spf stalker concept- draft 2
TRANSCRIPT
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
spf stalkerA conceptual design by
Stephanie Carter and Yin Yin Wu
Design ChallengeTo develop a technology to encourage SPF lip balm use
Time limit: 2 weeks- April 17-29, 2010
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
spf stalker
Persuasive Purpose - To remind female runners to wear SPF lip balm every day - To encourage users to develop healthy sun protection behaviors
Industrial Design
Curiosity + Facebook Pictures + Email reminders= a compelling message
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description
• Meet Jennifer, she is a…
• College Sophomore• Varsity runner• Light-skinned• Regular user of facebook and familiar with
social media channels• Constant checker of her phone and email• Not a regular sunscreen wearer
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
How the spf stalker finds you…
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of spf stalker
Step 1: Post picture/ funny message on facebook
Step 3: Facebook notifies the user that they have been tagged in a photo
Step 4: User logs into facebook and sees the message!
Step 2: Tag the user in the photo
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality
Facebook targeting• spf stalker turns photos of Jennifer into funny
messages warning of sun damage • Jennifer is automatically tagged in the image• Curiosity prompts Jennifer to log into facebook
to see the message
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
Persuasive strategies:• Curiosity- intrinsic interest to see personal photos• Personalization- attaching messages to individual
photos commits users to the cause• Promote sunscreen adaption by:
• Changing perception- skin protection is not associated with lip balm, and therefore more socially accepted
• Simple commitment- builds upon existing behavior to reduce the physical effort required
• Promote healthy habit- applying SPF lip balm can help users develop healthy sunscreen habits overall
• Easy- lip balm can be applied anywhere and anytime• Action Trigger- checking tagged photos of self becomes
a cue for the habit of applying sunscreen in the future
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Testing Design
Potential Shortcomings
Potential Shortcomings
Facebook images are a novelty that don’t translate to behavioral change
Limited to users who are familiar with facebook
Wearing SPF lip balm will not lead to sunscreen use
Personalization of facebook is difficult to scale
Design ResponseDesign Response
Facebook apps such as Causes have shown that activities on facebook can
translate to actual behavior change
Facebook demographic is rapidly expanding. Reminders also sent as
text messages
Habit creation starts with a small behavioral change
The personalization is key to the effectiveness of the message. We
target fewer users, but with greater yield
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
• Create your own social media campaign• Build a community
• Online avatar connected to your sunscreen use• Webcam photos documenting proof of sunscreen
use that are sent to friends• Improve scalability by automating the process
of image capture and facebook integration• Introduce analytics to determine which
facebook images have the highest yield
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process
• Rapid Prototype• Test out the proof of concept by manually tagging
facebook images• User Testing of spf stalker with our target audience
• Ask users: about their emotional response when seeing the photo; if they applied SPF lip balm when seeing the photo; if lip balm application became habitual
• Product Iteration• Identify the most effective type of facebook messages
as well as the appropriate frequency that most encourages to behavior change.
• Product Development• Incorporate user testing results to improve the response
rate of spf stalker
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
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How well does the design match the design brief?
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How viable/convincing is the proposed solution?
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
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How well does this document communicate?
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Bonus Points
How insightful is the proposed solution?
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here