Sparkmagazine

___Rachel HoggSchyler Martin

Katie QuineBruna Silva

by

our mission

Spark is dedicated to finding and highlighting positivity in life.

We'll be a bright light to the typically dark world of media. We'll

share uplifting stories, encourage meaningful living and

promote happiness. We'll show how others are improving the

world and help our readers find their own spark.

our reader

Spark is for people in transformative stages of life - a recent college graduate,

someone who is starting a family, individuals in their mid-40’s who want to pursue

a new career. Anyone in need of a fresh outlook will find a spark in Spark. Spark

aims to be a gender-neutral magazine for people who are looking for a beneficial

escape from their lives, the kind of escape that will make them feel good enough

to re-enter reality.

our audience

We are looking at a mixed audience of men and women, between the ages of 20

and 40. We estimate about 80 percent of our readership will be from women and

20 percent from men. They are educated people, mostly employed and largely

homeowners or soon-to-be homeowners. Our target audience enjoys both long

and short-form stories and is eager to read about subjects that are not always

covered by the major media outlets.

our subject matter Potential front-of-book content

● “Look good, feel good” style section

● “Treat yo’ self” product section

● Bucket List challenge

● How-to’s: How to survive a bad day

● Q&A section that addresses and destigmatizes mental health

● Featured Instagram pictures of readers doing good

our subject matter Potential well stories

● Finding happiness: What’s behind the world’s most smiley countries and what

can the United States do to get there?

● Social media and the growth of the green-eyed monster: How can we stop it?

● Six degrees of separation and rekindling after missed connections

● The changing face of travel and how to make the most of your trips overseas

● Psychology of a smile

our subject matter

Potential profiles with strong human interest focus

● Founders of non-profit organizations

● Speakers at TED Talks or TEDxUNC Talks

● The Harvard professor who teaches about happiness

● Interesting senior citizens and their life journey

our subject matter

Potential end-of-book content

● Personality tests

● Adult coloring section

● Entertainment section featuring reviews on uplifting (but not

cheesy) movies, music and books

our resources

● Real people and their personal stories

● News events

● Historical events

● Scientific information

● Social and cultural trends (past and present)

Our main source isour readers!

our competition

A print magazine with the same philosophy as ours doesn’t really exist.

There are various online platforms including Buzzfeed, Up Worthy and Hello

Giggles that offer the same escape to the reader. Additionally there are print

magazines currently available in the market such as Real Simple and Time

that cover similar content; however, these publications differ from ours

stylistically.

our advertisers

The content of Spark encompasses many different subjects, such as mental

and physical health, food, fashion, beauty, relationships and work. Since our

audience is a mixed one, we can have food brands, entertainment companies,

charities, clothing brands, travel agencies, and fitness-related advertisers.

Also, we can have advertisements that relate specifically to each edition’s

content.

our spark

Spark strives to improve the lives and outlooks of all who read it. We

will find the good that already exists in the world and share it.

We will share stories of those who have overcome personal struggles,

and in turn, help our readers overcome their own struggles. In a world

that can sometimes feel so brutal, this isn't just an entertaining

magazine… it's a necessary one.

sparkmagazine

UNIQUE PERSPECTIVE

DEDICATED REPORTING

INTELLECTUAL FOCUS

GENUINE CARE

UPLIFTING ESCAPE