Snapshot. For more information, visit www.aftermarket.org/green.n

The American International Automobile Dealers Association (AIADA) recently honored Ft. Lauderdale deal-ers Rick and Rita Case with the David

Rick and Rita Case Honored with AIADA’s Lifetime Achievement Award

F. Mungenast Lifetime Achievement Award. The award, named after the late AIADA Chairman and legendary St. Louis-area automobile dealer, was pre-

sented during AIADA’s �2nd Annual Meeting and Luncheon in Las Vegas, Nev.

“ T h e Cases have demonstrated a commitment to the same values as the award’s namesake, Dave M u n g e n a s t . Their dedica-tion not only to their busi-ness, but also to their commu-nity, provides an example for dealers nation-wide,” said AIADA President Cody Lusk.

Rick Case entered the auto industry in 1962 with a dealership in

Akron, Ohio. He married Rita Manly - who was at the time a general manager at her parents’ Honda dealership in northern California. Today, they own the Rick Case Automotive Group, which operates 1� dealerships in Florida, Georgia, and Ohio, including the world’s largest Honda and Hyundai dealerships, located in Broward County. The auto group is celebrating its �0th anniversary this year.

Beyond their significant industry involvement, the Cases also continue to donate their time and funds to 30 chari-table causes. For 2� years, they have served on the board of the Boys and Girls Clubs of Broward County. Together, they have raised over $�0 million for the organization through events such as the Boca Raton Concours d’Elegance.

The Cases have been the recipi-ent of numerous community and indus-try accolades, including the 200� Sun Sentinel Business Leader of the Year Award for South Florida and the 2011 Ernst & Young Entrepreneur of the Year Award.

Dave Mungenast was known by family members, employees, and those in the industry and community as their founder, mentor, employer, and friend. AIADA’s board of directors accepts nomi-nations every year to select a leader who possesses a similar community spirit and devotion to the industry.n

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Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 67�097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views state-ments of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publica-tion. Subscription: $12.00 per year. No representation is made as to the accura-cy or the completeness of the information provided by this publication. Entire con-tents copyright 2011. All rights reserved.

In comments filed late Monday with the Obama administration, the National Automobile Dealers Association (NADA) raised serious con-cerns about proposed fuel economy rules for Model Year 2017-202� passen-ger cars and light trucks. NADA issued the following statement:

“From NADA’s analysis, more than 6 million drivers will no longer qualify for financing if $3,000 (National Highway Traffic Safety Administration estimate) is added to the price of a 202� vehicle due to fuel economy mandates.

“NADA estimates that the actual cost to consumers will be much closer to $�,000. Even for those who can afford the price hike will avoid the substantial upfront cost and will choose a pre-owned car or truck or simply hold onto

Consumers Pay if Fuel Economy Rules are not Delayed, NADA Warns

their current vehicle longer. Either way, real energy security and environmental gains will not be realized if consum-ers do not buy or cannot afford to put these new technologies on the road.

“The federal proposal goes too far, too soon and too fast. It consistently underestimates the actual cost to car buyers and how they will react to the proposed MY17-2� fuel economy man-dates.

“Dealers support increased fuel economy standards as long as the improvements leverage, not fight, con-sumer demand. NADA urges the admin-istration to put these rules on hold until there is a better understanding of how consumers in 202� will react to these price increases and technology changes.”n

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www.IneedOEMparts.com Southern Automotive JournalApril 2012 19www.IneedOEMparts.com

Consumer Reports' Top Picks Turn toPage 2�

As the competition grows stron-ger with each passing year, it has been increasingly difficult for a single auto-maker to dominate Consumer Reports' annual Top Picks list. This year, Toyota is the first brand to earn half of the top 10 spots in nearly a decade.

The redesigned Toyota Camry Hybrid, and Highlander edged out the competition to become Top Picks in Consumer Reports' Family Sedan and Family SUV categories respectively. The Camry Hybrid delivers a surprising 38 mpg overall fuel economy--the best in class and as good as some smaller and less versatile hybrids.

The two new Toyota additions join the incumbent Prius, RAV�, and Sienna as the best in their individual categories to secure the brand a star-ring role in this year's list.

Consumer Reports' 2012 Top Picks report, Automakers Report Cards and other key findings from the Annual Auto Issue were announced

Five Toyota Models Named Consumer Reports' Top Picks; First Time in Nearly a Decade One Brand Has Dominated

at a press conference today before the Washington Automotive Press Association (WAPA) in Washington, D.C. For more details and videos of the Top Picks, go to ConsumerReports.org.

"Every year the competition grows tighter; in recent years as many as nine different brands have taken the top spots. Combined with the improved Camry, Toyota's ability to maintain a competitive lead among hybrids and SUVs is a big factor in its strong pres-ence on this year's list," said Rik Paul, Consumer Reports' automotive editor.

The last time a single brand held such a grip on Consumer Reports' Top Picks was Honda in 2003. Historically a strong performing brand, this year there are no Honda models on the list for the second time in three years.

Consumer Reports' Top Picks are the best all-around models in their cat-egories, chosen from more than 27� vehicles the organization has recently tested. Top Pick models must meet

CR's stringent criteria in three areas: road test, reliability, and safety. They must rank at or near the top of their cat-egory on overall road test scores; they must have earned an average or better predicted-reliability Rating based on problems Consumer Reports subscrib-ers reported on 1.3 million vehicles in the latest survey; and they must per-form well if included in crash or rollover tests by the government or the insur-ance industry.

The Hyundai Sonata and Subaru Impreza also make their Consumer Reports' Top Picks debuts. The Sonata was named Top Pick Affordable Family Sedan, while the recently tested Subaru Impreza narrowly edged out the Hyundai Elantra as Top Pick Small Car. The all-wheel drive Impreza gets high marks for being a well-rounded sedan with nimble handling and a compliant roomy interior, and absorbent ride that


Let’s face it: small cars are a big deal. The subcompact segment, born out of frugality and, well, not much else, is now bursting at the seams in all directions: design, performance, features, value and even size - literally. But as more entries cram themselves into the ever-popular crowd of small-fry, only one offers Zoom-Zoom in its most concentrated form: the 2012 Mazda2.

Initially launched in 2007 in Japan, Europe and Australia, the nimble little Mazda2 was quick to garner enthusiastic acclaim, including “2008 World Car of the Year” as well as other global “Car of the Year” honors from home-country Japan to faraway Greece. Making its North American debut last year as a 2011 model, Mazda2 proved to be as much a success stateside, earning a spot on many “Best Cars” and Top Ten lists.

“The smallest vehicle in our lineup has made an immense impact to the market and to Mazda since its introduc-tion in the U.S.,” said Jim O’Sullivan, pres-ident and CEO, Mazda North American Operations (MNAO). “The Mazda2, with its polished design, dynamic per-formance and affordable fuel-efficien-cy, offers one of the most exuberantly vibrant personalities within the subcom-pact segment.”

Exterior EnergySleek, smooth and seriously easy

on the eyes, Mazda2’s seemingly simple styling offers a subtle hint at its underly-ing sporty nature. While others associ-ate out-of-the-box thinking with clumsy boxy designs, the Mazda2 prioritizes functionality with finesse, compactness with comfort.

From a carefully crafted base form,

2012 Mazda2 Offers Style and Spunkenhances a cabin experi-ence that is immediately spacious and intuitive. The contoured dash pres-ents control buttons and the instrument panel in a forward, easy-to-reach manner. With the over-all interior design focus-ing on a central area for all driver and passenger audio and climate con-trol functions, the central dash shape is minimized and curved away from occupants to further create a feeling of open-ness. This design not only offers immediate

operational know-how but further develops the Mazda2’s unique person-ality, an emotional con-nection which began from its ground-up exte-rior design.

To complement the function and freedom tone of the center dash are high-quality ergo-nomics used throughout the cabin. Silver garnish

adorns the A/C vents, door armrests and the shift knob and its surrounding gate and trim on Sport models. Touring mod-els receive upgraded features such as a leather-wrapped steering wheel with steering wheel-mounted audio and cruise controls. And soft touches abound, such as the black patterned cloth seats and fabric trim inserts on all doors to an avail-able leather-padded center console arm-rest for added comfort. Touring models receive upgraded black seat upholstery highlighted by red piping.

While subcompact vehicles do not offer the cargo capacity to compete with the likes of minivans and SUVs, claus-trophobic crampedness doesn’t have to come standard either. Mazda2 offers an efficient 13.3 cubic feet of storage room. With the 60/�0 split fold-down rear seats folded flat, that cargo capacity expands

Mazda2 Please Turn to Page 2�

shortened body overhangs and trimmed corners give the Mazda2 a slender phy-sique. Swooping character lines that start from the front wheel arch, energeti-cally flow across the vehicle’s sides and cleverly wrap around the C-pillar and trunk lid create a complete and distinc-tive personality. As light patterns play atop the Mazda2’s charismatic exterior charm, a moving-while-standing visual appeal evokes senses not expected from a subcompact.

Other key exterior design elements include a sporty wedge shape and ready-for-fun front grille that conveys a eager sense of forward motion and deeply sculpted angles in which the body is drawn inward fore and aft of the A-pil-lars.

Generous InteriorThe Mazda2’s sleek exterior design

snuck its way into the inviting interior as well. The striking mostly-black canvas


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American Fuel & Petrochemical Manufacturers President Charles T. Drevna recenlty issued the follow-ing response to the Environmental Protection Agency’s decision paving the way for the sale of gasoline blended with 1� percent ethanol to be sold into the general marketplace:

“It is unfortunate that EPA today chose to continue down the path of allowing E1� to be sold as regular gaso-line before necessary studies have been completed. Today’s decision does noth-

AFPM Warns of Adverse Effects of E15 Useing to address the concerns of engine damage due to the use of E1� in vehicle and other engines. A number of stud-ies have shown that increasing ethanol in gasoline could cause serious engine damage and as a result, auto manufac-turers have stated that they will not war-ranty engines of their vehicles if gaso-line containing more than 10 percent ethanol is used. This leaves consumers at risk of having to pay costly repair bills. EPA’s solution of simply sticking a small label on retail fuel pumps does not solve

the problem and will do little to protect consumers from misfueling with gaso-line containing greater than 10 percent ethanol.

“AFPM members remain com-mitted to consumer protection and to continuing to manufacture safe and reliable fuels for use by American fami-lies. Allowing a �0 percent increase in the amount of ethanol in gasoline before further scientific review is con-ducted is irresponsible and harmful to consumers.”n

An amendment to Florida House Bill 88�, which has been in the state House, would eliminate the current 80 percent threshold for a total-loss vehicle to receive a certificate of destruction - and allow potentially unsafe vehicles to be branded as "repairable" and put back on the roads. The amendment would allow insurers to determine whether the vehicle receives a certificate of destruc-tion.

The legislation has moved to the state Senate.

The Automotive Service Association (ASA) encourages Florida automotive repairers to contact their state senators and ask that they oppose H.B. 88�.

ASA is opposed to this amend-

Florida Total Loss Legislation Passes House, Heads to State Senatement because it would:

Allow unsafe vehicles to operate on Florida's highways. The amendment would require dangerous vehicles to be branded "repairable" when such vehi-cles should not be put back on the roads because they cannot be adequately repaired to operate safely.

Allow insurance companies to determine whether or not a vehicle should obtain a certificate of destruc-tion. Without the current 80 percent threshold that requires a total-loss vehi-cle to obtain a certificate of destruction, vehicles that should not be repaired can be returned to the roads.

Create dangers for consumers who would be unable to identify the level

of damage that a vehicle has sustained because the vehicle branding would not reflect the actual designation of the vehicle as "unrebuildable." This language would put drivers at risk by removing the only guarantee for consumers to ensure that their vehicles are safe to operate on Florida's roads.

Increase the risk for criminal activ-ity because vehicles that are badly dam-aged would be allowed to obtain a clean title and sold to unsuspecting purchas-ers.

To view the full text of the bill, as well as the Automotive Service Association's letter to senate leaders opposing the legislation, visit ASA's leg-islative website at www.TakingTheHill.com.n


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to 27.8 cubic feet, which is more than enough space to accommodate that weekend jaunt to the big-box warehouse store, not to mention the numerous cub-bies and storage spaces throughout the interior, such as bottle-holder pockets in the doors and a center console storage tray.

D r i v e r - O r i e n t e d Dynamics

Speaking of driving excursions, the Mazda2 is as confident a grocery getter as it is a rowdy racer. Fitted with an MZR 1.�-liter four-cylinder engine, which produces 100 horsepower at 6,000 rpm and 98 lb-ft of torque at �,000 rpm, don’t let its diminu-tive demeanor fool you. After all, the Mazda2 is inherently still a Mazda.

The Mazda2 driving experi-ence is a familiar one, and for good reason. In fact, two good reasons: 1) a sense of linear acceleration and deceleration that responds crisp-ly to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. Zoom-Zoom is injected into every Mazda vehi-cle, regardless of how little or large its GVW, and the Mazda2 is no exception. Able to carry a family-of-four load of food or attack a corner with feline-like finesse, the Mazda2 is quick and agile, all the while sipping its fuel.

With a curb weight of 2,306 lbs (manual transmission), the Mazda2 is the lightest vehicle among its competi-tors. This was achieved by implement-ing weight-saving measures such as the increased application of high tensile strength steel as well as spot welds on

door openings and weld bonding on the liftgate opening to improve rigidity while successfully shedding unnecessary pounds. Lighter, stronger materials and an enhanced assembly structure ben-efit the vehicle in manufacturing but also the consumer with increased overall effi-ciency.

When equipped with the standard

five-speed manual transmission, Mazda2 delivers an impressive EPA-rated fuel economy of 29 city/3� highway. The optional four-speed automatic transmis-sion (available on Sport and Touring mod-els) offers an estimated fuel economy of 28 city/3� highway, which is a plus-one improvement over the introductory 2011 model year for both city and highway figures.

And being a Mazda, great fuel economy does not mean piloting a slug. The Mazda2 is outfitted with a highly regarded suspension system, which has MacPherson struts at the front and a tor-sion-beam axle at the rear. With settings tuned specifically for North American road conditions and driving styles, the resulting dynamic performance yields consistently responsive handling and an effortless, stable ride. And a 0.31 coef-

ficient of drag contributes to the fuel economy as well as quietness of the cabin.

However, not all subcompacts are developed equally, which is why only a select few have opted to join a newly-formed “B-Spec” Showroom Stock racing series. The subcompact category, or B-segment, is the fastest growing segment

in the automotive world, and to further support its grass-roots intent, all B-spec race cars will feature showroom stock engines and chassis, be fitted with a competition roll cage and other safety fea-tures and sport manufacturer-approved suspension compo-nents, wheels and tires. With the goal of providing racing enthusiasts the opportunity to compete as a financially

attainable dream, more manufac-turers are see-ing the series’ potential. And true to its famil-ial motorsports DNA, the Mazda2 is all but ready to hit the gas when the green flag is dropped.

Nice PackageTo some, “showroom

stock” means a bare-bones base model, but not so with the Mazda2. Standard niceties include a pollen filter-equipped air conditioning system, power auto-matic door locks and windows (with a driver’s one-touch up/down feature), a remote keyless entry system, a tilt-adjust-able steering wheel and a four-speaker AM/FM/CD/MP3-compatible audio sys-tem with an auxiliary audio jack.

Upgrading to a Touring model adds exterior features such as 1�-inch alumi-num alloy wheels, fog lights and a body-colored rear spoiler. Interior additions include cruise control, a leather-wrapped steering wheel with steering wheel-mounted audio and cruise controls, a six-speaker AM/FM/CD/MP3-compatible audio system and a trip computer. The four-speed automatic transmission is an available option for either model.n

Mazda2 From Page 21

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rivals some luxury sedans.The Toyota Prius was named CR's

Top Pick Green Car for the 11th time and the ninth consecutive year--both records claimed by no other model in the history of Consumer Reports' Top Picks. The Prius, including the recently tested Prius V wagon version, continues to set the standard for its blend of fuel efficiency, practicality, and affordability. The �� overall mpg CR measured for the hatchback is still the highest of any five-passenger, non-plug-in vehicle CR has tested and the �1 mpg for the new Prius V wagon easily tops its class.

Three returning models round out the list: the Chevrolet Avalanche, Ford Mustang, and Infiniti G. The iconic Ford Mustang earns CR's Top Pick in the Sporty Car category. The �.0-liter V8 in the GT coupe provides scorching acceleration, a great exhaust sound, and good fuel economy for its class. The Infiniti G returns as Top Pick Sports Sedan with its inviting blend of luxury and driving fun. And in the Pickup Truck category, the Chevrolet Avalanche pro-vides the best combination of utility and versatility of any pickup CR has tested.

Complete details on Consumer Reports' Top Picks for 2012, Automaker Report Cards, Best and Worst list and

other key findings are available in the April issue of Consumer Reports or visit ConsumerReports.org.

Consumer Reports' testing pro-cedures are the most comprehensive of any U.S. publication or Web site. More than �0 individual tests are per-formed on every vehicle, including eval-uations of braking, handling, comfort, convenience, safety, and fuel economy. Roughly 6,000 miles of general driv-ing and evaluations are racked up on each test car during the testing process. CR buys all its test cars anonymously from dealers. Other reviewers base their evaluations on press cars that are hand-picked by the automakers.n

U.S. Reps. Darrell Issa, R-Calif., and Zoe Lofgren, D-Calif., recently introduced H.R. 3889, the Promoting Automotive Repair, Trade and Sales (PARTS) Act in the House of Representatives. The bill would amend the U.S. design patent law to change the period of design pat-ent protection for automakers from 1� years to 30 months.

Both members serve on the House Judiciary Committee’s Subcommittee on Intellectual Property, Competition and the Internet. Lofgren introduced auto parts patent legislation in the last Congress.

The new subsection reads as fol-lows:

PARTS Act Would Limit Patent Protections for Vehicle Parts“It shall not be an act of infringe-

ment of such design patent to make or offer to sell within the United States, or import into the United States, any article of manufacture that is similar or the same in appearance to the compo-nent part that is claimed in such design patent if the purpose of such article of manufacture is for the repair of a motor vehicle so as to restore such vehicle to its appearance as originally manufac-tured; and after the expiration of a peri-od of 30 months beginning on the first day on which any such component part is first offered to the public for sale as part of a motor vehicle in any country, it shall not be an act of infringement of

such design patent to use or sell within the United States any article of manu-facture that is similar or the same in appearance to the component part that is claimed in such design patent if the purpose of such article of manufacture is for the repair of a motor vehicle so as to restore such vehicle to its appear-ance as originally manufactured.”

“Competition is the hallmark of our free market system,” Issa said. “Consumers have dozens of choices in electronics, food, service, clothing and other products - this same array of choices, across all price points, should also extend to automotive repair parts.”n

Consumer Reports' Top Picks From

Page 19

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Volkswagen Chattanooga achieved its first significant produc-tion milestone of 2012 the first week of February- completion of its �0,000th Passat.

“An incredible amount of care goes into each vehicle we produce in Chattanooga,” said Frank Fischer, CEO and Chair of Volkswagen Chattanooga. “Producing �0,000 cars at this level of quality is a huge accomplishment for

Volkswagen Chattanooga Achieves First Significant Milestoneour team.”

The vehicle was a fully-loaded white 2.� liter, 170 horsepower Passat SE.

The �0,000 vehicles include US customer deliveries as well as pre-series cars, technical training cars, dealer expe-rience cars and exported cars to Mexico and Canada.

The Volkswagen Chattanooga team celebrated completion of the first

customer car on April 18, 2011 and the plant officially opened on May 2�, 2011. 2012 marks the first full calendar year of factory production at the Chattanooga plant.

Volkswagen announced that an additional 200 jobs would be created at its Chattanooga, Tennessee manufac-turing facility in addition to the 2,�00 person workforce it currently employs.n

I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced it is collaborating with the Assured Performance Network in the development of the Road to Gold™ program, a new dedicated planned approach to achiev-ing the I-CAR Gold Class Professionals® designation for their network of 3000+ collision repair shops.

Organizations that enroll in the Road to Gold™ program commit to earning the I-CAR Gold Class Professionals® busi-ness designation, which is a requirement for earning the Assured Performance Certification. The Gold Class designa-

I-CAR and Assured Performance Network Collaborate on New Road To Gold™ Programtion is the highest training recognition available to businesses in the collision repair industry. Other businesses that have been recognized as Gold Class have reported less rework, retained customer satisfaction, and improved overall opera-tional efficiencies.

“For our Assured Performance Certification, the I-CAR Gold Class Professionals® designation is essential to ensuring the shop has the training that is in accordance with industry repair standards.” Scott Biggs, CEO of Assured Performance, explained. “With this new Road to Gold™ program, our members

can enroll with a clear objective –Gold Class status, and get a plan to achieve and maintain it.”

“I-CAR commends Assured Performance Network for its commit-ment to training. The inherit value deliv-ered through the I-CAR® Professional Development Program™ and the Gold Class designation will provide Assured Performance Network member shops with the training needed to perform safe repairs and retain vehicle integrity post-repair,” said Jeff Peevy, I-CAR Senior Director of Field Operations and Segment Development. n

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The Automotive Service Association (ASA) has announced it will hold its next annual business meeting May 7-8 at the Grand Hyatt DFW International Airport, located at the Dallas/Fort Worth Airport in North Texas.

On the agenda will be open meetings of the ASA affiliate assem-bly and board of directors. Ron Pyle,

ASA Announces Dates, Location for 2012 Annual Business MeetingASA president and chief staff execu-tive, will deliver a state-of-the-associa-tion address during a Tuesday luncheon, and a new chairman of the ASA board of directors will be sworn in during the event. In addition, ASA will again host an Association Leadership Summit event, following up from previous sessions held during ASRW|NACE|CARS 2010 and 2011,

and ASA’s annual business meeting last year.

All ASA members are invited to attend the open meetings during the event. Check out the Events section of www.ASAshop.org for the latest devel-opments. Additional information about the event, including registration infor-mation, will be announced soon.n

The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on weather.com, its popular online weather news and information site. A top-20 website, weather.com and the digital properties of The Weather Channel reach 62 million web consum-ers each month.

The Car Care Council, a non-profit organization dedicated to educating consumers about the benefits of vehi-cle care, maintenance and repair, has partnered with weather.com to provide

The Weather Channel and Car Care Council Collaborate on Content for Motoristsselected tips and advice for motorists with links back to the new council web-site, www.carcare.org. With 1� million unique web consumers daily, TWCC has the sixth largest website in the United States.

“We continue to look at how to improve the user experience on weath-er.com, and that includes offering the best content about how weather affects daily life,” said Michael Finnerty, vice president, weather.com for The Weather Channel Companies. “This content gives our consumers valuable information as

part of our WeatherReady section to encourage safety preparation for a wide variety of severe weather conditions.”

The weather.com site includes both videos and articles about auto safe-ty from the Car Care Council, available from weather.com/safety. Consumers will find information and advice regard-ing topics such as car maintenance, safe driving and the effects different sea-sonal weather has on your car.

Weather Channel Turn to Page 3�


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I-CAR, the premier collision repair training organization, has launched a new course on best practices for repair-ing high-strength steel (HSS) and ultra high-strength steel (UHSS). Best Practices for High-Strength Steel Repairs (SPS09) will provide col-lision industry profes-sionals with information on proper repair proce-dures designed to help ensure five-star crash ratings are not compro-mised during the repair process.

The newly intro-duced course includes information on collision repair topics and procedures such as identification, properties, drilling, cut-ting, straightening, and pulling of the new high-strength steels. Other top-ics in the course include squeeze-type resistance spot welding (STRSW), GMA

I-CAR Launches New Course on High-strength Steel Repairs(MIG) welding, MIG brazing, and rivet-ing.

“As an increased number of man-ufacturers build vehicles with signifi-cant amounts of HSS and UHSS, the need to understand repair methodolo-

gies becomes even more critical to safe and complete repairs. This course will impact new technicians and veterans alike. With HSS and UHSS evolving so quickly and becoming a mainstay in vehicle composition, this course will

provide insights that are relevant to all collision repair technicians,” stated Jason Bartanen, I-CAR Technical Director.

Best Practices for High-Strength Steel Repairs (SPS09) fulfills New Technology training requirements

for the Steel Structural Technician, Aluminum Structural Technician, Non-Structural Technician, Estimator, and Auto Physical Damage Appraiser roles within the I-CAR® Professional Development Program™. Individuals in the Steel Structural Technician role who have already fulfilled their New

Technology training requirements in I-CAR ProLevel 1® may take Best Practices for High-Strength Steel Repairs (SPS09) and apply earned credit toward their I-CAR ProLevel 3® training requirements. n

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In his first speech as chairman of the National Automobile Dealers Association (NADA), William P. Underriner said now is the right time to raise questions about the federal government’s fuel economy proposal of ��.� miles per gallon by 202�, which threatens to price millions of Americans out of the market.

“NADA is asking tough questions about this proposed rule. And so far the government hasn’t provided any answers,” said Underriner, a multi-fran-chise dealer from Billings, Mont. “We want a full and fair public debate on the underlying assumptions of this rule. And we simply don’t understand the rush.”

Underriner took the helm of NADA in February at its annual Convention and Expo in Las Vegas.

“Let’s not forget that new, aggres-sive fuel economy regulations went into effect just last year,” Underriner added. “We need to see how the mar-ket responds to that first phase before rushing to the second phase.”

Underriner said NADA and its dealer members have been advocat-ing on behalf of consumers for vehicle affordability since the association’s birth in 1917, when 30 auto dealers traveled to Washington to convince Congress not to impose a luxury tax on automobiles.

“As they knew then and we all know now … automobiles are not a luxury,” Underriner said. “They are a necessity of American life. “After 9� years, we are still fighting to keep the automobile affordable for the average American.”

By the Environmental Protection Agency’s own estimate, the new Corporate Average Fuel Economy (CAFE) requirements for model years 202� and beyond will add more than $3,000 to the cost of a new vehicle, Underriner said. And while NADA “has long supported fuel economy improve-ments,” Underriner said the association continues to ask tough questions about how the rules will affect consumer choice and affordability.

“We are fighting for sound pub-lic policy,” Underriner said, “not policy based on wishful thinking or ‘happy

2012 NADA Chairman Empnasizes Commitment to Fuel Economy Debatetalk’ or public opinion polls.”

Underriner also spoke about NADA’s long-range planning efforts, including its review of almost every aspect of the annual convention, streamlining com-munications with members and use of social media.

As NADA vice-chairman in 2011, Underriner launched an initiative to get more “next generation” dealers involved in the association by appointing a NextGen member to each of NADA’s major operating committees, includ-

ing Convention, Dealership Operations, Industry Relations, Government Relations, Regulatory Affairs and Public Affairs.

“It’s no secret that the next genera-tion communicates differently, and we are adapting,” he said. “We’re active on a variety of social media. We are keeping in touch with them and getting them involved.”

Underriner replaces 2011 NADA Chairman Stephen W. Wade, whose term ended in February.n

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over non-hybrid models.Every 2012 Optima Hybrid comes

well equipped with numerous standard features, including hybrid-specific light-weight 16-inch alloy wheels, SX trim-inspired front and rear lower bumpers and side sills, unique LED tail light design, rear lip spoiler, single hidden exhaust tip, and a Virtual Engine Sound System (VESS) that plays a pre-recorded engine sound during electric-only operation up

to 12 miles per hour to help notify people outside the vehicle that it is approach-ing.

High-tech and Modern InteriorLike all Optima models, the

Optima Hybrid offers sleek modern lines and numer-ous well-positioned fea-tures inside the cabin and exudes a sporty, yet efficient layout designed with the eco-conscious driver in

mind. From the instrument panel that's contoured toward the driver to create a cockpit-like feel to the precise gauges and engaging technology, the Optima Hybrid's interior provides a unique driv-er-centric experience without sacrificing passenger comfort or roominess.

T h e O p t i m a H y b r i d adds to the e x t e n s i v e list of stan-

dard con-v e n i e n c e f e a t u r e s and stylish a p p o i n t -m e n t s found on the well-e q u i p p e d Optima LX A/T trim, with equip-

ment including an eight-way power adjustable driver's seat, electric dual zone automatic temperature control, push-button start with Smart Key, Supervision meter cluster with unique LCD display

for hybrid information, leath-er-wrapped steering

wheel and shift knob, and fixed

rear seats with ski pass-through, a

feature not found on most hybrid mid-size sedan competitors. The Optima Hybrid's air conditioning system uses an electric compressor allowing cool air to flow even with the engine off in "idle-stop" mode.

Building on a Dynamic Platform

The Optima's distinctive style and sporting demeanor is evident from its sheet metal down to its platform. Optima's low, aerodynamic and power-ful stance is assisted through its overall length of 190.7 – an increase of 1.7 inches over the

previous generation model – overall width of 72.1 inches and wheelbase of 110 inches and has a low ground clear-ance of �.1 inches. The midsize sedan's lightweight design uses high-tensile-strength steel to enhance structural strength while also achieving high tor-sional stiffness, benefiting handling, ride quality and refinement. Additional mea-sures to help improve noise, vibration and harshness (NVH) reduction qualities are fitted throughout the Optima.

The Optima Hybrid enhances the existing platform with features designed to reduce weight and improve efficien-cy. Lighter and more aerodynamic 16- and 17-inch alloy wheels are utilized to reduce weight and drag while low-roll-ing-resistance tires are used to lower the amount of friction generated when driv-ing, which decreases fuel consumption. The extensive use of aluminum instead of steel for the lower front and rear con-trol arms, tie rod ends, and rear knuckles

helps contribute to the weight reduction of the Optima Hybrid.

Built on a unibody frame, the front-wheel-drive Optima Hybrid utilizes independent front and rear suspension systems. MacPherson struts are used in the front with a multi-link layout in the rear and are both joined with coil springs and front anti-roll bars to engage drivers with responsive handling and provide the utmost comfort whether the road is smooth or less than ideal.n

Optima's standard convenience features include Supervision meter cluster with unique LCD display for hybrid information.

Optima Hybrid From Page 13


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LEED From Page 12

Consumer Reports From Page 7

staffer got to see Ford’s Intelligent Intersection in Dearborn, Mich, and how vehicles communicate with traffic signals as well as other vehicles. Overall, they both came away impressed with the effectiveness and potential safety benefits of the systems.

Implementing V2X or connected-vehicle technology on a mass scale is still several years away, and it will need to address concerns about privacy and cyber security to be accepted by the public. While such systems will be more effective when the majority of the vehi-cle fleet is so-equipped, experts say benefits can be seen even with low

levels of penetration. “These systems are being aggres-

sively developed because they could be the next big safety breakthrough,” said Rik Paul, automotive editor, Consumer Reports. “But adequate oversight of how the information is used is essential to ensure the privacy of drivers and to prevent abuse.”n

plexity of the manufacturing process and the challenge of getting them cer-tified. VW’s sustainably designed paint shop will save more than �0 million gallons of water a year.

• The construction team salvaged or recycled nearly 78 percent (�,602 ons) of construction and demolition waste.

• �8 percent of total building materials were manufactured using recycled materials.

• Through low-flow water closets and urinals, the plant achieves a �8 per-cent reduction in potable water used

for sewage conveyance. Additionally, the plant harvests rainwater from its roof that is collected for use in the sanitary waste system. Together, these strategies save 1.7 million gallons of potable water each year. Low-flow showers, lavatory and kitchen faucets further decrease potable water usage, resulting in total savings of more than 3 million gallons of potable water each year.

• A white, reflective roofing material was installed on 100 percent of theroof area of the building, which reflects heat, lowering cooling costs and saving energy.

• All exterior lights at the facil-ity provide only the minimum lighting required for safety to ensure that light

does not spill into the night sky, adverse-ly affecting the surrounding nocturnal environments through excessive glare.

• Measures to promote environ-mentally friendly commutes include the provision of bike racks for visitors and employees, availability of showers and lockers for employee use and preferred parking for those driving low-emitting and fuel-efficient vehicles and for those who carpool to the site.

The Volkswagen Academy was also certified by USGBC as a LEED Platinum facility earning �� points of out 69 pos-sible and received this designation in November. The Volkswagen Academy is used to train new employees for work at the plant.n

Weather Channel From Page 29

“The partnership between weath-er.com and the Car Care Council is a true win-win opportunity,” said Rich White,

Car Care Council executive director. “The council will provide credible third-party information for visitors to weather.com seeking tips and advice about how to prepare for a variety of weather driving

conditions. In return, the council will position its messages on behalf of the aftermarket on one of the busiest web-sites in the country and increase its own website traffic.” n

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Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized BMW center or www.bmwusa.com for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

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