TABLE STAKES: ARE YOU IN?

ANTHONY RISICATO

General Manager

VideoHub

A capability that represents a minimum

requirement to have a credible competitive

starting position in a market or other

business arrangement.

v

v

100%VIEWABLE75%

VIEWABLE50%

VIEWABLE25%

VIEWABLE0%

VIEWABLE

IF YOUR AD ISN’T SEEN, HOW CAN IT BE EFFECTIVE?

THAT CAPABILITY FOR VIDEOIS VIEWABILITY

VIDEO CAMPAIGN BEGINS

MAKE SURE YOUR VIDEO ADS GET THE ATTENTION THEY DESERVE

eQ IN ACTION

AD’SPLACEMENTEVALUATED

ONE SCORE, ONE “TRUE” COST

HOW IT WORKS

eQ = [Player Size Value] x [Avg. Viewability Score Over Duration of Ad]

A VIEWER VISITS A WEBPAGE…

AD BEGINS IN MEDIUM-SIZED

PLAYER

VALUE = .9

AD ENDS

PUBLISHER CONTENT

BEGINS TO PLAY

100

100%

0 SEC

100

100%

7.5 SEC

100

100%

15 SEC

50

50%

22.5 SEC

0

20%

30 SECQUARTILE:

AD VIEWABILITY:

ASSIGNED VALUE:

eQ SCORE: .9 [( + + + / 4 ] = 67.5

100% 100% 75% 25%

A SHIFT IN

PERCEPTION

IS TAKING

PLACE WITHIN

DIGITAL

ADVERTISING

DR

CTR

ENGAGEMENTRATE

TIME SPENT

UNIQUE FREQUENCY

UNIQUE REACH

BRAND HEALTH

EFFICIENCYDR

EFFECTIVENESSBRANDING

2009 2010 2011 2012 2013 2014

13.4%16.0%

19.4%25.1%

29.9%35.9%

66.7% 66.3% 64.8%61.4%

58.2%54.2%

Video Display

Source: eMarketer, November 2010

BUDGETS ARE CHANGING

THE TOOLS HAVE TO CHANGE TOO

11Source: comScore, September 2011, eMarketer June 2011 Cisco Visual Networking Index, June 2011; Wall Street research, March 2011

DIGITAL VIDEO IS DOUBLY STRATEGIC

TV

Digital Video

Print

Outdoor

VideoAnalytics

2008 2009 2010 2011 2012 2013 2014 2015

$0.7$1.0

$1.4

$2.1

$3.1

$4.2

$5.6

$7.1

’11

- ’15

CA

GR

: 36%

US ONLINE VIDEO MARKET ($BB)

Online Video Ad Spending

OVERWHELMING MARKET SLIDE

VIDEO AD SPEND BECOMING A MATERIAL SHARE OF BRAND SPEND

2011 2012E 2013E 2014E 2015E$25.0

$35.0

$45.0

$55.0

$65.0

$75.0

$85.0

$1.5

$3.0

$4.5

$6.0

$7.5

$9.0

$60.7

$64.8 $65.6$67.8 $68.9

$36.0$34.8 $33.7 $33.2 $32.6

$2.1

$3.2

$4.7

$6.7

$8.2

TV and Print Ad Spend in Relation to Total Online Video & Mobile Ad Spend

($’s in billions)

TV Ad Spend Print Ad Spend Online & Mobile Video Ad Spend

Source: eMarketer, Jan. 2012

Source: Luma Partners LLC 2012

SO WHAT’S A MARKETER OR PUBLISHER TO DO?

MEASURE AND KNOW WHAT MATTERS TO DRIVE RESULTS

A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING

OVERWHELMING NUMBERS SLIDE

SO WHAT?

4 BSTREAMS

257ADVERTISERS

1.8 BVIDEO ADS

684VIDEO PLACEMENTS

543DELIVERED GRPS

4 MENGAGEMENTS / CLICKS

1 Geo2 Frequency3 Publisher4 OS Type5 Browser Type6 Video View History

7 Player Size

8 Content Category

9 Content Length

10 Time of Day

11 Day of Week

12 Demographics

13 Video Consumption

1 Publisher2 Player Size3 Browser Type4 Frequency5 Geo6 OS Type

7 Content Length

8 Video Consumption

9 Content Category

10 Video View History

11 Time of Day

12 Day of Week

13 Demographics

1 Publisher2 Content Category3 Viewing History4 Player Size5 Content Length6 Browser Type

7 Video Consumption

8 OS Type

9 Geo

10 Time of Day

11 Frequency

12 Day of Week

13 Demographics

BRANDMetrics Performance

ACTIONSClicks & Engagements

COMPLETIONS100% of Ad Viewed

MEASURE IMPACT

UNDERSTAND ENGAGEMENT

KNOW WHEN& WHERE

KNOW WHY IT WORKED

REMEMBER.

ARE YOU IN?THANK YOU

ANTHONY RISICATO

General Manager

VideoHub