sponsorship opportunities on nme radio
TRANSCRIPT
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Sponsorship Opportunities
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Breakfast Show
MORE MUSIC MORNINGS: Weekdays 07:00 – 10:00
• Start the day the NME Radio way. The less chat – more music alternative to your ‘standard’ Breakfast Show.
SCHEDULE:
• 3 x 10” sponsor credits per hour Monday-Friday 06:00-10:00
• Total sponsor credits per week: 60
• 5 X 20” promo trails for show (with sponsor credit) : Mon- Sun 10:00-24:00
• Total promo trails for show /sponsor credits per week: 35
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Daytime Show
NME Daytime: Weekdays 11:00 – 15:00
• Whatever you’re doing – do it with NME Radio.
On the show:
• Artist of the week
• Connect 4
• On Demand (listeners choose the music)
• Plus another dose of the NME Years at 2pm
• Recent interviews: Paul Weller & Manic Street Preechers
SCHEDULE:
• 3 x 10” sponsor credits per hour Monday-Friday 11:00-15:00
• Total sponsor credits per week: 60
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Drive Time Show
NME DRIVE: Weekdays 16:00 – 19:00
• You’ve had NME Radio on all day.... now take us home.
• On the Show – On Repeat (Essential Tracks), Competitions
SCHEDULE:
• 3 x 10” sponsor credits per hour Monday-Friday 16:00-19:00
• Total sponsor credits per week: 45
• 4 X 20” promo trails for show (with sponsor credit) : Mon-Sun 07:00-16:00
• Total promo trails for show /sponsor credits per week: 28
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Introducing ….
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Who listens?
NME delivers a great audience profile to reacha young affluent audience across the UK who are keen to take ownership of their lives, make their first purchase decisions
• 82% of audience is 15-34• 92% of audience is 15-44• 79% of audience is ABC1 demographic
NME IS an upmarket national radio station.
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Audience Profile
All Adults 15+Weekly Reach (000’s) 257Total Hours (000’s): 1,028
Average Hours per Listener (per week): 4.0
Adults 15 - 25Weekly Reach (000’s): 164
Total Hours (000’s): 504Average Hours per Listener (per week): 3.1
Adults 25-44Weekly Reach (000’s): 85Total Hours (000’s): 483
Average Hours per Listener (per week): 5.7
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Source: NME online survey
“I trust their opinion totally”
“Give an honest opinion”
“NME is like one of my friends but with good
taste.”
“NME is the musically obsessed best friend that I have never
had...if it were a person I would embrace it fully”
NME is trusted and influential
“Actually inspires me to get off my backside to see a new band that I've never heard of.”
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THE source of info on music
“NME is like my phone line to my own musical universe.”
“Cutting edge entertainment, and never forgets it’s about the music”
“Introduces me to new bands and gives me recommendations
that I can trust”
“Informs me of new bands/scenes that I wouldn't be
able to hear about anywhere else”
Source: NME online survey
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Who listens?
822-22-1.15.14Average Hours Per Head
118556-21-27313011028Total Weekly hours '000s
183924253257Weekly Reach '000s
% changeyr on yr% changeqtr on qtrQ2 2010Q3 2010
The best in new and alternative music, the latest
music news, up-to-the-minute gig-guides and exclusive live sessions.
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Successfully social networking
Twitter Approx 17,800
MySpace, Approx 3,400 MySpace Friends(strong relationships with bands)
Facebook Approx 7,350 fans
Lastfm,Approx 2,500 members(Only BBC is higher)
…. And growing!
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Doing Digital ….
On DAB Digital Radio in South Wales - London DAB coming 2011
On Sky 0184 – UK wide Online – UK wide
Through the iTunes Radio Section
iPhone and iPad app – UK wide
UK wide includes England, Wales, Scotland and ROI
On Freesat 727 – UK wide
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Who else is advertising ….. ?
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