southern automotive journal march 2011

Southern Automotive JournalP.O. Box 675097Marietta, Ga 30006-0009(770) 321-9920

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IN-HOME: Dec. 1, 2008

March 2011

918 RSR Please Turn to Page 4

MECHANICAL NEWS

DEALER NEWS

COLLISION NEWS

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Toyota Avalon

GMC Sierra Denali

Wynn’s can help you:• Capture maintenance sales during the write-up process• Increase multiple line customer pay repair orders• Improve your effective labor rate• Increase hours per repair order• Increase technician up-sells• Improve owner retention• Earn a high net profit

Serving the automotive industry since 1939

What our customers are saying:

“Unmatched customer service with first class products and equipment.” ~ Doug Dubuc, Cherokee Ford

“Our partnership with Wynn’s has been nothing but positive and profitable. They make the competition look like amateurs.” ~ Jody Cruce, Palmer Dodge

For more information, contact JOHN PERRONE at 404-786-1658.

CallJohn Perrone404.786.1658

Serving the automotive industry

since 1939

The two-seater mid-engine coupé 918 RSR clearly reveals what happens when the technology fitted in the 911 GT3 R hybrid and the design of the 918 Spyder are trans-ferred to a modern, innovative super sports car.

With its highly-efficient flywheel accu-mulator, the 911 GT3 R hybrid racing car proved to be an attention magnet during competition racing on the Nuerburgring Nordschleife circuit, during the American Le Mans Series races (ALMS) in Road Atlanta/USA and the ILMC run in China’s Zhuhai. It

Porsche 918 RSR – Racing Laboratory With Even Higher-Performance Hybrid Drive

demonstrated its massive performance potential under realistic motor racing conditions against top competitors. The 911 GT3 R Hybrid, referred to internally as the “Race Lab” actually surpassed the high expectations of Porsche Motorsport. Competitiveness, high reliability and exemplary fuel efficiency combined with top performance under-scored the Porsche technicians’ basic idea of gener-ating additional power in an intelligent manner. The 911 GT3 R Hybrid obtains

OSHA Withdraws Interpretation Within

Noise Exposure Standards

2010 Tax Changes For The Self-Employed

ASA Publishes Updated ‘Not-Included Operations’

Charts

In Landmark Move, EPA Approves Higher Ethanol Blend for Vehicles Built

in Last Decade

U.S. House Bill Introduced to Encourage

State Vehicle Safety Inspection Programs

Bill Calling for Greater Vehicle Disclosure

Acura Jackson Acura 678.259.9500 877.622.2871 678.259.9555 Nalley Acura 770.422.3138 800.899.7278 770.590.4154Audi Jim Ellis Audi 770.955.2580 800.253.8242 770.952.6199 Nalley Audi 678.795.3500 877.625.5393 678.352.3450

BMW BMW of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nalley BMW 404.296.8644 800.622.2021 404.297.9134

Chrysler Akins 770.868.5229 877.322.4734 Jim Burke 205.320.7320 866.320.7320 205.458.4452 Benchmark 205.823.5237 800.633.4304 888.815.5238 Hayes 770.963.6263 800.241.8124 770.237.8174Ferrari Ferrari Maserati of Atlanta 678.802.5000 800.522.2345 678.802.5018Ford Akins Ford 770.868.5229 877.322.4734 Allan Vigil Ford 770.960.1208 800.324.3814 770.960.6268 Gwinnett Place Ford 770.813.6825 866.665.9318 770.622.6156 Jim Skinner Ford 205.854.8967 800.692-9905 205.854-6149General Motors/Saturn Jim Burke 205.320.7320 866.320.7320 205.458.4452 Ivan leonard Chevrolet 205.823.5428 800.239.5100 205.979.3048 Rick Hendrick Chevrolet 678.957.5300 888.339.7278 678.957.5310Honda Gwinnett Place Honda 678.957.5151 800.277.8836 678.957.5156 Nalley Honda 770.306.4646 800.367.9834 770.306.4640 Tameron Honda 800-467-0699 205-443-7656Hyundai Jim Burke Hyundai 205.320.7320 866.320.7320 205.458.4452 Tameron Hyundai 800-467-0699 205-443-7656Infinti Nalley Infinti- Marietta 770.281.8645 877.625.5392 770.281.8646 Nalley Infinti- Decatur 404.292.0831 800.522.3324 404.296.8701Izuzu Jim Burke 205.320.7320 866.320.7320 205.458.4452 Jaguar Jim Burke 205.320.7320 866.320.7320 205.458.4452 Nalley 770.664.4408 800.328.4833 770.664.4338

Maserati Ferrari Maserati of Atlanta 678.802.5000 800.522.2345 678.802.5018

Mazda Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645 Med Center Mazda 205.271.2040 877.342.8876 205.471.2045

Merecdes-Benz Atlanta Classic Cars 678-924-4249 800-241-6086 678-924-4257

Mini Mini of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Mitsubishi Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645Nissan Jim Burke Nissan 205.320.7320 866.320.7320 205.458.4452 Nalley Nissan 404.292.4774 800.647.7278 404.297.6962 Lexus Nalley Lexus Marietta 770.514.7408 800.966.5398 770.590.4132 Nalley Lexus Roswell 678.795.2050 877.495.3987 678.795.9606 Porsche Jim Ellis Porsche 770.216.7580 888.685.3280 770.216.7560

SAAB Jim Ellis SAAB of Marietta 770.590.4468 800.543.4647 770.795.0645

Subaru Jim Burke Subaru 205.320.7320 866.320.7320 205.458.4452 Troncalli Subaru 770.889.8951 800.646.9438 770.889.2545 Subaru of Gwinnett 678.584.7245 800.584.8727 678.584.7246

Suzuki Classic Suzuki of Birmingham 205.278.0000 205.278.3100 Suzuki of Memphis 800.338.5481 800.338.5481 301.347.4207 Toyota/ Scion Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215 Nalley Toyota of Roswell 678.832.4300 877.594.8696 770.552.2365 Volvo Nalley Volvo 770.951.1043 800.782.9313 770.933.0118 Volvo of Memphis 800.338.5481 800.338.5481 301.347.4207 Volkswagen Jim Ellis 770.955.2580 800.253.8242 770.952.6199

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Southern Automotive Journal March 20114 www.IneedOEMparts.com

918 RSR From Front Cover

its additional power from its own vehicle dynamics when braking. Porsche is now trans-planting this technology into the mid-engine coupé 918 RSR, the motor sports version of the 918 Spyder concept car.

From the tradition estab-lished by classic Porsche long-distance race cars such as the 908 long-tail coupé (1969) and the 917 short-tail coupé (1971), the Porsche designers created a link to the postmodernism of the “form follows function” philosophy. In the 918 RSR, the lines’ elegant flow is dominat-ed by muscular wheel arches, dynamic air intakes and a pul-pit-like cockpit. A visible fan wheel between the ram air intake tubes and a rear spoiler with RS Spyder dimensions additionally empha-size the racing labo-ratory function. The new “liquid metal chrome blue” color which has been cre-ated underscores the sculptured curves of the forms, whilst the typical Porsche hybrid orange color on brake calipers and the body’s lon-gitudinal stripes lends remarkable touches.

Motor racing technology also dominates within the particularly light, torsionally stiff carbon fiber-reinforced plastic (CFRP) mono-coque. The V8 engine is a further devel-opment of the direct injection engine from the successful RS Spyder race car and now offers an output of precisely 563 hp at 10,300 rpm in the 918 RSR. The electric motors on the two front wheels each contribute 75 kW, i.e. a total of 150 kW, to the peak drive power of exactly 767 hp. This additional power, which is generated during braking, is stored in an optimized flywheel accumulator.

In the 918 RSR, the two electric motors offer a torque vectoring func-tion with variable torque distribution to the front axle. This additionally increases agility and improves steering response. Mounted upstream of the rear axle, the mid-engine is integrated with a rac-ing transmission also based on the RS Spyder race car. This further developed six-speed constant-mesh transmission with longitudinally mounted shafts and straight-toothed spur gears is operated using two shift paddles behind the rac-ing steering wheel.

The vehicle’s functional equipment

underscores its puris-tic motor racing char-acter. Whether it be the characteristic doors which open obliquely upwards, the air intake in the roof between the wing doors, the quick-action locks on the front and rear CFRP lids, the two roof-mounted aeri-als for pit radio and telemetry, the RS Spyder-like small, lat-eral front flics or the air splitters beneath the front lip or no-profile racing slicks on 19” wheels with

central locking, the vehicle can be clearly recognized as an experimental racing laboratory.

In contrast to the 918 Spyder con-cept car, unadorned racing atmosphere predominates in the interior of the 918 RSR. The figure-hugging bucket seat’s brown leather covering cites the history of the gentleman driver; the gear flashes on the racing steering wheel and a recu-peration display on the steering column in front of the display screen supply the pilot with information. Instead of the futuristic, ergonomically avant-garde

Porsche designers created a link to the postmodern-ism of the “form follows function” philosophy

www.IneedOEMparts.com Southern Automotive JournalMarch 2011 5

centre console with touch-sensitive user interface from the 918 Spyder concept car, the 918 RSR’s cockpit is split by a

minimalistic console with rocker switch-es. Instead of a second seat, the flywheel accumulator is positioned to the right of

the console.This flywheel accumulator is an

electric motor whose rotor rotates at up to 36,000 rpm to store rotation energy. Charging occurs when the two electric motors on the front axle reverse their function during braking processes and operate as generators. At the push of a button, the pilot is able to call up the energy stored in the charged flywheel accumulator and use it during accel-eration or overtaking maneuvers. The flywheel is braked electromagnetically in this case in order to additionally sup-

The flywheel accumulator is an electric motor whose rotor rotates at up to 36,000 rpm to store rotation energy.

Jim Ellis PorscheWholesale Parts Division

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The 2011 International Car of the Year Awards (ICOTY) jury announced the winners of the 15th annual ICOTY Awards, which took place during press week of the North American International Auto Show.

The ICOTY jury, made up of 12 nationally-renowned automotive jour-nalists, selected the 2011 vehicles as the most emotionally compelling vehicles for the new model year.

The 2011 International Truck of the Year trophy was presented to KIA Motors America Group President and CEO, Byung Mo Ahn, for the 2011 Kia Sportage.

Hyundai USA CEO, John Krafcik, accepted the award for the 2011 Hyundai Sonata named International Car of the Year.

ICOTY Jury Announces 2011 International Car and Truck of the Year Winners

“While we’re proud of the Sonata from a technical and engineering stand-point, this award addresses the fact that our cars are now the sorts of vehicles that appeal to the lifestyle set,” said Hyundai CEO John Krafcik. “With sales up more than 110 percent from last year, the Sonata and its all four-cylinder lineup has been a game changer for us, and we’re thrilled to be recognized by the ICOTY awards.”

Presenters included jury mem-bers, Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine; James Bell, VP Corporate Communications and Executive Market Analyst, Kelley Blue Book; Joe Wiesenfelder, Senior Editor, Cars.com; and Perry Stern, editor of MSNAutos.com.

Sponsored by Bridgestone, ICOTY celebrates its 15th anniversary this year. “Through good times and bad, Bridgestone has continued to support ICOTY, which has allowed us reach this milestone anniversary for which we are very grateful,” adds Caldwell.

“It’s our honor to sponsor this award recognizing the excellence in ingenuity by auto manufactures, and we appreci-ate the longstanding partnerships, both in the showroom and on our highways, we’ve enjoyed with many of them. We congratulate both Kia and Hyundai on their prestigious awards and look forward to creating world-class products for all manufacturers in the years to come,” said Michael Martini, President Bridgestone’s OE Division, of BATO.n

"The Sonata and its all four-cylinder lineup has been a game changer for us, and we’re thrilled to be recognized by the ICOTY awards.”, Hyundai Chief Executive Officer John Krafcik

"Since its debut, Sportage's popularity and consum-er appeal has outpaced supply in our showrooms.", Michael Sprague, vice president of marketing & com-munications, Kia Motors America

Southern Automotive JournalMarch 2011 7www.IneedOEMparts.com

Tax Changes Please Turn to Page 27

2010 was a banner year for small business owners as it relates to tax law changes and tax law no-changes. The Small Business Jobs Act of 2010 pro-vided a number of key tax changes designed to benefit small business while the Tax Relief, Unemployment Insurance Reauthorization and Job Creation Act of 2010 kept a number of key tax items the same. At any rate, prior to prepar-ing 2010 tax forms, the self-employed and micro-businesses (fewer than 10 employees) should be aware of tax law

2010 Tax Changes For The Self-Employedchanges.

“January is a great time to get a jump on your 2010 tax return,” said Keith Hall, National Tax Advisor for the National Association for the Self-Employed (NASE). “With all the tax changes implemented for 2010, it is critical that small business owners have the information necessary to prepare an accurate tax return and make sure every possible deduction and credit is utilized.”

The following tax law changes relate to 2010 returns:

Self-Employed Health Insurance Deduction – As always, the premiums paid for health insurance by the small business owner will be deducted on page one of form 1040. But for 2010, those same premiums can be included on Schedule E, Self Employment Tax as a deduction reducing net earnings from self employment and reducing the related Self Employment Tax. This can

The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has announced it is withdrawing its interpretation of the term “feasible administrative or engi-neering controls” as used in the General Industry and Construction Occupational Noise Exposure standards. The inter-pretation would have clarified the term as used in OSHA’s noise standard. The proposed interpretation was published in the Federal Register Oct. 19, 2010. OSHA has decided it needs more time to analyze the hearing loss problem and establish a greater resource pool.

OSHA Withdraws Interpretation Within Noise Exposure Standards“Hearing loss caused by excessive

noise levels remains a serious occupa-tional health problem in this country,” said Dr. David Michaels, assistant sec-retary of labor for occupational safety and health. “However, it is clear from the concerns raised about this proposal that addressing this problem requires much more public outreach and many more resources than we had originally anticipated. We are sensitive to the pos-sible costs associated with improving worker protection and have decided to suspend work on this proposed modifi-cation while we study other approaches

to abating workplace noise hazards.”According to OSHA, thousands of

workers every year continue to suffer from preventable hearing loss due to high workplace noise levels. Since 2004, the Bureau of Labor Statistics has report-ed that nearly 125,000 workers have suffered significant, permanent hear-ing loss. In 2008 alone, BLS reported more than 22,000 hearing loss cases, and Michaels emphasized that OSHA remains committed to finding ways to reduce this toll.

he Automotive Service Association (ASA) has updated its “Not-Included Operations” charts, two publications designed to ensure collision repairers consider all of the possible operations when they write an estimate. Two titles are available, “Reference Chart of Not-Included Operations When Installing New Replacement Parts,” and “Reference Chart of Not-Included Operations When Installing Recyclable Parts.” The guides serve as a quick summary of general not-included operations, and should be used in addition to procedure pages supplied by individual information providers.

“ASA continues to stress the impor-tance of getting paid for the steps per-formed and the materials used in the repair process,” said Denise Caspersen, ASA Collision Division manager. “The updated ASA ‘Not-Included Charts’ are an easy-to-use guide of the not-included operations from the three major estimat-

ASA Publishes Updated ‘Not-Included Operations’ Chartsing systems. These have been reviewed by the ASA Estimating subcommittee and if put to use, will add to the bottom line by documenting what operations are performed yet not included in the estimating pro-cess.”

The publi-cations are avail-able individually or as a set in a PDF format for ASA member-shops. To order or obtain pric-ing information, members may access the ASA online store at www.ASAstore.com, or call the m e m b e r s h i p department at

(800) 272-7467, ext. 295. Nonmembers may purchase hard copies of the docu-ments by contacting ASA’s membership department at (800) 272-7467, ext. 295.n

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OSHA Please Turn to Page 25

Southern Automotive Journal March 20118

MPi Please Turn to Page 30

Wynn’s can help you:• Capture maintenance sales during the write-up process• Increase multiple line customer pay repair orders• Improve your effective labor rate• Increase hours per repair order• Increase technician up-sells• Improve owner retention• Earn a high net profit

Serving the automotive industry since 1939

What our customers are saying:

“Unmatched customer service with first class products and equipment.” ~ Doug Dubuc, Cherokee Ford

“Our partnership with Wynn’s has been nothing but positive and profitable. They make the competition look like amateurs.” ~ Jody Cruce, Palmer Dodge

For more information, contact JOHN PERRONE at 404-786-1658.

The large percentage of auto deal-er customers that decline service recom-mendations because they do not under-stand the recommended work is a seri-ous problem nationwide. To help solve this Mobile Productivity, Inc., (www.mpi-fix.com) the leading provider of vehicle inspection tools, processes and consult-ing for auto dealer service departments, recently announced the launch of the MPi Recommendation Videos.

The videos, developed based on data collected from over 14 million vehicle inspections, have been added to MPi’s comprehensive, World Class Inspection service offering to a) help service advisors better communicate to their customers the benefits of the ser-vices recommended by their technicians; and b) provide useful information to the service advisors on the technical aspects related to needed work. Designed to compliment MPi’s Recommended Action Plans™ and Know Your Vehicle™ reports,

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

these new videos help the consumer feel more confident in their service buying experience and provide an enhanced relationship with their dealership.

“At MPi we help our dealers find it, sell it and manage it. Dealers using the World Class Inspection (WCI) system uniformly see significant increases in rec-ommendations per vehicle inspection; which translates to healthy increases in gross profit. We are excited to provide this additional tool to help drive results even higher,” said David Boyle, President and COO of MPi.

Based on data collected from over 14 million vehicle inspections captured in MPi’s EDGE software system, MPi has developed a suite of highly profession-al service advisor and consumer-facing videos that provide simple but detailed information on vehicle recommenda-tions . To date, the video library contains 210 service advisor videos and 238 cus-tomer videos, with more in development

as needed.The videos are accessible in MPi’s

EDGE vehicle inspection software, as well as in an MPi customer secure web por-tal at no additional charge. The videos explain the recommendations in very simple terms and are used as follows:

a. Service Advisor Videos:The service advisor videos range

from 90 seconds to 2 minutes in length and can be accessed in the EDGE system directly from the customer RO. Once the technician has inspected the customer’s vehicle and made his recommendations using EDGE, the service advisor accesses the RO and can simply click on the video tab and view any videos related to tech-nician’s recommendations. Each video will quickly educate the service advisor on what the required work is and how to explain it and sell it the customer. For an example see: http://www.mpifix.com.


supply would also displace some of the 7 billion gallons of oil that is imported every day into the United States from countries such as Venezuela, Saudi Arabia and Nigeria, at a cost of more than $300 billion annually to our economy.

“This is a bold move forward, chang-ing America’s energy future for the bet-ter,” said Tom Buis, CEO of Growth Energy. “Increased use of ethanol will strengthen our energy security, create U.S. jobs, and improve the environment by displacing

conventional gasoline with a low-carbon fuel.”

Buis added that with engine and emissions systems testing on cars 2001 through 2010 complete – and showing no issues with using E15 as a fuel – EPA’s approval of E15 should be extended to older vehicles to make continued progress in reducing America’s dependence on foreign oil.

“There are many more steps we can take toward achieving our energy security and environmental goals. We commend the EPA and we urge them to continue testing E15 for all vehicles, so that every American motorist has the opportunity to use a blend of fuel that is proven to be better for our economy, our security and our environment.”

The previous E10 standard – which permits up to 10 per-cent ethanol blended into fuel – was set in the 1970s to help spur the growth of a domes-tic, renewable fuels industry in answer to America’s first major oil crisis, engineered by OPEC. Since then, the United States has remained addicted to for-eign oil; two-thirds of the oil used in this country comes from overseas.

In March 2009, Growth Energy filed a petition with EPA to permit the raising of that regulatory cap on the ethanol blend from 10 percent to 15 percent to displace more for-eign oil.n

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Growth Energy announced recent-ly that U.S. jobs will be created, carbon removed from the air, and our national security made stronger with a decision by the U.S. Environmental Protection Agency today to raise the amount of ethanol that can be blended into our fuel from 10 percent (E10) to 15 percent (E15) for all vehicles built in the last decade.

The decision to permit E15 for 2001-to-2006 model year vehicles follows an October decision by EPA to permit blends up to E15 in vehicles 2007 model

In Landmark Move, EPA Approves Higher Ethanol Blend for Vehicles Built in Last Decadeyear and newer. The EPA was responding to a regulatory petition, the Green Jobs Waiver, filed in March 2009 by Growth Energy, America’s leading voice for etha-nol supporters and producers.

A full move to E15 creates a bigger market for American ethanol that could help create as many as 136,000 new jobs in the United States and eliminate as much as 8 million metric tons of GHG emissions from the air in a year — the equivalent of taking 1.35 million vehicles off the road. Increasing the domestic, renewable fuel

“The new Sierra Denali HD is the latest expression of GMC’s Denali phi-losophy of blending capability with pre-mium features and styling,” said Lisa Hutchinson, GMC product market-ing director. “It is a premium tool that offers many comfort and infotainment features, along with a maximum towing capacity of 21,700 pounds with the more powerful Duramax diesel.”

The new Denali HDs are crew cabs available only in the 2500 series (3/4-ton), 2WD and 4WD configurations, as well as the 3500 Series (1-ton) 2WD and 4WD in both single-rear-wheel and dually versions. The 3500 series is also available in standard (6-foot 6-inches) and dually long box (8-foot) versions. A Vortec 6.0L gas V-8/six-speed automatic powertrain is standard and the new Duramax 6.6L turbo diesel/Allison 1000 six-speed transmission powertrain is available on all Denali HDs.

The iconic Denali four-bar, chrome grille with round air inlets distinguishes the Sierra Denali HDs on the outside, along with body-color bumpers, chrome door handles, chrome accents and 17- (Dually), 18- and 20-inch polished forged aluminum wheels. On the inside they include Denali-specific brushed aluminum trim, power-adjustable pedals, a Bose premium surround audio system and 12-way power seats. Along with an optional heated steering wheel, heated and cooled leather-appointed seating is available.

The balance of the new 2011 Sierra HD lineup is identified on the outside by new, three-bar grilles and powertrain-badged louvered hoods, along with

Sierra Denali HD Leads New 2011 Sierra Heavy-duty Lineup

a revised, full-width chrome steel front bumper and a new family of 17-, 18- and 20-inch wheels. It’s beneath the skin, however, where they are truly separated from their predecessors – and the com-petition.

The lineup provides greater tow-ing capability (21,700 lbs./9,843 kg) and payload (6,635 lbs./3,009 kg) supported by all-new fully-boxed, high-strength-steel frames and strong suspensions for maximum capability and exceptional ride characteristics.

The workhorse Duramax 6.6L turbo diesel V-8 is more powerful and durable for 2011, delivering 397 horsepower (296 kW) at 3,000 rpm and 765 lb.-ft. of torque (1,037 Nm) at 1,600 rpm. It also produces lower emissions and offers B20 biodie-

sel capability that promotes a domestically pro-duced renewable fuel.

The Vortec 6.0L gas V-8 with variable valve timing returns to the new Sierra HDs, along with a strengthened ver-sion of the Hydra-Matic 6L90 six-speed automatic t r a n s m i s s i o n . This combination delivers excellent performance and efficiency, with a greater emphasis

on low-rpm power. It is enhanced for 2011 with greater idle refinement.

The engine is rated at 360 horse-power (268 kW) at 5,400 rpm and 380 lb.-ft. (515 Nm) at 4,200 rpm in trucks with GVWRs up to 10,000 pounds. It is rated at an estimated 322 horsepower (240 kW) at 4,400 rpm and 380 lb.-ft. of torque (515 Nm) at 4,200 rpm in trucks with GVWRs greater than 10,000 pounds.

A new standard feature on Duramax-equipped models is the “smart” exhaust brake. This driver-selectable fea-ture uses the turbine control of the vari-able geometry turbocharger and the compression of the engine to generate backpressure, slowing the vehicle with-out applying the brakes. It is integrated

with the cruise control feature, and varies the braking to account for the grade and vehicle

load. The exhaust brake allows for virtually effortless driving and towing, with seamless and quiet operation. It also helps prolong brake life and prevents overheat-ing the brakes on long, downhill grades.

Matching the Sierra HD’s greater strength and capability is a rear suspension designed to

The lineup provides greater towing capability - 21,700 lbs

Sierra Please Turn to Page 16

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Direct 770-963-6263 • Toll Free 800-241-8124 • FAX 770-237-8174

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Toyota Motor Sales (TMS), U.S.A., Inc., recently announced the continued expansion of its Product Quality Field Office (PQFO) program with the open-ing of new offices in Houston, Texas and Jacksonville, Florida. The launch rep-resents the latest milestone in Toyota’s ongoing efforts to broaden its field technical presence and enhance its abil-ity to detect, analyze and respond to customer and quality issues in the field.

“These offices were opened as part of Toyota Motor Corporation President Akio Toyoda’s six-point action plan to improve global quality and improve communication flow throughout the company,” said Gary E Smith, Toyota Motor Sales’ quality assurance and tech-nical support corporate manager. “They not only provide a direct link between

Toyota Announces Opening of Two Additional Product Quality Field Officesthe customer and Toyota’s design, qual-ity, and manufacturing organizations, but also enable Toyota to respond to customer issues quickly and effectively.”

The new facilities announced today represent the third and fourth PQFO in the U.S., with the first two offices located in New York and San Francisco. A fifth office is scheduled to open in Denver, Colorado by the end of the first quarter of this year.

Each PQFO in the United States is staffed with three to five Toyota engi-neers. Each office has a dedicated area of research for Toyota, Lexus, and Scion vehicles:

The new office in Jacksonville will focus its research on heating, ventila-tion, air conditioning, and vehicle driv-ability.

The Houston office, which opened last week, will research trucks, and chas-sis components.

Initially opened in 2009 as part of a pilot program, the New York office researches cold weather vehicle perfor-mance with special attention on corro-sion due to high road salt usage in the region.

With a high concentration of hybrid vehicles in the California area, the San Francisco office studies hybrid and alternative fuel vehicle systems.

The Denver office will look at SUVs and high altitude vehicle performance.

In addition to dedicated research, the proximity to customers and deal-ers within their geographic region will enhance each office’s ability to quickly identify customer concerns.n

Scuderi Group, an engine develop-ment company that is re-engineering the conventional four-stroke engine to advance fuel-efficient engine design, today announced strong preliminary results from vehicle simulations con-ducted on the Scuderi™ split-cycle engine at Southwest Research Institute (SwRI). Computer models showed that a base, naturally aspirated Scuderi™ engine operating in a 2004 Chevrolet Cavalier consumes 25 percent less fuel, and that a naturally aspirated Scuderi™

Independent Lab Simulations Indicate Scuderi Engine Consumes Up To 36 Percent Less Fuel Than a Conventional Engine

Air-Hybrid consumes 30-36 percent less fuel under similar drive conditions.

Findings are based on projec-tions generated from simulations of the Scuderi engine by the independent laboratory. The Scuderi split-cycle is the first engine design in over 130 years to apply a new thermodynamic process to the internal combustion engine. Using the unique combustion process of firing after top dead center, Scuderi’s engine maximizes power output while minimiz-ing fuel consumption.

“These results are only going to get better,” said Sal Scuderi, president of Scuderi Group. “The naturally aspirated Scuderi split-cycle engine will continue to improve when further optimized, and the Air-Hybrid performance will increase with higher air tank pressures. We expect the efficiencies to continue to climb as modifications are made and new simula-tions are conducted, including comput-er modeling of the 2011 Nissan Sentra

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U.S. Rep. Sheila Jackson-Lee, D-Texas, has introduced House Bill 229, the Michael Jon Newkirk Transportation Safety Enhancement Act of 2011, that establishes national standards for state safety inspections for motor vehicles. The bill requires states to establish mini-mum annual vehicle safety inspection programs or lose specific federal funds.

During the first week of the 111th U.S. Congress, Jackson-Lee introduced House Resolution 259, which proposed to establish state safety inspection pro-grams and national standards for state safety inspections of motor vehicles across the United States, but no action was taken on the legislation.

U.S. House Bill Introduced to Encourage State Vehicle Safety Inspection ProgramsIncluded in the requirements list-

ed in the language of this new bill, states must enact and enforce “a law that requires the owner of a motor vehi-cle registered in the state to present the vehicle for inspection on an annual basis to ensure that the vehicle meets or exceeds motor vehicle safety standards to be established by the state. At a mini-mum, such standards shall ensure that the seatbelts and speedometer installed in the vehicle are operable.”

Less than half the states have vehi-cle safety inspection programs and of those programs that do exist, many have inconsistent standards. The Automotive Service Association (ASA) supports fed-

eral legislation mandating periodic state motor vehicle safety inspection with a minimum level of safety standards. ASA has proposed to the Congress expand-ing the number of minimum standards included in the vehicle inspection if the Congress moves forward with safety inspection legislation.

Both the states of Missouri and Pennsylvania have conducted studies demonstrating the importance of peri-odic motor vehicle safety inspections as a deterrent to vehicle accidents, injuries and deaths.

To view the full text of U.S. House Resolution 229, visit ASA’s legislative website at www.TakingTheHill.com.n

running with a Scuderi engine.” The consistency and accuracy of

Scuderi’s approach to firing after top dead center is essential to the engine’s ability to combust cleaner and produce higher fuel efficiencies. The preliminary projections from the Chevy Cavalier simulation are evidence that Scuderi’s

unique cycle holds significant promise. A report that outlines the findings of the engine’s simulation program is expected to be available later this year.

U.S. policy makers have made land-mark decisions recently to help tighten fuel efficiency mandates. Cars produced and sold in the U.S. automotive market by 2016 model year are expected to average about 39 MPG while trucks are

expected to get an average of 30 MPG – nearly a 30 percent increase from cur-rent standards. The Scuderi engine is a viable option for automakers to meet these impending new rules because of its significant efficiency. And because the complexity of the engine is low, minimal retooling is needed to produce vehicles based on a Scuderi engine design.n

Scuderi From Page 13


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support greater loads. It features a new, larger asymmetrical leaf-spring design that also contributes to improved ride and handling characteristics. The asym-metrical design is derived from unequal front and rear spring half lengths, which minimize axle hop and enhance traction control efficiency.

A revised steering system designed to support the trucks’ greater front gross axle weight rating also enhances the driv-ing experience. It includes a new, larger

steering gear, power steering pumps and linkages. The pumps (different parts for gas and diesel models) deliver greater pressure for reduced steering effort in low-speed and parking maneuvers; they are also quieter. On some models, the new linkages feature a compliant joint added at the pitman attachment to enhance handling.

The enhanced Allison 1000 is strengthened to handle the higher torque capability of the new 6.6L Duramax engine, while also helping to improve fuel economy and provide seamless assistance

with a new exhaust brake system. Greater efficiency is delivered through reduced “spin loss” – meaning, the transmission channels more of the engine’s power to the axles, allowing it to do more with less fuel.

Performance with the Duramax/Allison combination is also improved over previous models, with preliminary testing showing 0-60 mph times of less than 9 seconds and quarter-mile times of less than 16 seconds in 2500HD models. That’s about 0.3-second and 0.5-second quicker, respectively, than previous models.n

Sierra Please From Page 11


ply up to 2 x 75 kW, i.e. a total of 150 kW, from its kinetic energy to the two elec-tric motors on the front axle.

This additional power is available for around eight seconds when the sys-tem is fully charged. In the successful 911 GT3 R Hybrid, this additional power can also be used as a consumption aid depending on the racing situation, e.g. to delay pit stops or reduce the fuel tank volume and therefore the weight of the vehicle.

With the new 918 RSR racing

laboratory, Porsche is now elevating this motor racing hybrid concept to an experimental level. In the 918 RSR, “Porsche Intelligent Performance” equates to research into methods for further sustainable efficiency improve-ment under the intensified conditions of the race track, lap times, pit stops and reliability — a metier in which Porsche has been demonstrating its success for over 60 years.

Finally, the starting number, 22, pays homage to the anniversary of a further triumph. Back in the days when overall victories in Le Mans were not

yet an entirely routine matter within the Porsche racing department, the pilots Dr. Helmut Marko and Gijs van Lennep were the first to cross the finish line in 1971’s 24-hour classic. The distance record set by their Porsche 917 short-tail coupé — 3315.21 miles at an average speed of 138.13 mph — did not remain unbeaten for an eternity, but for exactly 39 years until 2010. At the time, the 917 in the Martini colors was also an experi-ment and far ahead of its time: a mag-nesium space frame set new standards in Porsche’s lightweight construction domain.n

Contributors

Dennis Martin

Ami Vonesh

Joyce Ethridge

Russ Heaps

Southern Automotive Journal,Inc.P.O. Box 675097

Marietta, Ga 30006-0009(770) 321-9920

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Volume 15 Issue No. 3

Jim TuckerPublisher

Michele TuckerEditor

Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessar-ily those of the publication. Subscription: $12.00 per year.

No representation is made as to the accuracy or the completeness of the infor-mation provided by this publication. Entire contents copyright 2011. All rights reserved.

Grease Monkey, a leading Fast Lube franchise, is “going green” with EcoPower, a new high-quality motor oil that is environmentally friendly and comparably priced with standard motor oils. EcoPower is now available in all four Lee County Grease Monkey locations.

“EcoPower uses much less energy to produce than oil refined from crude,” said Grease Monkey franchisee Anthony Zimbicki. “We’re excited about offering EcoPower because it conserves resourc-es and reduces dependence on foreign crude.”

EcoPower is premi-um-quality oil produced by re-refining used motor oil and it is certified to meet or exceed the quality stan-dards set by the American Petroleum Institute (API) and the Society of Automotive Engineers for new motor oil. Safety-Kleen, which col-lected more than 225 million gallons of used oil in 2008 and recycled approximate-ly 110 million gallons into base oil products for use in the marketplace, is North America’s largest collector and re-refiner of used oil.

“Offering EcoPower makes solid environmental and business sense,” Zimbicki said. “Turning used oil into high-quality lubricating products conserves a valu-able resource and removes a potential pollutant from the environment. It takes up to 85-percent less energy to produce a gallon of lubricat-ing oil from used oil than to produce the same oil from a gallon of crude, and the end product is identical to tradi-tional motor oils made from crude and meets the same stringent specifications.”

For the past 20 years, Safety-Kleen has produced high-quality motor oils for large commercial fleets and the federal government by re-refining used oil the com-

Grease Monkey in Southwest Florida Goes Green With Safety-Kleen EcoPower Motor Oilpany collects at thousands of car deal-erships, automotive retailers and quick-lube facilities across North America. By recycling and re-refining used oil, Safety-Kleen avoids the emissions of more than one million metric tons of greenhouse gases annually when com-pared to refining from crude and burn-ing used oil for energy, the equiva-lent to taking 190,000 cars off the road every year.

EcoPower motor oil is now avail-

able in 5W-20, 5W-30, 10W-30 and 15W-40 viscosity grades. In addition, all major U.S. car manufacturers have approved the use of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified motor oil in all their cars. The EcoPower SAE 15W-40 grade has also been approved by leading heavy-duty engine manu-facturers.

More information about new EcoPower motor oil is available at www.ecopoweroil.com.n



U.S. Rep. Cliff Stearns, R-Fla., chairman of the House Energy and Commerce Committee’s Subcommittee on Oversight and Investigations, has introduced H.R. 164 directing the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to require greater disclosure of information relating to the market value and safety of damaged motor vehicles.

The bill has been referred to the House Committee on Energy and Commerce, and is known as the “Damaged Vehicle Information Act.” The proposed legislation includes the fol-lowing requirements.

All persons who terminate a con-tract related to a motor vehicle due to flood or water damage, collision, fire damage, theft and recovery, or any other circumstance that adversely affects the fair market value of such motor vehicle, to disclose to the public in a commer-cially reasonable, electronically acces-sible manner the following information for every motor vehicle that has been

Stearns Introduces Bill Calling for Greater Vehicle Disclosureidentified in such contract:

A) The vehicle identification num-ber of the motor vehicle.

B) The date of the termination of the contract.

C) The odometer reading of the motor vehicle on the date of the termina-tion of the contract.

D) Whether, as a result of the inci-dent that resulted in the termination of the contract, one or more airbags in the motor vehicle were deployed.

E) The cause of the termination of the contract, including whether such cause was flood or water damage, colli-sion, fire damage, theft and recovery, or another cause.

The bill goes on to state that the private sector will be responsible “to col-lect, aggregate and disclose to the public the fair market value and safety informa-tion described in paragraph (1) and all such information shall be accessible by vehicle identification number.”

In January 2009, The National Motor Vehicle Title Information System

was implemented, providing a nation-al database of vehicles compiled from state, salvage and insurer reporting. It requires insurance companies and sal-vage yards to report vehicles that are severely damaged or totaled, giving consumers access to such information as odometer readings and theft records. The data is more comprehensive, up-to-date and less expensive than some private sector reports.

The implementation stemmed from the 2008 court case, Public Citizen Inc., Consumers for Auto Reliability and Safety, and Consumer Action v. Michael Mukasey, Attorney General of the United States. Public Citizen filed the suit to fight for a used car database that was established by Congress in 1992 in the Anti-Car Theft Act. However, the U.S. Department of Justice had never made the system available to the public.

ASA encourages independent repairers to go to the ASA legislative website, www.TakingTheHill.com, to review U.S. H.R.164.n

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The Tennessee Valley Authority and the Electric Power Research Institute has unveiled an electric vehicle charging station that can also make electricity from sunlight, store electricity and put electricity back in the power grid when needed.

The prototype Smart Modal Area Recharge Terminal, or SMART station, developed by TVA and EPRI is among the first public electric vehicle charging stations with all these features. Located at EPRI’s Knoxville Research Laboratory, the station demonstrated its capabilities recenlty while charging electric vehicles built by General Motors, Mitsubishi and Nissan.

“Electricity as a transportation fuel can benefit the environment by reduc-ing greenhouse gas emissions, and it can save consumers money by lowering their driving costs,” said Anda Ray, TVA senior vice president of Environment and Technology. “These all-in-one charging stations are important to the development of electric vehicles and also to TVA’s goal to provide cleaner, low-cost ener-gy.”

TVA and EPRI broke ground on the SMART station in June 2010. Oak Ridge National Laboratory and local power companies are partners in the project. A second prototype is being built by the national laboratory in Oak Ridge, about 10 miles away.

The charging stations will be tested for three to six months before additional stations, with a total of 125 charging spaces, are built in Knoxville, Chattanooga, Nashville and possibly other sites over the next few years. Access to the stations initially will be limited to researchers.

“This and similar charg-ing stations represent a key step in providing charging facili-ties for electric vehicles when away from the home,” said Mark McGranaghan, EPRI vice president of Power Delivery and Utilization. “The data collected from these stations will help us to under-stand station performance, cus-

TVA, EPRI Dedicate SMART Charging Station for Electric Vehiclestomer charging preferences and grid impact.”

The new charging station features:Six parking spaces (10-space sta-

tions are planned for the future), each supplying enough power to charge most electric vehicles in three to eight hours, depending on the make of the vehicle.

An electric plug designated as the industry standard by the Society of Automotive Engineers that will accom-modate all future plug-in vehicles made for the U.S. market.

About 2 kilowatts of solar photo-voltaic panels per charging space.

About 5 kilowatt-hours of station-ary battery storage per charging space to assist vehicle charging and send power to the grid during periods of peak electricity demand. The batteries also will support the local power grid by less-ening the effects of charging multiple

cars in one location.Advanced measurement and con-

trols that will collect data about charging electric vehicles.

The SMART stations will be used over time to study various aspects of electric vehicle charging, including consumer behavior, the impact on the electricity system, infrastructure design and development, and testing different stationary batteries. TVA and EPRI also will assess electric vehicles’ potential to reduce greenhouse gases and other pol-lutants.

The SMART station is being deployed in conjunction with the EV Project, managed by ECOtality and including EPRI; TVA; the U.S. Department of Energy; the state of Tennessee; Oak Ridge National Laboratory; Nissan; the cities of Knoxville, Chattanooga and Nashville, and regional utility partners.n


Wholesale MAZDA PartsFrom Parts Professionals

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Gas Prices Please Turn to Page 25

According to the latest Kelley Blue Book www.kbb.com Market Intelligence survey concerning gas prices, the cur-rent economic situation coupled with concern over the potential rise in gas prices has caused new car and used car shoppers to change their vehicle con-sideration criteria. Nearly three-quarters (70 percent) of car shoppers say that gas prices have influenced vehicle con-siderations, or the type of vehicle they are considering. Almost half (43 per-cent) of car shoppers report delaying the purchase of a vehicle due to economic concerns and gas prices, and more than half (51 percent) report reducing or stop-ping entirely behaviors such as vaca-tioning, going out to eat, shopping and

Nearly Three-Quarters of Car Shoppers Say Gas Prices Have Influenced Vehicle Purchase Considerations; Expect Gas Prices to Increase in Near Future

engaging in activities for entertainment, among other things. Moreover, 75 per-cent of kbb.com survey respondents said they expect gas prices to rise in the next 30 days, and data from the U.S. Energy Information Administration reveals that gas prices are projected to rise through-out 2011 and into 2012.

In addition, 61 percent of kbb.com survey respondents say that they have changed their driving habits as a result of rising gas prices, and many indicate they are considering making trade-offs on their next vehicle choice to save money on fuel. Nearly half of car shoppers (48 percent) said they would be willing to change engine size (i.e. choosing a four-cylinder versus a V6 or V8), 36 percent

said they would change vehicle size (i.e. mid-size sedan versus large sedan), and 31 percent said they would change vehi-cle category (i.e. sedan versus SUV).

Kelley Blue Book Market Intelligence employed the Van Westendorf pricing model as a research strategy to under-stand consumers’ price sensitivity toward gas prices and discovered that the cur-rent optimum price point for gasoline per gallon is $3.00 (with the acceptable range of pricing from $2.75 - $3.25), meaning that if prices remain around $3.00 per gallon, car shoppers likely will not make major changes in vehicle con-

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Avalon Please Turn to Page 28


Toyota has introduced a rede-signed Avalon for 2011, teaming its 268-HP V6 engine with a six-speed automat-ic transmission for high fuel efficiency (29 MPG EPA highway rating). Evoking a time when travel was sophisticated, elegant and comfor table, the new Avalon combines a distinctive new exterior style and a restyled interior rich with premium touch points and practical new technolo-gies.

D y n a m i c , e x p r e s s i v e lines distin-guish the 2011 Avalon, which gains an infu-sion of com-fort, safety and t e c h n o l o g y advancements to enrich the driving experi-ence. Upgraded equipment and technology features, such as an available touch-screen naviga-tion system with real-time traf-fic (requires subscription), and Bluetooth® hands-free phone capability with music streaming to the audio system, are among the improvements for the 2011 model. These enhance the car’s renowned blend of spaciousness, comfort and technology.

“The Avalon has long been appreciated by smart, conscientious consumers who recog-nize quality materials and the beauty of detailed craftsmanship,” said Bob Carter, group vice president and gen-eral manager, Toyota Division, Toyota Motor Sales, U.S.A. “The changes made for 2011 will allow us to build on our position in the premium large car segment. The competition does not stand still, and neither do we.”

2011 Toyota Avalon Debuts New Styling and Better EfficiencyRestyled at Calty Design

Research in Newport Beach, Calif., the Avalon is assembled at Toyota Motor Manufacturing Kentucky (TMMK), a “zero landfill” facility. It was developed at the Toyota Technical Center (TTC) in Ann

Arbor, Mich.For 2011, Calty restyled Avalon to

project an elegant, outgoing presence. A wider, more substantial grille ties into projector headlamps. These work with a broad, undisturbed front hood to sug-

gest a lowered center of grav-ity and empha-size the Avalon’s wide stance. The new head-lamps, which combine multi-reflector halo-gen high beams with halogen or HID low beams, use “light pipes” to create a sig-nature night-time appear-ance. The front fog lamps, now integrated into a trapezoidal front bumper, provide wider illumination.

In profile, the 2011 Avalon is enhanced by additional use of chrome trim, rede-signed rocker panels and glare-resistant outer mirrors with inte-grated turn signals. Dual exhaust tailpipes are integrated into the cutaway trapezoid shape of the lower bumper for a modern image. Reshaped taillights reduce turbu-lence at the rear, helping also to reduce the car’s coefficient of drag. The new lights integrate stop, turn

and side marker lighting func-tions in one combined lamp. LED light pipes with dark alu-

minized sides and both clear and red lenses project a modern appearance.

The 2011 Avalon shows off a new contemporary style inside, as well. The new interior remains generous-ly spacious and elegant, fitted with comfortable seating and thoughtfully integrated amenities. Coordinated

A wider, more substantial grille ties into projector headlamps

LED light pipes with dark aluminized sides and both clear and red lenses project a modern appearance

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OSHA From Page 7


Check out our NEW Website for - Association Information • OEM Repair Information • News and Trends • Back Issues www.sajonline.com or www.ineedoemparts.com (i need oem parts)


As part of this effort, the agency will:

• Conduct a thorough review of comments that have been submitted in response to the Federal Register notice and of any other information it receives on this issue.

• Hold a stakeholder meeting on

preventing occupational hearing loss to elicit the views of employers, workers, and noise control and public health pro-fessionals.

• Consult with experts from the National Institute for Occupational Safety and Health, and the National Academy of Engineering.

• Initiate a robust outreach and compliance assistance effort to provide

enhanced technical information and guidance on the many inexpensive, effective engineering controls for dan-gerous noise levels.

To view the full text and history of the regulation, the OSHA release, or any further information regarding the noise exposure standards, visit ASA’s legisla-tive website at www.TakingTheHill.com.n

sideration criteria. However, at the $3.50 per gallon price point, more than half of consumers feel that gas is so expensive that it will affect their vehicle consider-ation, and at $4.00 per gallon, 80 percent of consumers say their vehicle consider-ation will be affected. At a price point of $5.00 per gallon, almost all car shoppers (95 percent) reveal that gas prices will affect vehicle consideration.

In addition, Kelley Blue Book Market Intelligence performed an analy-sis of trended data from its EcoWatch™ study and discovered a clear relation-ship between gas prices and alternative-fuel vehicle consideration, revealing that

as gas prices increase, consideration of alternative-fuel vehicles also increases. Conversely, as gas prices decrease, con-sideration of alternative-fuel vehicles also decreases. When gas prices remain rela-tively stable, interest in alternative-fuel vehicles is unaffected. The analysis also determined that consumers can become acclimated to semi-static price points over time, but the speed and amount by which gas prices increase also affects the changes in interest of alternative-fuel vehicles. Given that the current national price for a gallon of regular gasoline in the United States is $3.12 (according to AAA), kbb.com’s analysis reveals that if gas prices were to reach $4.00 per gal-lon by Summer 2011, interest in alterna-

tive-fuel vehicles would double in that timeframe.

“The uncertainty of gas prices combined with the government-man-dated increase in Corporate Average Fuel Economy (CAFE) have most automakers preparing both small and fuel-efficient vehicles for their future lineups,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “It is clear from the latest Kelley Blue Book Market Intelligence data that gas prices have a definite impact on the vehicle choices made by new-car shoppers in the United States, and it seems that the price of gas also will help determine the success or failure of many new alternative-fuel vehicles now set for production.”n

Gas Prices From Page 20

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Frank SebertWholesale Sales

888.399.2145205.909.2145

[email protected]

Tommy Parker Wholesale Sales 866-854-6639334-514-7640

fax

[email protected]

Robert Robinson Wholesale Sales

888.428.2190205.909.2190

mw

indham@

withyoudow

ntheroad.com

Marvin WindhamParts Manager

205.458.4598800.263.0141

Larry Bingham

205-296-3021

Moose Simmons

205-907-9068

229-4060549

Wendall Waller

Scott Cole334-300-0592

mrunyan@

opaparts.com

Mark RunyanWholesale Sales

888.882.2146205.909.2146

We Care About Your Order

We Want To Help You Build Your Business

We're With You Down The Road

[email protected]

Hollie TolbertAftermarket Specialist

877.276.2129205.909.2129

Toll Free 800-633-4304 Toll Free FAX 888-815-5238Local collision 205-823-5237 Local mechanical 205-957-1314

dflagg@w

ithyoudowntheroad.com

David FlaggAsst. Parts Manager

800.263.0141 205.458.4619

kprice@w


Ken Price MechanicalSpecialist

800.263.0141 205.458.4601

nmyers@

withyoudow

ntheroad.com

Nikki MyersMechanicalSpecialist

800.263.0141 205.458.4604

rrussell@ w


Randy RussellMechanical Specialist

800.263.0141 205.458.4602

tmadaris@

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ntheroad.com

Terry Madaris MechanicalSpecialist

205.458.4600800.263.0141

rbarnett@w


Raymond Barnett Wholesale Sales

205.909.2172 888.547.2172

mm

[email protected]

Mike McCoolWholesale Sales

888.399.2196205.909.2196

205-757-2968

Rhonda Johnson

At Your Door

Customer Service Team

800.338.5481901.347.4207


800.338.5481901.347.4207

VOLVOof Memphis of Memphis

FAX

[email protected]@volvoofmemphis.com

FAX

Suzuki

Daily Parts Delivery Throughout The Southeast!

Daily Parts Delivery Throughout The Southeast!

be up to a 15.3% savings on the cost of health insurance.

Increase in Maximum Section 179 Deduction – The maximum allowable deduction under Code Section 179 was increased from $250,000 to $500,000 providing additional incentive for small businesses who invest in new equip-ment. At the same time, the limit for the phase out of the deduction was increased to $2,000,000 from $800,000.

Extended Net Operating Loss Carryback Period – The number of prior year’s taxes that can potentially be recovered by carrying back a current year loss was increased to as much as 5 years. During a year of tough eco-nomic hurdles, this change can provide needed cash flow relief if 2010 was a year of losses.

Standard Mileage Rates Adjusted for 2010 – Business owners using their

vehicle for company business can deduct 50 cents per mile driven on their 2010 tax return. The rate has also been set for 2011 at 51 cents per mile. The rate for medical miles driven was 16.5 cents per mile for 2010 and 19 cent per mile for 2011, while charitable miles use the rate of 14 cents per mile for both years.

Contribution Limits for IRAs and Other Retirement Plans - Where an IRA contributor who is not covered by a workplace retirement plan is married to someone who is covered, the deduction is phased out if the couple’s income is between $167,000 and $177,000.

Increase in ‘Start-Up’ Expense Deduction – For 2010, the current deduct-ible amount of new business start-up expenses was increased to $10,000 from $5,000. Any additional amounts must be expensed ratably over not less than 180 months.

AMT Exemption Increased for 2010 – For tax year 2010, the Alternative Minimum Tax exemption for a married

couple filing a joint return is $72,450, and $47,450 for single filers. The AMT has also been determined for 2011, $74,450 for a joint return and $48,450 for single return.

Payroll Tax Cut for 2011 – Beginning January 1, 2011, the employee’s part of the OASDI portion of Social Security tax was decreased from 6.2% to 4.2%, on the first $106,800 paid to each employ-ee. For the small business owner, the OASDI portion of Self Employment Tax was decreased from 12.4% to 10.4%

Individuals who are unable to pay the tax that they owe with the return still have some options. It is important that the return still be filed on time even if the full amount due cannot be paid. Consider including IRS form 9465, Installment Agreement Request, which will provide additional time to meet the tax obligation. Contacting the IRS at 1-800-829-1040 as soon as possible if additional tax payment difficulties arise is the best advice.n

Tax Changes From Page 7


MITSUBISHI Local770.590.4468

Toll Free800.543.4647

Fax770.795.0645Wayne BrookshireJerry Brown


Call Us For All Your Mitsubishi Parts

colors and rich new wood-grain style materials convey the rich elegance of a luxury sedan. A new instrument panel incorporates visually attractive and easily readable Optitron gauges that use graduated white illumination with white pointers. These are set inside smoked lenses and deep chrome rings that add depth and a sense of luxury.

The steering wheel provides fin-gertip controls for Bluetooth hands-free phones, the audio system, climate control system and the vehicle informa-tion center.

S t a n d a r d leather- tr imme d front seats and seatbacks on the Avalon Limited are fitted with ventila-tion systems and an enlarged perfo-ration area to help keep them cool. Thicker stitching on the seats provides a stylish accent to the interior design. For safety, active front head-rests are also standard.

With its combination of ample power and excellent fuel economy,

Avalon From Page 22

Avalon offers one of the most compel-ling packages in the large sedan seg-

ment. The 2011 Avalon is powered by a 24-valve, dual-overhead cam 3.5-liter

V6 engine that pro-duces 268 horse-power at 6,200 rpm.

The engine is equipped with the dual VVT-i electronic valve-control system that ensures a broad powerband, while requiring less fuel and generating fewer emissions.

For 2011, Avalon’s EPA ratings improve to 20 MPG in the city 29 MPG highway (compared to 19/28 before), which is outstanding for the class and is better that some midsize six-cylinder models. The 2011 Avalon is certified as an Ultra Low Emission Vehicle (ULEV).

The Avalon’s MacPherson strut coil spring independent suspension deliv-ers a sophisticated blend of smooth ride quality and precise driving control. Rack-and-pinion steering combines with front-wheel-drive and optimized steer-ing gear for an easy, natural handling feel.n

A new instrument panel incorporates visu-ally attractive and easily readable

In profile, the Avalon is enhanced by chrome trim, redesigned rocker panels and outer mirrors with integrated turn signals

www.IneedOEMparts.com


Tameron, your trusted automotive wholesale parts supplier, is now delivering Genuine Hyundai replacement parts to your area.

Please call your salesman for details!

David Bonnett(205) 443-7655

[email protected]

David Cartee(205) 443-7653

[email protected]

Frank Jackson(205) 443-7651

[email protected]

Jim Henson(205) 443-7654

[email protected]

(800) 467-0699 • Fax (205) 443-7656 Tameron...One Way, The Right Way

1595 Montgomery Highway / Hoover, Alabama 35216Genuine Parts

1595 Montgomery Highway / Hoover, Alabama 35216

800.467.0699 205.443.7656

David Bonnett(205) 443-7655

[email protected]

David Cartee(205) 443-7653

[email protected]

Frank Jackson(205) 443-7651

[email protected]

Jim Henson(205) 443-7654

[email protected]

b. Customer Videos:The customer videos are approxi-

mately 30 seconds each and can be used in two ways:

The service advisor can quickly show the customer the video at his com-puter at the dealership to explain why it is so important to get the work complet-ed and sell the customer on the needed work

If the customer has left the dealer-ship, the videos can be emailed to the customer for them to view at on their smart phones, work, or home. For an

example visit MPi's website.MPi’s primary focus is providing

dealerships the necessary tools, process-es and training to successfully institute a comprehensive, world class inspection program in service departments across North America. MPi’s proven results driv-en solution has been helping over 800 dealerships achieve a 4 or 5 to 1 return on investment since 2003 by increasing the sale of legitimately needed service work.

The WCI system focuses on the management of a “customer friendly” process which, when performed correct-ly, produces better results. MPi’s com-

plete and all inclusive vehicle inspec-tion program includes its state of the art software solution, EDGE, custom-ized customer friendly communication tools (Recommended Action Plan™ and Know Your Vehicle™ reports), detailed management reporting and analysis tools, ongoing consulting and training services, and process and performance metrics.

WCI pricing is based on dealership size and number of users. A dealership can receive a no-cost price quote and business case by contacting MPI at (888) 503-8040 or visiting MPi’s website at: www.mpifix.com.n

MPi From Page 8

Jeff BraswellParts [email protected]

Mike BennettAsst [email protected]

Wholesale Parts678-479-4622678-479-4623

866.961.SONS (7667)678-479-4695 Fax

Wholesale Parts678-479-4622678-479-4623

Mike Bennett-Asst [email protected]

Jeff Braswell-Parts [email protected]

MINI OF SOUTH ATLANTA4171 Jonesboro RoadUnion City, GA 30291866.961.SONS678.479.4695 FAX

YOUR SUCCESS IS THE "PART" THAT COUNTS!

Your success is the "part" that counts

ORIGINAL MINI PARTS: POWER HARNESSEDFOR THE GOOD OF MOTORINGKIND.While much about the MINI’s boundless energy remains a mystery, some of its vigor can be traced to Original MINI Parts. Built to strict OE specifications for stellar fitment and perfor-mance, MINI Original Parts are the same parts used in MINI production. They’re backed by a potent, 24-month, gajillion-mile limited warranty. And they come with technical support available from your servicing MINI dealer.Now that’s a powerful combination, indeed.

Your customers expect maintenance and repairs of the highest quality.And the first step towards meeting those expectations is using only Original BMW Parts - the same ones used in Series Production

Our parts, Your peace of mind

Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized BMW center or www.bmwusa.com for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

4171 Jonesboro RoadUnion City, GA 30291

BMW of South Atlanta

BMW of South Atlanta

We are in the Overnight Parts Alliance

© 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered trademarks of Chrysler Group LLC.

ConvenienceAuthentic

DO IT RIGHT … RIGHT OUT OF THE BOXEverything in one box. This is the way it should be. Authentic Mopar® Brake Kits contain not only all the parts you need, but all the right parts. Precision rotors. Durable, application specifi c brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.

Order Hot Line: (800) 241-8124 or(770) 963-6263M–F 8:00 a.m. – 5:30 p.m.www.hayeschrysler.com

AUTHENTIC MOPAR® PARTS ARE AVAILABLE AT

HAYES CHRYSLER-DODGE-JEEP 719 W Pike StreetLawrenceville, GA 30045

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southern automotive journal march 2011

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