*Sparkles(Cleaning & Grill)

*Group 7 initiative,

*DLI road, University of LAGOS, AKOKA, LAGOS.

*07065031427,08020638626.

*sparkles@gmail.com.

*www.sparkles.com

*BUSINESS DESCRIPTION

The need for a very effective car washand laundry service gave birth to the ideathat is “Sparkles- cleaning and grill”.Sparkles-cleaning and grill will beproviding customers with three services:car washing, laundry, and relaxationcenter/bar.

Sparkles-cleaning and grill will offer highquality product and services at areasonable rate within the UNILAGenviron.

*MISSION, GOALS AND

OBJECTIVESMISSION

To offer to our esteemed customers superior cleaningservices rapidly, at an affordable price and at yourutmost convenience in order to maintain impeccablecustomer service.

GOAL AND OBJECTIVES

Our goal is to create a cleaning service that is uniqueand sort after in the University of Lagos and it’s environ:

*Keep our customers relaxed and refreshed while theyenjoy our services,

*Maintain a very high gross profit margin.

*Maintain a modest, steadily growing net profit margin.

*Expand to two locations after third year of operation.

*MANAGEMENT

IBE C. C.E.O

OZORE U.

C.O.O/F.O

OYETADE O.

SECRETARY

OBASAN T.

M.O

OLATUNBOSUN O.

EXECUTIVE MANAGER

*COMPANY STRUCTUREName Title/position Number of shares Percentage of ownership

Christian Ibe Mr. (C.E.O.) 5.3 5.3%

Oyolade Oluwaseyi Ms. (Secretary) 5.3 5.3%

Ozore Ufuoma Mr. (C.O.O/F. O.) 5.3 5.3%

Egede Peace Mrs.(Financier) 20 20%

Obasan Tobi Mr. (M. O.) 10 10%

Mumuni Aisha Ms. (Financier) 5.3 5.3%

Ironuah Rosemary Ms. (Financier) 5.3 5.3%

Olatunbosun Samson Mr. (Exe. Manager) 5.3 5.3%

Yomi Faseun Damilola Ms. 5.3 5.3%

Okeke Blessing Ms. 5.3 5.3%

Fodeke Opeyemi Ms. 5.3 5.3%

Obot Godwin Mr. (Manager) 5.3 5.3%

Amagwu Tochi Ms. 5.3 5.3%

Olakitan Titilope Mr. 5.3 5.3%

Alawode Ibrahim Mr. 5.3 5.3%

*SERVICE DESCRIPTION

Sparkles- cleaning and grill will provide 2 services to itscustomers namely;

*CAR WASH: Major services are exterior wash,exterior and interior cleaning, waxing, undersidecleaning, vacuuming.

*LAUNDRY: including Pickup and delivery.

*PRODUCT

DESCRIPTIONNAME OF

FOOD

COST

PRICE

SELLING

PRICE

PROFIT

MARGIN

Chicken

and chips

N400 N800 N400

Goat

meat

Pepper

soup

N500 N900 N400

Catfish

Pepper

soup

N900 N1500 N600

Shawarma N300 N500 N200

Asun N250 N500 N250

Nkwobi N350 N700 N350

*MARKET ANALYSIS

SUMMARYMarket research

*With about 45, 000 student population (bothpart time and full time students) and 5000academic and non-academic staff andapproximately a 1000 cars coming in and outdaily.

*Sparkles-cleaning and grill is positioning itself as thepremier car wash, laundry and relaxation center servingthe AKOKA-BARIGA axis.

*We have forecasted a 20% market share.

*Market Analysis

Summary IIIndustry Analysis

* In the last few years, demand for the services of car cleaners hascontinued to rise in Nigeria and return on investment is quitetremendous.

* The car wash industry in Nigeria is booming – with low startupcosts and high profits.

Competitive Analysis

* The competition Sparkles- cleaning and grill faces within UNILAGis very low.

* The only major competition is YABA utility center located acrossAKOKA road.

Target market

Sparkles- cleaning and grill’s services is targeted towards car ownersand students of the University of Lagos and it’s environ.

*MARKETING PLAN

Our marketing plan is simple as there aren’t any

major competitors.

*Positioning Strategy

*Product/service strategy

*Pricing Strategy

*Promotion and advertising strategy

*Place

*

CAR WASH

*Advanced car cleaning equipment such as high pressure carwashers, vacuum cleaning for interior, steam sprayer.

*Exterior and detailed interior washing will be done by ourexperienced staff as well.

LAUNDRY SERVICE

Quick and effective washing in order to reduce time spent gettingcustomers clothes washed and dried.

RELAXATION CENTER/ BAR

*“sparkles” will offer in-house made delicacies while drinks willbe purchased. Items needed for making our food options will besourced from the BARIGA market.

*

*SPARKLES “will have a total of 19 staffs

divided into different sections.

*Full time employees and skilled labor with

skills applicable to the field they apply

to.

*One supervisor for the laundry and car

wash section of the business while

another manages the relaxation center/

bar.

*Rewards and incentives are giving for

exceptional work performance by staff.

*HUMAN RESOURCE

Section Number Salary/Wage

s Per Person

Total Per

Month

Car wash 6 N15000 N90000

Laundry 2 N15000 N30000

Bar(waiters) 2 N10000 N20000

Bar(cooks) 2 N15000 N30000

Bar(grill) 1 N15000 N15000

Security

men

2 N20000 N40000

Supervisor(

bar)

1 N25000 N25000

Supervisor(c

ar wash &laundry

1 N25000 N25000

Delivery 2 N15000 N30000

- 19 - N305000

*

SECTION COST (NAIRA)

Equipment 3, 027,000

Salaries & wages 305,000

Occupancy/rent 7, 400,000

Advertising 15,000

Utilities 70,000

Miscellaneous 100,000

TOTAL 10, 917,000

Startup Funds

Startup budget was estimated at N10.917m.

FINANCIAL

POJECTION

0

1

2

3

4

5

6

2014 2015 2016 2017

sales

gross margin

profit

BREAKEVEN ANALYSIS

* Total monthly bill of N1446111.

*Monthly revenue of N2180000

* Sparkles will have to pull in revenue of N1446111monthly to break even

*

*In other to exit the business, any partner willing

to quit will have his equity cashed in as at the

current valuation of the business. Likewise, new

partners seeking to invest will buy equity at the

suggested market valuation of the business.

We offer you the opportunity to invest, sit back,

relax and watch us deliver.